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8/15/2019 Establishing Credibility in Multimedia Business
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Forward looking statement – important note
The following presentation contains forward looking statements by the managementof Singapore Telecommunications Limited ("SingTel"), relating to financial trends forfuture periods, compared to the results for previous periods.
Some of the statements contained in this presentation that are not historical facts arestatements of future expectations with respect to the financial conditions, results of
operations and businesses, and related plans and objectives. Forward lookinginformation is based on management's current views and assumptions including, butnot limited to, prevailing economic and market conditions. These statements involveknown and unknown risks and uncertainties that could cause actual results,performance or events to differ materially from those in the statements as originallymade. Such statements are not, and should not be construed as a representation asto future performance of SingTel. In particular, such targets should not be regarded asa forecast or projection of future performance of SingTel. It should be noted that theactual performance of SingTel may vary significantly from such targets.
“S$” means Singapore dollars and "A$" means Australian dollars unless otherwiseindicated. Any discrepancies between individual amounts and totals are due torounding.
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Lead andShape ourCarriageBusiness•Number 1position in alldomesticproducts and inICT in APAC
•Leader inquadruple-playin Singapore
•Renowned fordeveloping/packagingunique world-class content/applications
Grow ICT andMultimediaBusiness•Enterprise toachieve a top 3position in ICT in
APEJ(internationalconnectivity,
regional mobilemarket, MS andGSS)
•Build NGcapabilities inEMS, M2M, ESNand FMCC
•To capturesignificant shareof advertising andin e-commerce
market share
TransformOperating Model•Build the mosteffective, state-of-the-art LTE, fibre
•Ultra high-speednetwork with LeanSix Sigmamethodologies thathas best connectivityacross the world(speed, quality andlowest cost)
•Benchmark cost totop 5% globally
•PM and delivery forbusiness andconsumer products
•IT team that focuseson real time
capabilities
Drive toExcellence inCustomerExperience•Customerexperience is a truedifferentiatorconsistently acrossall touch-points
•Next generationcustomerengagement thatreaches the highestlevel of customercentricity usinginternet and socialnetworking
•Increase self servicefor sales & customercare
Be Employerof Choice•Engagement at top10% in SG & Telcosector
•Prepare our peoplefor operating in avirtual campus byusing ESN,leveraginginspirationalleadership & SPICE
•Build 21 st Centurycapabilities (dataanalytics team thatdrives scientificmarketing)
Vision : Leading and Shaping the Multimedia and ICT Market
SingTel Singapore’s strategic direction
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30%
25%
8%
6%
9%
23% Mobile Comms
IT & Engineering
Others
Nt’l Tel
Int’l Tel Data & Internet
In Singapore, we are the leading telco & in the region, weare the largest provider of data networks
1. Mobile communications
› 3.49m mobile customers› 51% revenue market share 1
2. Data & Internet› 541K broadband lines
Fixed Broadband revenue grew 6% 2
58% revenue market share 1
› 335K mio TV subscribers
› Market share leader in IP-VPN services in AsiaPacific ex-Japan
› Proactive pricing of local business data circuits inlight of NBN
% Mix of Operating Revenue
All figures are for the quarter ended 30 September 20111. Based on operators’ disclosures 2. Q2FY12 vs Q2FY11
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Impact of convergence of telco & media on social behaviours
Power ofsocial
networks
Change inuser
behaviour
TechnologicalChanges NG devices
Ultra hi-speednetworks
Impact ofInternet on
content
business
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Using our historical strengths to make some bold moves
Enhancing the lives of our consumers
› Control of network
› Consumer knowledge
› Ability to determinedevice location
› Billing relationship &
payment capabilities
› Subscriber info
› Sales channels & touchpoints
Broadband trafficgrowing exponentially;
voice revenueflattening
Create a personalised experience that stimulatesand allows self-identity
Internetplayersgoing
mobile
Difficult todifferentiateother than in
price
Provide professional and user-generated content& apps anywhere, anytime seamlessly acrossmultiple devices
Become the centre of gravity in the social spaceby offering preferred content & adaptivecommunication
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Our consumer segment aspirations
Global digital technology and service provider dedicated to enriching the lives ofour consumers as they live, work and play
Charging for traditionalcarriage services
Providing relevant content, applications and services anywhere on
any device that allows them to be entertained, informed,communicate, share and transact
Revenue-sharing & licensingrevenues generated from 3 rd
parties using or integrating ourcontent, apps, services into
their offerings
Advertising & subscriptionrevenue from our digital content,
apps and services
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Investing in consumer applications and reaping success
Games 64%
Weather 60%
Social Networks 56%
Most popular Apps:
#1 lifestyle appin S’pore App
Store*
88,000 active
users
› Second most popularapp on Samsung
› 1.6m unique visitors
› Most popular – news,search & food onPCs/Laptops
› 262,000 page views
› Best performing localSports website inSingapore for videos
52,000international &
local titles
Smartphones PCs / Laptops
Tablets Smart TVs
50 magazinetitles
For three weeks since launch, up to 25 November 2011
31 game titles
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Moving into ICT services with business customers
IT&E services are 23% of revenues 1
Key focus:
› Strategic public sector verticals such asEducation & Healthcare› Cloud services
150K cloud usersPaaS (Alatum) – close to 1,000companies
Enterprise mobilityRegionalM2M
› Increasing productivity of projectmanagement, software development &delivery costs
1.
2.
1. For the quarter ended 30 September 2011
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Enhancing customer experience and personalisingcontent & apps
› Strong Customer ExperienceKPIs and strong rewards
programmes
› LEAN Six Sigma implementation
› Enhancement of customeranalytics capabilities
› Moving transactions to the internet(sales & services)
› Reducing cost through automationand improving processes
› Driving towards newer & moreefficient network technologies likecore network IP optimisation, LTE
& GPON
Customer Leadership Cost & BusinessTransformation
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Our key takeaways
Investing to make Singapore a keyInfocomm Hub in Asia through ourcustomer knowledge, state of the artinfrastructure & service deliverycapabilities
SingTel – the innovationcatalyst for our consumers &business customers
Partnering to ensure we lead & shape ourmarkets by delivering more value &convenience to our customers
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