How To Leverage Social Media As The NEW SEO

Presented By: Sheryl & Terry BoddieCEO & President, Marketing Media Management

@MarketingMediaM#decorcon2014

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marketingmediamanagementblog.commanagemmm.comterry@managemmm.comsherylconnelly@managemmm.com

Twitter.com/MarketingMediaM

502-569-1063

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AGENDA

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SEO and Social Media of yesterday

Welcome to the new world of SMO

The promotional cycle of SMO

What can you do? Q&A

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Remember that whole Social Media “web thing” Zuckerburg talked about in 2010?

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In 2014, more than half of all companies use Social Media for…

From the report: 2014 State of Corporate Social Media

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The REALITY……

SMO = Social Media Optimization

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NO YES

What You Can Do Now Keyword Research

Google Adwords Keyword Planner Current website stats

Optimize Website Search Engine Facing Meta Data Photo Alternative Title Tags Customer Facing Content (2-4% KW Density)

SEO Strategy Backlinks Directory listings

Social Media Strategy Content (Blogging, Articles, Press Releases) Engaging Social Media Messages (Hashtags, links to content,

photos, videos) Proactive QUALITY social conversation (social media message

posts) *Native Advertising

MEASURE, ANALYZE, REVISE, IMPLEMENT!!!!!

Making Friends & Establishing CredibilityQuestions

Making Friends & Establishing CredibilityConnect With Us

marketingmediamanagementblog.commanagemmm.comterry@managemmm.comsherylconnelly@managemmm.com

Twitter.com/MarketingMediaM

502-569-1063

Linkedin.com/in/sherylconnellyceo/Linkedin.com/in/terryboddie/

Facebook.com/MarketingMediaManagement

For a complimentary initial consultation…