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Entry for Best Community Engagement. The XMA Cross Media Awards 2012. How STOMP engages its community:. Citizen Journalism Social networking. Citizen journalism. - PowerPoint PPT Presentation
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Entry for Best Community Engagement
The XMA Cross Media Awards 2012
The XMA Cross Media Awards 2012
How STOMP engages its community:
• Citizen Journalism• Social networking
The XMA Cross Media Awards 2012
Citizen journalismContribution:Through the use of mobile devices, members of the public send in first-hand stories, photos and videos of things happenings on the streets
Online publication: These contributions are published in STOMP
Discussion:Readers take part in robust discussions with one another by commenting on the stories and sharing their opinions
Mainstream media: STOMP’s deep engagement extends to non-readers as well, when our photos, videos and reports are picked up by mainstream media
The XMA Cross Media Awards 2012
Captures news ahead of mainstream media
Motorcyclist’s leg severed in accident
With over 4 million citizen journalists on the ground 24 hours every day, STOMP is able to capture news ahead of professional journalists
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Citizen journalists report news as it unfolds
Ferrari driver fights with group of men at Orchard Towers
What's impressive about STOMP is that members of the public think about us first when they come across something interesting on the streets
STOMP's citizen journalists take pride in being part of the news-making process
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Breaking news contributed by STOMP’s citizen journalists
SMRT breakdown
Peak hour MRT commuters hit by blackouts on North-South line
Within minutes, we received many photos, videos and reports from affected passengers
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Breaking news contributed by STOMP’s citizen journalists
SMRT breakdown
Desperate passengers stuck in tunnel smash MRT window for ventilation
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Breaking news contributed by STOMP’s citizen journalists
SMRT breakdown
Commuters evacuate train stuck in tunnel by walking on tracks
STOMP gets photos and videos that professional reporters are not able to get
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Breaking news contributed by STOMP’s citizen journalists
Flash floods hits Liat Towers
Flash floods hit Liat Towers on Orchard Rd and other parts of S'pore
The photos and videos we get are raw, unedited and impactful
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
STOMP readers get the authorities to react
Feedback from STOMP readers enables the authorites to address public concerns
The authorities and external agencies monitor STOMP regularly and react to concerns raised by members of the public
STOMP effects change
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
STOMP also engages non-readers when its stories are picked up by mainstream media
The Straits Times, Dec 24, 2011 My Paper, Dec 16, 2011
The XMA Cross Media Awards 2012
We get daily requests from print journalists for news leads
The New Paper, Dec 16, 2011
The Straits Times, Dec 16, 2011
The XMA Cross Media Awards 2012
Year
The Straits Times
The New Paper
My Paper(English)
My Paper(Chinese)
LianheZaoBao
LianheWanbao
Shin Min Daily
Others(Eg. Berita
Harian, Business Times)
2006 106 - - - - - - -
2007 153 12 - - - - - 2
2008 33 12 54 - - - - -
2009 24 31 50 2 1 181 253 1
2010 38 90 54 2 19 257 351 10
2011 73 98 45 6 27 400 427 9
2012 42 60 33 9 12 112 148 4
Sub-Total 469 303 237 19 59 950 1179 26
Total 3,250
STOMP stories picked up by Print
The XMA Cross Media Awards 2012
STOMP connects with its users through online and offline activities
ONLINE We get our readers to participate in many contests in STOMP every year
OFFLINEWe hold yearly events to connect with our community of readers and bring them together
Social-networking
The XMA Cross Media Awards 2012
Singapore Love Story Contest
Every year before Valentine’s Day, we ask readers to share their love stories
As love is a universal language, the contest is a hit with readers who shared photos, videos and the most touching love stories
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Singapore Love Story Contest
1st Prize: “He helps me fight my cancer by telling
me he loves me every day”CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Singapore Love Story Contest
2nd Prize: “My family refused to accept her at first
as she is a divorcee with a child”CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Singapore Love Story Contest
3rd Prize: “I promised to send her ‘sweet nothings’
at midnight every day for a year”CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
MMSing Talent Awards
We ask readers to send in videos of themselves performing a song
Finalists are chose based on public voting and scoring by a panel of judges
They will then perform live on stage at the MMSING Talent Awards
CLICK HERE OR IMAGE TO READ FULL ARTICLE
The XMA Cross Media Awards 2012
Mar 18, 2012
MMSing Talent Awards
The XMA Cross Media Awards 2012
Mar 18, 2012
MMSing Talent Awards
The XMA Cross Media Awards 2012
Mar 18, 2012
MMSing Talent Awards
The XMA Cross Media Awards 2012
• ShareReaders can share and contribute reports, photos and videos with both iPhone and Android apps
• Read All citizen journalism content is accessible on the go
• Comment Readers can interact with others
Mobile social media strategy
The XMA Cross Media Awards 2012
• 80,000Facebook fans
• 25,000 Twitter followers
• Daily synchronous update of content on Facebook and Twitter
Social network strategy
The XMA Cross Media Awards 2012
• Growing from strength to strength, STOMP achieved an all-time high of 110 million page views in Jan 2012.
• STOMP is Asia’s leading citizen journalism and social networking website.
• Set up by The Straits Times to engage its readers both online and offline, it has set new benchmarks for user-generated content and interaction with readers.
• The website is actively involved in national campaigns, partnering various agencies such as the Speak Good English Movement.
• For more information, please visit www.stomp.com.sg
About STOMP