Empowering Financial AdvisorsSTRONG IN THE FIRST PLACE. Financial advisors frequently tell us that they made the move to Raymond James because of our firm’s strength and solid performance

EMPOWERING FINANCIAL ADVISORS

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Our principal goal is to provide you with everything you need to put your clients first

and manage your business well – because our success starts with yours.


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IT’S YOUR PRACTICE.

WE THINK YOU SHOULD DECIDE HOW TO RUN IT.

WE DON’T WANT TO BE THE FIRM FOR EVERYONE –

WE WANT TO BE THE RIGHT FIRM FOR YOU.

Advisors like you think a little differently – you greet challenges

enthusiastically, you serve clients with the utmost care, you see

potential others miss, and you think this is more than a job …

it’s a calling. That’s why we believe that when it comes to your

business, you know best. Because we think a little differently, too.

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Our continued success and excellent performance haven’t gone unnoticed. We regularly receive recognition from our

industry, our peers and the media.

FortuneWORLD’S MOST ADMIRED

COMPANIES LIST – FIFTH MOST ADMIRED SECURITIES COMPANY

IN THE WORLD

Barron’s21 RAYMOND JAMES ADVISORS RECOGNIZED AMONG TOP 1,000

Rep. 2012 BROKER REPORT

CARD RANKED NO. 1 FOR SOCIAL MEDIA SUPPORT, ACCESS TO

ALTERNATIVES AND FREEDOM FROM PRODUCT PUSHING

RAYMOND JAMES IS A DIFFERENT KIND OF FINANCIAL SERVICES FIRM.

And that’s by design. Since our firm’s founding, Raymond James has been

dedicated to helping advisors like you meet the full range of their clients’

needs. Instead of following the trends of an industry focused on buying and

selling products, we pioneered thoughtful, comprehensive financial planning

for the individual investor by the empowered financial advisor.

In 1962, we began building a financial services company that championed the

entrepreneurial spirit while staying firmly rooted in simple, sensible values –

conservatism, integrity, and a belief in the vital importance of putting advisors

and their clients first.

We helped change the way the financial services industry worked 50 years

ago, and we continue to change the way financial advisors work today. By

providing the two things advisors need most – the resources to build strong

practices and the freedom to make their own decisions – we place the real

power to deliver superior advice and services directly in your hands.

And this ongoing commitment to not simply serve but empower experienced

financial advisors has enabled us to grow steadily from humble beginnings –

through good times and challenging markets – and become the leading

alternative to traditional brokerage firms.

So, by our measure, the ongoing story of our success was and is written by

advisors like you.

Fortune ranking based on an average score of nine key attributes of reputation: people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, quality of products/services, global competitiveness, and innovation. Rep. rating based on overall ethics; risk management; training and resources; and products and research. The survey identifies the top five analysts across various industry categories, basing the awards on stock-picking skill.


WE DON’T MEASURE PROGRESS BY MERE PROFIT, BUT BY THE LONGEVITY AND PRODUCTIVITY OF OUR RELATIONSHIPS WITH ADVISORS.

When Bob James took the first steps toward establishing this firm, times

were simpler – stocks were still tracked and traded by hand and the Dow

Jones Industrial Average closed the year just above 652. But even then, Bob

realized that the business of investing needed to be done differently, and it

would require a different kind of firm to do it well. People needed plans that

looked beyond the next trade, and advisors needed a company that would

treat them as valuable partners, not distribution outlets.

Today, Raymond James uses highly sophisticated technologies to track,

among many other things, record-breaking Dow closes, and we have

adapted nimbly to keep pace with innovations of an ever-evolving market.

But when it comes to the way we relate to and support financial advisors,

very little has changed.

Our firm’s culture remains as open and collaborative as it has always been,

and our associates, analysts, experts and senior leaders continue to build

strong, lasting relationships with the advisors they support.

We’ve never forgotten that advisors like you are not only our clients, but also

our partners. And because we respect your values and honor your expertise,

you will always have full freedom to do what is in the best interests of your

clients and real influence to help shape the future of the firm.

1962 Bob James founds Robert A. James Investments.

1970 Tom James is named CEO.

1973 Raymond James takes a seat on the New York Stock Exchange.

1974 IM&R (later Raymond James Financial Services) reactivates as a broker/dealer.

1983 Raymond James completes $14 million IPO.

1964 Robert A. James Investments merges with Raymond and Associates.

Things are good here. Just ask our advisors.

In a recent firmwide survey, 97% of our advisors said they would recommend

Raymond James to peers.

OUR CONSERVATIVE PHILOSOPHY HASN’T MERELY HELPED PRESERVE OUR STRENGTH – IT MADE US STRONG IN THE FIRST PLACE.

Financial advisors frequently tell us that they made the move to Raymond

James because of our firm’s strength and solid performance through up cycles

and down. And that stability is the result of an unwavering dedication to the

conservative practices and principled leadership instilled half a century ago.

Since our modest start, Raymond James’ growth has been deliberate and

near uninterrupted. Today, we support approximately 6,200 financial advisors

serving 2.4 million accounts in 2,600 locations throughout the world. Our stock

(RJF) is listed on the New York Stock Exchange. And the firm has become

a respected, global company with distinct business units serving a variety

of clients, from individuals and small business owners to municipalities and

major corporations.

However, the true source of our strength is something more than our sound

philosophy, sensible management and solid reputation – it is the advisors

themselves. Our Private Client Group has been, and will remain, the core of

our firm, accounting for well over half of Raymond James’ total revenues. So,

when we say, “our business is you,” we truly mean it.

1987 Raymond James opens in Paris, the first of its international offices.

1994 Raymond James publishes the first

Client Bill of Rights.

2004 300,000-square-foot Tower 4 at the Raymond James Financial Center is completed.

1998 Raymond James purchases the naming rights to Raymond James Stadium® in Tampa, Florida.

1999 Raymond James subsidiaries IM&Rand Robert Thomas Securities merge.


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2010 Paul C. Reilly succeeds Tom James as CEO.

IT’S YOUR PRACTICE. WE THINK YOU SHOULD DECIDE HOW TO RUN IT.

Fifty years ago, Raymond James decided to put clients before products or

profit. Today, we continue a proud tradition of doing the same for advisors.

Because we believe our success begins with yours – and the way you achieve

that success should be entirely up to you.

Through AdvisorChoiceSM, a revolutionary approach to broker/dealer affiliation,

we offer advisors the ability to match their career goals to one of five robust

business models, each offering a distinct combination of independence and

support. With us, you’re free to build relationships, to grow your practice your

way, and even to change platforms as your goals and needs evolve.

At Raymond James, we’ve always done things a little differently – and providing

you with choices is only the beginning. In addition to giving you control of your

business, we offer you the means to see it succeed, providing the extensive

resources and support of our entire firm regardless of how you affiliate. And

here, you’ll never feel the pressure of meeting quotas on proprietary products

or banking products or be limited by account size restrictions.

So, however you want to build your business, you’ll find the way to do it at

Raymond James.

Whatever your style,

we offer a business model

you can settle right into.

TRADITIONAL EMPLOYEE

Build and manage your business in

a branch office setting. Enjoy the

synergy and support of working with

other financial professionals.

INDEPENDENT EMPLOYEE

Run your own business while enjoying

the full benefits

and rewards of being an

employee. We handle all

major administrative tasks.

INDEPENDENT CONTRACTOR

Be the boss. Manage your business

your way. Enjoy the retirement, tax and

succession planning benefits

of true business ownership.

HYBRID RIA

Combine the freedom and control of

an RIA with the full-service support

of a broker-dealer affiliation. Choose

the mix of fee and commission-based

business that’s right for you.

INDEPENDENT RIA

Operate your own fee-only firm as a

portfolio manager or consultant.

We provide strong clearing and custo-

dial services.

BANK AND CREDIT UNION

Make your own name with the help of

one that’s already established. Work

with a financial institution to enhance

its offerings and build your business.

2012 Raymond James merges with Morgan Keegan & Company, creating one of the largest financial services firms not headquartered on Wall Street.

2012 Raymond Jamescelebrates 50 yearsof client-first service.

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WE BELIEVE THAT AS AN ADVISOR, YOU HAVE CERTAIN

UNALIENABLE RIGHTS.

At Raymond James, we trust you to determine the best

course of action for your business. We trust you to create

investment plans that will meet your clients’ financial

goals. Our strong commitment to professionals like

you led to the creation of the firm’s Financial Advisor

Bill of Rights.


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FINANCIAL ADVISOR BILL OF RIGHTS

You own your client base, including the right to sell it.*

You develop and operate your practice with our assistance, not constraints.

You’re free to work with your clients, without regard to account size or asset levels, while respecting existing

Raymond James advisor-client relationships.

You have access to world-class resources and personalized attention from a firm that puts

the focus on you.

You can count on our financial strength to support your business, even when the marketplace is challenging.

You benefit from the stability of our firm, a public company traded on the New York Stock Exchange.

You are never influenced to do anything that’s not in your clients’ best interests – no sales quotas,

account size restrictions or product pushes designed to influence your decisions.

You’re entitled to enthusiastic support from associates throughout the Raymond James organization.

You will be fairly compensated, and can expect a consistent pay schedule with straightforward,

transparent commission architecture and no holdbacks on dealer allowances.

THE RAYMOND JAMES

*CERTAIN QUALIFICATIONS APPLY.

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We know that your clients have unique, evolving needs.

And we know that you do, too. So, with this knowledge

in mind, we’ve built a corporate structure around

supporting your ability to meet all of those needs with

precision and versatility.

At Raymond James, more than 3,000 home office

professionals work to help you make the most of a vast

array of sophisticated products and a robust collection

of professional resources.

WORLD-CLASS PRODUCTS

Raymond James offers a sophisticated, comprehensive

suite of investment and financial planning products to

equip you for any client need. Our capabilities in virtually

every arena – from asset management to capital markets

to insurance – put you at a distinct advantage when it

comes to delivering high-caliber service.

AWARD-WINNING RESEARCH

Because we understand the important role reliable,

timely information plays in your clients’ investment and

financial plans, Raymond James has developed one of the

industry’s most diversified internal research capabilities.

Our Equity Research team covers nearly 1,100 companies

in eight industry groups and has consistently led the

industry – our Analysts’ Best Picks list has outperformed

the S&P 500 every year but three since 1996.* In addition,

we offer extensive research in other areas, including

mutual funds, fixed income and closed-end funds.

INTEGRATED TECHNOLOGY

At Raymond James, we don’t just talk about technology –

we are committed to delivering integrated and industry-

leading tools that make it easier for you to do business.

And we don’t just talk about support – we employ more

than 900 information technology associates who put your

needs at the center of the action – associates who have

voted Raymond James one of Computerworld’s Best 100

Places to Work in IT every year since 2006.

PROFESSIONAL DEVELOPMENT

In today’s complex environment, successful advisors must

be ready to address their clients’ continuing analytical,

technical and advisory needs whenever they arise. As

investment products, services, strategies, solutions and

laws evolve, we offer a variety of professional resources

and online tools to help ensure you’re up to date on the

changes that affect you and your clients. These tools

include our monthly AudioFile program, which features

product announcements and success stories from your

peers, and Practice Perfect, an online system designed

to help you optimize your practice.

CONTINUING EDUCATION

At Raymond James, you can easily and effectively keep

your skills sharp and your knowledge current with a wide

range of educational opportunities, including annual

national conferences like the Summer Development

Conference and the National Conference for Profes-

sional Development, more frequent regional events

* Past performance is not indicative of future results. During the past 10 years (2003-2012), the Analysts’ Best Picks lists produced an annual average total return of 18.6% versus an annual average total return of 10.3% for the S&P 500. Since 1996 a total of 197 stocks have been recommended through the Analysts’ Best Picks list. Of this total, 132 advanced (67%) and 65 declined (33%) within the recommended holding period. The holding period for each year’s list is approximately 55 weeks from the inception date to December 31 of the following year. An investor would incur commis-sions (and interest charges if transacted in a margin account) to act upon these recommendations. The results presented should not and cannot be viewed as an indicator of future performance. Individual results will vary, and transaction costs related to investing in these stocks will affect overall performance. There is no assurance that the list will achieve the results expected, and investors may incur profits or losses. The S&P is an unmanaged index of 500 widely held stocks that is generally considered representative of the U.S. stock market. A complete list of all Analysts’ Best Picks since 1996 is available upon request.

YOU KNOW HOW BEST TO DO YOUR JOB. WE SIMPLY OFFER THERESOURCES AND SUPPORT TO HELP YOU DO EVEN BETTER.

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held throughout the country, and home office resources like the Institute

of Finance and the Trust School. Through these meetings and courses, you

can enhance your knowledge of a variety of disciplines, some of which allow

you to earn FINRA, CFP®, CPA and a portion of state insurance-licensing

CE credits as you hone your skills.

THE NETWORK FOR WOMEN ADVISORS

The Network for Women Advisors was created by and for the more than 600

women financial professionals who have chosen to affiliate with Raymond

James. Through the network, the firm’s women advisors expand their knowl-

edge, share experience and expertise, and build business in a supportive,

collaborative environment. The network also plays host to the annual Women’s

Symposium, a three-day education forum held each year in the Tampa Bay area.

YOUR IN-HOUSE ADVERTISING AGENCY

You can expect two things from Raymond James that you won’t find at any

other firm – the freedom to create a unique brand for your practice and

the team to help you build it. Raymond James Marketing is your in-house

marketing, advertising and public relations agency. Our creative profes-

sionals are highly skilled at meeting the nuanced needs of financial

advisors, and they’ll work closely with you to develop materials that fit your

style, reflect your standards and connect with your target audience.

WEALTH ACCUMULATION PROGRAM

If you go above and beyond at Raymond James, you can expect to be rewarded.

Our Wealth Accumulation Program is a self-directed deferred cash bonus

program that offers increasing rewards as you build business, continue your

education and earn membership in our recognition clubs, allowing you to take

control and build wealth.

Raymond James has become one of the largest non-bank-owned financial services firms in the country, but we’ll never grow so big that we stop taking the time for what matters

most: you and your clients.

OUR GOAL ISN’T TO BE THE BIGGEST – IT’S TO BE THE BEST.

WHAT’S IN A BRAND?

A lot. And the award-winning, full-service team at Raymond James Marketing

can help you create it all.

RAYMONDJAMESMARKETING.COM

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RAYMOND JAMES ADVISORS MAKE THEMSELVES AT HOME HERE.

WE INVITE YOU TO DO THE SAME.

Advisors have always told us that Raymond James feels like home. So, we

decided to give them the keys, in a manner of speaking. Since 1989, our By

Invitation Only program has allowed advisors full access to our international

headquarters and our entire team, so they can show their top clients and

prospects exactly why there’s no other firm like us.

With each visit, you and your guests will …

• Create a customized schedule with the departments

and specialized teams of your choosing.

• Sit down for one-on-one discussions with our firm’s senior leaders.

• Tour the Tom and Mary James/Raymond James Financial Art

Collection, one of the largest in the Southeast.

• Get a firsthand look at a culture where advisors, associates, analysts and

leaders all work side by side to help clients achieve their financial goals.


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Designed to showcase the capabilities and culture of

Raymond James, the By Invitation Only (BIO) program

invites you to bring your very best clients, prospects and

referral sources to our international headquarters in St.

Petersburg, Florida, to spend a little time getting to know

our firm and its leaders firsthand. Of the advisors who have

taken part in the By Invitation Only program, 98% say

that their visits led to new business.

RAYMOND JAMES INTERNATIONAL HEADQUARTERS

IT PAYS TO PAY A VISIT.

RJDAYWELLSPENT.COM


T H A N K Y O U F O R S P E N D I N G T H E D AY W I T H U S .

You are invited to join your financial

advisor at the Raymond James international

headquarters in St. Petersburg, Florida for

a day that is exclusively designed for you.

Visit daywellspent.com for more details.

LIFE WELL PLANNED

BEGINS WITH A

DAY WELL SPENT.

You’ll meet us. But more importantly, w

e’ll meet you.

That makes it a day well spent for all of us.

LIFE WELL PLANNED

BEGINS WITH A

DAY WELL SPENT.


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For more than 50 years, we’ve done things differently, because we realize the

value of relationships built on trust and the importance of putting real power

in the hands of those who will use it best – talented financial advisors like you.

We believe that our core tenets of conservative financial management,

prudent growth, and a commitment to serving you and your clients above all

else have laid the foundation for our strength and stability – a foundation we

plan to continue building on for years to come.

Similarly, our commitment to integrity – and our confidence in our advisors –

has helped make Raymond James not simply one of the nation’s premier

financial services firms, but the premier alternative to Wall Street for both

advisors and their clients. In our culture of independence, you are free to do

what’s right for your clients, creating long-term solutions to their financial

challenges with our full resources and respect behind you.

Our focus on empowering financial advisors – to build business, relationships

and success as they see fit – sets Raymond James apart from others in the

financial services industry. And that was always our goal. Because we’ve

never aspired to be the biggest firm around, just the best.

If you are looking for a firm to be your partner – one that offers the resources

you need to build a strong practice and provides the independence you deserve

to make your own decisions – Raymond James is the right choice for you.

You’re a different kind of advisor. It’s time you discover a different kind of firm.

ROBERT A. JAMES

Founder


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INTERNATIONAL HEADQUARTERS: THE RAYMOND JAMES FINANCIAL CENTER

880 CARILLON PARKWAY // ST. PETERSBURG, FL 33716 // 866.905.6333

ADVISORCHOICE.COM

NOT FOR CLIENT USE

©2013 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC ©2013 Raymond James Financial Services, Inc., member FINRA/SIPCRaymond James® is a registered trademark of Raymond James Financial, Inc. 13-PCGAC-0269-0313 BS 03/13

Documents

Empowering Financial AdvisorsSTRONG IN THE FIRST PLACE. Financial advisors frequently tell us that they made the move to Raymond James because of our firm’s strength and solid performance