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www.hSenidMobile.com
hSenid Mobile engineers solutions that enable telecom operators to seamlessly connect to businesses. The platforms are designed to cater to and enhance business and social requirements of enterprise and consumer markets.
It is vital for all Telcos to hold ground in the service delivery chain, add value to their network assets and maximize business opportunities in the present Mobile Era. Telcos have the potential to manage an ecosystem to reach subscribers through diverse mobile channels. The architecture of mChoice™ Cloud TAP facilitates developers an effortless service creation environment with unique features to be innovative and gain access to network assets to create Telco applications that suit individual or business needs.
The complete suite of mChoice™ Cloud TAP enables Telcos to provide excellent discovery mechanisms to subscribers through the Telco specialized App Store. mChoice™ Cloud TAP provides an end to-end self service platform for service creation and delivery solution, to monetize Telco network assets by enabling a thriving developer ecosystem.
Enabling a Telco Developer Ecosystem
IVRUSSDWAPWEB ANDROID
Why a Telco Developer ecosystem?
The traditional value chain has revolutionized into a mobile value chain due to mobile
lifestyles. Telcos operate in the most vibrant industry where there are many
undiscovered opportunities and underutilized resources. In order to take advantage of
the mobile value chain, Telcos should share their network assets with multiple parties
to augment their core revenue and deliver first class mobile experience to subscribers.
Hence, to manage profitable and ongoing partnerships an ecosystem should be
established with businesses, developers and consumers while placing the operator at
the centre of the ecosystem.
A phenomenal Cloud based Telco Application Platform that can
Monetize network assets with
recurring revenue
Enable rapid “Go to market
“with 1000s of pre-built apps
Facilitate continuous
application innovation
Provide comprehensive
supporting environment to
develop diverse Telco apps
Lower risk and no overhead
cost of bringing in new
applications
Create a rapidly expanding
Telco application eco-system
Allow multiple charging
mechanisms
Offer multiple user access
channels such as WEB, WAP,
Android, USSD and IVR to
view and subscribe for apps
via mChoice™ App Store
Reduce Time to Market
Enterprise
DeveloperBusiness or Individual
Operator
Telco APPSubscriber
The Telco Ecosystem facilitates, Entrepreneurship opportunities - The service creation environment with Telco
network assets offers multiple entrepreneurship opportunities to service providers to
utilize Telco assets such as messaging, location, charging etc and reach a wider
customer base with diverse Telco applications. Business Opportunities - The Telco ecosystem allows enterprises to create mobile
channels to approach their customers and enable m-commerce that supports growth
of core revenue as well as to drive extra revenue from direct m-purchases.
Revenue Share - The revenue share model between the Telco and service providers
will attract more external parties to create more Telco applications that will augment
VAS and maintain futuristic partnerships.
TMmChoice Cloud TAP includes API Management, Developer Portal
and Telco App Store. Hence it facilitates the overall app
development and marketing lifecycle.
Having this solution on the Cloud gives Operators the privilege of
services inherent to a PaaS solution. Operators can 'pick and choose'
components to suit immediate needs and later add to the existing
components due to mChoice™ Cloud TAP's modular design. This
gives operators the freedom to start small and grow progressively.
mChoice™ Cloud TAP is the ideal solution to sustain a Telco Ecosystem
TMmChoice Cloud TAP exposes a wide range of APIs namely WebRTC, Location, Mobile Charging, NFC, In-App Purchase, Subscription,
M2M, Authentication and Messaging that abstracts connectivity complexities. The platform is flexible to plug-in multiple NSCs to
connect to Telco Network Assets such as LBS, Voice, Messaging, Diameter, WAP Push, CaaS, SIGTRAN and more. With simple-to-use REST
APIs Service providers can build diverse apps and services around Telco network assets. The centralized management allows Telcos to
manage and monitor all service providers and applications created in the platform. Analytics are provided for developers to keep track of
app performance and growth.
The uniqueness of mChoice™ Cloud TAP's APIs is its simplicity and diversity. Therefore multiple service providers that could be
entrepreneurs or large scale enterprises can roll out various apps and services that address their individual or business needs with
minimum time to market.
API Management
TMmChoice App Store Is a is a complete marketing and sales tool specialized for Telcos and allow customers to easily browse and
subscribe via the mobile account with intelligent charging mechanisms according to the available balance. The Multiple user access
channels such as WEB, WAP, Android, USSD, IVR and WAP ensure the reach to different markets thus, enabling the developers to reach a
wider customer base.
TMmChoice App Store - Unique discovery of a new breed of apps
1st Multi-Channel App Store for Telcos
TMmChoice Cloud TAP Developer Portal
Pool of resources to assist development A Tool Kit which includes SDKs, User Guides, Simulators, Sample Programs and guides are provided to create applications. SDKs support
multiple programming languages which are JAVA, . Net, Ruby, PHP, Node.js etc. Further the Web-based simple User Interfaces in
Provisioning allows the necessary configurations to be made for the application by the service provider along with a governance
module to monitor and discard abusive content in applications.
Seamless migration from test to live environment A complete network simulation environment is offered to service providers without the need for a live environment. Developers are
given the opportunity to use simulators to test the application offline, almost eliminating the capacity for an application to function
erroneously once published. This will also reduce the dependency on Telecom Operator.APP
StoreDeveloper
Portal
APIManagement
IVRUSSDWAPWEB ANDROID
Why a Telco Developer ecosystem?
The traditional value chain has revolutionized into a mobile value chain due to mobile
lifestyles. Telcos operate in the most vibrant industry where there are many
undiscovered opportunities and underutilized resources. In order to take advantage of
the mobile value chain, Telcos should share their network assets with multiple parties
to augment their core revenue and deliver first class mobile experience to subscribers.
Hence, to manage profitable and ongoing partnerships an ecosystem should be
established with businesses, developers and consumers while placing the operator at
the centre of the ecosystem.
A phenomenal Cloud based Telco Application Platform that can
Monetize network assets with
recurring revenue
Enable rapid “Go to market
“with 1000s of pre-built apps
Facilitate continuous
application innovation
Provide comprehensive
supporting environment to
develop diverse Telco apps
Lower risk and no overhead
cost of bringing in new
applications
Create a rapidly expanding
Telco application eco-system
Allow multiple charging
mechanisms
Offer multiple user access
channels such as WEB, WAP,
Android, USSD and IVR to
view and subscribe for apps
via mChoice™ App Store
Reduce Time to Market
Enterprise
DeveloperBusiness or Individual
Operator
Telco APPSubscriber
The Telco Ecosystem facilitates, Entrepreneurship opportunities - The service creation environment with Telco
network assets offers multiple entrepreneurship opportunities to service providers to
utilize Telco assets such as messaging, location, charging etc and reach a wider
customer base with diverse Telco applications. Business Opportunities - The Telco ecosystem allows enterprises to create mobile
channels to approach their customers and enable m-commerce that supports growth
of core revenue as well as to drive extra revenue from direct m-purchases.
Revenue Share - The revenue share model between the Telco and service providers
will attract more external parties to create more Telco applications that will augment
VAS and maintain futuristic partnerships.
TMmChoice Cloud TAP includes API Management, Developer Portal
and Telco App Store. Hence it facilitates the overall app
development and marketing lifecycle.
Having this solution on the Cloud gives Operators the privilege of
services inherent to a PaaS solution. Operators can 'pick and choose'
components to suit immediate needs and later add to the existing
components due to mChoice™ Cloud TAP's modular design. This
gives operators the freedom to start small and grow progressively.
mChoice™ Cloud TAP is the ideal solution to sustain a Telco Ecosystem
TMmChoice Cloud TAP exposes a wide range of APIs namely WebRTC, Location, Mobile Charging, NFC, In-App Purchase, Subscription,
M2M, Authentication and Messaging that abstracts connectivity complexities. The platform is flexible to plug-in multiple NSCs to
connect to Telco Network Assets such as LBS, Voice, Messaging, Diameter, WAP Push, CaaS, SIGTRAN and more. With simple-to-use REST
APIs Service providers can build diverse apps and services around Telco network assets. The centralized management allows Telcos to
manage and monitor all service providers and applications created in the platform. Analytics are provided for developers to keep track of
app performance and growth.
The uniqueness of mChoice™ Cloud TAP's APIs is its simplicity and diversity. Therefore multiple service providers that could be
entrepreneurs or large scale enterprises can roll out various apps and services that address their individual or business needs with
minimum time to market.
API Management
TMmChoice App Store Is a is a complete marketing and sales tool specialized for Telcos and allow customers to easily browse and
subscribe via the mobile account with intelligent charging mechanisms according to the available balance. The Multiple user access
channels such as WEB, WAP, Android, USSD, IVR and WAP ensure the reach to different markets thus, enabling the developers to reach a
wider customer base.
TMmChoice App Store - Unique discovery of a new breed of apps
1st Multi-Channel App Store for Telcos
TMmChoice Cloud TAP Developer Portal
Pool of resources to assist development A Tool Kit which includes SDKs, User Guides, Simulators, Sample Programs and guides are provided to create applications. SDKs support
multiple programming languages which are JAVA, . Net, Ruby, PHP, Node.js etc. Further the Web-based simple User Interfaces in
Provisioning allows the necessary configurations to be made for the application by the service provider along with a governance
module to monitor and discard abusive content in applications.
Seamless migration from test to live environment A complete network simulation environment is offered to service providers without the need for a live environment. Developers are
given the opportunity to use simulators to test the application offline, almost eliminating the capacity for an application to function
erroneously once published. This will also reduce the dependency on Telecom Operator.APP
StoreDeveloper
Portal
APIManagement
TMmChoice Cloud TAP Network Diagram
Multiple charging mechanismsCharging as a Service(CaaS) – Service providers can easily incorporate charging mechanisms to their applications through CaaS APIs.
The Payment Gateway in the charging architecture supports multiple payment instruments that allow the user to choose a preferred
payment option. For example Mobile Account, Bank Account, E-cash, Reward points, E- wallet/Vouchers. The service providers can
create applications that easily incorporate different charging mechanisms allowing multiple or default payment options to the user.
Our solutions at hSenid Mobile transcend the function of connecting
people. Through our products we have been able to create and retain a
loyal customer base comprising local and international market leaders
who in turn have been able to enhance the mobile usage experience to
their subscribers. Built on an innovative telco ecosystem hSenid
Mobile's solutions are deployed via unique platforms that empower us
in bridging telcos to businesses.
About hSenid Mobile Why hSenid Mobile
hSenid Software (Singapore) Pvt Limited7500A, Beach Road#05-322 The Plaza Singapore 199591. Phone : +65 6533 2140 Fax : +65 6291 0023
Head OfficehSenid Mobile Solutions (Pvt) Ltd320, 3rd Floor,T.B.Jayah Mawatha,Colombo 10, Sri Lanka.
Phone : +94 11 268 3751 Fax : +94 11 268 3951
R&D
Since 1997 we have collaborated with multiple systems across different
streams and provided flexible enterprise and telco grade solutions. We
believe in our expertise in integrating systems through complex
network protocols, founded on cutting edge infrastructure and
together we will no doubt transform the mobile usage experience for
your subscriber base.
© 1997-2015 hSenid Mobile Solutions (Pvt) Ltd. All rights reserved. All other trademarks and registered trademark referenced in this document are property of their respective holders.
Web
: www.hSenidMobile.com
Developer Self Service
Developer PortalDeveloperFocused
App Store
Unique Telco ApplicationsStore Front
Non Developer Self Service
Wizard Based USSD/SMS Service Creation
Wizard Based Service Creation For Enterprises
Wizard Based WebRTCService Creation
North Bound Innovation Layer
Network Capability Services
SMSC, MMSC, USSD, LBS, Billing, SIGTRAN, Charging, SIM Provisioning, SIP, etc
APIMANAGEMENT
Subscription Module
WorkFlow Management
SLA Management
Billing
CDR Agent
Logging
Partner Management
Application Provisioning
Admin
Customer care
Reporting
Governance
Payment Gateway
Mobile AC, Bank AC, Rewards points, Credit Cards, Wallets/Vouchers
with
REST APIs
IoT WebRTC Location Mobile Charging MessagingIVR USSDIn-App Purchasing
South Bound Layer
