Emprendedora LLC Agency Services - August 26 2016

Emprendedora Non-Traditional Marketing Services

Emprendedora. Opening doors like no one else.

Agency CapabilitiesAugust 24, 2016


Table of Contents

• Our Approach

• Non-Traditional Case Study: V8 Splash

• Our Team Opening Doors!

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About Emprendedora• Founded in 2010, Emprendedora is a non-traditional marketing consultant

group with a network of collaborators in all disciplines working across the globe.

• Partner offices in San Antonio, Dallas/Ft Worth, Miami, Chicago, New York, Los

Angeles and Mexico City spans our executional capabilities across the US and

Latin America.

• Collaborative approach enables “cherry picking” of the best, most senior and

experienced individuals for your brand, product or service, without you having

to worry about high overhead typical of traditional agency structures.

• Tapping into each member’s network of industry experts and relationships, from

local churches, to homestate associations to the White House we open doors for

brands like no one else.

Emprendedora LLC is proud to be a Texas Historically Underutilized Business (HUB) and certified ESBE, HABE,

MBE, SBE and WBE by the South Central Texas Regional Certification Agency.

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Our Niche: Non-Traditional Engagement

Reality:

Consumers are in a perpetual move, with experiences changing constantly with the environment and migration.

Time is more limited than ever: always on the run, bombarded by all forms of media, communications, family, work, etc.

Everyone wants “Hispanics” attention.

The key:

Stay nimble and continuously seek new, effective, relevant ways to engage with consumers… find the point where communication becomes interaction.

Don’t compete with traditional advertising but work in tandem to enhance the branding strategy but more than ever, on consumers’ terms, turf, in a relevant way!

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Areas of ExpertiseStrategy, Research &

Planning

PR, Media Relations, Community Outreach and Event Marketing

Brand to Market, Sales & Shopper

Experience

Promotions, Sweepstakes &

ContestsDigital, Social & Web

Media and Materials Negotiations and

Procurement

Creative Development, Design

& Production (all media)

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US Implementation Markets

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Los Angeles

Washington

Oregon

California

Nevada

Utah

Arizona

San Antonio

Texas

New Mexico

Oklahoma

Louisiana

Colorado

Miami

Florida

Georgia

Tennessee

Carolinas

Puerto Rico

New York City

New Jersey

Virginia

Washington DC

Pennsylvania

Chicago

Illinois

Indiana

Ohio

Emprendedora Non-Traditional Marketing Services 7

Mérida

Salina Cruz

Tuxtla Gutiérrez

Villahermosa

Cd. Del Carmen

Cancún

Monterrey

Torreón

Matamoros

Saltillo

Tampico

Reynosa

San Luis Potosí

Guadalajara

Culiacán

Mazatlán

Tepic

Colima

Morelia

Los Mochis

Durango

León

Zacatecas

Aguascalientes

Irapuato

Celaya

Salamanca

Querétaro

Puebla

Acapulco

Poza Rica

Veracruz

Orizaba

Córdoba

Coatzacoalcos

Cuernavaca

Tehuacán

Oaxaca

Tijuana

Mexicali

Los Cabos

La Paz

Cd. Obregón

Hermosillo

Chihuahua

Cd. Juárez

México D.F.

Toluca

PachucaMexico


Experience At-A-Glance

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US research, development, merchandising, branding, grassroots, retail activation, promotions, events.

US Hispanic promotions, media, grassroots, PR, corporate/franchisee relations and events (multi-channels -

on and off-premise).

International branding, media, promotions, PR, grassroots, events (multi-channel – on and off-premise) and opening

distribution channels.

Branding, promotions, non-traditional research and retail activation in Latin America.


Case Study

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Emprendedora Non-Traditional Marketing Services 10

q4 2014Shift to non-traditional strategyShift to “Hispanic only” strategy


Strategic Platform

• Campaign Objective• Sustain Hispanic growth in

Los Angeles, Miami, Chicago and Houston by increasing familiarity and inducing trial

• Strategies• Reach ambi-cultural mom through non-traditional plan

~ “Add a Splash to your Day”• Engage her and her influencers in a fun, relevant

manner and tone • Help her feel savvy with the decisions she’s making• Provide her with ways to “extend” her day, keep

children occupied “sanamente” – in a wholesome way• Incorporate bodega/independent strategy to expand

availability of product

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The Plan

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Shopper Experience & Retail Partnership

Negotiations

Community Outreach & Grassroots

Non-Traditional

Media


Available Results

• Almost three-fold number impressions reached in ALL media vs planned

• Ten-fold coupon redemption vs national average

• Subsequent data proved consumers returned for future purchases after dates of activation

• All with ½ of traditional budget

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Our teams opening doors!

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Symbiotic Opportunities

• Ducal Beans (a leader in Central America) and Tigo (also a leader but in TelCom) partnered at bodegas across California allowing us to tap into each relevant target pool.

• Gave Tigo the opportunity to be at bodegas it typically is not available at.

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In-Store & Retail Promotion

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Trade Shows: Representing Your Brands with Trade Influencers (such as Unified Grocers Expo)

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Community Outreach

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Event Marketing

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Sports Marketing(our own national soccer properties)

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Non-Traditional Print and Outdoor

Lunch trucks, mobile billboards, check

cashing jackets, ethnic restaurants


Social Media Interceptions

• Using both brand and partners’ existing social media space we create a social media conversation

• Encourage product trial and build up conversations

• Tease and promote our activities

• Intercept conversations using keywords


IRC Placement & Merchandising

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¡Gracias!

Sandra Gomez Obregon

210-459-2280

[email protected]

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Documents

Emprendedora LLC Agency Services - August 26 2016