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2009/SOM2/MAG/WKSP/003 Session 2

Environmental Goods and Technology: Role and Relevance of Technology to Achieving Enhanced

Energy Conservation and Efficiency Submitted by: Japan Electronics and Information Technology Industries

Association (JEITA)

Workshop on Environmental Goods and Services

Singapore28 July 2009

APEC Market Access Group

Workshop on Environmental Goods and Services (EGS)

July 28, 2009, Singapore

James Masao Toyama

Chairman, Trade Policy Committee

Japan Electronics & Information Technology

Industries Association (JEITA)

Environmental Goods and Technology:Role and Relevance of Technology to Achieving Enhanced Energy Conservation and Efficiency

Japan Electronics and InformationTechnology Industries Association (JEITA)

JEITA is an industry organization in Japan with activities covering the electronics and information technology (IT) fields.

The objective of JEITA is to promote the healthy manufacturing, international trade and consumption of electronics products and components in order to contribute to the overall development of the electronics and information technology (IT) industries, and thereby further Japan‘s economic development and cultural prosperity.

Number of member companies：465（As of July, 2009)

JEITA‐JSIA

GreenGreen FabsFabs(Manufacture)

GreenGreen ProductProduct(Semiconductor

Products)

GreenGreenEnd-Products

Semiconductors are the Key to Saving Energy

GreenGreen SocietySociety(Social System)(Social System)

‘Technology’ Survival Exercise

• Attempting to produce goods with a minimum of raw materials , both became a way of life for the Japanese and so the wasting of anything was considered shameful, virtually a crime. ‘Made in Japan’ by Akio Morita

1. Higher density, finer, thinner, shorter and smaller components

2. Reduction of total number of parts by switching to modular components3. High density mounting realized by lamination technology

Electronic components are becoming denser and finer

16×0.8×0.8 (1985)

100,000 units!

0.4×0.2×0.2 (2009)

572 g / 100,000 units 9 g / 100,000 units

Example: Chip Monolithic Ceramic Capacitors

Photographs courtesy of Murata Manufacturing Co., Ltd.

680 parts in 2003 to 580 in 2005 (approx. 14% decrease)

Example: Mobile Phones

Mobile Phone Energy Efficiency

1987

170 X 42 X 110 mm

(900g)

2009

109 X 50 X 15 mm

(125g)

1985

170 X 55 X 220 mm

(3kg)

*Standby time: 6 hours in 1985 to 600 hours in 2009 (100 times)

*Output power: 5 Watts in 1985 to 0.2 Watts in 2009 (1/25)

Energy-saving Technology for Mobile PhonesHigher functionality/density of integrated circuits

*Lower operating voltage DRAM example: 5 V in 1998 to 1.8 V in 2008 (approx. 1/3)

*Lower energy consumption during standby due to the adoption of power supply control technology

Energy consumption during standby: Approx. 2.5 mA in 1999 to approx. 1.5 mA in 2004 (40% reduction)

*Higher density due to ultrafine technologyCircuit line width 2 m in 1998 to 90 nm in 2007 (approx. 1/20)

Photographs courtesy of Renesas Technology Corp.

Ultrafine processing technology that realized mobile phones

Approx. 50μm in diameter

Minimum line width:90nm

▼Comparison of hair with Semiconductor

Cross Section View of hair

Cross Section View of Semiconductor

Evolution of Batteries for Mobile Phones

1. High energy densification of batteries by semiconductor technology110Wh/L 450Wh/L 4 times

2. More compact size / larger capacity realized by lithium-ion batteriesWeight: 547 g for shoulder type nickel-cadmium battery in 1988

Less than 20 g for lithium-ion battery in 2008 (approx. 1/30)

1988Nickel-cadmium batteries

2008Lithium-ion batteries

Reduced power consumption by Flat Panel TV

energy efficiency -35%

21 inch CRT TV (1995) 52×48×48 : 23.4Kg

26V Flat Panel TV (2009）68×44×9 : 9.6Kg

(including TV stand)

42w

65w

● Chemical Substances & Recycling# Non-use of specific chemical substances# Non-use of lead-solder circuit boards

● Reduced power consumption in actual use

● Resource Conservation# Greater functionality together with enhanced resource conservation# Slim, weight reduced design# Use of recycled plastics

65

42

0

10

20

30

40

50

60

70

1995 2008

Energy-saving Technology for Televisions

Tube televisions Liquid crystal televisionsPhosphor screen

Deflection yoke

Electron gun

26,000V Color filter

Backlight（30V）

Liquid crystalVoltage not appliedVoltage applied

Electron

Energy-saving Effect of Flat Panel Televisions

Annual power consumption reduction

of 34.7 billion kWh

Lower energy consumption by completely switchingto liquid crystal televisions

Example: Liquid crystal television

Difference in annual power consumption for tube and liquid crystal televisions

Annual power consumption (kWh)

21 type tube television 124

Liquid crystal 26V 70

Annual power consumption differential

54

Annual power consumption: Calculated by average per day television viewing time(4.5 hours), and an average standby time of 19.5 hours

Global tube television shipments for 2002 - 2006 (unit: 1000 units) 642,880

Annual power consumption for tube televisions (1000 kWh) 79,717,120

Annual power consumption if replaced with liquid crystal television (1000 kWh)

45,001,600

Energy conservation effect (1000 kWh) -34,715,520

<Switching to Liquid Crystal television>

Liquid crystal television supply chain

Liquid crystal television

Image processing units

Tuner units

I/O terminal units

Inverter units

Covers

Stands

Housing

Liquid crystal modules

China, Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Thailand, Mexico, Brazil, Vietnam

Remote controls

Intermediate commodity

Parts

Parts Main production country

Liquid crystal panels

Japan, Korea, Chinese Taipei, China

Power supplies

China, Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand, Vietnam

IC chips Thailand, Malaysia, Philippines, Indonesia, Singapore, Vietnam, Chinese Taipei, China, Korea, USA, Japan, EU

Capacitors Thailand, Malaysia, Philippines, Indonesia, Singapore

Resistors Thailand, Malaysia, Philippines, Indonesia, Singapore

Connectors Thailand, Malaysia, Philippines, Vietnam

Inductors Malaysia, Philippines, Vietnam

Relays Philippines

China, Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Thailand, Mexico, Brazil

China, Chinese Taipei, India, Indonesia, Japan, Korea, Malaysia, Singapore, Thailand

Speakers

Mobile Phone Supply Chain

Mobile phones

Signal processing boards

Antennas

Speakers

Keyboard switches

Microphones

Liquid crystal modules

Brazil, China, Chinese Taipei, India, Korea, Japan, Malaysia

Parts Main production country

Liquid crystalpanels

Japan, Korea, Chinese Taipei, China, Singapore

Printed circuit boards

Japan, USA, China, Chinese Taipei, Korea, Thailand, Singapore, Malaysia, Vietnam, India, Mexico, EU

IC chips Thailand, Malaysia, Philippines, Indonesia, Singapore, Vietnam, Chinese Taipei, China, Korea, USA, Japan, EU

Capacitors Ch ina, Chinese Taipei , Korea, Japan, Thailand, Malaysia, Philippines, Indonesia, Singapore

Resistors Ch ina, Chinese Taipei , Korea, Japan, Thailand, Malaysia, Philippines, Indonesia, Singapore

Connectors Japan, Thailand, Malaysia, Philippines, Vietnam

Inductors Ch ina, Chinese Taipei , Korea, Japan, Thailand, Malaysia, Philippines, Vietnam

Covers

Parts

Camera modules

Batteries

Brazil, China, Chinese Taipei, India, Korea, Japan, Malaysia

Intermediate commodity

Environmentally Friendly Refrigerator

● Technology innovation in energy efficiency of refrigerators

②Intelligent compressor operation

①High performance vacuum insulation

With Insulation

Without Insulation

ice

fireinsulation

insulation

Inverter compressor unit provide finely tuned operation with far less temperature variations so the power consumption of a refrigerator with inverter compressor can be lower compared to a refrigerator with standard compressor.

Inverter compressor

Reduced annual power consumption(401～450L)

Source: JEMA＊This is not data of a specific refrigerator but approximate data of several main refrigerators(401～405L) of every each fiscal year.

③Smart efficient fan

①Smart heat exchanger

②Smart compressor with inverter

Compared to air conditioners of 10 years ago. Source: JRAIA

Annual Power Consumption-40%

Smart Air Conditioner

● Technology innovation in energy efficiency of air conditioners

Global Production of Refrigerator（２００８）

Japan(3%)

Asia (65%)(exclude Japan)・China・Korea・India・Singapore・Thailand・Indonesia・Vietnam etc

Central andSouth America・Mexico etc

(10%)

U.S.(7%)

Europe etc(16%)

Production of

Refrigerator

７８Ｍ units

Source；Fuji Chimera Research Institute

Global Production of Flat-Panel TVs（２００８）

Japan(9%)

Asia (48%)(exclude Japan)・China・Korea・Chinese Taipei・India・Thailand・Malaysia・Indonesia・Vietnam etc

Central andSouth America・Mexico etc

(20%)

Europeetc

(23%)

Productionof

Flat-Panel TVs

１２０Ｍ units

Source；Fuji Chimera Research Institute

Industry-wide Message to APEC

1. We consider energy and resource conservation to be an important issue in terms of the environment.We in the electrical and electronics industry always have the importance of energy and resource conservation at the forefront of our minds from when we start designing/manufacturing our products.

2. The APEC region plays a significant role as a supply chain for the manufacture of products that contribute greatly to energy and resource conservation.

3. We wish to contribute to environmental preservation by sharingthe benefits that can be reaped from the effects of energy and resource conservation.

Refrigerator supply chain

Refrigerator

China, Thailand, Vietnam Singapore, Malaysia, Indonesia, Australia .Egypt, USA

UAEMotorSingapore,

Thailand

Compressor

China, Thailand

Singapore, Malaysia

Source : JEMA

Air Conditioner suppｌｙ chain

Air Conditioner

China, Chinese Taipei, Thailand

Malaysia, Indonesia,

Singapore, Australia

UAE, Italy, UK, Spain,

Germany ,India, USA

Compressor

ThailandChinaMalaysia

Motor

China

Thailand

MalaysiaSource : JEMA

Thank you for your attention!