Engagingthe

Workforcewith

Social Media

By Chris Fields, MLHR

2014 SHRM Missouri State Conference

Chris Fields, MLHR - HR Consultant & Expert Resume Writer• Owner of CostofWork.com and the ResumeCrusade.com• HR Content Writer for e-Skills, SmartRecruiters, Work4Labs, &

Equals6. • Featured on Mashable.com, Monster.com and Oprah.com• The Ohio State University Alum• Volunteered with ILSHRM, OKHR, LASHRM, & MOSHRM• Coordinated the Social Media engagement efforts for TNSHRM

2013 & 2014

CostofWork.comeSkill.com

ResumeCrusadeWork4Labs.com SmartRecruiters.com

COM

Equals6.com

What is Social Media? Web-based networks and apps that allow us to connect, share and

communicate with our friends, family and co-workers from all over the world.

Why is it so powerful? Facebook has 1.3 billion registered users Twitter has nearly 500 million registered users Instagram has nearly 300 million registered users Google Plus has 500 million registered users YouTube over 1 billion shares a day Vine has over 40 million registered users

What are the most common uses• Communication - Marketing - Promotions - Advertising – Recruiting – Sales • BRAND MESSAGING

Taking Some Liberties

What is Engagement/Disengagement?

Engaged– (verb)1. To occupy the attention or efforts of a person3. To attract and hold fast4. To attract or please

Disengaged– (verb)1. To release or become released from a

connection or obligation

Defi ning Engagement/Disengagement

Defi ning Engagement/Disengagement

Defi ning Engagement

Rory Trotter’s “The X Model of Engagement”

What Is Total Engagement?

The Intersection of Maximum Satisfaction and Maximum Contribution

The Impact of Engagement/Disengagement

Morale Productivity Communication Recruiting Retention Competitive Advantage Brand Message

The Eff ects of Engagement

70%Of AMERICAN WORKERS ARE “NOT ENGAGED” OR “ACTIVELY DISENGAGED.”

Staggering Statistics

Infograhic

RecapWe’ve defined Engagement/Disengagement• To attract and hold the attention of our employees in order to gain maximum

contribution, satisfaction and maintain the competitive edge

We’ve examined what contributes Engagement/Disengagement• Communication • Happiness / Fulfillment

We’ve seen the statistics and studies on Engagement/Disengagement• 70% of workers are not in engaged or actively disengaged

We’ve looked at the effects of Engagement/Disengagement • Morale - Productivity - Communication • Branding - Recruiting - Retention

1. Analysis 2. Perform an Engagement Survey3. Online Survey4. Anonymous Survey5. Synthesize Data6. Listen 7. THEN ACT!

How Do We Fix IT?

Housekeeping

You will never• Reach everyone• Make everyone “happy”• Achieve 100% total engagement• But we can do better than 30%

“You can please some of the people, some of the time; half the people, half the time, but you can

never please all of the people all of the time.”

Engagingthe

Workforcewith

Social Media

SOCIAL MEDIA

1.3 Billion Users 80%of Companies Use

Facebook15,000,000 Corporate

Pages

SOCIAL MEDIA

• Control Membership• Monitor Communication• Offer Incentives• Recognition/Rewards

• Share Pictures• Videos• Special Events• Contests / Prizes

Group Pages

Facebook for Engagement

Twitter for Engagement

Twitter• 500 Million Registered User • The number one social media network for global companies.• 80% of Global Fortune 100 companies have at least 1 account.• Over 2 billion tweets per day

source for breaking news

Gamify

gam·i·fi·ca·tionnoun

the application of typical elements of game playing (e.g., point scoring, competition with

others, rules of play) to other areas of activity, typically as an online marketing technique to

encourage engagement with a product or service.

Twitter for Engagement

# (hashtag) for direct communication to a specific community#MOSHRM

Lists/Groups

Instagram for EngagementPhoto and Video Mobile Sharing App

• Tablets - Smartphones• Nearly 300 Million Registered Users• 60 Billion photos per day• 1.6 Billion “Likes”• Increased Corporate Usage• Search #hashtags

Instagram

Instagram for Engagement

Instagram for Engagement

Visual Content – Seeing is believing

17%

Instagram for Engagement

40 Million Users6 Second Videos

50 -70 Million UsersSend Photos or Videos that disappear within 1-10 seconds• 13 and 23 years of age, with a growing 40-years-and-over

user base identified in October 2012. Snapchat is often used to send "selfies," and 30 percent of Snaps are sent to groups.

1 Billion Active User Visits

Other Players

DYK?Microsoft SharePoint

Oracle BeehiveYammer

Company Website (blog)

Internal Social Tools

Wait! There’s More!

Internal Social Tools

Final Recap

• Defined Engagement/Disengagement• Explored SOME Causes• Identified the Impact• Looked at the Statistics• Suggested 1st Step Analysis• Broken Down the Top Social Networks• Gamified the Presentation• Visited some INTERNAL Social Tools• HAD FUN!!!

Thank You

2014 Missouri State SHRM Conference

Chris Fields, MLHR @new_resource

eskill.com

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