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Mainak Roy
Deepak Ravishankar
Enhancing Customer Experience A Case Study on Product Video Evolution
Video Evolution
Let’s Move on…• Essentials
• Build brand for the product SEO Playlist Multi-language support Trusted Links
• Build Trustworthy Links
• Case study Analysis Advancement
• Change in approach
Call Log Analysis
Marketing Feedback
Listen to your Audience
Assessment
Video
Essentials
How to build a brand for a product using videos
Foundation
SEO
Trusted Links
Playlist
Multi-Lang Support
Foundation
SEO
Foundation
Playlist
Foundation
Multi-Lang Support
Foundation
Trusted Links
Trust Worthy Links
Keywords in images
Research on Keyword
Don’t demand; send invitations
Create a buzz!
Don’t lose your audience, keep
engaging.
Case Study
Audience RetentionAvg. industry standard is 35-45%
Traffic Sources
Year on Year Analysis
How we Changed our Approach
