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EAT BUBALAENTREPRENEURSHIP PARTICIPATING INDEPENDENT
THE PLAN
Our MissionEat Bubala aims to provide a low-cost modern
take on classic Jewish cuisine, using healthy, farm-to-table ingredients, by capitalizing on
the popular trend of mobile food trucks, allowing us to provide our customers with
memorable and affordable meals conveniently located throughout the Seattle area.
Target Market• Residents in the greater Seattle area• Tourists and visitors to Seattle
• Sweet Price: $2.00-$6.50• Savory Price: $3.00-$7.00• Sides/Sips Price: $0.50-$2.00
Product
Strategic Competitive AdvantageEat Bubala Competitors Advantage
Mobile food truck format
Farm-to-Table ingredients
Jewish Cuisine
Restaurants Food kiosks Other food
trucks/carts
Only Jewish cuisine food truck in the greater Seattle area
Cheap, mobile, fast
Higher quality ingredients
Financial Request• Requesting a $100,000 loan•Paid off over 5 years• 8% interest rate
• Investing $65,000
personal funds
Total Investment of $165,000
Owner EquityBank Loan
WHY ITWILL WORK
Seattle• Ranked by Travel and Leisure as the seventh
best city in the United States for “foodies”
• Population of over 612,000 within the city limits and more than 1,933,400 citizens living within King County
• 45,885 Jews living in Washington state - over 40,000 of these live in the Seattle area. • Seattle has the third largest concentration of Sephardic Jews in the country –
14% of the Jewish population
• After the Seattle City Council approved additional mobile food vending in 2011 the number of trucks has increased to 77 official establishments
Food Trucks• In 2009 the revenue from mobile food trucks
was approximately $1.2 billion•Growth rate of 3.4% annually
• there are an estimated 15,500 individuals who haves successfully created businesses serving food in open-air locations
Kosher• Many Conservative and Orthodox Jews keep
kosher.•Must follow strict preparation and cooking
guidelines.•Cannot eat non-certifiably kosher food•There no other kosher food trucks in Seattle
• Proof of quality ingredients•Attracts non-Jews too
Farm-to-Table• Local ingredients•Supports local farmers and businesses•Know where the food is coming from
• Fresh ingredients•Use of in-season fruits, vegetables, and fish
• Customers can be sure of high-quality food
HOW I KNOW
Personal Experience• Practicing Jew•Food is part of our culture
• Grown up eating and cooking Jewish food•Passion for sharing the food I love
• Non-Jews love it too
THE DETAILS
Proposed Organization• Private Limited Company
(PLC)•Owner fully owns and
operates business and holds all shares•Tax advantages
• Before Operating:•Business License•Mobile Food Unit Permit•Seattle Street Use Permit•Seattle Fire Marshall Permit•Vehicle Registration and
VIN•Liability Insurance
Commissary• Rented for $900 a month•Kitchen equipped prep space•Overnight truck parking
• Kosher
• Only building expense for Eat Bubala
Employees• Owner•Manages all business aspects (management,
marketing, buying ingredients, scheduling etc.)•Works with chefs in the food truck (cooks and drives)
• Chef•Cooks and prepares menu items•Drives truck•Manages cash register
Salaries
Position
Rate Per
Hour
Hours per
month
Monthly Payroll Expense
Annual Payroll Expense
Cumulative Payroll Tax
Rate
Total Salary
Expense
Owner $5,000 $60,000 9% $65,400
Chef #1 $15 176 $2,640 $36,000 9% $39,240
Chef #1 $15 176 $2,640 $36,000 9% $39,240
Totals $132,000 $143,880
On the MenuSweet: “Challah At Me” Dessert Kugel Cheese Blintz Doughnut
Savory: Matzoh Ball Soup Latkes Beef Brisket Bagel w/Lox Gefilte Fish
Sides: Horseradish “Say Challah” Matzoh Roca Rugelach
Sips Coffee/tea/hot chocolate Bottled water, juice, soda
$6.50$5.00$3.50$2.00
$3.00/5.00$4.00$7.00$5.50$5.00
$0.50$0.75$0.75$1.50
$1.50$2.00
Pricing Policies• Cost-based/Competitive Pricing• low costs of operation/ production• value to customer
• Premium Pricing•Kosher food•Farm-to-table ingredients
Personal Promotion• Social media accounts• Website• Advertising on relevant websites• Total of $750 spent on personal promotion
in 2013
Social Media• Most important form of marketing• Interact with customers and potential customer
• No cost• Facebook, Instagram, and Twitter account• Modern, trendy, reaches out to younger
demographic
Non-Personal Promotion• Design and logo on truck• Personalized merchandise•For sale and for free distribution
• Total budget of $5,500
Place• Location will change
multiple times a day• Shopping centers• Office buildings• Colleges and universities• Food truck pavillions
• Focus on downtown Seattle
• Seasonal/special events • Farmers markets• Art walks• Street fairs• Festivals•Music Events
• Available to be booked•Weddings• Bar/Bat Mitzvahs• Holiday celebrations
Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
11:00-12:00 (AM)
Downtown Seattle
Ballard
Downtown Seattle
Ballard
Downtown Seattle
University District Farmers Market
West Seattle
Farmers Market
12:00-1:00 (PM) Microsoft Microsoft1:00-2:00
2:00-3:00 Capitol Hill
Prep3:00-4:00 Prep
Fremont
Columbia City Farmers Market
Fremont Shabbat Party4:00-
5:00
Passover Break Fast Celebration
Bat Mitzvah Wedding5:00-6:00
Pacific Place
Temple B’nai Torah
Pacific Place6:00-
7:00
Sample Schedule
FINANCIAL STATEMENTS
Income Statement
2013 2014 2015
Total Gross Profit $227,670 $286,864 $372,923
Total Operating Expenses
$207,797 $237,190 $277,732
Net Income $15,898 $39,740 $76,1535% 10% 15%
2013 2014 2015$0
$250,000
$500,000
$750,000
-20%
0%
20%
40%
$309,030 $389,378
$506,191
Sale
s
Pro
fit
Profitable by 2013
Cash Flow
Dec. 2013 2014 2015
Available Cash Balance $76,476 $414,802 $558,004
Total Cash Outflows $51,052 $362,989 $443,389
Ending Cash Balance $25,424 $51,813 $114,615
Steadily Increasing Cash
Jan M
arM
ayJulSepN
ovJanM
arM
ayJulSepN
ovJanM
arM
ayJulSepN
ov
$0
$50,000
$100,000
$150,000
$200,000
2013 - 2015
SUMMARY
In Conclusion• Jewish food• Seattle • Seattle residents and visitors• Food truck• PLC • Three employees• Many locations/events• Kosher, farm-to-table• Profit in the first year• Social Media
Request: $100,000 loan paid off over 5 years with an 8%
interest rate
Mission Statement: Eat Bubala aims to provide a low-cost
modern take on classic Jewish cuisine, using healthy, farm-to-
table ingredients, by capitalizing on the popular trend of mobile
food trucks, allowing us to provide our customers with
memorable and affordable meals conveniently located throughout
the Seattle area.
QUESTIONS