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Entrepreneurship Promotion Developing innovative business ideas with students and entrepreneurs
Specific support services especially for students and staff at universities, research institutes and centers guarantee an accelerated transfer of scientific knowledge into economic value. Therefore our Entrepreneurship Promotion Initiative SMILE has the following goals:
● To find marketable technologies and develop supporting business models
● To train potential entrepreneurs in management and soft skills
● To stimulate interdisciplinary team building
● To support start-ups with intensive coaching at the „Point of Research“
● To provide access to marketing and financial networks
The main target groups are PhD students, students, alumni and employees at universities and research institutes.
Entrepreneurship Promotion
The International SEPT Program has experience in Entrepreneurship support since many years. Since 2006 it is one of the partners of the Self Management Initiative Leipzig (SMILE).
SMILE is a well-known regional project to support entrepreneurship and start-ups in Leipzig. The initiative is cooperating closely with further partners throughout Saxony and Germany to help young entrepreneurs, start-ups and existing companies to succeed.
SMILE has a vast experience in the supervision and coaching of start-ups and spin-off companies as well as in the training of soft skills and management competencies. SMILE founders have won several business plan competitions. Every semester around 500 participants take part in the program. As a direct result almost 440 businesses were established. SMILE offers for all students and researchers at the universities or research institutes in Leipzig practical support if they want to initiate a start-up. The support comprises sensitization, qualification and coaching.
This experience and know-how is also offered in form of shorter programs worldwide.
We designed different formats of training programs depending on the client needs. In these different trainings, our experienced, practice-oriented and dedicated staff will transfer application-oriented and practice-relevant knowledge.
The overall objective is to actively promote, guide and sustain new business ideas. We encourage business idea generation and coach the participants on how to create value for the customer and to build innovative business models.
Our Offer
Training Formats
Business Start-up Clinic (2 days) This intensive workshop helps participants with an idea to develop an innovative business model. We introduce our own approach for Innovative Business Model Design.
Entrepreneurship Summer School (2 weeks) Together with our partners from Poland, Greece and Portugal we develop in the Erasmus+ program MELES a Summer School of 2 weeks for developing innovative business concepts (www.meles-project.eu).
Training of trainers (7 weeks) We help institutions around the world to train their trainers to support SMEs or start-ups to develop innovative Business
Models and write a Business Plan. We realize the program as a 4 weeks training of trainers and a 3 weeks supervision visit plus online support by designing their program.
Our Approach for Innovative Business Model Design
4
Understanding Customer
• Personas • Empathy Map • Customer Profile
• Value Map • Kano Model • Product Model
• Business Model Canvas • 10 Types of Innovation
Initial Business Idea
Innovative Business Model
Value Proposition Design
Business Model Development
Our Approach for Start-up Coaching
In order to accelerate the transfer of innovative ideas and technological developments into economic practice, direct implementation and support at the “Point of Research”, i.e. at the respective research institutes and centers, are necessary. With the help of our Idea Scouting the research results and the ideas of high entrepreneurial potential are identified, evaluated and collected in an idea pool. The graphic represents a detailed screening that evaluates the initiators’ business personalities, the value of their business ideas for customers, and their initial ideas about the marketing of the research results. Panels of external experts, i.e. Venture Capital firms, Business Angels and other specialists help to assess the ideas. Potential founders will get frequent opportunities to present their ideas before these panels and obtain feedback.
If the result is positive, a more detailed start-up coaching can begin. Right after the first screening and throughout the entire coaching process, we bring potential team members together and support the development of interdisciplinary start-up teams. These teams will then develop their business models, supported by experts in special workshops. A further screening evaluates the work’s progress. If the outcome is again positive, the pre-incubation of the business at the “point of research” will be discussed with the research institute, and an appropriate action plan will be created. With the support of the coaches, market tests and the preparation of the actual foundation can begin. In addition, access to funding sources and marketing platforms is provided. At this moment, we initiate the planning of the growth phase and all related strategic planning aspects.
Profile of the Trainers
.
Prof. Dr. Utz Dornberger
He is the Director of the International SEPT Program of Leipzig University.
This program especially focuses on the promotion of innovation and
entrepreneurship in Germany as well as in several other countries around
the world. His academic and professional focus is especially on innovation
in SMEs, entrepreneurship promotion and internationalization processes.
He is also the Co-Founder of CONOSCOPE GmbH, a consulting firm
specialized in the fields of innovation management and
internationalization. He has international experience in 5 continents and
over 35 countries.
Mr. Christian Hauke
He is a senior consultant in the Entrepreneurship Initiative SMILE. After
he graduated in 2004 at the Leipzig University with the subjects Oriental
studies, Political science and Philosophy, he gained between 2005 and
2009 multiple international experience working in educational and
cultural projects mainly in countries like Egypt, United Arab Emirates or
Yemen. Now he is working as a coach for young entrepreneurs at the
Leipzig University. Since 2011 he is offering his expertise in innovation
management and entrepreneurship mainly in the Middle East and North
Africa.
Mr. Kwabena Obiri Yeboah
He is an international consultant, trainer and an entrepreneur. His areas of
experience are in innovation management, business incubation and
entrepreneurship promotion. He is the assistant coordinator of the
Intelligence for Innovation (iN4iN) Africa Network project of the
International SEPT Program, Leipzig University. Mr. Yeboah holds an MBA
degree in Small and Medium-sized Enterprise Development from the
International SEPT Program at the Leipzig University, Germany and is
currently a PhD candidate at Leipzig University, Germany.
Language of instruction
The training courses can be
held in English, Arabic and
Spanish.
Place
The training courses are
normally organized with a
local partner, who provides
the physical structure. But we
also offer in-house seminars.
Certificate
A certificate for the training
course is provided. This
certificate will be issued by
Leipzig University and
Conoscope GmbH.
Further Information
You can find further information
on our approach in our e-book
“Entrepreneurship promotion at
higher education institutes and
research centres.”
in4in.net/what-we-
do/entrepreneurship-promotion/
The two weeks summer school of
the MELES project is documented
in a guide book. Download the e-
book here: meles-
project.eu/files/ebook.pdf
Additional information
Implementation Countries
We already implemented
our Innovation and
Entrepeneurship
Management Trainings in
more than 30 countries in
the world.
Please go to in4in.net to
get more information.
Contact
Coordinator:
Akeel Sandouk
Tel: +49 341 47827108
E-Mail: [email protected]
Director:
Prof. Dr. Utz Dornberger
Tel: +49 341 9739761
E-Mail: [email protected]
Universität Leipzig
International SEPT Program
Ritterstr. 9-13
04109 Leipzig
Germany
Web: www.sept.uni-leipzig.de
www.in4in.net
FB: www.facebook.com/in4in
