Enc 3241 color

Color!

ENC 3241Clayton Benjamin

Primary Colors

• Red, yellow and blue

• Mixing Primary colors creates Secondary colors

http://www.colormatters.com/color-and-design/basic-color-theory

SECONDARY COLORS

• Green, orange and purple

• These are the colors formed by mixing the primary colors.


Tertiary Colors

• These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.


Other Terms for Colors• Warm Colors: Colors such as red, yellow, and orange. These colors evoke warmth because they

remind us of things like the sun or fire.

• Cool Colors: Colors like blue, green, and purple (violet). These colors evoke a cool feeling because they remind us of things like water or grass.

• Neutral Colors: Gray, Brown. These aren't on most color wheels, but they're considered neutral because they don't contrast with much of anything. They're dull and uneventful.

• Value: Usually refers to the amount of black in a color. The more black a color has, the darker its value.

• Brightness: Refers to the amount of white in a color. The more white a color has, the brighter it is.

• Saturation: Refers to the amount of a color used. When a color is at full saturation, it is extremely vibrant. When a color is "desaturated," a large amount of color has been removed. Desaturated colors tend to be close to being neutral because there is so much gray in them.

http://colortheory.liquisoft.com/

Color Harmony

• A pleasing arrangement of parts• On one extreme, it can be boring• On the other extreme it is chaotic


Ways To Create Harmony

• A color scheme based on analogous colors

Analogous colors are any three colors which are side by side on a 12 part color wheel, such as yellow-green, yellow, and yellow-orange. Usually one of the three colors predominates.


Ways To Create Harmony• A color scheme based on complementary colors

• Complementary colors are any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green. In the illustration above, there are several variations of yellow-green in the leaves and several variations of red-purple in the orchid. These opposing colors create maximum contrast and maximum stability.


Ways To Create Harmony• A color scheme based on nature

• Nature provides a perfect departure point for color harmony. In the illustration above, red yellow and green create a harmonious design, regardless of whether this combination fits into a technical formula for color harmony.


Color Context

After Images

• When our eyes are exposed to a hue for a prolonged period, the rods & cones become fatigued. You might notice this if you are reading something on colored paper, and then look away—you often see the inverse, or complement, of the image. This occurrence can be advantageous if you are seeking the opposite, or contrast, of a color. This may be dismaying to a viewer if presented with prolonged exposure to colored screens or reading materials.

http://www.worqx.com/color/after_image.htm

Example:

Color Generators for Designers

• http://colorschemedesigner.com/• http://www.cssdrive.com/imagepalette/

index.php• http://www.colorsontheweb.com/

colortheory.asp

Examples of Good Color Use

• http://www.webdesignfromscratch.com/web-design/web-2-0-design-style-guide/

• http://www.inspiredm.com/colour-schemes/

Documents

Enc 3241 color