CONCEPT

HIT WEEK it’s considered the most important worldwide festival devoted to the Made in Italy

Music, Cinema, Design, Food And Beverage all in the name of the italian lifestyleDuring the years Hit Week landed into U.s., Uk, Europe, Canada; China; Japan and South America. A never stop experience with a unique worldwide tour filled with live shows, workshops, b2b2 meeting,

food and beverage extravaganza, conferences to promote and sell the italian creative industry worldwide

From 2008 Hit Week yearly deliver to B2b and B2c audiences the best of the italian creativity world more than far from any kind of

stereotypes.

HIT WEEK

Music

Food and Beverage Fashion

Tourism

Movies

Music expresses that

which cannot be said and on which it is

impossible to be silent.

Victor Hugo

Music is Hitweek’s core as a unique tool to aggregate

promote our unique lifestyle

MAIN PARTNERS

Hit Week Artists

Battiato

Allevi

Elisa Subsonica Negrita Caparezza

Afterhours

Casino Royale

Roy Paci Nicola ConteAfrica Unite

Erica MouErica MouErica Mou

Einaudi

Mengoni

Mannarino p f m

Boom Da Bash Magoni & Spinetti

Canzoniere Grecanico

Apres La Classe Calibro 35 Linea 77 Belladonna The Niro Erica Mou

And Many More

Max Gazzè

CoezErmal Meta

TV MEDIA COVERAGE (click on the link for a preview)

Hit Week Los Angeles Special

Hit Week New York Special

Hit Week Contest Promo Campaign

Rai Tv Hit Week Special

Hit Week SpecialHit Week 2011 Tv 5 episodes format

MEDIA COVERAGE

INTERNATIONAL PRESS

Music Registry

Backbeat: "It's Not All Bocelli and Opera"--Italian Musicians Invade U.s.

Italian Indy Pop Comes to the NYC in October

Hit Week 2011 – The young Italian music is coming to L.A., New York and Miami!

03/11/11 L'Italo-Americano Weekly Newspaper

1/1www.italoamericano.com/los_angeles_news/hit_week_2011.htm

Rubriche Italiane

Dalla Sicilia, un'isola a trepunte T. Di Fresco

"Qui Roma, a voi USA"G. Bicocchi

Speciale SportRedazione

Dal libro...

In Compagnia SicilianaA. Brunetti

!!!!Hit Week 2011 – The young Italian music is coming to L.A., New York andMiami!

“Hit Week” is coming to LA again. Forget about the old Italian music you are used to listen abroad and discoverthe newest and the most acclaimed bands of Italy!The first idea for Hit Week came out in 2007 with the mission to convey to the world the contemporary Italianmusic. The first edition arrived in 2009, when Los Angeles hosted for 10 days bands and singers like FrancoBattiato, Negrita, Giovanni Allevi, Afterhours, Africa Unite, Linea 77, Calibro 35, Belladonna, The Niro, MarcoFabi and Jesus Was Homeless. The best of the Italian “panorama”.

The success of the event was even bigger than any expectation and the audience was enthusiastic of listeningto something new instead of the old Italian hits most Americans know. Very important, the audience wascomposed also by many young Americans who simply loved the new Italian sound.

Thanks to this success, for the next year “Hit Week” also decided to reach New York. Elisa, Negrita, LudovicoEinaudi, Roy Paci & Aretuska, Giovanni Alle- vi, Après La Classe and many others hit the East and the WestCoast for an incredibly fun week. The same Minister of Youth Giorgia Meloni took part to the opening night,being the main supporter of the event together with the Ministry of Economic Development, the NationalInstitute of Foreign Trade, Apulia Region, the Italian Culture Institutes of New York and Los Angeles.

Also, trough a special contest, two beginner bands (Thank You For The Drum Machine and My Awsome Mixtape)had the chance to join the main artists. Good way to start their career! The Italian television Mtv Italiasupported the event and showed some special episodes of “Hit Week 2010”. What are we going to see thisyear? Last September 30 La Città del Gusto (The City of Taste) in Rome, Italy, hosted the final contest of “HitWeek” where two beginner bands have been chosen for the 2011 edition. Serpenti (exciting electro dancesound!) and Lamigdala (voice/guitar and drums for an alternative Pop-Rock duo) have been voted solidly by thejury as best beginner bands: we will see them in United States in a few days together with Subsonica,Caparezza, Nicola Conte, Casino Royale, Après la Classe and Erica Mou.

Starting October 9, the Festival will reach Los Angeles, New Y ork and Miami, the new entry for year 2011. Thebands will get into the most important cities for music business and will have the chance to present themselvesto a broader audience. The Festival will be in Los Angeles October 11, 12 and 13. Here is a brief introduction tothe bands for those who haven’t had the chance to meet them yet.

Subsonica: one of the most popular rock band in Italy! Formed in Turin in 1996 by producer and Africa Uniteguitarist Max Casacci and singer Samuel Romano, Subsonica are also Boosta, Ninja and Vicio, and are one of themost interesting bands of the moment.

Casino Royale: their name is inspired by Ian Fleming’s saga. Casino Royale started their career in 1987 and arestill exploring different music territories: black rock, reggae, hip hop, dub and funk.

Caparezza: his name means “Curly Head”. When he decided to grow his hair he also changed his name fromMikimix into Caparezza. Michele Salvemini (his real name) often collaborates with worldwide active associationssuch as Emergency, Greenpeace, Legambiente and Medici Senza Frontiere.

Après la Classe: they joined “Hit Week” in 2010. Audience must have loved them because they are comingback this year! The band was formed in 1996 in Puglia, “the heel of Italy”. “Mammalitaliani” is their third albumand will be presented in the US for the first time; an album that mixes folk music with electronic and originalsongwriting. Après la Classe are Cesko (voice, guitar), Puccia (voice, accordion, keyboards,) Combass (bass),

Rekkia (drums).

Erica Mou: born in 1990, Erica is one of the youngest songwriters in Italy and has already collected a highnumber of awards. Her new album includes Oltre, theme of the movie “I baci mai dati” by Roberta Torre, theonly Italian movie at Sundance Film Festival and one of the most acclaimed at the last Venice Film Festival.

“Hit Week” was made possible also by important commercial partners like Gibson, Ducati, San Pellegrino,Antinori, Aperol, Aqua Panna, Bisol, Consorzio del Prosciutto di San Daniele, Birra Oro di Milano, KCRW (the mostimportant radio dedicated to World Music in the USA), and to the partnership with the California’s Universities.

Moreover, thanks to a special agreement between the National Institute of Foreign Trade, the Ministry ofEconomic Development and the Federation of Italian Music Industry (FIMI), in 2010 the biggest Americanoperators took part to the exhibitions in Los Angeles in order to listen to the singers’ performances and closeseveral commercial agreements for the United States, and will be at “Hit Week” this year again.

We can’t wait for the shows! See you at Catalina Jazz Club, El Rey Theatre and Key Club. For a more detailedprogram of “Hit Week” visit the official website www.hitweek.it

Alessandra MastroianniContributor

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The Unexpected Italians

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LINKHit Week on Tv:Deejay Tv Hit Week Promo : http://www.youtube.com/watch?v=jgWnE04_cjcDeejay Tv Hit Week Intro : http://www.youtube.com/watch?v=8SAkwfS4e2EMtv Speciale Hit Week Los Angeles : http://www.youtube.com/watch?v=v4irP9ycA98Mtv Speciale Hit Week New York : http://www.youtube.com/watch?v=OSn_LY6uhawSpot Mtv Hit Week New Generation : http://www.youtube.com/watch?v=51fSCojMit8Rai Tv Speciale Hit Week : http://www.youtube.com/watch?v=0wEsqBaHcj0E News Speciale Hit Week : http://www.youtube.com/watch?v=o9Rg3dPr0H8

About Hit Week:Elisa : http://www.youtube.com/watch?v=YopMeF_4j1INegrita : http://www.youtube.com/watch?v=P1uv0bGPobIGiovanni Allevi : http://www.youtube.com/watch?v=jReob213ICwLudovico Einaudi : http://www.youtube.com/watch?v=at_jyEQJzXsFranco Battiato : http://www.youtube.com/watch?v=tMUw-D9I5BcMarco Mengoni: https://www.youtube.com/watch?v=1hHl7TFosRcRoy Paci & Aretuska : http://www.youtube.com/watch?v=1PZ-MF_nePEApres La Classe : http://www.youtube.com/watch?v=5PJrUimOV2wLa Blanche Alchimie : http://www.youtube.com/watch?v=CDUq-8W2SRwThanks You For The Drum Machine : http://www.youtube.com/watch?v=RfJoG0eF5GwMy Awesome Mixtape : http://www.youtube.com/watch?v=7j1dDXmGftE

Hit Week Photo Album: http://www.facebook.com/pages/Hitweek/180879231966553?sk=photoshttp://picasaweb.google.com/116069552510224566992

Hit Week 2008-2017Music Experience Roma S.r.l. e Mela Inc. tutti i diritti riservati. Il presente documento ha carattere confidenziale ed ha l’unico scopo di presentare la manifestazione in oggetto senza l’assunzione di nessun obbligo nei confronti del destinatario. I loghi e/o le opere dell’ingegno presenti nel presente documento sono di esclusiva proprieta’ dei rispettivi titolari.