e n g a g i n g t h e u h n w luxury consumer online

Founder, Chief Creative Officer of

rony zeidan

Do not fear the space, the advantages outweigh the challenges. Online is an opportunity to directly connect with your consumer, curate and share your

brand story exactly as you wish it to be. Online is the new brick and mortar.

online 101

1.embrace the digital sphere

2.select the right platform

Select an online platform that fits your size; don’t let the system swallow you, start at your size, small or medium and then grow with your capacity.

Magento is NOT the only solution.

start smart

Establish the right way of communicating with your consumer. Develop the right language and share in depth content. The odds are your consumer is

smart and wants to obtain all the knowledge they can online and sometimes share it.

back to basics

3.strategize your content

Ensure your site is desktop friendly,tablet friendly, and mobile friendly:

adopt a responsive design and assessthe necessary content for each.

Think practicality.

easy access

4.make it responsive

Luxury shoppers do not discriminate; they navigate seamlessly between physical stores and websites.

One helps the other, and both experience should be complimentary.

brick & mortar vs. online

5.go omni

Social Media for Luxury is a great vehicle to share behind the scenes and brand exclusivities to establish

an even deeper emotional connection with your consumers.

behind the curtain

6.the best host is social

A moving image speaks a million times better than a still image. Video content, when appealing can spread

virally and act as the perfect brand ambassador.

video

7.what’s trending now?

case study references

chopard

e-commerce website

chopard

e-commerce website

chopard

e-commerce website

chopard

chopard

e-commerce website

chopard

e-commerce website

chopard

e-commerce website

chopard

e-commerce website

chopard

e-commerce website

chopard

mobile site

chopard

colette malouf

colette malouf

e-commerce website

colette malouf

e-commerce website

colette malouf

e-commerce website

colette malouf

e-commerce website

colette malouf

e-commerce website

colette malouf

e-commerce website

colette malouf

e-commerce website

colette malouf

e-commerce website

colette malouf

e-commerce website

colette malouf

e-commerce website

title of work

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

title of work

e-commerce website

bonastre

bonastre

e-commerce website

bonastre

e-commerce website

bonastre

e-commerce website

bonastre

e-commerce website

bonastre

e-commerce website

12.29

only scent remains

e-commerce website

only scent remains

e-commerce website

only scent remains

e-commerce website

only scent remains

e-commerce website

only scent remains

e-commerce website

only scent remains

e-commerce website

swarovski

swarovski

passport to sparkle microsite

swarovski

passport to sparkle microsite

swarovski

passport to sparkle microsite

swarovski

passport to sparkle microsite

swarovski

passport to sparkle microsite

swarovski

passport to sparkle microsite

swarovski

passport to sparkle microsite

swarovski

passport to sparkle microsite

swarovski

collateralin-store merchandising

A moving image speaks a million times better than a still image. Video content, when appealing can spread

virally and act as the perfect brand ambassador.

video

7.what’s trending now?

Social Media for Luxury is a great vehicle to share behind the scenes and brand exclusivities to establish

an even deeper emotional connection with your consumers.

behind the curtain

6.the best host is social

Luxury shoppers do not discriminate; they navigate seamlessly between physical stores and websites.

One helps the other, and both experience should be complimentary.

brick & mortar vs. online

5.go omni

Establish the right way of communicating with your consumer. Develop the right language and share in depth content. The odds are your consumer is

smart and wants to obtain all the knowledge they can online and sometimes share it.

back to basics

3.strategize your content

2.select the right platform

Select an online platform that fits your size; don’t let the system swallow you, start at your size, small or medium and then grow with your capacity.

Magento is NOT the only solution.

start smart

Do not fear the space, the advantages outweigh the challenges. Online is an opportunity to directly connect with your consumer, curate and share your

brand story exactly as you wish it to be. Online is the new brick and mortar.

online 101

1.embrace the digital sphere

Ensure your site is desktop friendly,tablet friendly, and mobile friendly:

adopt a responsive design and assessthe necessary content for each.

Think practicality.

easy access

4.make it responsive

coming soon

thank you

rony zeidan