Essay Planned of English

8/16/2019 Essay Planned of English

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TRIAL AND ENGLISH SPEECH PROJECT

Good evening, my name is Luz Damaris Rojas Ladino, I am twenty years old, I

am a student commercial engineering and at present I study the third year.

I am a very happy person, I like sharing with my friends and my family. I havealways thought that the study is not an oligation ut on the contrary, it is an

opportunity. !n opportunity to advance, to otain more knowledge that allow me

to improve my life and the environment that surrounds me. It is ecause of it,

that one day takes the decision to otain a professional title as commercial

engineer" and although studying is not an easy task, I have the certainty of

which it is something very gratifying and everything what he learns me goes to

accompany the rest of your life and It will help myself to improve every day.

#tudy primary school on !ugust $% in the neighorhood where I live is Galicia

and secondary study it in the school !&'ILI() *+D)! is located opposite

the airport there I had good orientation to identify what career I wanted to study

when I graduate , since the school has a system of modalities which means that

we teach arts, entrepreneurship and accounting during high school" and

ecause although I have always liked the part of dances , arts and musical

instrument made the decision to focus on the part of usiness management .

-hanks to this I had a secure fit to enter the #+(! after graduating from high

school. #+(! investigating a technician and then purchasing and supply

logistics management technology, which I could get my current jo as assistant

Gino asscalli private endowments. !fter eing working for si/ months Irealized I wanted to continue studying to reach a professional level.

!nd thanks to God and in my family that always supports me, here I am in this

university studying a career that undoutedly e/cites me, that demonstrates to

me that it is worth while straining and fighting and only one minute not to give

up, I like the commercial engineering ecause it will allow me to get out of det

in many fields like the economy, the administration, the finance, the countale,

juridical and commercial sciences" and additional to this it will help me to *e

professional 0ualified to face the changes in a society who evolves

permanently" I will e inaptitude to see the company in gloal form framed in

conte/ts1 economic, social, environmental and political and I will e ale to

direct, plan, advise and evaluate projects related to the development of the

oject of the career.

)n having referred a little to my career, a topic e/ists in particular of this one

that I like very much, it is the managerial marketing.

-he managerial marketing seems very interesting to me ecause it directs the

company to the client" the company lives and lasts while the client allows it. -he

essential function of the managerial marketing is the orientation of the company


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towards the market that consumes its products or services, changing if the

organization is necessary, the production and the communication to achieve the

due ends, since it is already not a 0uestion of selling our products, ut of selling

for what the consumer asks, of this one it forms the continuity of the company it

is guaranteed.

-his type of marketing, as its name indicates it to us" it is the one that arises in

the companies ased on the needs and suggestions of the clientele. Its main

target is of satisfying what the consumer wants and at the same time, otaining

an economic advantage of it. 2e can say that it worries aout developing

services and products, which could adapt themselves to the perfection to what

the persons wait.

It is common that for it carries out investigations to discover that it is for what

the people look, and even that it does it for segments, following information asthe age, the se/ and up to the occupation of several portions of the population.

-he managerial marketing will help to e alert efore possile changes in the

decisions of the consumers, every day they are more demanding and the

production has to of making itself comfortale to the new re0uests and to the

new tendencies using the last technologies. -he satisfaction of the client must

e finished and the relation as narrow as possile, generating an entire

confidence.

3or it is essential that the company recruits all kinds of information and

contriutions so much of its workpeople how of its managers, the information

that comes from the client can enter any route opened etween the company

and the consumer. -he managerial marketing will e in charge of doing the rest

to itself1

4 #pecialization of the production on markets with ig opportunities

4 -o organize the responsiility of the memers of the company

4 -o determine the real targets of the company

4 -o develop the commercial potential of the company

4 #tarting of the strategies of the managerial marketing

4 #tudy and analysis of the results

-he work that takes place in the marketing department is largely oriented

towards the outside of the company. -herefore knowledge of the environmentsurrounding the company is a fundamental part of its work, it is comple/ and is


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constantly undergoing changes, which ends up producing risks and

opportunities for the company.

5ompanies face these prolems may take different positions1 either maintain a

passive position and therefore with many likely to e driven y these changes,

or adapt to the new situation, or what is even more positive for it actively

contriutes to the changes. !ll this leads us to one of the first tasks that the

marketing manager faces will verify whether the company is in a position to

know the environment around you, if you really pay attention to the signs of

change that are occurring and finally, if he does anything to defend their

position.

5onsumers have taken the change to production ecause today they are the

real architects of the interest of companies, leading to a radical change in the

philosophy of marketing.

-he reality is that the correct form of action in companies going through changeand adopt different strategic to current market demands variales, as he has

een who has actually ac0uired the right to claim a new way of doing oth the

company as pulic odies, in which awareness of the importance of the

consumer is made, worry may know him, understand him and so we can give

the precise needs e/pressing answers.

-his re0uires understanding marketing as a gloal usiness concept where all

other departments are imued with their philosophy and not to forget at any

time that the real reason for the company is the satisfaction of the customer,

which leads to success.I think the memers of the company must feel totally committed to the

organization, should really get the shirt and push through their interests and

those of the same company, demonstrating thrust and effort can achieve their

goals and go eyond goals proposals, a team is a great compliment ecause it

all go for the same purpose and the same result which will e optimal due to

their great achievements.

It should e aware that the penetration of new technologies in all areas of the

usiness organization is giving the marketing an important role as a common

thread of all usiness information and main tool to adapt products, processes

and sales tastes and customer needs.

2ithin the marketing it is important to note that due primarily to plan success

guarantee the future of a company, relying on responses that offers market

demands, since we are e/posed to continuous changes daily and success and

achievement of the ojectives will depend largely on the aility to adapt and

especially the anticipation of these changes, so understanding how such future

changes affecting the company, and then the aility to estalish appropriate

strategies to take advantage of these events to the fullest and for the enefit of

the organization.

-he company must set your goals, e clear aout what will e done and whereyou want to go, what your target market is, who your customers are, what your


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product or service, in order to estalish who is the company and who are the

that conform" ale to make decisions at the time indicated and that these are

productive for the organization considering how they can affect or enefit them

in the future, contemplating unforeseen changes arising in the environment, so

make the most of internal resources that are availale and must represent a

competitive advantage over the competition in the market.

In my view, that oth the company and the memers who make up should e

highly competitive within and outside the campus, so you can attest to the

products offered in it, so your customers will feel more comfortale and

confident with what you ac0uire and consume, since they are est placed to

0ualify the work and the service they provide and therefore also the 0uality of

inputs that the organization offers.

-hus have a high knowledge of the market for which we are working will

contriute as well to have higher optimum results and etter customer

satisfaction complying fully with the re0uirements thereof. !lready known thetarget market, have found strategies to make and implement them, these

chords with the possiilities and ojectives, then implement and put into action

all proposed using the tools that allow us to get the achievements considering

and eing alert to our environment, competition, distriution channels of our

product, consumers, prices, rands, and associated promotions" then maintain

a proper control of the organization and in each one of the aspects that this

re0uires, e attentive and make the necessary adjustments to achieve the

proposed goals, so we will know how the results have een achieved in the

company.

!n e/ample of the aove stated is 6I6)#, is a producer and marketer of ice

cream and complementary products, which is ased on service, dealing with

customers and the 0uality of their products" It is committed to creating favorale

conditions for personal and professional development of its employees and

company gain economic strength. -oday 6I6)# has more than 7% outlets

throughout the 5olomian country and franchises in other countries the

company took pains to have a permanent commitment, with e/cellent service,

to e creative and innovative and foremost you provide customer satisfaction

and entering the market with their rand, raising strategies, taking control of

their products, and maintaining a good working team.

3inally, of this so agreeale topic we can conclude that the marketing is,

nowadays, a very useful tool when it is a 0uestion of e/tracting a product or

service to the market and that he can ac0uire a lot of forms, depending on the

needs that a company has or a client, at present, it can e a ig option to

promote all kinds of marks or ojects.


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!dditional to this I would like to show that I like this topic, since also I can apply

it to my personal life to otain my targets efore a complicated situation. -he

human eings we have to re8inventarnos constantly to gain access to new

challenges and adapt ourselves to the new norms of a society who demands to

e highly productive in all the professional amiences.

-he personal 6arketing represents the application of the skills of 6arketing to

the individual for the purpose of helping him to otain its personal or

professional goals.

If we apply the personal 6arketing to the personal promotion, to the

development in the laor amience or the search of employment, it is possile

to conceive the person as a company where the product to e sold is the proper

person who has constructed its mark.

I refer to that It is necessary to sow every day professionalism and 0uality in the

work, honesty and confidence, crediility and respect. It is necessary to sow

you present yourself, that is to say, a few good personal and professional

relations and, in turn, to maintain them.

In this sense, I estalish a parallelism etween the 6anagerial 6arketing and

the ersonal 6arketing. -here happens to the person9s the same that to the

companies1 the numer of competitors increases and the demand diminishes or

does not increase in the same way as the offer. !s a result we have to create

strategies to otain the targets.

!nd rememer how it is said y 5atherine :aputa, strategist of mark and orator

;the personal marketing is to find the different thing and the special thing that

e/ists in you to share it with the others

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Essay Planned of English