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Energy Drinks

THEJOLTING

TRUTH



Some things to think about

In 2008, more than 270 new energy drinks werelaunched worldwide.*

The energy drink market is a 4.8 billion per year

industry.*

As soda consumption decreases, energy drinks arefilling in the gap.

35% of U.S. teenagers report that they consumeenergy drinks (as compared to 19% in 2003)*

Energy drinks are marketed to kids, teenagers and

college students. *Mintel Global New Products Database



Dangers in energy drinks

Caffeine intoxication resulting in increased heart

rate, elevated blood pressure is possible fromENERGY DRINKS that can contain as muchcaffeine as 5 cans of Coca-cola.

Caffeine intoxication requires medical attention. Nausea,

increased heart rate, anxiety, insomnia and increasedblood pressure are some symptoms of intoxication.

Potentially unsafe ingredients



The Story on Caffeine

Caffeine is a drug and should beconsumed in moderation, if desired

Moderation is defined as 300 mg.caffeine daily or the equivalent of

approximately 2 cups of coffee

Individuals differ in their sensitivity to

caffeine, so listen to your body



Pros & Cons of Caffeine

In small doses it may….. Help prevent type 2 diabetes & liverdisease including liver cancer.

Possibly improve treatment outcomesin patients with Parkinson disease

Improve short concentration andperformance

In large doses it may cause serioushealth effects.



Powering Up or Dragging Down?

Drinking these productsduring exercise may causeunwanted symptoms:

•Increase blood pressure

•Increase heart rate

False claims promiseimproved performance in

class or on the field.*energyfiend.com

RockstarSize-16 oz.Caffeine

160 mg*

NOSSize-16 oz.Caffeine260 mg*



IS IT WORTH TAKING THE RISK?

These drinks can have thefollowing side effects:

•Nervousness

•Sleeplessness

•Anxiety

•Severe Headache

•Upset Stomach

•Increased Heart Rate

Vault Size-16 oz.Caffeine115 mg

Red BullSize-8.3 oz.Caffeine80 mg



Don‟t believe everything you

read…

Energy Drinks are NOT regulated by the Foodand Drug Administration (FDA) or anygoverning agency.

Manufacturers can mix a variety ofingredients in these products without anyagency checking the safety.

Manufacturers add taurine and guarana toimply health benefits. There is NO scientificevidence that these are beneficial.



Know what you‟re drinking

Energy drinks are not “naturalalternatives”.

Energy drink manufacturers are not

required to label ingredients including

caffeine content. Manufacturers do not need to guarantee

consistency or safety in their products.



Energy drinks and sports don‟t mix!

Caffeine amounts in drinks mayexceed the allowed limits for NCAAathletes. Side effects may also include

anxiety and stomach upset.



Energy Drinks & Alcohol

A SERIOUS MATTER Combining energy drinks and alcohol

can be dangerous

The stimulant effect can make someonefeel less intoxicated.

So …..someone may use more alcohol tofeel the effect and are at a higher risk forrisky behavior.

It doesn’t matter how you feel….your blood

alcohol concentration is the same.



“Energy Drinks”

without the caffeineTRY THESE:

Orange Juice(100% fruit juices)

Milk

V8 FusionThese drinks have nutritional value, tastegreat, DO NOT contain caffeine and are

much less expensive.



Average Cost

Energy Drinks:NOS 16 oz $2.49

Rockstar 16 oz $2.49

Full Throttle 16 oz $1.99

Red Bull 16 oz $4.00

Non caffeinated choices:

Milk 16 oz $ .62

Orange Juice 16 oz $ .66(100% fruit juice)

V8 Fusion 16 oz $ .87



Resources at the

University of New Hampshire

Health ServicesOffers nutrition counseling for free to all

students who have paid the Health Fee.

(603) 862-3823

www.unh.edu/health-services

Facebook/Twitter: UNHHealth



References:

• UNH Health Services: Office of Health Education and Promotion“Sleep” 2007; “Managing Stress” 2007; “Red Bull, Cocaine, Full Throttle,

RockStar, Blak, Monster... Hype or Harm?” 2007. <www.unh.edu/health-services>

• “Caffeine and Energy Boosting Drugs: Energy Drinks” Oct. 2008.

<www.brown.edu/Student_Services/Health_Services/Health_Education/atod/energydrinks.htm>

• Question of the month – „What are “energy drinks” all about?‟ January2003. <www.eatright.org >

• “MillerCoors Buckles to AG Pressure.” September 2008. <www.marininstitute.org>

• Center for Science in the Public Interest – “Caffeine Content of Food &Drugs.” September 2007. <www.cspinet.org>

• “How much caffeine is in your daily habit?” October 2007.<www.mayoclinic.com>

• “New caffeine counts put a number to your buzz.” November 2008.

<www.globeandmail.com>

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