12
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Ethical and legal foundations of relational marketing exchanges Gundlach, Gregory T; Murphy, Patrick E Journal of Marketing; Oct 1993; 57, 4; ABI/INFORM Global pg. 35

Ethical and legal foundations of relational marketing exchanges

Embed Size (px)

Citation preview

Page 1: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Ethical and legal foundations of relational marketing exchangesGundlach, Gregory T; Murphy, Patrick EJournal of Marketing; Oct 1993; 57, 4; ABI/INFORM Globalpg. 35

Page 2: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.