Engaging Millennials: “What’s in it for me?”California Maritime Academy| 2011

what we hope to get from today: Be able to

• identify terms and characteristics ascribed to the Millennial student;

• understand the importance and urgency of engaging Millennials with new methods;

• apply Millennial understanding and strategies to inform curriculum design and instruction;

• develop an action plan to apply new knowledge to enhance curriculum instruction and design.

sound off: life giving and life draining aspects

•What is a Generation?

•What is Generational Identity?

•What is your Generation called?

getting started:

• Consists of approximately a 20-year span (not all demographers and generation researchers agree on the exact start/stop dates)

• Has a unique set of values• Reacts to the generation before them• Looks at their generation as the standard of comparison• Looks at the next generation skeptically: these kids

today . . . .

http://www.cpcc.edu/planning/studies_reports/ActiveFiles/millennial%20comm%20college.ppt

what is a generation?

http://www.eiu.edu/~arc/ - Eastern Illinois U.

generations

“A new generation is poised to seize the reins of history...the Millennials currently include 95 million young people up to 30 years of age—the biggest age cohort in U.S. history.” (Greenburg 2007)

millennials

Central Southern Africa60.9 million

Latin America146.3 million

Western Europe124.8 million

China, Taiwan, HK254.6 million

Central South Asia219.3 million

Asian Pacific133.9 millionNorth America

99.3 million

1.2 billion mobile youthWhere are they?

2008 2009 2010 2011 20120

500

1000

1500

2000

New AddsTotal

data source mobileYouth.org 2009

Eastern Europe115.3 million

Middle EastNorth Africa42.8 million

North East Asia46.4 million

1.15bn 1.24bn1.36bn 1.43bn 1.50bn

50% live inAsia

1.24 billion mobile youth in 2009, rising to 1.5 billion in 2012. As a standalone country, mobile youth would be the 2nd biggest in the world, behind only China. By 2010, they will be number 1.

where does this generation live?

generational names

Gen WE

Generation ME

NetGen

Nexters

Gen Y

Echo Boom

millennial

changes in where we communicate:

http://www.youtube.com/watch?v=tahTKdEUAPk

implications: learning

http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=related

stereotypes from first class related to comm:

implications: teaching

http://www.youtube.com/watch?v=e50YBu14j3U

transformational teaching

Merriam (2007) stated that “Transformational Learning is about change, dramatic, fundamental change in the way we see ourselves and the world in which we live”.

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closing

Dustin GrabschSeattle UniversityEmail: grabschd@seattleu.eduTele: (206) 296-6308Twitter: dgrabschSkype: dgrabsch