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Understanding and Engaging Gen Y (Millennials) & Gen Z

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  1. 1. Understanding and Engaging Gen Y (Millennials) & Gen Z by Phillip Newson - Burnthebook
  2. 2. GENERATION GENERATION 1981 -1995 1995 - 2009
  3. 3. Forget the Millennials, think Gen Z For longer-term business success
  4. 4. 5
  5. 5. 40% Population With each birth, the segment is growing
  6. 6. A different backdrop to previous generations Born into social & economic instability
  7. 7. Highly entrepreneurial Gen Zs want to start their own business 72%
  8. 8. Generation Z engage in eRelationships with people they have never physically met! eRelationships
  9. 9. We are Prism! Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo, part-time projects to large-scale undertakings
  10. 10. Highly concerned about humanitys impact on the planet with ambitions to save the world
  11. 11. No loyalty to any particular brand! Brand agnostic
  12. 12. Gen Z spend a ton of time online! 41% of their time is spent on their computers or smartphones
  13. 13. 15 13 11 0 4 8 12 16 20 Hours Per Week Smartphone Televsion Laptop
  14. 14. Operate from at least five screens Compared to Generation Y, who use two
  15. 15. Multitask across multiple devices TV, phone, laptop, desktop, tablet plus wearable technology S m a r t p h o n e L a p t o p T VD e s k t o pT a b l e t
  16. 16. Avid users of social media Across multiple social channels
  17. 17. Mate youre cruising around the social networking channels tonight. Imogen
  18. 18. Use social media This makes Gen Z the largest socially connected generation ever! 81%
  19. 19. 8 second attention span!
  20. 20. Marketing to Gen Z Future-proof your marketing
  21. 21. Create an immersive brand experience A fully responsive website is essential
  22. 22. Via images, videos and emojis Visual engagement V I D E O S E M O J I S I M A G E S
  23. 23. LETS TALK EMJI Speak in their language Good morning
  24. 24. Bite sized content is easier to digest Snackable content
  25. 25. Too Long; Didnt Read Keep it simple TL;DR
  26. 26. If youre not real-time youre not relevant Speed is currency! R E P L Y E N G A G E R E P U T A T I O N
  27. 27. A joined-up approach is essential Interact and engage with Gen Z across multiple platforms. S O C I A L M E D I A P U B L I C I T Y S M A R T P H O N E D E S K T O P
  28. 28. Higher rankings & Long term results Benefits of a joined-up approach H I G H E R R A N K I N G L O N G T E R M R E S U L T S
  29. 29. S O C I A L T E X T B L O G E M A I L Engage & capture attention Pulling people back to your website is essential
  30. 30. Quick, simple and effective way to reach a growing market of smartphone addicts Text Marketing
  31. 31. Relevance cannot be bought Its not about who can shout the loudest
  32. 32. Wearable Technology Fashion meets tech
  33. 33. Embrace Change Tools of traditional marketing are no longer effective Accept Dont accept
  34. 34. Who are you talking to, and why? Understand your market before identifying your channels
  35. 35. Strategy! Consider your overall goals and objectives before your start! G O A L S & O B J E C T I V E S Set your goals and objectives before embarking on any marketing activity G E T T O W O R K Once the goals and objectives have been agreed, get to work on implementing them S T I C K T O I T Once you have started something stick to it!
  36. 36. Be realistic Dont start something you cant finish
  37. 37. Google Analytics Its FREE and gives you the ability to track all visitors 01 Social Media Measure social media success in terms of likes, shares, re-tweets and click through rates 02 Insights Use heat map software or screen recording software to understand your audience 03 Measuring your success Essential for your on-going marketing strategy 4.3 2.5 3.5 4.5 2.4 4.4 1.8 2.8 2 2 3 5 0.0 1.3 2.5 3.8 5.0 6.3 0 1 2 3 4 5
  38. 38. Think Different! Think GZ www.burnthebook.co.uk/insights/marketing-for-generation-z

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