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Ethics in Advertising
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Definitions
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Ethics
Ethics - a set of moral principles which govern a persons
behavior or how the activity is conducted
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What may be call an ethical ad?
An ethical ad is an ad, which tells the truth, doesnt make
fake
or exaggerated claims and stays in the limit of decency.
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Ethical problems inadvertising
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Fake claims in advertisements
It is important not to give false information in
advertisements,
but some kind of exaggeration is unavoidable sometimes.
And there is a thin line, which the company must be careful
not to cross if they want to avoid scandals.
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Advertisement of
potentially harmfulproducts
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Alcohol advertising
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Tobacco advertising
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Shock effect
Some advertisers initially use inappropriate or offensive
material in their ads to attract more attention from
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Calvin Klein
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American Apparel
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Diesel
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Gucci
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Tom Ford for Men
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Sisley
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Jordache
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Religious advertisements
Using religious symbols in your ads is always a good way to
cause controversy among the people.
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Some religious ads
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Time factor
Some things were not thought to be offensive in older days,
but from todays people point of view they may look like
that.
