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Introduction.

In the business world strategic positioning has become an unavoidable endeavor

as businesses look for every means of improving their competitive advantage. In such a

business environment, a much reliable reprieve can be found in the adaptation of analysis

models by organizations. Several analysis models have been utilized by organizations all

over the world since the 1960s. Among the widely used analysis models are: porters

model, SWOT analysis, Ansoff analysis, Porters generic models as well as the 7Ps

matrix. In this paper Pestle, and Swot models are going to be applied to the analysis of

the marketing environment of woolwich bank UK. The goal of the analysis is to analyse

the macro and micro should explain the larger societal forces that affect the whole

microenvironment. Micro analysis will endeavor to explain the forces close to the

organisation that affects its ability to serve its customers. The company, market channel

firms, customer markets, competitors and public.

Pestle Analysis of the woolwich bank UK.

1.1 POLITICAL INFLUENCES

Politics in the real world is felt globally and it changes from one leadership to

another. Some businesses are politically oriented for example setting up a bank operation

in UK may be politically driven. A firm may wish to establish its network operations but

some political issues may hinder the operations from being carried out. Some politicians

will push for the establishment of a certain organizations while other politicians may

oppose this. Change in political regimes may affect organizations for example the present

regime, which is in power today, may seize to be in power tomorrow. This may affect

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the mobile phone industry either negatively or positively. This will affect the

organizations running and therefore its profitability.

1.2 ECONOMIC

Economic situation is the backbone of the prosperity of any organization. This is to

mean that if the economy is fairing quite well, then you find that the mobile phone

industry for example is running well and the vice versa is true (Ehrenberg, Andrew ,

Mark, Uncles, and Gerald G. Goodhardt, 2004p.356). The economy in most cases is

determined by the resources available nationwide. For Woolwich, the economic

situations seem to favor it although many ongoing changes have to be initiated in order to

keep the company afloat.

1.3 SOCIOLOGICAL

In a social arena where the society is friendly, then to carry out a business is easier and

convenient. The firm should take into consideration that, without cooperative and ready

customers where it operates from, it cant progress well. The analysis should take into

account that if the society is friendly then to carry out a business is very easy. These

people are the immediate customers and so higher sales will be attained leading to higher

profits.

1.4 TECHNOLOGICAL

The analysis should involve a wider aspect of business environment globally and to

be alert on daily changes (Garbarino, & Johnson, 1999p.). It is so essential that the

analysis carried out cater for all technological loopholes, which may lead to other rival

industries competing quite well.

1.5 LEGAL

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Every industry operates under certain rules and regulations, which are set up by the

government. For a business to be set up, the government must legally accept it. Taxation

is another legal aspect. Thus tax has an implication in that; cost of the industry will be

increased thus reducing profits. Hence the analysis should take into account all these

aspects before setting up the industry. Otherwise the aftermath may have adverse effects

to the industry.

1.6 ENVIRONMENTAL

Environment being the key aspect of every industry should be taken care of. The

environment may include the following:

- Size and structure of the industry

- Competitors

- Intermediaries

- Stakeholders in the industry

For a firm to run efficiently it should carry on business in a sizeable and well-

structured site. This necessitates smooth running of the organization (Kalafatis, & Miller,

1997p.145-146). The intermediaries and stakeholders assist for example in service

distribution and the running of the industry (Kalafatis, & Miller, 1997). Consider how to

treat each of them so that there is no inconvenience

SWOT ANALYSIS

SWOT simply stands for Strengths, Weaknesses, Opportunities and Threats. Its

an analysis conducted on different alternatives to generate strategies especially in

business and market plans (Chaudhuri, & Holbrook, 2001). The strengths and

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weaknesses are classified into internal factors while the opportunities and threats are

classified into external and internal factors.

INTERNAL FACTORS

1.1 Strengths

Operating capacity

The fact that Woolwich will is a household name recognized all world over

increases its production capacity. This is due to increased production expertise and

manpower

Operational efficiency

A higher efficiency is attained from

Brand awareness

It employs both research and manpower to establish strategies of entering the

market. The fact that there already exist quite a number of consumers in the market, it

has to use that opportunity to challenge its competitors since now that they are combined,

and they have a better market leadership.

Resources

By utilizing these resources, there is a possibility of achieving reasonable profits.

1.2 Weaknesses

For a firm to be effectively productive, it has to face some challenges. These are

simply referred to as weaknesses, which the firm has to encounter. The firm however

should try to overcome the weaknesses and capitalize on the strengths.

Location

Bad reputation

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1.3 Opportunity

This refers to the change that rises when a new product or good is introduced in the

market. It gives a positive outcome to the firm, that is, there exists a chance in the

market. It mainly arises due to changes in business environment (Hirschman, 1970p.56-

59).

Technology

Technology is said to be a day-to-day strategy.

Market development

It will upgrade its goods and services and this in turn enhances good public

relations, which results to rise in the sales. The two companies have been said to be

working towards lowering customers cost from its services they offer. These low costs

will attract and maintain more customers thus increasing sales. Stiff market

1.4 Threats

These are the challenges, which a firm faces in the external environment for example

when joining the market (Hirschman, 1970p.50-57..

Price wars

One way of competing is by setting the prices whereby the competitor may decide

to lower its market prices to counter attack other competitors such as Standard chartered

and Royal Bank.

- Cost of market penetration.

- Pursuance of the consumers

- Market research.

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All these factors involve human expertise and so they hinder quick market

entrance.

Taxation

Tax is the highest threat for companies since it is a mandatory to pay (Oliver,

1999p.30-37). Different countries have different tax rates.

SWOT Analysis/ Step analysis

The following Swot were derived from the initial surveys.

Lack of communication

Lack of public interest in public jobs.

No impact messages and communication.

Low public interest.

No strong organizational branding.

Opportunities

Publicize the ability to offer god interest interests not matched by any one else.

Capitalize on proxy to government.

Capitalize on flexible service appointments.

Threats

Lack of well-integrated marketing plan capable of amassing all organizational

departments to pull in one direction. That aligns and integrates all institutional entities

Lack of tact in delivering the message to the market.

Lack of impact mission/vision statement.

Lack of enough funds to execute Integrated Marketing Plan.

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Strengths Weaknesses Opportunities Threats

-Good public image

and goodwill.

-Room for

expansion and

growth.

-Strong

management.

-Skilled

professionals.

-Public acceptance

and expectations.

-Continuous

demand.

-Strong industry

-Societal

acceptance.

- Availability of

expertise.

-Availability of web

technology.

-Negative customer

relations.

-Bureaucracy in

decision making

which hinders

progress.

-Weak policy

implementation.

-Funding required.

-Focus on

technology

improvement.

-Utilize partnerships

with government to

boost promotional

campaigns.

-Funding.

-General

acceptance.

-Competition.

-Maintenance of

services.

-There is a

perceived lack of

demand.

-Institutional

barriers such as lack

of autonomy.

-Legal liabilities.

-Reduced

independence.

-Growth may bring

more visitors to

offices already

receiving maximum

possible visitors in a

day.

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-Competition from

other banks.

STEP ANALYSIS

Social Technological Economic Political

- Life

improvem

ent.

- Improved

technology.

- Impact on

economic

growth.

- Strong

economic

system in .

- Established

infrastructure.

- Employment

creation.

- Interferences

from

government.

CONCLUSION

Adapting the integrated marketing will guide the organization establish and maintain a

leading role in the job market. The fact the market is full of banking organizations

releasing messages into clients, means that the organization will have to factor in the fact

that daily messages aimed at the same depositors are released through newspapers, TV,

therefore it becomes hard for the recruits to differentiate between good and bad banks.

The message the organization wants to sell is that, look; all depositors, we are different,

we just do not serve to make profits we want to build a corporate family, where your

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needs shall be catered for whether banking or investment. From the analysis above the

weaknesses of the do not weigh much compared to the strengths the bank has manifested.

Accordingly, the market is big, and therefore the opportunities are much available and all

the companies involved in the venture are bound to benefit very much, in terms of

market share increase, customer subscription base increase as well as realizing good

profits for the shareholders and therefore contributing to the economic improvement of

the countries where the companies operate. As for the UK business environment, can be

termed as conducive in aspect of environment, political, legal, social, technological and

economical. Therefore the market can be termed as favorable.

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