Enterprise and Entrepreneurship Education

Key Challenges for the Future

Allan Gibb

Challenge 1

Meeting the Policy Rationale

Just because he said it, it doesn’t mean you don’t have to believe it!

"In Government, in business, in our universities and throughout society we must do much more to foster a new entrepreneurial spirit: equipping ourselves for the long term, prepared to seize opportunities …..

Introductory letter to White paper ‘Our Competitive Future. Building the Knowledge Economy’

Globalisation

Individual, Social, Community Futures

(Work, Leisure, Family, Community change)

Government’sredrawing the

boundaries

Societiesredrawing the

Boundaries

Organisationsredrawing

the Boundaries

Its not just starting a business!

Its creating the capacity for individuals and organisations to cope with, create and enjoy higher levels of uncertainty

and complexity in all walks of life

Challenge 2

The Right Concept of Entrepreneurship

The right Concept

The Entrepreneurial

person

In the (appropriate) entrepreneurial

organisation

Addressing the future world of work, community and society

Are we clear on the Concept?Off-loading some academic baggage

Heroic innovator toBusiness Plan toAd-hoc behaviours toAnalytical/rational approach toBusiness context myopia toKnowing about - explicit toFunctional management toNew venture/growth toCorporate venturing toSmall business management to Market economy myopia to

You or me and our capacities/needsStrategic IntuitionFull Behaviours, skills, attributes focusEmotional intelligenceAll contexts- way of lifeLearning how – greater tacit emphasis Holistic managementRelationship learning through stagesDesigning entrepreneurial organisationsEntrepreneurial managementContingent uncertainty/complexity need

Challenge 3 Applicability to a Wide Range

of Contexts and People

ORCHESTRA MEMBER

CIVIL SERVANT

CLINIC DIRECTORCRAFTSMAN

THIS WORLD OR THE NEXT?

LECTURER

NURSE

Unique challenges• Life worlds

•Uncertainty/Complexity•Need for Entrepreneurial

Behaviours

POLICEMAN?

Challenge 4

Clarifying the Desired Outcomes

B. Students ‘feel’ the life-world of

the entrepreneur

A. Key entrepreneurial behaviours, skills and attitudes developed

C. Key entrepreneurial values understood and

Emotional response calculated

D. Motivation towards an entrepreneurial lifestyle and

occupation has been built

G. Students grasp key how to’s of developing

holistically managed sustainable

entrepreneurial organisations

E. Students grasp the key generic entrepreneurship competencies

in practice

H. Students understand the relationships they need to develop

with key stakeholders

F. Students understand the process (stages)

of setting up an organisation

T

E

M

P

L

A

T

E

NCGE

KEY OUTCOMES?

Challenge 5

Providing Real Insight

The Overall Education ChallengeProviding the ‘missing ingredient’

of real insight into Ways of:• Living the Life World

• Doing

• Thinking

• Feeling

• Organising

• Communicating

• Learning

THE PLAN!

Writing a Business

Plan to Help You Succeed!But how

does it FEEL to actually

do it?

THE BUSINESS PLAN CULTURE PROBLEM

The Plan The Reality

From calculating answers to making sense of reality

Challenge 6

Organising Knowledge Holistically

THE ORGANISATION OF KNOWLEDGE

WHY DO WE NEARLY ALWAYS FAIL WITH ENTREPRENEURS?

THE HOLISTIC ORGANISATION OF KNOWLEDGE

Know Who

Know How

Need to Know

Learning to learn from

Community of Practice

Developing me with the organisation

Anticipating problems

Identifyingopportunities

Concept into practice

(giving meaning to experience)

Bringing forward the future

Emotionally chargedAdd concept?

Heuristic mental maps

Tacit knowledge acquisition

Learning by doing

Behaviour change (Management development)

Managing change(Business development)

Performance need

The Way Entrepreneurs Learn – bottom up

The Way we Teach – top down

Knowledge/concept input

Testable learning

Search for behaviour application

Search for relevance to organisation change need

Search for link to performance

Academic mental maps?

Emotionally neutral

Challenge 7

Using Pedagogy as a Personal Development Tool

THE PEDAGOGICAL CHALLENGE

Shadowing

Lectures Anecdotes

Workshops Cases

Brainstorming Drama

Drawings Audits/investigations

Games Critical incidents

Projects/practice Consultancy

Simulations/role play Debates

Presentations/teaching Quiz’s

Panels Negotiations

Personal (ity) tests Networking exercises

IT/Video (interactive) Newspaper clippings

Guests interviews Visits

Thematic Aperception Tests Log books

Interviews/Report writing

Tying each of these to

enterprising behaviour support

Linking Pedagogy with Entrepreneurship development

Drama

Empathy

Emotional Intelligence Subjectivity

of Knowledge

Creativity

Entrepreneur as actor

Delivering messages

Self confidence

Team building

Pressure

Challenge 8

Embedding it in the organisation

Embedding it in the UniversityAchieving Ownership through Centrality to Goals?

Re. the ‘Idea’ of a

University?What do we need to

work on?

Imaginative use of knowledgeInterdisciplinarity

Vocationalism Nature of student contract

Organisation

Stakeholder symmetry

Scholarship of relevance and integration

Rewards Status

Utilitarianism

Pedagogy

AutonomyIdeology

Money

IP

Knowledge concepts

Challenge 9

Developing Staff and Teachers

Teacher Development (ncge)

CYCLE 1THE

ENTREPRENEURIAL MINDSET

CYCLE 2ENTREPRENEURIAL BEHAVIOUR,

SKILL AND ATTRIBUTE DEVELOPMENT

CYCLE 3OPPORTUNITY DEVELOPMENT

CYCLE 4MAKING IT HAPPEN

WITH PEOPLE AND ORGANISATIONS

CYCLES

Challenge 10

Creating a Long Term Vision, Focus and Sustainable Capacity

The Top Ten?• Meeting the Policy Rationale• Choosing the Appropriate Concept• Applying it to a Wide Range of Contexts• Clarity of Outcomes• Providing Real Insight• Organising Knowledge Holistically• Using Pedagogy as a Personal Development Tool• Embedding Entrepreneurship in the Organisation• Developing Staff and Teachers• Creating a long term sustainable vision and capacity