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EPRA: Powering ForwardPresentation to:

8th Canadian Waste Resource SymposiumHalifax – April 2016

EPRA Confidential

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Environment Becomes Key Issue forCanadian IT & Consumer Electronics OEMs

Prior to regulated, industry-led stewardship programs,e-waste was front and centre on regulator’s “radar”:

Ø EOL consumer electronics & IT equipmentgoing to Canadian landfills

Ø Potential for toxicity increases if products arenot processed responsibly

Ø Material recovery opportunity for use in nextgeneration products

Ø Infrastructure to divert and recycle theseproducts at nascent stage in Canada

Ø Must prevent North America’s e-waste beingexported without proper controls

Provincial regulators looked to ExtendedProducer Responsibility (EPR) as solution

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Provincial Electronics Regulations in Canada(TBD)

Regulations currently in place

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EPRA’s Formation

In 2011 Canada’s electronics industry created EPRA, the national,non-profit entity chartered with improving the efficiency andeffectiveness of Canada’s industry-led and regulated e-wastestewardship programs.

Established by members of Electronics Product Stewardship Canadaand the Retail Council of Canada.

EPRA administers the pioneering Electronics Recycling Standard (ERS),ensuring products collected by the program are responsibly recycledwith high standards related to environmental, health and safety.

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Growth and Coverage

Successful incorporation of 5 existing provincial programs into EPRA:• British Columbia (ESABC)

• Nova Scotia (ACES)

• PEI (ACES)

• Saskatchewan (SWEEP)

• Ontario (OES – EPRA now service provider)

Launch of 3 new EPRA-branded programs:• Manitoba

• Quebec

• Newfoundland and Labrador

Program Plan Under Development:• New Brunswick

EPRA Confidential

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Vision, Mission & MandateOur VisionTo be recognized in Canada as the leading operator of environmentally responsible, regulated, costeffective programs for end-of-life electronic products.

Our MissionAs an industry-led non-profit organization, we enable:

• Businesses and consumers to manage their electronics responsibly• Obligated stewards to achieve regulatory compliance.

Our MandateTo create a national electronics end-of-life program for Canada, which recognizes the uniqueness ofeach Provincial Regulation and appropriate stakeholders.

EPRA Confidential

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Convenience Key for Consumers

EPRA Confidential

EPRA has online collection site locator mapping system forconsumers’ convenience

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Recycler Qualification Program

• EPRA only contracts with recyclerswho have been audited andapproved under the nationalRecycler Qualification Program(RQP)

• The RQP ensures that recyclershandle end-of-life electronics(EOLE) in a safe, secure andenvironmentally sound manner

• EPRA’s Recycler Qualification Office (RQO) audits each stage of the recyclingprocess, from the primary recycler until each material reaches the point of finaldisposition

EPRA Confidential

EPRA Confidential

Programs across Canada…

EPRA Confidential9

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1,665 213P1: Aug '07P2: Jul '10P5: Jul '12

E-toys: Aug '13142,359

1,656 356 P1: Oct '04 142,289

720 83 P1: Feb '07P2: Apr '10 22,453

492 62 P1&2: Aug '12 8,587

701 866 P1: Apr '09P2: Apr '10 354,968

1,606 844 P1: Oct '12P2: Aug '13 38,164

675 62 P1: Feb '08P2: Feb '09 30,636

299 6 P1&2: Jul '10 3,060

293 46 P1&2: Aug '13 1,427

8,107* 2,538** 743,943

Snapshot of Canadian Regulated Electronics Recycling ProgramsFrom Program Inception up to July 2015

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Success to date

• Launch of Local Advisory Committees for each programprovides critical grass-roots feedback and insight

• Core policies consolidated and simplified, such as a nationalregister, report and remit (3R) portal, single stewardsagreement and special provisions for small remitters.

• Continued investment in globally-recognizedElectronics Recycling Standard and auditprotocols.

• Common Bilingual call centre for supportwith consistent messaging

• Recognized by OECD, CCME, ITAC, etc.as a pioneering model for industry-ledstewardship

EPRA Confidential

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Canada vs. USA Harmonization…

WI

Canada: 9 of 10provinces with sharedindustry-led program,harmonized productdefinitions, recyclingstandards, etc.

USA: 25 of 50 stateswith divergent mix ofprogram models,obligated products andfinancing schemes.

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Nova Scotia

• Nova Scotia passed EOLE regulations Feb 2007

• 500+ industry members in compliance with regulations

• Program launched February 1, 2008 for “Phase I” (computers, printers and TVs).

• Landmark regulating of Phase II products (Telecomm, AV equipment, Scanners)in Feb. 2009

• Province-wide landfill ban of electronics key success factor

• NSE released discussion paper in 2014 on revamped EPR regulations, includingan expansion of covered electronics.

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Prince Edward Island

• Program launched July 1, 2010

• Serving just under 150,000 residents through 8 collection sites

• Launched with a combined Phase I and II product list

• Products carry the same EHF as Nova Scotia

• Initial 5 year stewardship plan was extended to 2020

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PEI 5 Year Anniversary Event

• In celebration, EPRA held a 5 Year Anniversary Eventon July 21, 2015

• Minister Robert Mitchell congratulated EPRA PEI on its 5year success in the province and announced therenewal of the Program Plan

“Islanders can and should be proud of what’s been achieved

here over the last five years. This level of commitment to

responsibly recycling electronics is a true reflection of their belief in

being responsible stewards of our beautiful province.”

• EPRA also held a special ‘Thank You’ eventfor PEI residents on Saturday, July 25th with aseedling giveaway and live radio remote.

• Both events generated local and globalmedia coverage

From left to right: Cliff Hacking, The Honorable Robert Mitchell, Ministerof Communities, Land and Environment and Gerard MacLellan.

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Newfoundland & Labrador

• Program launched August 1, 2013

• Work closely with Province’s MMSB corporation

• Vast geography to cover, 49 collection depotsestablished

• Launched with a combined Phase I and II product list

• EHFs reflect added transportation costs

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New Brunswick

• Regulations passed in October 2015

• Same obligated products as Phase I & II in NS/PEI/NL

• Industry working closely with RecycleNB to develop stewardship plan andestablish a program launch date

• EPRA will operate an electronic stewardship program in New Brunswick

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Recycling: Volume Trend Update

• Overall volumes are declining - electronics are evolving• Light-weighting, consolidation and miniaturization

• The average weights of TVs and Computers have changed significantlyover the last 10 years:

ThenCRT Television

36.7 kgs / 81 lbs

NowLCD Television6.7 kgs / 15 lbs

ThenDesktop Computer

27 kgs / 60 lbs

NowLaptop

2.9 kgs / 6.4 lbs

81% lighter 90% lighter

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Volume Trend UpdateTimer Page

rWatch

Telephone

Magazines

Photo Album

GPS Device

Voice Recorder

Computer/Laptop

Newspapers

Dictionary

Bank Card

CameraBooks TV

Notepads

Stereo

Calculator

Walkman

Typewriter

Stopwatch

Alarm Clock

Music Collection

Video Recorder

Flashlight

Compass

ScannerMaps

Nintendo

Some of the items thathave been replaced bythe storage capacity oftoday’s Smartphones.

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Awards Update….We are pleased to share:

EPRA National:

• EPRA is the recipient of the 2015 -Business/ Organization Category;Canadian Stewardship Award

“It is my great pleasure to inform you that EPRA has been chosen for the 2015 - Business/Organization Category; Canadian Stewardship Award. The judges were able to make thischoice based on the excellent work that EPRA has been doing since its inception. “Mark McKenney, Managing Director, CCS

EPRA-Quebec:

• EPRA-Quebec received the 2015Platinum Award from Hermes CreativeAward for their TV Ad Campaign “LesSerpuariens”.

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EPRA Video: Where does it go?

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Q&A