Erasmus presentation of the SPACE Network

Sebastiana Hájková

Piotr Milczarczyk

Jure Polavder

Tiia Räisänen

Tomáš Šefrna

The SPACE Network

• multicultural network • “Learning by sharing“• aims on equality of tender, thoughts and opinions

• 25th SPACE network Annual General Meeting• 23.-25. April 2014 Barcelona, Spain• Theme: Developing Jobs, Careers and Growth via

Innovative Higher Education

SWOT analysis of the SPACE conference

Strengths

1) location

2) early bird discount when signing in

3) everyone can attend

Weaknesses

4) expensive price

5) programme is not interesting enough

Opportunities

1) getting new members

2) participant amount over expected

Threats

3) not enough participants

4) dissapointment for participants

IMC OBJECTIVES

• Sales objectives:

1) Encourage new universities and lecturers to join our organization.

2) Find new business partners.

IMC OBJECTIVES

• Brand Awareness:

1) To increase the power of SPACE Network as a brand.

2) To make SPACE more prestigious, professional and smart- three target groups:

-universities

-lecturers

-business environment

IMC OBJECTIVES

• Favorable Attitude:

1) To produce a growth of a traffic on the SPACE Network website.

IMC OBJECTIVES

• Brand Loyalty:

1) Encourage current members to be more active and to participate in SPACE events.

2) To increase the number of teachers who will apply for presenting their theses next year.

Advertising• Internet

• Facebook

Advertising• Internet

• Info screen

• Magazines

Advertising• Fairs

• stand

Advertising• Brochure

Budget

Type of advertising: Price:

Internet banner advertising 300 €

Internet banner advertising 450 €

University TV5 250 €

Fairs 5 600 €

Magazines 2 000 €

Final result 13 600 €

Plan and objectives for a long-term view

• Thanking letters to the participants

• Events for the official members

• Increase of the incomes (depends on the number of new members)

• Keep in touch with participants of the conference• Emailing

• Questions• Researches• Etc.

Cronogram

Internet 23.1.2014 – 22.4.2014

FB 23.1.2014 – 22.4.2014

University Tv 23.3. – 30.3. 2014

Fairs -

Magazines 15.3. – 15.4.

Main event 23., 24., 25. April

Evaluation of results• Pretest

• To minimalize the risk

• To eliminate the most of the threats

• To identify the size of the target group

• To check the schedule of the event and dramaturgy

• To estimate the reactions of the participants of the event

Evaluation of results• Inbetween-tests

• Satisfaction of the participants with the event

• Level of the knowledge about Space Network

• Satisfaction of the participants with sub-section of the conference

• Recommendation for the possible improvements

Evaluation of results• Post-test

• Right after the end of the event – fast and short

• In a short term conditions – 30 days at maximum

• In a long term conditions – usually half a year

Thank you very much for your kind attention.