13
Page | 1 INTRODUCTION Franchising is a great chance for entrepreneurs to startup a business and it is a method of marketing or distribution in which franchisee hold the right that given by franchiser to use the  brand and market a companys product. It is an agreement between franchiser and franchisee where franchiser will provide the product and business system while the franchisee invest money, manpower, time and effort to sustain the business. Some examples of popular fast food franchises include McDonalds, Subway, and Dominos Pizza. Other than fast food business, there are format of franchise such as health and beauty, auto, retail, business services, education, lodging, maintenance, restaurants. The franchisee will need to follow certain guidelines once the contract has been signed, and in most cases, the franchisee must pa y up-front entry fee and royalty fees. Franchise has  become a popular business way in todays marketplace because it would benefit both franchiser and franchisee. Franchise is considered as an efficient mechanism used to penetrate the market and it will be resulted in the ex pansion of business through the investment of franchisee (Franchise Development in Malaysia, n.d.). The advantage of buying a franchise is because of the existence of corporate image,  brand image and brand awareness where consumers will purchase the product comfortably from the company they trust. Franchiser will usually provide an extensive training and support in terms of selection of appropriate location to start the bu siness, counseling on business management and franchise outlets management. The top 10 global franchises in 2010 include Subway, McDonalds, 7-eleven, KFC, Pizza Hut, Burger King, Taco Bell, InterContinental, Snap-On Tools and Ramada. (Refer to appendix I) (Franchise Direct, n.d.). In Malaysia, the statistic showed by Franchise & Vendor Development Division revealed that 7 percent of 

Entrepreneurship Individual

Embed Size (px)

Citation preview

Page 1: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 1/13

Page 2: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 2/13

Page 3: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 3/13

Page 4: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 4/13

Page 5: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 5/13

Page 6: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 6/13

Page 7: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 7/13

Page 8: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 8/13

Page 9: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 9/13

Page 10: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 10/13

Page 13: Entrepreneurship Individual

7/30/2019 Entrepreneurship Individual

http://slidepdf.com/reader/full/entrepreneurship-individual 13/13