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www.parksassociates.com
Enabling the Integrated Life, Enhancing the
AV Experience
April 17 1:00 PM CT
www.parksassociates.com
Speakers
Sean Wargo Senior Director of Market IntelligenceAVIXA
Brad RussellResearch Director, Connected HomeParks Associates
www.parksassociates.com
Introductions Welcome to the Integrated Life
•7 Consumer Expectations•7 Enterprise Requirements
Advances in Smart Home Technology Adoption •Smart Home Device Adoption•Voice Interfaces and Platforms
Challenges to Realizing the Integrated LifeTranslating Smart-home into Pro AV OpportunityAudience Q & AClosing
Agenda
•Smart Entertainment Adoption•OTT and Streaming Video
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7 Consumer Expectations1. Integration of personal technology in
professional, entertainment, and hospitality settings
2. Seamless plug-and-play performance and interoperability wherever they are
3. Familiar user experiences across venues
4. Universal access to AV content anytime, anywhere
5. Reliable, high bandwidth connectivity everywhere
6. Clear privacy and security protection
7. Content diversity with easy discovery
Welcome to the Integrated Life
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7 EnterprisePriorities
7 Enterprise Requirements
Data and information
securityDefinable use-case
Interoperability
Scalability
ReliabilityResourcesto support
Clear ROIand/or benefit
© 2018 Parks Associates
www.parksassociates.com
Advances in Smart Home Technology Adoption
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Almost a third of U.S. broadband households own at least one connected device and a quarter own a smart home device from a specified list.
The average home has 9.1 connected devices.
Smart home device adoption
26%
32%
17%
26%
0%
10%
20%
30%
40%
Q2/2014 (N=10,000,
±0.98%)
Q4/2014 (N=10,000,
±0.98%)
Q2/2015 (N=10,000,
±0.98%)
Q4/2015 (N=10,000,
±0.98%)
Q4/2016(N=10,000,
±0.98%)
Q2/2017(N=5,002, ±1.39%)
Q4/2017(N=10,025,
±0.98%)
Own any remotely monitored Internet-connected device inthe homeOwn at least one listed smart home device
Smart Home Device Ownership (2014 - 2017)Among All U.S. BB HHs
© 2018 Parks Associates
% S
peci
fyin
gO
wne
rshi
p
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Smart thermostats, networked cameras, and smart light bulbs lead in both adoption and growth rate since 2014.
Video doorbells have become a “breakout product” after entering the market in 2015.
5%13%
0% 5% 10% 15% 20%
Smart water shut off valveSmart water leak detector
Smart sprinkler systemSmart lighting control systemSmart plug/adapted moduleSmart in-wall outlet/switch/…
Outdoor light fixture with cameraSmart smoke / CO detector
Smart door lockSmart garage door opener
Smart video door bellsSmart light bulb
Networked security cameraSmart thermostat
Q4/2017(N=10,025,±0.98%)
Q4/2014(N=10,000,±0.98%)
Adoption of Smart Home Devices (2014 - 2017)Among All U.S. BB HHs
© 2018 Parks Associates% Specifying Device Ownership
Smart home device adoption
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Purchase intentions for smart home devices are up 66% year-over-year.
Almost half of U.S. broadband households plan to buy a smart home device this year.
Purchase intentions
48%
34%
0%
10%
20%
30%
40%
50%
60%
70%
Q2/2014 (N=10,000, ±0.98%)
Q4/2014 (N=10,000, ±0.98%)
Q4/2015 (N=10,000, ±0.98%)
Q4/2016(N=10,000, ±0.98%)
Q4/2017(n=5,018, ±1.38%)
Intention to buy at least one device (Rating 5)
Strong intention to buy at least one device (Rating 6-7)
Smart Home Device Purchase Intentions (2014 - 2017)Among All U.S. BB HHs
"ST2815. Over the next 12 months, how likely are you to purchase products of the following types that can be monitored or controlled from a smartphone, tablet, or computer?" | Source: Multiple Surveys: American Broadband Households and Their Technologies | © 2018 Parks Associates
% L
evel
of I
nten
tion
(Rat
ings
on
a 7-
pt. S
cale
)
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While interest in standalone products has been increasing, 60-70% of intended purchases will be integrated with a security or smart home system.
0% 20% 40% 60% 80% 100%
Smart Water Leak/Humidity Detector (18% of BB HHs,…Networked Camera (26% of BB HHs, n=1,306, ±2.71%)
Smart Water Shut off Valve (19% of BB HHs, n=936, ±3.2%)Smart Sprinkler System (15% of BB HHs, n=775, ±3.52%)
Outdoor Light Fixture with Camera (26% of BB HHs,…Smart Motorized Garage Door Opener (19% of BB HHs,…
Smart Door Lock (24% of BB HHs, n=1,207, ±2.82%)Smart Lighting Control System (23% of BB HHs,…
Smart In-wall Outlet/Switch or Dimmer (24% of BB HHs,…Smart Plug/Adapter Module (23% of BB HHs, n=1,156,…
Smart Thermostat (26% of BB HHs, n=1,299, ±2.72%)Smart Video Doorbell (27% of BB HHs, n=1,378, ±2.64%)Smart Smoke or CO Detector (25% of BB HHs, n=1,274,…
Smart Light Bulb (27% of BB HHs, n=1,342, ±2.68%)Smart Speaker with Personal Assistant (26% of BB HHs,…
Standalone Part of a home security system Part of a home control system
Smart Home Device Purchase Intention: Standalone or System Integrated (Q4/17)
Among Purchase Intenders of Specified Devices
© 2018 Parks Associates% Likely to Purchase
System integration
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Purchase considerations
50% 25% 0% 25% 50% 75% 100%
It is the same brand as my smartphone
It is the same brand as another smart product that I own
It works with the voice assistant I use on my phone
It can be controlled using voice commands
It is a brand known for innovation
It works with many different types of smart products
It works with the smart products that I own
It is a well-known, established brand
It works with the smart speaker with voice assistant I use at…
It has the best reviews
Not important (Rating 1-3) Important (Rating 5) Very important (Rating 6-7)
Importance of Smart Home Device Purchase Considerations (Q4/17)Among the 48% of U.S. BB HHs Intending to Purchase at Least One Smart Home Device, n = 2,407, ±2.00%
"ST2821. How important are the following when choosing a specific model to buy?"Asked of a subgroup of 5,018 U.S. BB HHs | Source: American Broadband Households and Their Technologies Q4 2017 | N=10,025, ±0.98% | © 2018 Parks Associates
% Rating Level of Importance (Ratings on a 7-pt. Scale)
Voice speaker and device interoperability have risen to the top of purchase considerations.
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Among smart home device owners, Amazon Echo, Google Home and Works with Nest are equally popular control platforms.
Voice control preferences
23%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
None of the aboveControl4, Crestron, or Savant
IFTTTStringify
WinkApple HomeKit
Samsung SmartThingsWorks with Nest
Google HomeAmazon Echo
Platforms Used to Control Smart Home Devices (Q2/17)Among the 18% of U.S. BB HHs Owning At Least One of the Listed Smart Home Devices, n = 876,
±3.31%
© 2018 Parks Associates
% Using Specified Platform to Control Smart Home Device
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Security system owners find voice control of their systems most appealing over other smart home devices.
Lights and door locks are the most popular devices for voice control, likely due to convenience of hands free control and frequency of use.
27%38% 41% 43% 46%
18% 15% 15% 14% 13%
41%32% 28% 29% 24%
60%
40%
20%
0%
20%
40%
60%
80%
Security system(Among securitysystem owners,n=657, ±3.82%)
Lights Door locks TVs Audio/musicdevices orsystems
Very appealing (Rating 6-7) Appealing (Rating 5) Not appealing (Rating 1-3)
Appeal of Voice Integration with Specified Devices (Q2/17)Among U.S. BB HHs Surveyed, n = 2,501, ±1.96%, Except Where Indicated
Note: * Asked to security system owners only, n=657, ±3.82%© 2018 Parks Associates
% R
atin
g Le
vel o
f App
eal (
Rat
ings
on
a 7-
pt. S
cale
)Voice control preferences
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36%
36%
0%
20%
40%
60%
80%
100%
Streaming mediaplayer
Blu-ray player Gaming console Smart TV DVR
Q4/2010 (N=2,500, ±1.96%)Q3/2011 (N=2,500, ±1.96%)Q1/2012 (N=10,000, ±0.98%)Q1/2013 (N=10,000, ±0.98%)Q1/2014 (N=10,000, ±0.98%)Q1/2015 (N=10,000, ±0.98%)Q1/2017 (n=5,158, ±1.36%)Q3/2017 (n=5,009, ±1.38%)
Internet-Connected In-Home Entertainment Device Ownership(2010 - 2017)
Among All U.S. BB HHs
© 2018 Parks Associates
% A
ctua
lly C
onne
ctin
g th
e D
evic
eto
Inte
rnet
Smart TVs now rival gaming consoles as the top connected entertainment device in the home.
Streaming media players are the third most commonly connected entertainment device.
Smart video entertainment adoption
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Almost 50% of U.S. broadband households have 2 or more connected video entertainment devices.
Smart video entertainment adoption
Numbers of Connected Home Video Entertainment Devices (Q1/17)
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69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Q1/2013(N=10,000, ±0.98%)
Q1/2014(N=10,000, ±0.98%)
Q2/2015(n=5,029, ±1.38%)
Q3/2016(n=9,967, ±0.98%)
Q3/2017(n=5,009, ±1.38%)
Overall OTT Service Subscriptions (2013 - 2017)Among U.S. BB HHs Surveyed
"DM6005. To which of the following video services does your household subscribe (do not include services that you are using on a trial basis)?"Source: Multiple Surveys: American Broadband Households and Their Technologies | © 2018 Parks Associates
% S
ubsc
ribin
gto
At L
east
One
OTT
Ser
vice
Subscriptions among U.S. broadband households:•Netflix – 52%•Amazon Prime – 32%•Hulu – 18%•Sling TV – 3%•DIRECT TV Now – 3%•Playstation Vue – 2%
OTT video adoption
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Since early 2016, more than 30% of BB HHs have had multiple OTT services. In late 2017, that figure stood at 38%.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1/2014 (N=10,000,
±0.98%)
Q2/2015 (n=5,029,±1.38%)
Q1/2016 (n=4,984,±1.39%)
Q3/2016 (n=4,973,±1.39%)
Q3/2017(n=5,009,±1.38%)
4 or moreservices
3 services
2 services
1 service
0 services
© 2018 Parks Associates
Number of OTT Service Subscriptions (2014 - 2017)Among U.S. BB HHs Surveyed
% S
ubsc
ribin
g to
Spe
cifie
d N
umbe
r of
OTT
Ser
vice
sOTT video adoption
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Challenges to Realizing the Integrated Life
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Challenges persist around smart home value propositions, price, and data privacy and security concerns.
Purchase inhibitors
© 2018 Parks Associates
Smart Home Devices: Purchase InhibitorsAmong the 47% of U.S. Broadband Households
Not Owning or Intending to Buy Any Smart Home DevicesI don’t see any benefit to my lifestyle 51%
Smart home devices are too expensive 41%I have data privacy and security concerns
about having smart devices in my home23%
Smart home devices would make my life more complicated
16%
I want to wait for the technologybugs to be worked out
12%
I’m confused about how to setup or use smart home technology
12%
Other 14%
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Almost half of households are “very concerned” (rating 6-7 on a 7-point scale) about hackers getting control of connected devices.
Consumers are equally concerned about hackers getting access to historical data from those devices.
In recent years, the share of unconcerned has been cut in half.
Privacy and Security
60%
40%
20%
0%
20%
40%
60%
80%
Q4/14 Q4/16 Q4/14 Q4/16
Concerned that someone willget access and control yoursmart products without your
permission
Concerned that someonecould access the historical
data from your smart productswithout your permission
Very concerned(Rating 6-7)
Concerned(Rating 5)
Not concerned(Rating 1-3)
% R
atin
g Le
vel o
f Con
cern
(Rat
ing
on a
7-p
t. Sc
ale)
© 2018 Parks Associates
Concerns About Hacking of Smart Products (Q4/14 - 16)Among U.S. BB HHs Surveyed, n = 2,500, ±1.96%
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Almost 50% of smart home owners who set up devices themselves experience some kind of difficulty.
Setup and support issues
0% 10% 20% 30% 40% 50% 60%
None of the above
The device did not work as advertised
The device was broken or defective
Did not have all the required cables
Difficulty learning how to use it
Difficulty connecting the device to interactwith other devices
Difficulty with the physical installation of thedevice
Difficulty connecting the device to theInternet/router
Difficulty configuring settings
Q1/2017 (n=642, ±3.87%)
Q1/2016 (n=845, ±3.37%)
Q1/2015 (n=462, ±4.56%)
Problems in Setting Up Smart Home Devices (2015 - 2017)Among U.S. Smart Home Device Owners Who Setup their Devices Themselves
© 2018 Parks Associates
% Experiencing Specified Problem
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• IT Requirements• Limits on Liability• Access• Maximizing Security/Minimizing Support• Pace of Innovation• Consumer Tech Considers Home
Use/Needs First
Enterprise Challenges
Innovations that enhance the consumer AV experience
Anywhere availability
High quality
Content diversity
Diverse business models
Portability
Low threshold for delays
Bringing new entertainment innovations into the enterprise is challenging for multiple reasons
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What are your biggest challenges in capitalizing on Pro AV opportunities?• Learning new technologies• Developing new skill sets• Servicing and supporting clients over long term• Determining operational costs and pricing• Assessing stability and reliability of applications
Audience Poll
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Translating Smart-home into Pro AV Opportunity
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Voice Control
Cisco Spark
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What workplace use cases will most drive voice control integration?• Communications and collaboration applications• Integration with office software• Control interface for office devices and systems• Control interface for AV equipment• Search and retrieval of information
Audience Poll
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AR/VR
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Where are you most likely to utilize AR/VR technologies in your solutions?• Retail • Live events• Corporate environments• Manufacturing or field service• Healthcare
Audience Poll
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AI/Machine Learning
Roku – AI for Content Engines
Aloft Hotels – Voice Control
IC Realtime Ella – Video Analytics
Vivint Sky Assistant –Personalized Automation
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What applications of AI/Machine Learning are most likely to impact your projects in the next few years?• Video and audio analytics• Voice control and search• Content recommendations• Personalized automation and anomaly detection• Cybersecurity
Audience Poll
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Audience Q & A
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Thank You
Sean Wargo Senior Director of Market IntelligenceAVIXA
Brad RussellResearch Director, Connected HomeParks Associates
www.parksassociates.com www.connectionsus.com
600+ senior executives focused on consumer IoT including connected entertainment, connected health, connected car, and smart home
industries in an intimate networking environment
www.parksassociates.com
At the inaugural Integrated Life Day, produced by Parks Associates and in partnership with AVIXA™, Parks Associates will share insights on the convergence of audio/visual and connected technologies as well as new business opportunities.
Integrated Life Sessions• Integrated Life: How the Enterprise and
Connected Home Are Converging
• Simplifying the AV Experience: User Interface Innovations
• Delivering Value by Safeguarding Security and Privacy
• Enabling the Integrated Life: Interoperability, System Design, and Managed Services
• Artificial Intelligence, Virtual Reality, and Voice: The Impact of Innovative Technologies
• How Sensors, Automation, and Big Data Create Personalized Experiences
• Understanding Consumers' Expectations and Why They Buy "Smart" Devices
• Changing Consumer Habits and the Effect on Technology Experiences in Hospitality and Entertainment
Learn More: http://www.infocommshow.org/integrated-life-day
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This whitepaper examines how the demand for AV experiences anytime, anywhere offers expansion opportunities for
Integrated Life: AV Convergencein Life, Work, and Play
Download Today: http://www.parksassociates.com/whitepapers/integratedlife
AV solution providers in commercial, residential, hospitality, entertainment, mobile, or other public environments.
www.parksassociates.com
WWW.PARKSASSOCIATES.COM
Brad RussellResearch Director, Connected Homecc
Thank You