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http://txteagle.com
Empowering the largest knowledge workforce on Earth.
txteagle
OVERVIEW
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Billions of mobile phone subscribers living in the developing world who could really use an extra dollar / day…
Companies are inundated with tasks humans can do better than computers.
Operators are desperate to differentiate and reduce churn.
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
BPO TASKS & COSTSCopyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Text Tasks• Translation• Software Localization• Nokia Menus• Google Interface
•Web Content• News articles• YouTube Videos• Email translation
• Text Validation• Does Circus Shitty really sound like Circuit City?
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
• Text Sentiment (tweets / blogs / news / )• positive / negative / neutral referencE
• Surveys•Market Research• Do you like Coke's new campaign?
• Operators• Are you satisfied with your service?
Image Tasks• Image Transcription•Book digitization•Recaptcha (OCR)
•Boxes of barcodes•Bib numbers on cyclists•Menus•Handwritten registries•Street• Text from video framesCopyright © 2009 txteagle, LLC. All rights reserved.
txteagle
• Image Tagging• Porn / Not Porn•Are there people?•Keyword for video frame?•YouTube / Bing video meta-data / annotation
• Image Validation• Is this ebay photo of a "Nissan Sentra" car?
Local / Audio Tasks•Audio•Transcription•Video Transcription•Voicemail• Jot
•Translation•Radio content•Video content•Conversation content
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
• Local Content•What is the current gas price at the following petrol station?•Send us a photograph of the price signage.•What is the correct address and phone number for Bata Shoes in Nairobi?
TXTEAGLE: A SYSTEM TO ENABLE TASK OUTSOURCING
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
System Design
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Binomial Model
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Expertise Inference
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txteagle
OPERATOR INTEREST
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Benefit to the Operator
New Revenue Stream- 10% of money paid to subscribers- ARPU increases despite poor
subscribers
Differentiation and Marketing- Be the exclusive operator to enable
subscribers to earn airtime or money.
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Operators Who Have Approached
UsMTN (Africa, Middle East)- Afghanistan, Benin, Botswana, Cameron, Congo, Cote d’Ivoire, Cyprus, Ghana, Guinea, Iran, Liberia, Montenegro, Nigeria, Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen, Zambia
Zain (Africa, Middle East)- Barhrain, Burkina Faso, Chad, Congo, Gabon, Ghana, Iraq, Jordan, Kenya, Kuwait, Lebanon, Madagascar, Malawi, Niger, Nigeria, Palestine, Saudi Arabia, Sierra Leone, Sudan, Tanzania
Telefonica (South America)- Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Peru, Puerto Rico, Venezuela
Other Operators- Safaricom – Kenya - Viva – Dominican
Republic - Axis – Indonesia - Aditya Birla -
IndiaCopyright © 2009 txteagle, LLC. All rights reserved.
txteagle
CASE STUDY: KENYACopyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Pilot SMS-based service for Nokia
45 Pilot Users:
Security GuardsTaxi DriversHigh-School
Students
120 Words in 30 languages:
Address BookAlarm
ApplicationsBookmarksCalculator
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
After 36 Hours…
• ~900 Users
• Kikuyu and Luo Tasks Completed within 10 hours
• 20% of the words spelled correctly, 65% correct word but misspelled, 15% wrong translation
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Lessons Learned• Service needs no advertising (completely viral amongst subscribers).
• Subscriber payments should be not linked to client payments.
• One-Off Software Localization is not sustainable.
• Need to look to the BPO industry for billions of tasks.
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
LOOKING FORWARD
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
2009 Deployment
The Dominican Republic
KenyaRwanda
Copyright © 2009 txteagle, LLC. All rights reserved.
Mexico
txteagle
2009 Clients
Our Mission: Finding the Tasks to meet the Demand.
Copyright © 2009 txteagle, LLC. All rights reserved.
txteagle
Business Development
Wanted: Business Development Executive
- Broad experience in the BPO sector
- Extensive network with major outsourcing clients and service providers, ideally as a broker
- Can grow and manage the txteagle biz-dev team.
- Desire to change the worldCopyright © 2009 txteagle, LLC. All rights reserved.
txteagle
