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A focus on technology, what it is, what you need, and how to use it.
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Presented by: Sherry DaRosa
A 3 Part Presentation Series
Entrepreneur's Guide to Doing Business Online
Website Technology
Explained in English.
Presented by: Sherry DaRosa
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Choosing the right technology leads to profitable business.
• Explaining Technology “Buzz Words”
• Understanding Technology Needs
• Staking a Claim in Cyberspace
• Online Shopping Carts
• Turning Shoppers into Buyers
• Accepting Payments Online
• Ensuring Transaction Security
>>>Technology “Buzz Words”
Presented by: Sherry DaRosa
• Domain Name• HTTP• URL• JAVA, HTML, ASP, PHP• META DATA: Meta Tags, Meta Description, Title
Tags• Optimization• E-Commerce• Blogging• Social Media
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What do you need really?
• A computer• An internet connection• An email account (careful consideration)• A strategy• A website address• A website• A team!
Presented by: Sherry DaRosa
Understanding Technology Needs
>>>A NAME & LOCATION
• You need a name• You need a location• You need traffic to your store
Presented by: Sherry DaRosa
BRICKS & MORTAR Not That Different
>>>STAKING A CLAIM IN CYBERSPACE
• claim a URL or “domain”• “hosting” services
Presented by: Sherry DaRosa
An ISP can speed the time it takes for online shoppers to download your web pages.
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Online Shopping Carts• Enable shoppers to browse and select
items, and then later decide• which ones they want to purchase.• 2. Display a summary of items that the
shopper has selected.• 3. Provide links to information for the
shopper to consider before• confirming the purchase, such as the
return policy or the• description page for each product.• 4. Allow the shopper to change the
quantities ordered or remove• items before checking out.• 5. Enable the customer to navigate to the
checkout process or to• return to the store to choose more items.
Presented by: Sherry DaRosa
>>>Turning Shoppers into
Buyers
• Keep it simple• Make them TRUST you! • Show them your policies• Keep them in touch• Offer them VALUE• Seal of Security
Presented by: Sherry DaRosa
>>>How Do I Get Paid?
• Paypal• In-store Payment
Processing• Gateways – LinkPoint,
2Checkout, Google Checkout, WorldPay
• Fax In, Mail In, & COD
Presented by: Sherry DaRosa
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Tracking Your Success
• Google Analytics• SiteMeter
• Understanding the Metrics• Key pieces of traffic
information
Use Proven Methods
Presented by: Sherry DaRosa
>>>Ensuring Transaction Security
Ensure your site is secured by a trusted Certificate Dealer and advertise it clearly on your site.
Is this website safe?
Presented by: Sherry DaRosa
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Presented by: Sherry DaRosa
Shipping efficiency and pricing can be a major competitive advantage.
• Will you absorb shipping fees?
• Include it in your price?• Allow shipping calculators?• Do not try to profit from
shipping charges.
What about Shipping?
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Presented by: Sherry DaRosa
Customer service is a great way to build loyalty, and it’s also a valuable feedback
mechanism.
• What your customer service policies?
• Customers are a great feedback mechanism.
• How quickly will you respond?• Response time should be
realistic and consistent.• Keep customers in the loop and
they will return.
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Presented by: Sherry DaRosa
It’s amazing how a business can thrive when its customers only need to lift a finger.
1. Competitors Review2. Register a Domain Name3. Technology Tools4. Web Development5. Product Listing6. Payment Options7. Protection8. Marketing9. Alliances10. Maintenance
TEN STEPS TO MOVE A BUSINESS ONLINE
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Presented by: Sherry DaRosa
The Internet, in fact, can work for any entrepreneurial personality.
CONCLUSION
Never have entrepreneurs had such a clear, easy and relatively inexpensive opportunity to real a global marketplace for so many products and services.
THANK YOU!
