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7/26/2019 EPC Business v7
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Analysis of Business
from Dierent Settings
Clara Lee Pei LinChow Su LingLim PeidiNg Pui Yan
Sarah EsaShazleenShafqah
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Kim Yin Pharmacy Sdn.Bhd.
(Johor Jaya)
Guardian Pharmacy(Bandar Sunway)
&
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Kim Yin PharmacySdn. Bhd.
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Kim Yin Pharmacy Sdn.
BhdNo !" Jalan #os $erah %%" 'aman JohorJaya" !" Johor Bahru" Johor" $alaysia
Foundedand se* u+ in Perling Mall,yLee Geo Kim and Foo Yin Yin
--.
Business was *ough wi*h high rental Chris*mas was no* a day /or holiday and only *wo days
o/ holiday during Chinese New Year'he mall managemen* required sho+ owners *o hire !
to " sta. 0ad *o 1ome wi*h money *o +ay *he s*a2
'he s*a2 was allowed *o go /or holiday" ,u* *heem+loyer 1ould no*
3/ *he sho+ 1loses on a non#$u%lic holiday" *heem+loyer would ,e &ned
%
4
Sho+ relocated*o'alan (os Merah"
'ohor 'aya
%
.
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Bacground of
Business
$5'36E'iring 7ourney tra)elling to
and fro/or Singa+ore
e8erydayLo* income" S9:;(; < % = $Y# >)
+houghto/ owning a,usiness ins*ead o/ wor?ing
/or o*hers
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#oles o/@or?ers Pharmacist" $r Lee
Choon Jin" owner o/ *he,usiness" +res1ri,emedi1ine
Accountant" $rs Phyllis
@ong $ei Ching" wi/e *o$r Lee Choon Jin" salesand a11oun*ing
$ain Produ1*sSold
$edi1ine andheal*h
su++lemen*s
Bandagesand
dressings
S?inProdu1*s
Essen*ial5ils
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Cus*omers
#es*auran* wor?ers Car re+air sho+
wor?ers Business owners
Daily ,eely Monthly
! *o % 1us*omers - 1us*omers >; *o A1us*omers
nnual #e8enueigure
$Y#>"
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-om$etitors +raits
Lo)yPharmacy
-os*ay
0a8e *heir own ,rand+rodu1* (Co1onu* 5il)
-aringPharmacyChea+er +ri1e and
o/*en ha8e sales or+romo*ionsDl
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-om$etitors +raits
Lo)yPharmacyLo1a*ed ne
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$ar?e* o/Business
-a$italo/ $Y#;? Bachelors Degreein
Pharma1y license*o run a
+harma1y
#equiremen*s /orBusiness
/ard*o en*er *his mar?e*due *o *he increasing
com$etition" es+e1ially /orsmall ,usiness ,e1auselarger com$aniesha8emore resources*o
ad8er*ise and +romo*e *heir+rodu1*s
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S*ra*egies *o En1oun*erCom+e*i*ion
Cons*an*ly com$are*he $rice
wi*h 1om+e*i*ors (educe+ri1e Discount/or 1er*ain +rodu1*s 11e+* s$ecial orders /rom
1us*omers
3n*rodu1ing NewProdu1*sProdu1*
introduced,ysalesre+resen*a*i8e
Discussiono/
mar?e* o/new
+rodu1*
Decideon1onsignmen*o/ +rodu1*
Pri1ing de1ision aected,y 1om+e*i*ors due *o 1ons*an*ly1om+aring +ri1es o/ +rodu1*s
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(ecommendation
Promote andad8er*ise 8ia so1ialmedia
Pro)ide$ersonali0edser)ices /or1us*omers
Share stoc wi*h
o*her 1om+anies *oge* ,ul? +ri1e
5+en a new %ranch
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GuardianPharmacy
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Guardian PharmacySunway Pyramid" Jalan PJS ;" BandarSunway" A4; Pe*aling Jaya" $alaysia
Foundedin
1234wi*h% sq /*small
+harma1y
+oday
larges*+harma1y1hain in
$alaysia
5wned ,y Dairy Farm5nternational /oldings.
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Bacground of
Business'arge* 'o hel$$alaysianss*ay well" loo? goodand en7oy a heal*hyli/e
Lo1a*ion and5u*le*s
Curren* lo1a*ion a* Sun*ay
Pyramid Mall" $alaysia'o*al num,er o/ 111 outletsin $alaysia Ea1h ou*le* willha8e at least 6 em$loyees
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$ain Produ1*s
0eal*hProdu1*s
Beau*yProdu1*s
Pharma1eu*i1alProdu1*s
Cus*omers
Daily ,eely Monthlyround ;1us*omers
> 1us*omers 1us*omers
@or?ers in Sunway Pyramid$all
Sho++ers
nnual #e8enue
igure$Y#;"
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#equiremen*s /orEm+loymen*
'o wor? as a +harma1is* a* 9uardianPharma1y" 0a8e Bachelors Degreein
Pharma1y" and
(egisteredas a +harma1is*
$ar?e* o/Business
Large amount o/ ca$ital
required *o s*ar* a ,usiness 5ncreasingnum,er o/
com$etition
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-om$etitors +raits
,atsonsPharmacy0a8e lo*er $riceo/
*he same +rodu1*s
sold
-aring Pharmacy
o1uses on$harmacy ins*ead o/
o*her +rodu1*s
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S*ra*egies *o En1oun*erCom+e*i*ion
-hea$er+ri1e on1er*ain +rodu1*s More+romo*ions and
sales Pro8ide %etter
ser8i1es3n*rodu1*ion o/New
Produ1*(ecei)e
+ro+osals/romsu++liers
Send
+ro+osal *o0ead 51e
/*era++ro8al"
+rodu1*s will,eintroduced
and soldPri1ing o/ +rodu1* aected ,y 1om+e*i*ors (CaringPharma1y and @a*sons Pharma1y) 5/*en ha8e sales*oa**ra1* 1us*omers
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(ecommendationPro)ide %etter1us*omer ser8i1es
Pro)ide online+ur1hasing o/+rodu1*s
S$onsore8en*s asad8er*isemen*
Sta training *oim+ro8e wor?
+er/orman1e
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Final Analysis
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Similarities
Foundedin $alaysia 5ne o/ *he main $roduct sold is heal*h
su++lemen*s
Pro)ideheal*h ad8i1es /or 1us*omers 0a8e same strategies*o en1oun*er
1om+e*i*ors ,y lowering *he +ri1e o/ 1er*ain+rodu1*s and 1ons*an*ly 1om+are *he +ri1e o/
+rodu1*s sold
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Dierences
Kim YinPharmacy Sdn.Bhd.
Dierences GuardianPharmacy
Sole *rader 5wnershi+ ran1hise
#esiden*ial area a*Johor Jaya Sho+ lo1a*ion 'own 1en*er o/Bandar Sunway
% Num,er o/em+loyees
!
#esiden*s or wor?ers
near,y
'y+e o/ 1us*omers Sho++ers in Sunway
Pyramid $allA Num,er o/
1us*omers (+ermon*h)
:ire1* sales /rom
sales re+resen*a*i8es
3n*rodu1*ion o/
new +rodu1*s
Pro+osal /rom
su++liers
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-onclusion
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,hich %usiness is morecommercially successful7
Guardian Pharmacy
/igherannualre8enue fgure
Largestheal*h1are 1hain in$alaysia
Moreloyal1us*omers
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(eferences
Cra8en" # and BusinessesorS (--.) 13 things you can do to makeyour new business more proftable 8aila,le a*Gh**+Gu?,usinesses/orsale1omu?sear1h,usinessesH/orHsalear*i1les>H*hingsHyouH1anHdoH*oHma?eHyourHnewH,usinessHmoreH+rof*a,le(11essedG %% $ay %4)
Phi,,s" B (%4) How to increase retail sales Three tips 8aila,lea*G h**+Gwwwre*aildo11om,loghowH*oHin1reaseHre*ailHsalesH*hreeH*i+s (11essedG %% $ay %4)
#am+*on" J (%;) 10 ways to get more proft out o your businesstoday 8aila,le a*G h**+Gwwwin11om7ohnHram+*onHwaysH*oHge*HmoreH+rof*Hou*Ho/HyourH,usinessH*odayh*ml(11essedG %% $ay %4)
In?nown u*hor (%;) Ten ways to keep ahead o the competition8aila,le a*G
http://uk.businessesforsale.com/uk/search/businesses-for-sale/articles/13-things-you-can-do-to-make-your-new-business-more-profitablehttp://uk.businessesforsale.com/uk/search/businesses-for-sale/articles/13-things-you-can-do-to-make-your-new-business-more-profitablehttp://www.retaildoc.com/blog/how-to-increase-retail-sales-three-tipshttp://www.retaildoc.com/blog/how-to-increase-retail-sales-three-tipshttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.marketingdonut.co.uk/marketing/marketing-strategy/ten-ways-to-keep-ahead-of-the-competitionhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.inc.com/john-rampton/10-ways-to-get-more-profit-out-of-your-business-today.htmlhttp://www.retaildoc.com/blog/how-to-increase-retail-sales-three-tipshttp://www.retaildoc.com/blog/how-to-increase-retail-sales-three-tipshttp://uk.businessesforsale.com/uk/search/businesses-for-sale/articles/13-things-you-can-do-to-make-your-new-business-more-profitablehttp://uk.businessesforsale.com/uk/search/businesses-for-sale/articles/13-things-you-can-do-to-make-your-new-business-more-profitable7/26/2019 EPC Business v7
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-ontact 5nformation
Kim Yin PharmacySdn. Bhd.
Lee Choon Jin Sho+ 5wner 4. K >;! 4; (51e) 7esuso8er7+gmail1om
Guardian Pharmacy
Jane**e Lim Pharma1is* 4> K .A-> !;
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+/A8K
Y9:;