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REPORT TO THE PUBLIC | For the fiscal year ended June 30, 2012 Enhancing Education

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REPORT TO THE PUBLIC | For the fiscal year ended June 30, 2012

Enhancing Education

California Lottery Report to the Public 2011/2012

Rapid Sales Growth Highlights Record-Breaking Year

In Fiscal Year 2010–2011,

the California Lottery had

the distinction of being the

fastest-growing lottery in

the United States. Our sales

were up by more than

13 percent, and we gave

more supplemental funding

to schools than we had in a number of years.

So how did we follow that up in Fiscal

Year 2011–2012? Well, we broke every

record in the book! Our sales were up for

the third year in a row, this time by an

incredible 27 percent! Lottery sales for the

year reached an all-time high of $4.37

billion, easily surpassing the previous high

of $3.58 billion in Fiscal Year 2005–2006.

In total, sales for the year were up

nearly a billion dollars over what we saw

last fiscal year, and that’s great news

for California schools. The Lottery was

able to send about $190 million more in

supplemental funds to schools this year

compared to last year — about $1.32 billion

in FY 2011–2012 versus $1.13 billion in

FY 2010–2011.

Schools received more money thanks

to a sales increase fueled by strong

Scratchers® and record-smashing MEGA

Millions® sales. The MEGA Millions game

was boosted by incredible sales associated

with the $656 million jackpot that we

had in March, which was a world record.

Scratchers sales saw an enormous

increase due to the Lottery’s first-ever

$10 Scratchers game, $250 Million Cash

Spectacular, which launched in September

of 2011 and completely sold out in a matter

of months.

With increased sales and new, higher

prize payout games on the market, there

were more big winners than ever before.

Charles Hairston of Paso Robles won a

$78 million MEGA Millions jackpot. A San

Jose man visiting relatives in New York

purchased a MEGA Millions ticket there

and won $208 million. And, scores of other

Californians became millionaires thanks

to new games with higher prize payouts.

In short, people were winning every day.

And while sales were up, the Lottery

was doing more than ever to make sure our

players played the games they enjoyed in

a responsible fashion. In August of 2011,

the California Lottery became one of only

two lotteries in the nation to receive a

Level Three Certification for responsible

gaming from the World Lottery Association.

So while our mission is to raise as many

supplemental dollars for schools as we

can, the certification showed that we were

also committed to doing it responsibly.

Of course we could talk about this all

we want, but we felt it was more impor-

tant to actually show you how responsible

gaming benefited our schools. In Fiscal

Year 2011–2012 we embarked on a new

campaign that showcased the outstanding

work schools, teachers and students are

doing across our state using their supple-

mental Lottery dollars. It may not have

been much after that $1.32 billion was

1Rapid Sales Growth Highlights Lottery’s Successful Year

2 Financial Highlights

3Looking Ahead to Fiscal Year 2012–2013 at the California Lottery

4Visualizing The Impact of Lottery Supplemental Funding on Education

6Fiscal Year Highlighted by Large Jackpots, Bigger Winners

8See How Businesses Profit with the California Lottery!

10 Leading the Way inConsumer Protection

12 World Lottery Association Level 3 Certification

12 California Problem Gambling Awareness Week

California Lottery Report to the Public 2011/2012 1

Rapid Sales Growth Highlights Record-Breaking Year

divided to every public school in the state,

but schools knew that in tough economic

times every dollar can have a real impact.

And, when talking about the impact the

Lottery has on our state, it may be easy to

think about public school supplemental

funding and the winners who experienced

those life-changing wins, but the Lottery

also had a tremendous impact on small

businesses all across California through our

network of more than 21,000 retailers.

For instance, when Charles Hairston

won the MEGA Millions jackpot, the retail

location 1 Stop in Paso Robles was also a

big winner. That’s because Lottery retailers

receive a half of one percent of jackpot-

winning tickets sold in their stores. So, for

selling that winning ticket to Mr. Hairston,

1 Stop received a check for $390,000 —

not bad for a small business owner!

We’re excited to share our achievements

with you. We’ve come a long way in a short

period of time. We’re proud to be able

to provide more than a billion dollars to

education for the 12th consecutive year,

but we want to do more. With great new

games, promotions, and a responsible

business plan, the Lottery is poised to take

sales to an even higher level in 2012–2013.

We will remember the 2011–2012 Fiscal

Year as one for the record books. The rest

of this report highlights our achievements.

We hope you enjoy it.

The Lottery was

able to send about

$190 million more in supplemental

funds to schools this

year compared to

last year.

Robert T. O’Neill

California Lottery Director

2 California Lottery Report to the Public 2011/2012

1.69¢ game costs

58.57¢ prizes

3.27¢ operating expenses

6.77¢ retailer bonuses & commissions

29.70¢ contributions to public education

Financial HighlightsSales FY 2011/2012 27 YEARS

Scratchers® $ 2,755,381,647 $ 31,336,905,235

SuperLotto Plus® $ 423,764,191 $ 25,222,366,073

MEGA Millions® $ 720,075,148 $ 3,367,757,982

Fantasy 5 $ 164,026,540 $ 3,204,604,719

Daily 3 $ 135,318,477 $ 2,094,986,370

Hot Spot® $ 131,056,826 $ 4,206,986,298

Raffle $ — $ 25,815,927

Daily Derby® $ 12,334,125 $ 510,777,726

Daily 4 $ 29,534,792 $ 135,617,098

Total sales $ 4,371,491,746 $ 70,105,817,428

Allocation of investment $ — $ 61,383,162

Total sales and portfolio restructuring

$ 4,371,491,746 $70,167,200,590

* As required by law, each year an independent accounting firm audits the California Lottery’s financial statements. KPMG LLP conducted an independent audit of the Lottery’s annual financial statements and issued an unqualified opinion on those statements as of and for the fiscal year ending June 30, 2012. The State Controller’s Office and other independent accounting firms also audit various aspects of the Lottery’s operations. For a copy of the audited financial statements, contact the California Lottery Communications Office, 700 North 10th Street, Sacramento, CA 95811. For comprehensive financial information about the California Lottery, log on to www.calottery.com.

Prize expenses FY 2011/2012 27 YEARS

Total prize expenses $ 2,560,306,589 $ 36,621,260,020

Administrative expenses

Retailer compensation $ 295,829,989 $ 4,610,927,285

Direct costs $ 74,033,028 $ 1,582,277,998

Operating expenses $ 143,072,936 $ 3,179,917,021

Less bartered operating expenses

$ (113,300) $ (263,710)

Total administrative expenses

$ 512,822,653 $ 9,372,858,594

Revenue to education

Operating income (before administrative savings)

$ 1,242,891,230 $ 23,510,220,345

Administrative savings $ 55,471,274 $ 662,861,631

Operating income to education

$ 1,298,362,504 $ 24,173,081,976

Interest income $ 1,625,718 $ 414,807,780

Unclaimed prizes $ 20,486,176 $ 749,467,732

Other income $ 365,457 $ 9,708,621

Less bartered operating expenses

$ (113,300) $ (263,710)

Total to education $ 1,320,726,555 $25,346,802,399

How Your Lottery Dollar is Spent

The following graphic breaks

down how the Lottery spends

the more than $4 billion that

it brings in every year.

California Lottery Report to the Public 2011/2012 3

The Lottery had a record-breaking

2011-2012 Fiscal Year. To continue to

grow and reach new heights, we’re looking

at every aspect of our business to see

where we can improve practices and be

even more efficient and effective.

Looking ahead to Fiscal Year 2012–2013,

Looking Ahead to Fiscal Year 2012-2013 at the California Lottery

"These funding

sources are incredibly

helpful in trying to get

certain programs off

the ground."

Gordon Pfitzer, PrincipalMerced Elementary School

West Covina, Los Angeles County

a number of areas of focus have been

discussed that should help us toward our

goal of the biggest sales year ever.

There are 23 business plan initiatives

that are projected to help the Lottery gain

an additional $380 million in sales during

Fiscal Year 2012–2013. Among them:

Offering our players

Monopoly-themed

Scratchers games

Offering our retailers

more $5 and $10

Scratchers games

SuperLotto Plus®

second chance

drawings

Higher prize payouts

for Hot Spot

Research and development

efforts for Powerball and higher

price point Scratchers

Retailer

recruitment plan

Scratchers Summer

sales promotion

Other upgrades to

various departments

and systems

within the Lottery.

TVLOTTERY

4 California Lottery Report to the Public 2011/2012

Since 1984, the California

Lottery has strived to raise

funds to help supplement

funding for California’s

public schools. Remember,

these are meant to be

“enhancement” dollars — not

“replacement” dollars. We

are proud to say that during

Fiscal Year 2011–2012 we’ve

surpassed our goals!

team has interviewed school administrators,

teachers, students, and parents about

their specific Lottery stories. For example,

Dr. Gerry Catanzarite, Principal of Big Picture

High School in Fresno, showed us their new

internet access cables he was able to install

on campus thanks to his Lottery funding.

“I wish there was more, but (with) what we

get … we’ve been able to do quite a bit,” said

Catanzarite. Some teachers can boast of new

laptops, classroom projectors, Accelerated

Reading programs and even a new library

collection. A few students said they no longer

had to share books now that their school

could afford to purchase new ones.

You can find these stories posted on the

“Happenings” section of our public website,

as well as the California Lottery channel

on YouTube. We are able to promote each

story quickly, easily and inexpensively via

the Lottery’s E-Newsletter and our popular

Facebook and Twitter accounts.

Visualizing The Impact of Lottery Supplemental Funding on Education

Contributions to EducationThe Lottery was able to contribute

$1.32 billion in supplemental funds to

schools this fiscal year — an increase of

about $190 million over last year. Our strong

showing was catapulted by robust sales

during the run-up to the record-breaking

MEGA Millions® jackpot as well as impres-

sive sales of our popular Scratchers® tickets.

Yet, despite our efforts, many people still

don’t realize what the California Lottery

does in regard to enhancing public

education dollars. So, we put our thinking

caps on and set out on a mission to help

drive the story home. We are doing that

in several different ways and using every

resource we have available.

Communicating the Campus Story on Lottery TVInstead of simply writing about how schools

and school districts use their supplemental

funding, we've started taking you on their

campuses to show you. Our Audio/Visual

calottery.com/happenings/lottery-tv

youtube.com/CaliforniaLottery

facebook.com/calottery

twitter.com/calottery

California Lottery Report to the Public 2011/2012 5

Imagination in Education We are also showcasing the creative

aspects of education by proudly displaying

wonderful artwork created and loaned to

us by public school students. Through a

project entitled “Imagination in Education”

we exhibit the student artwork in a massive

display case at our Lottery headquarters in

Sacramento. The project is two-fold. We are

able to draw attention to the many talents

that these students possess. Plus, we can

show our support for school programs,

including art, which are often cut as schools

strive to achieve their annual budget goals.

Once again, our production department

is put to work, creating video slideshows of

each exhibit which can also be viewed on

our public website.

A Realistic PictureThe Lottery’s annual contributions to

education, though a large figure by most

accounts, is actually more modest after the

total is divided between every single public

school in the state. That distribution includes

K-12, community colleges, UC, CSU, and

other specialized districts. After all is said

and done our contributions to education

amount to about 1.3% of the state’s overall

education funding pie. Through everything

we do, we try to portray a realistic picture

of exactly how much money reaches your

neighborhood schools. Every school

administrator at each campus we have

profiled has told us that while the funding by

no means covers everything they need, they

see it as a tremendous value. “Continue

buying those Lottery tickets! It means so

much to education — to the lives of all of the

children the California Lottery touches,” said

Lisa Blair, Principal of E.C. Reems Academy

of Technology and Arts in Oakland.

If you would like to see how much

your school has received from the

California Lottery, check out our How

Much Money page (www.calottery.com/

giving-back/how-much-money).

“The Lottery money is

a constant source of

revenue that we know

and can count on

to supplement

instruction material –

especially books.”

Tom Rutten, PrincipalNP3 Charter High School

Sacramento, Sacramento County

County Supervisor Phil Serna helped thank Carlos Lastra and other students at American Legion High School in Sacramento for loaning us their artwork. Instructor Pam Bryan assisted.

$20 Million Jackpot!

$78 Million Jackpot!

6 California Lottery Report to the Public 2011/2012

John and Norma Jean CrippenBefore November 12th, John and Norma

Jean Crippen of Rancho Mirage were just

an average, happy California couple. John

worked full-time as a product development

manager and Norma Jean was content

being a hardworking housewife. Together,

the Crippens have two children and four

grandchildren and they’ve been married

for 60 years! All this alone makes them a

lucky couple. But as of November 12th, the

Crippens had another reason to celebrate

their lives — in fact, 20 million of them!

The couple successfully matched all six

numbers in the SuperLotto Plus drawing

that night and won a $20 million jackpot!

Charles HairstonCharles Hairston is a laid back kind of man.

He's so laid back, in fact, that even after

winning a $78 million MEGA Millions

jackpot on November 1, 2011, he said while

he thought winning was “pretty nice,”

he just, “stayed home and took it easy

that night.” Hairston is a retired welder by

trade, but served several years in the

United States Army during the Korean

War. So, what does California's latest

MEGA Millions winner plan to do with his

newfound wealth? He candidly tells us,

“Stick to my own business and try to be

smart with it. Other than that, I don’t know

what I’ll do with it.” Hairston purchased

his lucky ticket at 1 Stop in Paso Robles

in San Luis Obispo County. 1 Stop will

receive a bonus of $390,000 for selling

the jackpot-winning ticket. Hairston has

played the Lottery since it began in 1985,

and while he enjoys playing different

games, including Scratchers and Fantasy 5,

MEGA Millions has to be his favorite game

at this point. Judging from the recent win, it

will probably continue to be his favorite!

Though most people his age would decide

to retire after becoming a multi-millionaire,

John has no intentions of doing so. “I’ve

tried retiring three times and it hasn’t

worked out for me,” said John. “I need to

do something constructive.” John says he

would like to become an entrepreneur and

invest in business opportunities. “I enjoy

working with people and would like to help

create jobs for those who are currently

out of work.” John purchased $13 worth

of tickets at a Chevron station in Rancho

Mirage, which, by the way, will receive

a $100,000 bonus for selling the winning

ticket. Asked whether “13” was his

lucky number, John replied,

“I figured 13 chances to win

was better than 1.”

Fiscal Year 2011–2012 was an exciting one for the California Lottery and its players. There

were 12 SuperLotto Plus® jackpots won and four MEGA Millions® jackpots won, totaling more

than $410 million in jackpot prizes alone and more than $2 billion in other prizes as well.

The jackpot winners came from across the state and varied greatly in age and backgrounds.

This year also saw the largest MEGA Millions jackpot in the game’s history and although

no one in California won that jackpot, 29 players did match five out of six numbers and

claimed more than $227,000 each. A few jackpot winners’ stories are below.

Fiscal Year Highlighted byLarge Jackpots, Bigger Winners

$17 Million Jackpot!

$25 Million Jackpot!

California Lottery Report to the Public 2011/2012 7

“It’s just been very,

very beneficial.

We’ve been able to

update our book

collection. Students

have access to the

finest materials.”

Nancy Mangum, Collection Development Coordinator

San Joaquin Delta College

Stockton, San Joaquin County

Teresa SerranoTeresa Serrano won a $17 million SuperLotto

Plus jackpot on March 31, 2012. She

purchased $4 worth of SuperLotto Plus tickets

for that draw at the Ming Avenue Shell in

Bakersfield. One of those tickets successfully

matched all six winning numbers! The way

she chose those numbers was a surprise.

While she selected them herself, they had

no significance whatsoever. They were

completely random and chosen right at the

moment she purchased her tickets. Serrano

said her husband checked the tickets for her

and saw that she had won. When asked if

she believed him when he told her, she said

that she did, but the news of the big win still

hasn’t sunk in just yet. “It still seems like a

dream,” she said. The couple opted to take

the lump sum amount of a little more than

$11.5 million. They said they’d like to use the

money to help take care of their five children.

Ruth KraftHow would you sleep knowing you had a

MEGA Millions ticket worth $25 million in

your possession? And where would you

safely keep that ticket overnight? Well, one

of California’s newest millionaires, Ruth

Kraft, can give us the answers to those

questions. When we asked her how she

slept the night she won her MEGA jackpot,

she answered simply, “not well.” And where

do you think she kept her winning ticket?

On her kitchen table, of course! We can’t

blame Kraft for being excited. Imagine all the

things she’ll be able to do with $25 million!

Kraft purchased her winning ticket for the

May 15, 2012 draw at

Charles Service Center

Mobil in Los Angeles.

The retailer will receive

a bonus of $125,000 for

selling the winning ticket.

8 California Lottery Report to the Public 2011/2012

Lichine’s Liquor and DeliKien Lo – Owner

If there’s one thing Kien Lo’s customers

are absolutely certain about is that

Lichine’s is one lucky store. Sacramento-

based Lichine’s is a California Lottery Top

10 store, and during every draw they have

lines of customers waiting to buy their

favorite game. That’s because Lo and his

staff understand that the only way

you’ll be successful selling Lottery

tickets is if you activate and

display them! Lichine’s biggest

Lottery winner was in

2007 for a cool

$72 million!

See How Businesses Profit with the California Lottery!Lottery Introduces its First $10 Scratchers Ticket — $250 Million Cash Spectacular

University MarketButch and Chris Benjamin – Owners

With a population just under 100,000, this city just outside

of Fresno is a big Lottery fan. At University Market, the

Benjamin father-son duo recently sold a $1,000,000 top

prize ticket with our $250 Million Cash Spectacular

game. The Benjamins got quite a few "benjamins"

when they received their $5,000 bonus!

S.F. Smoke ShopMohammed Hadeed – Owner

Business has been booming for this San Francisco small

business owner, and all it took was selling a winning ticket.

Mohammed Hadeed says his sales have increased at least

30%, and the secret isn’t really much of

a secret. “I keep pushing the $250 Million

Cash Spectacular. Customers know the

odds of winning are on their side when

buying this ticket.”

Herbst LiquorsMike Merseth – Owner

Owner Mike Merseth says, “Selling $5

games means ‘cha-ching’— the sound of

money.” During one three-month period

during Fiscal Year 2011–2012, Merseth’s

sales increased to $12,192 per week— a

20.8% increase from the previous year!

Merseth says he makes sure his best selling

tickets are always available — and visible—

to his customers. Not bad for selling fun!

Allan’s Wine and SpiritsNick Assad – Owner

Nick Assad is sold on the Lottery’s ex$ell formula. The

formula gives retailers a great checkoff list on what to do

to increase sales. Apparently, it’s working for Assad at

his Ventura County store! His $5 Scratchers ticket sales

account for 40% of all his Scratchers sales! Also, using

ex$ell has increased his sales more than 14% over

last year’s 13-week average.

California Lottery Report to the Public 2011/2012 9

Superior Super Warehouse38 Locations

This Southern California grocery store

chain is on a hot streak! The chain has

been part of the Lottery family since

1999 and is a Top 20 Retailer. Sales have

increased 30% in the past year, and store

managers understand that sales are

closely linked to the ex$ell formula of

Activate, Display and Sell! Retailers

receive a commission on sales and a

bonus for selling winning jackpot tickets,

incentive enough for

them to keep the

merchandise within

buying distance.

Rotten Robbie30 California Locations

There’s nothing rotten about Rotten

Robbie’s Lottery sales. The gas

station and convenience store chain

grosses more than $5 million a year in

Lottery sales, and get this, those sales

have generated an additional $1.7

million for California’s public schools.

Rotten Robbie’s Marketing and

Merchandising Director Kris Kingbury

agrees that sales are “phenomenal”

and the fact that a portion of every

ticket sold goes to help California

public schools isn’t a bad side benefit.

La Jolla Country MarketBreck Schumacher – Owner

Breck Schumacher struck it rich this year

when he was one of two retailers to sell

tickets at the San Diego County Fair.

Schumacher and his team sold $381,000

worth of tickets during the fair’s run, and

received a tidy commission on those sales

which in turn helped his business grow!

“Continue buying

those lottery tickets!

It means so much to

education – to the

lives of all of the

children the California

Lottery touches.”

Lisa Blair, PrincipalE.C. Reems Academy

Oakland, Alameda County

10 California Lottery Report to the Public 2011/2012

The efforts of the Lottery’s Security/Law

Enforcement Division (SLED) have been

well documented with multiple features

on the nationally televised show Dateline

NBC. But it’s all the hard work behind the

scenes that people don’t see that makes

SLED such a success.

This past April, two suspects began

committing armed robberies at retailer

stores, stealing lottery products in the

San Diego, National City and Spring Valley

areas. As more robberies continued, the

suspects were routinely beating the clerks.

After stealing the lottery products, the

suspects were redeeming the stolen

winning tickets at retailer stores through-

out the San Diego area.

Lottery Investigator Lynn Roloff took

the initiative and used the new “Tivoli”

system to monitor the stolen ticket

redemptions in near real-time. Investigator

Roloff, while in Sacramento, communicated

the real-time information to Investigator

Sheldon Grover in San Diego. Investigator

Grover responded to the cashing locations

to obtain surveillance video of the suspects

and suspects’ vehicles, and then shared

the information with the San Diego Police

Robbery Division and other allied law

enforcement agencies.

Investigator Grover teamed with

San Diego Police Robbery Detectives, and

while using a police helicopter, began

tracking the near real-time cashing of the

stolen tickets in an effort to apprehend

the suspects.

As a result of Investigator Roloff and

Investigator Grover’s diligent efforts, two

suspects were identified and apprehended

and the number of robberies in the

San Diego area decreased significantly.

This past November, a player in Southern

California purchased a winning lottery

ticket. Fortunately, the player signed the

reverse side of the ticket, then completed

Leading the Way inConsumer Protection

The California Lottery boasts one of the largest and most

effective law enforcement operations in the country.

"Our players can feel

confident in knowing that

the California Lottery

is doing everything it

can to protect our

valued customers."

California Lottery Report to the Public 2011/2012 11

a winner’s claim form and mailed it by

depositing the envelope in a US Post Office

mailbox located in South Gate.

After a period of time passed, the owner

of the winning ticket contacted the Lottery

and asked for a status of his claim. After

nothing matching his name was found, an

inquiry and investigation was opened.

During the investigation, it was learned

that several suspects stole mail from

this mailbox using the “fishing” method.

This was how the suspects subsequently

retrieved the player’s envelope containing

the winning ticket. The suspects then

washed the claimant’s inked signature from

the reverse side of the ticket and submitted

it with their false claim for the prize award.

The stolen ticket avoided initial detection

of being altered and the suspects were

awarded a State Controller’s Office (SCO)

warrant for the winning ticket’s prize value.

This was a difficult and complicated

investigation and Investigator Pete Araujo

made repeated efforts to coordinate with

the SCO to obtain the cancelled warrant.

He then contacted the United States

Postal Inspectors and coordinated a joint

Federal–State criminal investigation.

Investigators Araujo and Manuel Ortiz

conducted exhaustive measures to piece

together the facts. Their efforts resulted

in a United States Federal Judge issuing

a Federal search warrant of the suspects’

residence. The search revealed additional

stolen mail and other physical evidence

indicating an elaborate stolen credit card

and stolen check operation.

These are just a few of the many

success stories from SLED this past year.

Every day our team of investigators work

very hard toward fulfilling their mission

which states that they will promote and

ensure the integrity, security, honesty, and

fairness of the operation and administration

of the lottery. By fulfilling this mission, our

players can feel confident in knowing that

the California Lottery is doing everything

it can to protect our valued customers.

“It’s because of the

California Lottery

that we do have all of

the core curriculum.”

Craig Bugbee Curriculum SpecialistWalt Disney Elementary School

Burbank, Los Angeles County

12 California Lottery Report to the Public 2011/2012

World Lottery Association Level 3 Certification

The California Lottery has been a

long-standing partner to other state

and national organizations in recognizing

the first week of March as California

Problem Gambling Awareness Week.

The goal is to educate and raise public

awareness on the effects of problem

gambling and help promote available

treatment. Although most Californians

gamble responsibly, almost four percent

of the state’s adult population experi-

enced significant difficulties as a result

of their gambling addiction.

During California Problem Gambling

Awareness Week, the Lottery worked

closely with its retailer network of more

than 21,000 retailers throughout the State.

The effort included increasing awareness

and education by distributing Responsible

Gaming brochures directly to Lottery

consumers, and highlighting the campaign’s

messaging via Lottery terminals and Point

of Sale signage. Campaign messaging,

including the 1-800-GAMBLER hotline, is

also printed on all draw game tickets and

posted on the Lottery’s public website and

social media space.

We encourage our players to play responsibly,

play within their budgets and within their means.

The California Lottery’s responsible

gaming efforts are underscored by its

prestigious Level Three Certification from

the World Lottery Association (WLA) that

was awarded in July 2011. As one of only

two U.S. lotteries to hold this designation,

the Lottery has started programs to ensure

the highest standards of consumer

protection and security while taking all

reasonable measures to prevent problem

and compulsive gambling.

As a WLA member, the California

Lottery promotes responsible gaming

in all aspects of its activities, including

the development, sale, and marketing

of its products and activities. Together

with the engagement of our stakeholders,

the Lottery delivers responsible play

practices and encourages a positive

impact on the environment.

California Problem Gambling Awareness Week

California Lottery Report to the Public 2011/2012 13

Important Phone Numbers

Customer Service

1–800–LOTTERY

Corporate Communications

(916) 822–8131

DISTRICT OFFICES

San Francisco

(650) 875–2200

Sacramento

(916) 830–0292

East Bay

(510) 670–4630

Central Valley

(559) 449–2430

Van Nuys

(818) 901–5006

Inland Empire

(909) 806–4126

Santa Fe Springs

(562) 906–6356

Santa Ana

(714) 708–0540

San Diego

(858) 492–1700

The California Lottery provides a

help line for individuals or families

to provide information, counseling

and assistance for problem gambling.

PROBLEM GAMBLING  HOTLINE1-800-GAMBLER

CALIFORNIA LOTTERY700 North 10th StreetSacramento, CA 95811www.calottery.com