We cannot NOT communicate

Engaging Your Community: Creating an Effective

Social Media Campaign Session 2: Choosing a Theme and

Picking the Right Tools

Choosing a Theme

Picking the Right Tools/Platforms

Platform Deep Dive: Blogging

Platform Deep Dive: YouTube

Platform Deep Dive: Facebook

Platform Deep Dive: Facebook

Platform Deep Dive: Facebook

Platform Deep Dive: Facebook

Platform Deep Dive: Twitter

Platform Deep Dive: Twitter

Platform Deep Dive: LinkedIn

Platform Deep Dive: LinkedIn

Platform Deep Dive: LinkedIn

Platform Deep Dive: Location Marketing

Activity: Start Your Campaign Brief

Homework

Read assigned articles on www.aveconsulting.com/sfsu/session_2.html

Send company choice to instructor (avery@aveconsulting.com)

Start designing campaign (company, audience, goal/objective, theme, and tools/platforms)