8/8/2019 E'ship

http://slidepdf.com/reader/full/eship 1/2

Entrepreneur to enterprise what makes success and different?

The knowledge of entrepreneurial competencies has been sharpened over the last few decades. Up till

the recent past people thought entrepreneurs were born and most of the enterprises were started and

operated by people with family background in business. However certain psychologists challenged this

theory and with the help of Prof. Maclelland proved that entrepreneurship could be included amongpeople by training for this he developed the famous Achievement Motivation Training (AMT). A major

finding of the research was that it is necessary to possess the competencies in varying measures

irrespective of geographical locations, where the entrepreneur is operating.

The proposed work is based on those aspects of competencies which play a very important role in the

success of any entrepreneur. Broadly these can be classified into body of knowledge, set of skil ls and

cluster of appropriate motives and traits that an individual poses to perform a given task.

[The following is the case study of Matrix Telecom Pvt. Ltd, which was started by two engineering

graduates of Gujrat. This case shows in reality the characteristics of an entrepreneur and how to make

an enterprise a successful entity. ]

Just about a decade ago two engineer friends Ganesh Javani and Dhirendra Savla to do something that

comes almost genetically to most of gujraties becomes entrepreneurs. Being technically sound and

reading future trends correctly they concluded that communication would drive the economys future

and hence such systems would be in demand, thus they created a private company known as Matrix

Telecom Pvt. Ltd which is one of the leading manufacturers of EPBX systems and security apparatus in

the country.

They are equal partners and promoters in company, contributed a principal sum of Rs. 10000 each at

the time of commencing operations. Started with three persons as employee, Mr. Jivani ManagingDirector his friend and one technician. Story is different today, they invested Rs. Seven Crore in Matrix

and companys market value has been assessed to Rs. Ten crore, from a single product company in the

first year now manufacturing more than 8 products, price ranging between Rs. 2550 to Rs. 3.5 lakh.

Research of Entrepreneurial potentials through interviewing them asking them about their role and

decision making steps some facts of their entrepreneurial potentials were disclosed (given below in

brackets) researcher treats them Truths of Success, these facts of expressions enable to realize the

success of an entrepreneur is not merely his qualifications but to a large extent it is depending on his

own developed approach to look into any problem related to his business and industry but a large

extent it requires his ability to recognize surroundings and his reaction to them in right direction and in a

appropriate manner to explore or to give up it in the interest of his business future.

(Given below are statements which were part of the interview answers, and are used for only analysis

purposes)

1.  We started at the time when the industry was highly unorganized and we just seized the

opportunity at the right time.

8/8/2019 E'ship

http://slidepdf.com/reader/full/eship 2/2

(A correct reading of appropriate time, Effective decision making timely)

2.  We cater to a wide array of users from small offices to large corporate and homes.

(Market vision and ability to understand scope of business)

3.  Vision to exponential growth is expected in this industry on account of easy and additional

availability of basic telephone services by private sector.

(Judgment of economic environment and Government policies that may go pro or against

particular industry or business, Analysis of demand potential through an event of economic

importance)

4.  Increasing awareness about IP based PBX and launching of new products range resulted our

high growth.

(Running product line with the time, and judging changed demand shape of consumers)

5.  We have been providing better variants of the existing product ranges in India and still we are

in the process of introducing new ranges of our products in the market.

(Vigilant performers)

6.  We are producing Digital Key telephone systems to cope up with the high communication

traffic and time saving and microprocessor based PBX systems. We are further developing

advanced tech. products too.

(This speaks of their awareness to changing technological changes taking place in surroundings

and their willingness to cope up with latest technology, which may appear in the market.

Rational competitiveness)

7.  Our product positioning is such as to offer value for money to end users.

(Adopted a consumer friendly marketing approach and having ability to read consumers

expectations from the market, or abil ity of visualizing changing demand patterns)

8.  Stared with Rs. 2.5 lakh sales in the very first year we reached to a turnover of Rs. 10.5 crore in

2001-02 and Rs. 18.5 crore in 2003-04.

(Steady market growth acquired through the ability of watching market potentials and judgment

of favorable events and opportunities)

9.  Our Gross profit ratio is 30% and Net Profit ratio is between 15 to 20%, which is higher than the

industry ratio.

(Speaks about efficient operational management ability, ability to control costs and to maintain

a sustainable profit growth rate, which is slow, but steady)