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Enterprise Business Intelligence Applications

Beth Pfunder

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Business Intelligence Overview

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Oracle’s EPM System

EPM Workspace

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Fusion Middleware

Business Intelligence Foundation

BI ApplicationsPerformance ManagementApplications

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Open Business IntelligenceLeverage your Existing Investments

Ad-hoc Analysis

Interactive Dashboards

ProactiveDetectionand Alerts

MS Office& OutlookIntegration

Reporting & Publishing

Disconnected& MobileAnalytics

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Multidimensional Calculation and Integration Engine

Integrated Security, User Management, Personalization

Intelligent Request Generation and Optimized Data Access Services

Essbase

Common Enterprise Information Model

Essbase Analytics

Data Integration

One Platform, One Model, Multiple Delivery Channels

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Oracle BI ApplicationsComplete, Pre-built, Best Practice Analytics

Travel& TransTravel

& TransAutoAuto Comms& MediaComms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy

FinancialServicesFinancialServices

HighTechHighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public SectorPublic Sector

and Other Operational & Analytic SourcesSource adapters:

Sales MarketingProcurement

& Spend

Supply Chain & Order

ManagementFinancials

HumanResources

PipelineAnalysis

ForecastAccuracy

Sales Team Effectiveness

Up-sell/ Cross-sell

Cycle Times

Lead Conversion

Employee Productivity

Compensation

Compliance Reporting

WorkforceProfile

RetentionAnalysis

Return on Human Capital

General Ledger

AccountsReceivable

AccountsPayable

Cash Flow

Profitability

ExpenseManagement

Revenue andBacklog

Inventory

FulfillmentStatus

CustomerStatus

Order Cycle Time

BOM Analysis

Direct / Indirect Spend

Buyer Productivity

Off Contract Purchases

Supplier Performance

Purchase Cycle Time

Employee Expenses

Campaign Effectiveness

CustomerInsight

Product Propensity

Loyalty &Attrition

Market Basket Analysis

Campaign ROI

Service &Contact Center

ServiceEffectiveness

Customer Satisfaction

ResolutionRates

Service RepEfficiency

Service Cost

Churn & Service Trends

Oracle BI Suite Enterprise Edition Plus

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BI Footprint for FSI

Other Data SourcesHyperionMS Excel

Syndicated

Oracle BI Server

Common Enterprise Information Model

Oracle BI Applications

Procurement & Spend

FinancialsHuman

Resources

OFSA Application

Computation Engines

FDM

AggregatesAtomic data

Oracle BI Server

Common EI Model

ProfitabilityAsset Liability Management

BI Apps for FSI

Oracle BI Suite EE Plus

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing

Interactive Dashboards

DisconnectedAnalytics

WebServices

CRM

Sales, Service

& Marketing

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What is an Oracle BI Application?

Integrates Data for Analysis and Reporting• Pre-built integration of data from Oracle EBS, PeopleSoft, Siebel, JD Edwards,

SAP and other sources into an integrated data warehouse optimized for analysis

Provides User-Friendly Analytic Model of Enterprise Information and Metrics• Embedded best practice calculations, metrics, and KPIs• Easy for business people to access, analyze, and use the information

Delivers Personalized Performance Dashboards for Everyone• Thousands of pre-built dashboards, reports, and alerts by business function and

role

1

2

3

1 2 3

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Oracle BI Applications Provide a Single Integrated View of Enterprise Information

INTEGRATED DATA WAREHOUSE• Integrated enterprise-wide intelligence• Summary level to lowest level of detail• Data warehousing best practices –

conformed dimensions, lowest level of granularity, full change histories for time comparisons, built for speed, extensible

DATA INTEGRATION FROM MULTIPLE SOURCES

• Call center telephony (IVR, ACD, CTI)• Syndicated data• Universal Adapters

8Copyright © 2008, Oracle and/or its affiliates. All rights reserved.

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Achieving Insight through Oracle BI

General Ledger Analytics• Incorporates detail-level general ledger transactions and cash flow analysis

across locations, customers, products, sales territories, distribution channels, and business units

Payables Analytics• Provides visibility into payments due to suppliers and expense line detail so

managers can manage cash outflows and control expenses.

Procurement and Spend Analytics• Increase visibility into direct and indirect spend, product delivery

schedules, payment and employee expenses. Reduce spend through demand aggregation and strategic sourcing initiatives

Compensation• Increase performance of organization by understanding and

leveraging pay and performance relationship. Decrease costly compensation errors

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Unrivaled Integration with Oracle AppsExtends BI Value. Lowers TCO.

View performance “in-context” with budgets and plans

INTEGRATED WITH PLANNING AND EPMS

Seamless navigation from analytical information to transactional detail

ACTION LINKS – “INSIGHT TO ACTION”

One login. Right content for each user.

INTEGRATED SECURITY

Data Security

UserSecurity

ObjectSecurity

BPEL, ESB Oracle BI

Intelligence-driven business processes

INTEGRATED WORKFLOW

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Benefits of OBI Applications

• Easily extendable for additional dashboards and KPIs• Supports the ability to incorporates content from

multiple sources• Provides ability for Ad-Hoc analysis via Answers• Provides better user experience with guided analytics,

alerting and overall UI• Ability to embed in EBS, PSFT and Siebel application

portal• Leverages next generation BI platform• Future proofed investment on the road to Fusion

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