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ENTREPRENEURSHIP EDUCATION @ ENDEAVOR BRAZIL

Juliano Seabra

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ENDEAVOR’S ROLE: ARTICULATE MAIN ACTORS ON E-EDUCATION

ENTREPRENEURIAL
ACADEMIC
INSTITUTIONS
Primary
&
Secondary
School
Higher
Educa@on
Informal
Educa@on


BUSINESS
Entrepreneurs
SMEs
High
Growth
Companies
Large
Companies


GOVERNMENTS
Interna@onal
Na@onal
Regional
Local


THE
CHANGING
ROLE

OF
ACADEMIC
INSTITUTIONS


THE
IMPORTANCE
OF
OUTREACH


THE
IMPORTANCE
OF
MULTISTAKEHOLDER



PARTNERSHIPS


FUNDING
AND
SUPPORT


Individuals
&
Intermediaries
Entrepreneurs
Champions
Founda@ons
NGOs
and
others


Source:
World
Economic
Forum
E‐educa3on
Report


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THE OPPORTUNITY

Brazil

Huge
need
for
entrepreneurship
educa@on


  Scope:

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WHAT WE ALREADY DO – SEMINARS

WEEKLY
SEMINARS
UP
TO
300
VIDEOS
AVAILABLE
ONLINE


AT
WWW.ENDEAVOR.ORG.BR


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WHAT WE ALREADY DO – CULTURE

MEDIA
COVERAGE
60
MM
PEOPLE
IMPACTED


US$
15
MM

VALUE
OF
MEDIA
SPACE


2008
1,5
MM
PEOPLE


2009

5,3
MM
PEOPLE


BIG
ENTREPRENEURS
INSPIRING
PEOPLE
TO
MAKE
IT
HAPPEN


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DESIRE TO BECOME AN ENTREPRENEUR

and DREAM BIG

MAKE IT HAPPEN

We see the education program as complementary to our efforts to create an entrepreneurial culture in Brazil

ENDEAVOR’S PLAN FOR EDUCATION

Identify opportunities

Plan the business Make the business grow

Build the next “big dream”

helps to overcome cultural barriers

helps to overcome cultural barriers

New
offering
THE
BEST
HIGH‐IMPACT

ENTREPRENEURSHIP
PROGRAM
IN
BRAZIL
FOR
YOUNG
STUDENTS


Objective: close the cycle of high-impact entrepreneurship, developing programs for young students and entrepreneurs upon which we will add our existing content and cases

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SOCIAL NETWORKS AND COLLABORATION PLATFORMS

REAL EXAMPLES AND CONTENT

Methodology

DESIRE TO BECOME AN ENTREPRENEUR

and DREAM BIG

THE
BEST
HIGH‐IMPACT

ENTREPRENEURSHIP
PROGRAM
IN
BRAZIL
for
those
who
want
to
build
a
great
company


MAKE IT HAPPEN

PROFESSORS IN HIGHER EDUCATION INSTITUTIONS

ENTREPRENEURSHIP SUPPORT AGENCIES

We want to be the best provider of educational solutions for young entrepreneurship in Brazil, partnering with professors and universities

ENDEAVOR’S PLAN FOR EDUCATION

  We want to develop strong teaching methodologies and materials

  Low hanging fruit –opportunity to boost existing offering for young students

  Long-term – expand this program to include other organizations that support entrepreneurship in Brazil

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2010: FOCUS ON HIGH-IMPACT ENTREPRENEURSHIP EDUCATION

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E-EDUCATION WILL MAKE IT HAPPEN!

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Why Entrepreneurship Education in Formal Education?

  World Economic Forum   Low exposure to entrepreneurship, combined with the lack of role models and

the repercussions for failure, makes the barriers to entry in many countries significantly higher than in North America

  Entrepreneurship Education can help promote an entrepreneurial and innovative culture by changing mindsets and providing the necessary skills

  Schools and universities must prepare students to work in a dynamic, rapidly changing entrepreneurial and global environment

  Educators now must compete for the hearts and minds of their students against professional presenters, celebrities and highly professional productions. Will the formal education sector not have to respond to this left-field entrant?

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GRACIAS!

Juliano Seabra – juliano@endeavor.org.br