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CIE Business Studies
Unit 1.1
What isenterprise?
Mr Solomon
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Enterprise is:
A willingness by anindividual or a business
to take risks, showinitiative and undertake
new ventures
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The characteristics ofenterprise
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Risk Taking
Enterprise involves an element o risk. !hings may go wrong or not a""ording tothe plans o the entrepreneurs or "ompany.
!hat said, i these risks have been"onsidered and planned or, then they areusually easier to manage and address.
E#ample$ %roperty developer & there"ession
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Showing initiative Initiative is about making the 'rst
move to get things done. It is alsoabout developing "reative solutions toproblems and (thinking outside o thebo#)
Initiative is an essential enterprise skill
whi"h sets people aside rom others.
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Willingness for newventures
Being enterprising re*uires a willingnessto undertake new ventures and to be onthe look out or new opportunities.
Undertaking new ventures does notne"essary e*uate to being su""ess ul.+owever, the enterprising individual willhave the "ourage to *uit ventures thatare less su""ess ul and pursue otherventures with better prospe"ts.
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Goods & Services hen dis"ussing enterprise, it is
essential to di-erentiate between theterms ( oods and servi"es).
hat is a good/
hat is a servi"e/
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Goo s!rimar" & secondar"
sectors# $re tangi%le and ph"sical
an %e seen & touched
E#amples$ Car, so a, "up, wat"h,ood
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ServicesTertiar" sector#
$re intangi%le and non'ph"sical
(ave to %e e)perienced
E#amples$ 0estaurants and takeaway)s,health"are, edu"ation, tourism, renting a"ar
*$ T: +ver ,-. of economicactivit" in the /0 is %ased in
services
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Task 1
rite your own de'nition or theollowing Enterprise keywords
Entrepreneur Enterprises Enterprise
0isk oods Servi"es
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+omework 0ead pages 23 4
Answer *uestions 13 on page 5 Answer *uestions 13 on page 4
Cat"h an episode o 6ragons 6enon !7 or online
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CIE Business StudiesUnit 1.1 .1
Thinking creativel"
Mr Solomon
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2esson $ims To identif" the main t"pes ofcreativit" that entrepreneurs use
To e)plore the process ofcreative thinking and consider
how creative"ou areGR+/!S +* 3 !lease
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(TT!:44WWW56/S78ESSST/97ES+8278E5 +5/0427 E4789E;5!(!?+!T7+8< +M= +8TE8T& 7EW
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!hinking Creatively
hat)s it all about/
Coming up with an idea thatdidn)t e#ist be ore
!hinking (8utside o the Bo#)
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hy is "reative thinkingimportant/
aining "ompetitive advantage
!o keep businesses ( resh)
!o "hallenge entrepreneurs
!o "reate e#"itement and a bu99 !o motivate and stimulate
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Task 1: 2+ST@
:our ;ight has "rash landed on a desert islandleaving only you and your worst enemyalive. !he plane ell into the sea, so there
isn)t mu"h debris. :ou are bare oot, with
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2+ST@ Work in pairs
Read the instructionsfor the task Make a list if the
items "ou would
wantA starting withthe most important
Remem%erA "ou needto e)plain wh" "ou
made the choices "ouhave
REMEM6ER: T(780RE$T7 E2B@
' 13 minutes '
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9eli%erate reativit" 6eliberate "reatively involves using a
range o thinking methods that helpus "reate new ideas.
By going through di-erent pro"esses,new ideas "an emerge.
E#amples$ 6is"ussions, mind maps,lateral thinking and blue skies thinking.
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2ateral Thinking
=ateral thinking is about produ"ing ideasthat we wouldn)t normally "ome up with
It is o ten re erred to as Thinking out
of the box
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2ateral thinkingtechniCues
!here are lots o te"hni*ues thatpromote lateral thinking.
!wo o the most "ommon ones are$156lue skies thinkingD
>5 9e 6ono s Thinking hats5
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15 6lue Skies thinking Using this te"hni*ue, parti"ipants are
en"ouraged to think o as many ideas aspossible about an issue or problem. All
ideas are re"orded.
=ets try it....... with the Maltesers
e#ample
' Bou have 13 minutes '
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>5 Thinking (ats
!hinking hats >"reated by 6e Bono? is ate"hni*ue to help o"us and organise ideas.
!here are , di-erent "oloured hats Ea"h hat represents a diFerent st"le ofthinking !he hats are (put on) one at a time to think
about a problem
http$@@www.businessstudiesonline."o.uk@ "seBusiness@A"tivities@ odule1@ a"tors8 %rodu"tion@Seven!hinking+atsre
s@ rame.htm
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Si) Thinking (ats
2ets tr" it withthe ircusE)ample
Wh id
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What side are
"ou on?2eft %rain or right %rain?
http$@@www.businessstudiesonline."o.uk@live@inde#.php/option "omD"ontent&view arti"le&id &Itemid5
0i ht B i St d t
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0ight Brain StudentChara"teristi"s
:ou take notes but lose them. :ou may have a hard timekeeping tra"k o your resear"h
:ou might have a hard timemaking up your mind
:ou are good with people :ou donFt all or pra"ti"al
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=e t Brain StudentChara"teristi"s
:ou probably work with a !o36olist
:ou like to be the "riti" in "lass :ouFre good at math or s"ien"e :ou are rational and logi"al :our resear"h is pre"ise and
well3do"umented :ou set goals or yoursel :ou "an interpret in ormation
well :ou like a"tion movies :ou read sitting up :our words are pre"ise
:our room is orderly :ou "an answer *uestions
spontaneously :ou ollow dire"tions and
you do read dire"tions>unlike some people? :ou arenFt tou"hy3 eely :ou "an listen to a long
le"ture without losing
patien"e :ou don)t let eelings get in
your way
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E#ploring "reativity 3 !hinker eys
!hinker keysare designed tohelp with yourthinking.
=ets e#plore theJ keys using
the e#amples
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!hinker eys7nstructions :ou will be given a thinker key s"enario
In your groups, de"ide how you willta"kle the s"enario written on the paper
Kot down some o your
thoughts@solutions to eedba"k to the"lass
:ou have 1L31M minutes or ea"h ( ey)
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Creativity on the
9ragons 9en
www.bb"."o.uk@dragonsden@
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2ook at the reative Genius Mindset
What actionsA Cualities and
strategies do creative people use?
%lenary$
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%lenary$reative !ro%lem'Solving
uiHAre you a pro essional/ !his short *ui9will help you understand your thinking
style better.
http$@@www."reativityatwork."om@arti"lesContent@"reativity3*ui9.html
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uestion 1
15 (ow do "ou put a giraFe into arefrigerator?
!he "orre"t answer is$8pen the re rigerator, put in the gira-e
and "lose the door. !his *uestion testswhether you tend to do simple things inan
overly "ompli"ated way.
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uestion >
>5 (ow do "ou put an elephant into arefrigerator ?
rong Answer$ 8pen the re rigerator, put in theelephant and "lose the re rigerator.
Corre"t Answer$ 8pen the re rigerator, take
out the gira-e, put in the elephant and "losethe door. !his tests your ability to thinkthrough the
reper"ussions o your a"tions.
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uestion I
I5 The 2ion 0ing is hosting an animalconferenceA all the animals attend e)ceptone5 Which animal does not attend?
orrect $nswer: The Elephant5 The Elephant is inthe refrigerator5 This tests "our memor"5 +0A evenif "ou did not answer the Jrst three CuestionsAcorrectl" "ou can surel" answer this one5
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uestion KK5 There is a river "ou must cross5 6ut it is
inha%ited %" crocodiles5 (ow do "ou manage it?
Corre"t Answer$ :ou swim a"ross. All the"ro"odiles are attending the Animal eetingN
!his tests whether you learn *ui"kly rom
your mistakes.AC!$ Around 4LO o the pro essionals they tested got all
*uestions wrong. But many pres"hoolers got several "orre"tanswers.
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(omework 3 write inplanner
inish the appli"ationorm
0ead pages