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Engage Patients on the #1 Platform for Doctor-Patient Connections
Display Advertising Media Kit 2019
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This is the moment of truth for pharma advertisers, but only 1% of Americans make a
doctor’s appointment every day.
Advertising on Healthgrades reaches the largest audience of patients who are on their
way to the doctor.
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Agenda
Healthgrades Overview
By the Numbers
Pre-Appointment Display Solutions
Psychology Today
Target Conditions
Display Media Ad Specs
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5 - 6
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8
9
10 - 14
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Healthgrades Overview
1 3rdSymphony and comScore Competitive Analysis of Doctor Office Visits, January 2014 (300,000 consumers over preceding 14 months), CDC, US Census)
of visitors to Healthgrades will make a doctor’s
appointment within one week.1
64%Healthgrades is the
for patients to find a doctor and prepare for their appointment.
#1 platform
Half of all Americans who see a doctor this year will visit Healthgrades.
Healthgrades knows patients:
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Consumers on Healthgrades Are the Chief Health Officer for the Family
• Discussing prescription and OTC options with their doctors• Deciding on which pharmacy to use for their Rx or OTC medicine purchases• Making the actual OTC decision in the pharmacy or store
4 Rand Multiple Chronic Conditions Study, 20145 Stax Study, 20176 Healthgrades client data
1 comScore April 2019 2 US Census, 20173 US Census, 2018
Gender
At Least One Chronic Illness
Post-Secondary Education
Household Income
Insurance Status
Female - 66%1
77%5
63%1
over $75K - 64%1
40% more likely to be commercially insured vs. average patient6
GENERAL POPULATION
Female - 51%2
60%4
60%3
over $75K - 51%2
Advertising on Healthgrades keeps your brand top of mind when patients are
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Healthgrades Versus the Competition
Source: Symphony and comScore Competitive Analysis of Doctor Office Visits, January 2014 (300,000 consumers over preceding 14 months)
Insurance claims verify that visitors to Healthgrades go to a doctor more often in the next 30 days than visitors to other sites.
More importantly, insurance claims verifythat visitors to Healthgrades fill a newprescription more often in the next 30days than visitors to other sites.
Go to a doctor Fill a prescription
more often thanWebMD
more often thanEveryday Health40%
65%
more NRx thanWebMD
more NRx thanEveryday Health40%
65%
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Healthgrades Pre-Appointment Display Solutions Reach the Right Patient Right Before They See a Doctor
On Healthgrades Properties Across the Well-Lit Web
Healthgrades DisplayReach patients on Healthgrades as they connect with a doctor and prepare for their appointment
PATIENTarget DisplayExpand your reach by messaging patients across the web after they visit Healthgrades to find a doctor, and targeting your most likely future patients based on Healthgrades proprietary predictive modeling
Your Ad Here
Your AdHere
Your Ad Here
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Healthgrades Is Proud to Partner with Psychology Today!
Healthgrades exclusively represents pharma, med device and hospital display inventory on Psychology Today, the leading brand in the mental health space.
• Engage Americans as they connect with mental health professionals and prepare for their appointments
• Educate consumers with best-in-class content about topics such as mental health, family/parenting and sexual health
• Reach a highly desirable demographic (63% female, HHI $90K, 78% attended/graduated college)
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Women’s Health • Birth Control • Fibromyalgia • Lupus • Osteoporosis • Overactive Bladder
Heart Health • Atrial Fibrillation • High Cholesterol • Heart Disease
Mental Health • Bipolar Disorder • Depression • Schizophrenia
Men’s Health • BPH/Enlarged Prostate • Erectile Dysfunction
Wellness • Cold & Flu • Sleep Disorders
Cancer • Breast Cancer • Lung Cancer • Prostate Cancer
Dermatology & Skin • Psoriasis
Diabetes & Metabolism • Obesity • Type I Diabetes • Type II Diabetes
Digestive Health • Constipation • Heartburn/Reflux • Hemorrhoids • IBS-C/IBS-D/UC
Allergies & Respiratory • Allergy • Asthma • COPD
Arthritis & Joints • Arthritis • Back Pain • Chronic Pain • Gout • Osteoarthritis • Rheumatoid Arthritis
Brain & Nervous System • Headache • Migraine Headache • Multiple Sclerosis
Hyper-target over 20,000 condition areas (including high prescribing doctors and condition content)
across Healthgrades properties, including:
Reach the Patients You Care About Most As They Prepare to See the Doctors You Care About Most
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Physician Search & Profile Pages
728x90
728x90
300x250or
300x600
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Psychology Today Pages
300x250or
300x600
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Condition Content Pages
300x250or
300x600
728x90
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Healthgrades Properties Ad Specs Desktop & Tablet • Display & Sponsorship Advertising
Ad Sizes Accepted File Formats Max Expanded Dimension
Expansion Direction
Max Initial Load / Max Subload Animation / Looping 3rd Party Calls /
Initial Load Preferred Tag Format
728x90
3rd Party Tag, HTML5 REQUIRED
728x270 Down
150KB/2.2MB 15-sec/3 loop max* 10 max JavaScript300x250 500x250 Left
300x600 500x600 Left
Ad Sizes Video Max Initial Load Max SubloadMax User Initiated
File Size (File Loaded/Streaming)
Required Controls 3rd Party Calls / Initial Load Max Video Length
728x90
Host-initiated or User-initiated REQUIRED
150KB 300KB
2.5MB/Unlimited Play, Pause, Stop & Audio Mute* 10 max 30-sec**300x250 150KB 300KB
300x600 200KB 400KB
Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation Looping 3rd Party Calls / Initial Load Preferred Tag Format
728x90
HTML5, HTML, GIF, JPG, PNG REQUIRED
150KB 300KB
15-sec 3 loop max 10 max JavaScript or DFA In-Red300x250 150KB 300KB
300x600 200KB 400KB
Expansion/Retraction is on Click ONLY (no mouse-over). Required Controls are a clearly visible “CLOSE” (Min 16pt Font) on the expanded panel and “Expand” on the retracted panel.*Animation must stop after 15 seconds but can resume on user Mouse-over. Site approval is required for any looping over 15 seconds up to 120 seconds Max.
*Controls must be visible for entire Video duration.Audio must be user initiated on Click; Volume control to zero (0) output may be included instead of, or in addition to, Mute control.**60-sec Video Length Pharmaceutical exception allowed for scrolling ISI.One hotspot per creative; Max 25% of collapsed ad unit initiated after cursor rests on hotspot for 1 second.
STANDARD DISPLAY BANNER SPECS
RICH MEDIA DISPLAY SPECS
EXPANDABLE BANNER (REQUIRES SEPARATE TAG)
IN BANNER VIDEO (FILE LOADED & STREAMING - REQUIRES SEPARATE TAG)
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Healthgrades Properties Ad Specs Smartphone • Display & Sponsorship Advertising
Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation / Video Looping 3rd Party Calls / Initial Load Preferred Tag Format
300/320x50 HTML5, JS/DFA Tag, Animated
GIFREQUIRED 50KB
300KB 15-sec / 30-sec3 loop max 10 max JavaScript or DFA In-Red
300x250 1MB 15-sec / 30-sec
Ad Sizes Expansion Size / Direction SSL / HTTPS Tags Max Initial Load Max Subload Animation / Video Looping 3rd Party Calls / Initial Load Preferred Tag Format
300/320x50 ATF
300/320x250 / DownREQUIRED 50KB 1MB 15-sec / 30-sec 3 loop max 10 max JavaScript or DFA In-Red
300/320x480 / Down
Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation Looping 3rd Party Calls/ Initial Load Preferred Tag Format
300/320x50HTML5, HTML, GIF, JPG, PNG REQUIRED 50KB 100KB 15-sec 3 loop max 10 max JavaScript or DFA In-Red
300x250
For tags where more than one set of tracking is present (4th party wrapped), only a single vendor’s tracking can be implemented.
Two files are required for expandable unit: (1) 320x50 and (2) 320x250 OR 320x480; expansion occurs in portrait view. Ad expansion is upon user initiation. Close button required in top right corner of the expanded ad; minimum 20x20 pixel size.
In-Banner Video is host-initiated; audio is user-initiated on click; required video controls: play, pause, stop, & audio mute; Options must be visible for entire duration of video. Maximum 1 linking URL, not to exceed 256 characters. Hard coded URLs have no maximum character length. For tags where more than one set of tracking is present (4th party wrapped), only a single vendor’s tracking can be implemented.
STANDARD SMARTPHONE BANNER SPECS
RICH MEDIA SMARTPHONE BANNER SPECS
EXPANDABLE BANNER (HTML5)
Healthgrades Properties Include: healthgrades.com, rightdiagnosis.com, psychologytoday.com
Creative Lead Time: Five business days prior to campaign launch date to ensure adequate testing
Additional Creative Guidelines: - Ads may NOT include telephone numbers or any click-to-call action- Ads cannot be designed to blend into page content, must feature a 1 pixel border
clearly distinguishing the ad from page content
- The look and feel of the ad cannot match the MS Windows Alert scheme or misrepresent a user’s prompts as an ad
- False functionality (a.k.a. fake buttons) is not allowed
Start the conversation
678.279.1900
www.healthgrades.com/advertise