Presented by: Sherry DaRosa

A 3 Part Presentation Series

PART 2Entrepreneur's Guide to Doing Business Online

Overview

• SEARCH ENGINE STRATEGIES

• How does a search engine work?• Search engine basics• Search engine friendly websites• How to submit to search engines• More Than Just Search Engines

Presented by: Sherry DaRosa

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• Search engines send robot "spiders" to index the content on your webpage, so let's begin with steps to prepare your web pages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your web page is about.

Presented by: Sherry DaRosa

SEARCH ENGINE STRATEGIESHow does a search engine work?

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Content. + Simple Site Design.+ Well-written Meta tags= Search Engine Rankings

• It's Not Rocket Science but can sure seem like it depending on who you talk to.

Presented by: Sherry DaRosa

SEARCH ENGINE STRATEGIESSearch Engine Basics

>>>SEARCH ENGINE STRATEGIES

Search Engine Friendly Website - Summary

Presented by: Sherry DaRosa

• Optimize your site for your target audience, not for the search engines.

• Research your keyword phrases extensively.• Design and categorize and navigation based on your

keyword research.• Label links and clickable image attributes (aka alt tags) as

clearly and descriptively as possible.• Write compelling copy for the key pages • Incorporate your keyword phrases into each page's unique

Title tag.• Don't concentrate one keyword phrase. • Make sure your site is "link-worthy.“

>>>Optimize your site for your target audience

not the search engines

• Use Alt tags• Less is More• Label your Images• Name your links

CHOOSE YOUR WORDS CAREFULLY.

Presented by: Sherry DaRosa

>>>Research your keyword phrases extensively.

• Check out the competition• Do your own searches• Ask people• Keep it simple

Presented by: Sherry DaRosa

>>>Design and categorize and navigation based

on your keyword research

• Once you have your keywords name your links using them.

• Name your services and link to them.

• Link in your main text as well as your navigation.

Presented by: Sherry DaRosa

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Label Your Links and Images

• Name your product images what they are.

• Name your links for what they link to.

• Include “ALT” tags

Say what it is…

Presented by: Sherry DaRosa

>>>Write compelling copy for the

key pages

•Keep it simple•Don’t over use keywords•Make sure it makes sense•Focus on key pages.

Don’t Loose your Message!

Presented by: Sherry DaRosa

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Presented by: Sherry DaRosa

Incorporate your keyword phrases into each page's unique Title tag.

• Over 3 million sites submitted a day…

• Every page is unique so should your meta information should be too.

• Name your pages according to your targets.

Keyword… no Key phrase

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Presented by: Sherry DaRosa

Don't concentrate one keyword phrase

• Choose Key Phrases carefully• Research the competitions

Keywords• Develop Unique Key Phrases• Brainstorm

Keyword… no Key phrase

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Presented by: Sherry DaRosa

Make sure your site is "link-worthy.“

• The more people that link to you the better it is for you.

• Give people a reason to link to you.

• Link with others and ask them to reciprocate.

• Build a link network

Share Information…

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Presented by: Sherry DaRosa

Don’t Put all your eggs in one basket

• Use Social Networking – Facebook & Twitter

• Directory Submissions – found locally – Google Maps

• Blogging• Direct Email• Email Signatures• Print Material

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Presented by: Sherry DaRosa

It’s amazing how a business can thrive when its customers only need to lift a finger.

1. Competitors Review2. Register a Domain Name3. Technology Tools4. Web Development5. Product Listing6. Payment Options7. Protection8. Marketing9. Alliances10. Maintenance

TEN STEPS TO MOVE A BUSINESS ONLINE

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Presented by: Sherry DaRosa

The Internet, in fact, can work for any entrepreneurial personality.

CONCLUSION

Never have entrepreneurs had such a clear, easy and relatively inexpensive opportunity to real a global marketplace for so many products and services.

THANK YOU!