Ernesto LaraInternet Marketer

Expert in HTML and CSS, SEO, and 508 Compliance Standards.

Design, Organize, article creator of web sites, multimedia and structured information. Conceptualize and create ideas for innovative web sites that comply with SEO and 508 Standards.

My LinkedIn Information is found at: Ernesto Lara LinkedIn

Skills

Extended knowledge of HTML, CSS, JavaScript, PHP, and MySQL language

SEO, SEM, Mobile Marketing.

Creative Team Leadership

Image Editor and Optimizer for the Web

Web Content and article Development

Intermediate Flash animation and Development(Actionscript 3.0)

Email Marketing Expert

CMS (Content Management Systems) expert.

Shopping cart management and developer.

HTML5 and CSS expert.

Advertising campaigns (Facebook, Google, Admob, etc.)

Website Project Management Mobile Marketing through social media sites and affiliate networks.

Professional Experience

InsideUp, Inc. Online Marketing Associate, March 2013 to Present

Online Marketing Associate in charge Of PPC Campaigns, Search Engine Optimization, and Web Site Maintenance of www.insideup.com . Involved in the creation of ppc pages, landing pages, Website bug reports, improvements, and designs to improve quality and efficiency. Used Google AdWords and Bing Ads Platform for pay per click and display advertising, along with Marin Software, a pay per click software optimizer. Retrieving and analyzing PPC and SEO Metrics along with Display and Comparing for deciding future plans. Expert in using Moz Software along with Optimizely, HootSuite and different types of software to retrieve Social, content, link, and SEO Information. Proficient with Google Analytics, Google and Bing Webmasters, and using the Facebook Exchange Advertising platform with perfect Audience. Created a Backlink Strategy Plan for Insideup along with SEO consultants to gain authority over the Internet. Proficient with the following software:

Search Engine Advertising: Google and Bing Ads, Marin Software, Perfect Audience (Facebook Retargeting network) SEO and Backlink Analysis: MOZ, Open Site Explorer, SEO Book Tools, SEM Rush, Spyfu, Google Keyword Tool. Internet Software: HootSuite, Optimizely A/B Testing, InsideUp Business Management System, Google Analytics and Webmasters. Email Marketing: PureSend, Elastic Email, SilverPop, Email On Acid, and custom Email Management System. Affiliate Marketing: Commission Junction. Create an Email Management System that creates campaigns as well as email templates, data profile and targets, demand

priority, and Spam Compliant Standards Functionality.

Acquired skills for competitive Research/Analysis of competing websites for Real Time Lead Generation, displayed and gain knowledge to the company. Created an SEO and Backlink Strategy for InsideUp to gather information about keywords, specific niches, and domain authorities to gain knowledge and implement tasks to gain higher results in Search Engines and acquire domain authority.

Creating and designing email and landing pages that are SEO standard, along with browser compatibility and usability, JavaScript Code insertions, and appropriate content. Used Insideup's Custom Management System to create new categories, pages, and forms to acquire new leads.

SEO keyword Research and Optimization: Analyzing new keywords for InsideUp to rank well in long tails by finding GEMS (high search volume, low competitive niche) to gain more quality traffic and converting them to leads. Creating quality content, link baiting, and link building strategies to promote and naturally link InsideUp to gain authority on the researched keywords. Managed WordPress blogs from InsideUp, Approximately 30 and Used Zemanta(Blog Connecting Plug-in).

Managing Commission Junction Affiliations, acquiring and researching for partners, creating text ads, banners and images to develop a furthermore advertising strategy through affiliation/referrals.

Managing, proving, and building emails to get prospect clients, affiliates, retain users, and nurture long time clients with SilverPop and checking with Email On Acid for cross-browser compatibility. Created a custom email management system to improve the efficiency of the email platform and for the internet marketer with PureSend, MySQL, Java, PHP, and HTML technologies.

LAW BABCOCKWeb Developer, January 2013 to March 2013 (as a freelancer)

Maintained and Migrated www.lawbacock.com and to update their CMS. Client used WordPress as a Content Management System in which I helped him maintain with the development and design of the site. Working with SQL and PHP to resolve issues in the code and managing to have a perfect SEO on the site to have better Google rankings. Website ranking of 3.

CKLASS USAWeb Developer, July 2012 to September (as a freelancer)Built, created, and developed www.cklassus.com for the respective company Cklass USA, located in Chula Vista, Created content, media, design, animations, Custom PHP forms, linked their chat support to the site in order to help clients in all of the pages, Customized images to fit and contrast each of their respective positions. This site was developed over the Content Management System called Joomla. Added Google Maps, Worked on their SEO by having all of their web pages with Meta descriptions, titles, headings, keywords, and links that help their keywords aim higher in Google searches. The Site has had over 17,000 since October of 2012. And they are thinking of expanding their Advertising through different Media Agencies as well as creating a Shopping cart online. Web site ranking of 3.

MPC OUTLET – Chula Vista, CAComputer and Electronic retail store.

Computer Technician, 09/2010 to 08/2012

Extended knowledge in electronics in the computer, surveillance, and entertainment branches in the technology department. Required skills to fix windows desktops and laptops, building computer desktops and selling them. Worked for 1 semester on the website for maintenance of their shopping cart and editing images and creating banners.

Selected Accomplishments:

Created an Android Application for MPC Outlet Company to further extend their reach to phone users.

Created a Facebook Page for the company, adding presentation, banners, shopping cart, and advertising on Facebook and Google.

SAN DIEGO LEATHER – National City, CALeather and Tools Retail Store.Web Designer and Developer, and Online Advertisement Manager, 8/2011 to 3/2012

Developed marketing Campaigns using Twitter, Yellow Pages, Facebook, Craigslist and Google. Maintained web site’s shopping cart and help improve the site and its content.

Selected Accomplishments:

Advertise online on different social sites and promote products by giving discounts to people sharing and liking the links on Facebook.

Maintained products and images but optimizing and checking for changes in inventory and updating the site’s products.

Worked on the SEO side of the site. Creating new pages, redirections, and adding Meta tags, titles, and descriptions to different products and checking links on Google. Used Google Analytics as Tool.

Maintaining web sites using CMS Joomla and its Shopping cart module Virtuemart to upload and maintain site’s presence and products.

JP MARINE – Chula Vista, CABoats, Motorcycle Retail Store and Service Shop.Web Maintenance and Developer, 7/2011 to 9/2011

Worked on hundreds of Marine products using Volusion Shopping System and EBAY by maintaining and developing the respective inventory and web site.

Selected Accomplishments:

Maintained site’s presence and working on the outboard engines, boats, and accessories be up to date

Assumed a lead role in online sales when being contacted by phone, email, or chat.

Maintained and checked SEO presence of the site by creating links on articles, press releases, and RSS feeds.

Created EBAY items and helped clients resolve any issues in any of the products.

Technology

Software: Microsoft Office (Word, Excel, PowerPoint), Eclipse IDE, Netbeans, Web Content Management Systems,

Web/Multimedia: Flash, Dreamweaver, Edge animate, Adobe Muse, Fireworks, Illustrator, Search Engine Optimization, Web Server Administration, Content Management Systems, Shopping carts modules.

Education

SOUTHWESTERN COLLEGE – Chula Vista, CA 2008 - 2012Full Sail University - Online, United States – 2013-2015Associate Degree, 12/2012

Associates in Web Design and Development l Associates in Flash Web Animator and Gaming Developer | Second Language: Spanish

Pursue of a Bachelor's Degree in Internet Marketing at Full Sail University

Portfolio on Request Available for Relocation

I give Kforce the right to represent me at Intuit for position 1418198