Bui ld ing a Strong Workforce:The Key to Engaging Mi l lennia ls

Lu c a s M a c kC E O o f 4 t h Av e n u e M e d i a

C o m m u n i c a t i o n . C re a t i v e . C u l t u re .

Building a Strong Workforce:The Key to Engaging

MillennialsLu c a s M a c k

What is the cost of a toxic workplace environment? • 12% of victims of toxic people/environments quit

• 48% of employees decreased their work effort

• 47% of employees decreased time at work

• 38% of employees decreased work quality

• 68% of employees said their performance declined

• 80% of employees said they lost time worrying about it

• 63% of employees lost time avoiding the person/situation

• 78% of employees said their commitment to the

organization declined

The Cost: Toxic Work Environments

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

According to a 2014 Gallup study, 31.5% of US employees were “engaged,” while 68.5% were not. Millennials are the least engaged group, at 28.9%. The annual U.S. voluntary turnover rate is 23.4%. It's generally estimated that replacing an employee costs a business one-half to five times that employee's annual salary. So, if 25% of a business' workforce leaves and the average pay is $35,000, it could cost a 100-person firm between $438,000 and $4 million a year to replace employees.

It’s time to shake up the status quo.

It’s time to articulate your company’s purpose with passion!

The Cos t : Emp loyee Tu rnove r

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

• 4th Avenue Media’s goal is to equip companies with the tools they need to ignite and preserve a healthy company culture.

• Why? Because happy employees are productive employees. Companies with high levels of employee engagement reported a same-year operating margin nearly three times higher than companies with low levels of engagement.

• 4th Avenue Media believes that only when passion and purpose combine with vision can inspired companies build deeper relationships with customers and employees, which attracts the right growth.

O u r P h i l o s o p h y: I n s p i re d Pe o p l e I n s p i re Pe o p l e .

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

What you get:• An inspired workforce

dedicated to a common cause• Better customer experience• Increased production• Reduced turnover• More $$$ to your bottom line!

The Power of an Inspi red Workforce

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

A Common Purpose: The Why Revolut ion

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

According to an article in Forbes Magazine:

• Integration is an important factor in keeping Millennials. While 63% of young professionals believe that employers successfully integrate young talent, only 31% of new graduates feel that companies properly integrate new employees.

• Poor communication is often the underlying cause. Onboarding programs are essential to launching a young person’s career. Orientation provides a clear sense of the company’s purpose, mission, value and goals and where an individual fits in the grand scheme of things.

Mil lennia ls and Purpose

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

Brand Story: The Why, The What, The So What

Art icu late Your Why, What and So What!

The Brand Story articulates the belief and purpose behind why you do what you do, the objective you are trying to accomplish, and how the

audience benefits.

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

Brand Documents: Brand Booklet and Posters

Consistent Brand and Del ivery

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

Consistent Brand and Del ivery

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

Consistent Brand and Del ivery

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

Consistent Brand and Del ivery

O l d We b s i t e N e w We b s i t e

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

Consistent Brand and Del ivery

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

Consistent Brand and Del ivery

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

O l d We b s i t e N e w We b s i t e

Consistent Brand and Del ivery

B u i l d i n g a S t r o n g W o r k f o r c e : T h e K e y t o E n g a g i n g M i l l e n n i a l s

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