:, - j;fc 1 Selling your ccr.npanyFirst salesn:an: { m*de $om* very valuable eontacts today.$eeor:cl salesman: I didr:,t Set any ord*rs either" ,,tna*

E..:r=i

F

Use the words in 1 to talk about an iclea for a new business.For example: Miilions of peopte are rearning Engtbb. Tbe potentiat market fortbe new electronic clictionary is enormous.

* Read this extract from the web page of a venture capitalist.

j The words on the left are from a business presentation. Match them to thedefinitions on the right.a websiteb potential marketc averaged costse investmentf employg direct mail campaignh venture capitalists

1 money you spend on rent, equipment, salaries, etc.2 companies who pllt money into new businesses3 people who you can sell to4 pay someone to do a job5 a group of web pages on the Internet6 publicity you send to people,s homes by post7 money you need to establish or expancl a business8 the sum of, for exampie, ten different numbers

divided by renelevator pitch: aconcise, carefullyplanned descriptionabout your company thatyour mother couldunderstand in the time ittakes to ride up anelevator. A good elevatorpitch is less than 6Oseconds long.

,.$::rkdi.,:jil', 'j,Editoi :l

4l,,t !r,'Sel.lingyo0r company

Nick Jenkins phoned The Investment Hour w'ith his business idea. Look at thethree pictures on this page. \X4rat do you think his business is?

s EI:.* Listen/ 9r..tio.t, o,

to Nick Jenkins' elevator pitch. 'What are his answers to thethe web page in J?

a

d

After listening to Nick Jenkins' elevatorwrote the following repoft. Complete itagain and check your answers.

investment analyst,the box. Then listen

pitch, Jon Day, theusing the figures in

750,000 &1 billion 24 60c'/o52 milllon and t3 million 500/c:

)20/o 650 300,000s1.20 s750,000 12 15,000

MoonpigMoonpig operates a website that atlows users to personatise, print and sendgreetings cards within (a) hours. Users can choosefrom more than (b) cards and can customise thecaptions on the cover as well as the greeting.

The founder, Nick Jenkins, has an MBA and previous experience setting upbusinesses in the former Soviet Union. He employs (c)peopte at Moonpig.

He says their competitive advantage is that this is one of the few times that youcan buy something from the lnternet that's actually better than a similar product

ro that you can buy in a shop. They have a (d) digitalprinting system. Their running costs are low and they make a profit of

on each card sold, a margin of (f)Their potential market is enormous. (g) of the

British population buy an average ofrz cards each a year. The greetings card15 business is worth more than (h) a year in the UK atone

and fro bittion wortdwide.At the moment they have (i)

more peopte are registering each month. Turnover is increasing bya month and they are expecting to be profitabte

zo within six months. Their target is to get (k)the UK and (D wortdwide in five years.

They are tooking for between (m)investment to finance marketing in the UK and the US. Their direct maiI campaignsare provingvery successful, and they are talking to venture capitatists in the US

z5 about setting up a website there.

(e)

0

users and more and

customers in

of

\7hat do you think of Nick Jenkins' business idea?Look at page L24 to see what Jon Day, the investmentanalysq thought.

Complete the chart as in the example. Find two moreexamples in the report in 5 and add them to the chart.

Fr*se*t S*n:ple vsFres**t e*nt*mu*u*

i:x**r:x*it *}*.*,&}*t*i*

TalkinE businas$t Combine the verbs in A with the words in B. Make as many different

combinations as possible. For example: make a profit

A make have hire run set upB a company a business a profit staff a website previous experience

3 Use the collocations in 1 to complete the sentences below. You may need tochange the form of the verb.a Our investors are happy because we arq Ma,ki^6 4 profit.b 'We so that people can get information about our

products online.They use a recruiting agency toGiovanni Bianchi which his family owns in Milan.

heHe has the right qualifications for the job but?

3 Choose three collocations from 1 and make your own examples.

The words in brackets are from the report on page 5. They arc all importantbusiness words. Use the correct form of each to complete the sentences.

ecllscatioxrs

c

de

Word huilding

L

abc

de

t

His new business is a great . (successful)\We have good ideas, but we need to convince ourAs the market grows, they are increasingIt's a verv business. (profit)Every day I read the newspapers. (finance)\7e are looking for to staft up a new business. (capitalist)

(investment)

for rinore:on.the .',.yocabulary oJrbusinessand the Intdinet s6er. ,Page.g5" r':,,' :r

. (product)

Y$xw ffiffiffipffi$ty wffih ffiffiffi*$ You are surfing the Internet and you see the web page below. Find words which

mean the same as the following:a move information to a computer from the Internet (para 1)b take to a specific place (oara 1)

--

c growth (para 2td goods or money that a company owns (para 3)e without competition (para 3)f original (para 41g running after (para 6)

_

h maintain (para 7)

oo90ool

=

oooaoadooa)o

=

eqg bettefdOgfOOd.CO[t is revolutionizing the pet food industry.Our business proposition is simple: we give you the dog andthen sell you the dog food! The customer chooses a dogon our website and we download it directly from ourstate-of-art logistical centre.We have a competitiveadvantage over traditional dog food suppliers: wedeliver the dogs hungry so they want food!

e*g* Everybody tit es dogs.Those people who dontlike dogs probably like cats, so it's a market with

l0 lots of potential for expansion.re The Company has a pioneering investment

programme.'You give us your dog and we give youstock!'This way,we make sure we have loyal investors as well as a guaranteed supply of dogs.We have inexperienced management team with unrivalled experience and commitment.Team members have worked in

ts 30 start-ups over the last two years, and all own dogs.%* ReUeCca Hargrav, President and Chief Creative Officer of betterdogfood.com, is well known for her

innovative designs and her love of the animal kingdom.

fu Carl Malamud is the Chairman/CEO/Founder of betterdogfood.com. His dogl name is Bob.fr* SpOt is the cuddly, lovable mascot of betterdogfood.com.When he's nor chasing cars, he is working like a dog

20 on his personal web page. As a result, he's able to sit, stay, fetch, play dead, code HTML and optimize graphics.Fortunately, we are able to use this unique combination of skills to sustain our competitive advantage.

t, ,r,selling )iour::ionrDanfr , r ,: ,f

Reorganise the words to form questions.a company's the what's name

What'r the cor^par./'r r'.ap,e?b exactly they do what do

c of competition what is kind there

d their advantage what competitive is

e their is market what potential

f for do they investment how the business get

g behind people company the who are the

h experience previous they what do have

Answer the questions in 2 with information about betterdogfood.com.a

bG

de

ts

h

ffi-*&9?@

"Wbateuer you''re selling, tbey're buying "

rr{JTne},

Ymaxr Smt.*&trtr mtmnt-uxp* rwork with a partner. Discuss your ideas for your own dot.com. It can be either

serious or humorous. complete the 'your dot.com start-up, column in the tablebelow. Then change partner and pitch your idea to your new partner. Listen toyour new partner's pitch and take notes.

Use the frameworkcompany.

below to write a web page describing your new partner,s

(name of company)lSa (type of company)The main activity of the company isTheir potential market is

:::il:::,4:-:1i;

It makes money by

The management team

The competition

Their competitive advantage is

They are looking for investment to

l