Employees Want to Know Michelle Leschisin December 17, 2002

Employees Want to Know Michelle LeschisinDecember 17, 2002

Importance of Employee CommunicationsThe two top motivators are appreciation of their work and being in on things.Workers perform best when they understand their companys goals and financial status.

Communication Difficulties1 in 10 workers is an alternative worker.80% of employers offer nontraditional staffing arrangements.47% of employees telecommute during part of their work week.

Wells Fargo Insurance Knows the importance of employee communications. Has employees located around the country.Suspects communication needs are not being met.Knows we can do much better.Doesnt currently have a newsletter.

Common Goals of Employee NewslettersAddress employees need for appreciation and desire to be involvedImprove communicationsAddress employee concernsEducatePublicize goalsCelebrate achievements

Research Question

Can an Employee Newsletter Provide a Connection to the Organization?

Research GoalsTo determine:Whether employees think regular communication will make them feel more connected to Wells Fargo Insurance.Whether employees think a newsletter will make them better-informed. How employees would like to receive information.

MethodologySample175 Wells Fargo Insurance employees115 located at headquarters60 located around the countrySurvey ComponentsCover letter Survey Drawing card for an incentive

Survey Response75% response rateUncovered significant findings for Wells Fargo Insurance

Research FindingsWill regular communication make you more connected with Wells Fargo Insurance?

92% said that regular communication would make them feel more connected to Wells Fargo Insurance.

Research FindingsWould an employee newsletter make you more informed about Wells Fargo Insurance?

80% agreed that a newsletter would make them more informed about Wells Fargo Insurance.

Research FindingsWhich sources of information would help you understand the corporate objectives of Wells Fargo Insurance better?Top 2 Choices63% Newsletters 45% Managers 43% Town Hall Meetings

Research FindingsWould you like a Wells Fargo Insurance employee newsletter?89% of employees would like an employee newsletter.

Research FindingsIn what format would you like an employee newsletter?

Chart3

37.2

49.6

Respondents (%)

Chart1

37.2

49.6

13.3

Respondents (%)

Sheet1

Survey #ConnectedCoworkersEmailsNewsletterTown MtgRec. EventsManagersAsk ?'sInformedBetter JobCredibilityWant NewsletterFormatProfilesPres LtrBdaysWinnersTM articleBus. LineIndustryWF & CoGamesOtherFrequencyTenureStateGenderAge

1122145311221211111142MN23

22252431123212111111153MN22

31111111111111111144WI22

421524311232121111145MN22

522323212111132MN14

6222154331221211111154MN22

7122135432221211111111141MN23

811321543122111111154MN2

922413521232111111133MN23

10123125431211311111141MN24

1111312451111121111153MN23

12224253112221111135MN24

13211254312321111111111135MN22

142343521332111111154MN1

15214532133223MN12

162241352144325MN22

172212211211111111154MN22

18225421323332415

19122135411321111133MN24

20113134121111116-weekly4MN13

21111113111111132MN23

22225213432421211111135MN12

231113452112212115224

241254231332131111154MN23

25231234533322MN14

262313321211111155MN23

2722421534-slot2321211111111154MN24

2822451234-coworker55521MN24

293221534315311111135MN22

301141352311111111111152MN23

3123453211332111111131MN23

32114315211321111111111135MN24

33421242111112114

34222145312321311111131MN14

351143251112111111111155MN22

3623541224411111115116

3721213453122111111151MN23

3832123321MN24

392242153113112111111144MN22

40224215312311111111145MN23

411421345312212111143MN22

422213245323112111144MN22

43244-anonym34422

44124215313111111111131MN23

4511423513121121111135MN23

46235213412321311111135MN23

472214235133221111154MN25

4811512431122121111134MN24

4912313412111131MN3

502252431123312111144MN14

5123342511331131111144MN12

5212314521114131111152MN24

532443215222413111125MN23

5413431521232111111144MN23

5511112113111155MN14

56223514213431211111134MN22

5722341522442131111111154MN24

581211221211111111135MN23

592223514333421111145MN22

6032124212111135MN22

6111431521444211111

622241235324412111145MN14

63223245112331111133MN24

64225243132211311111111FinHilights44MN23

653232541224311111131MN16

661131254112112111123MN13

67123142511211211111142MN15

6823342511342121115413

69114-mgr11112111111132MN23

70111245331111211111132MN23

711134251122512goal,result35MN14

72114125331121211111131MN14

7321213453233121111151MN25

742112421111111143MN22

751232154123211111111154MN23

7622323211111111134CO25

77112135431211211111155IN24

7811215431251211115

7922145425MN14

8032222212111111141SD25

8122321544-box222111111141MN24

82113125422212111111111143MN23

83111111121111111143MN23

84111221111111111135IA13

8523233224CO15

861154321222112111111114MN24

8712541322231111111111133TX24

881231542112211111111135MN23

8922234151222111111135CA15

901112211211111155TX22

9122214534-mgr24212111132NM16

9211352411333131124

932212543323212111134UT24

9432125433243121111134UT24

951155523AZ23

96124315212231111111135MN23

9722423513122111111135MN14

98434-tim/steve3421111115424

99322345111311111111141MN24

10022523413232111111153MN13

101122345112221211113324

102221245312221211111135WA15

103113122121111151TX15

1042112543122412111sales ideas, success stories, what's working, what's next, PCS ideas55TX14

1051134251133425MN13

10611234511111121111151ID24

10711214531121111111114AK2

1081222435CA14

1092412534122212111111133AZ14

110111234522221211111111131MN25

1112434521134221WI24

1122222321211114

1132234521122212111111131NV14

1141153241111111111111111sucesses/best practices55UT22

1151121543212213111111135NE13

11611315243132131111131CA14

11711311212111111CA25

11822531425-box2321111111135MN22

11924-mgr44424MN24

120121122111111131TX24

121233222111111111134NM22

122233254111111133NM25

123111232111111134AZ25

1243354312144421CA24

12512541322231111111111133TX24

1262212321311114522

127114125331221311111134MN13

12822123541222121111134MN23

129225412312331211113323

13021215433242121111111135ID23

1312151243112211111154CO14

Sheet2

ConnectedCoworkersEmailsNewsletterTown MtgRec. EventsManagersFormat

12111111

12CoworkersFreqCum. Freq.%Cum. %111111

110000.00%0.00%111111

111464635.38%35.38%111111PaperEmails

1226611250.77%86.15%11111137.249.6

1231312510.00%96.15%111111

12451303.85%100.00%111211

11111211

12111211

12111211

11111211

12111211

11111211

13111211

12211211

12211311

12211311

12211311

12211311

11211311

11212311

12212311

11212311

12212311

13212311

13212311

12212321

12212321

12212321

11212321

13212421

11222421

12222421

12222421

11322421

12322421

11322421

12322421

12322421

12322421

14322421

12323421

14323422

12323422

11323432

13323432

12323432

11323432

12323432

12323432

13323432

12323432

14323432

13323432

11323532

12323532

12323532

12423532

22423532

22424532

21434532

22434532

22434532

22434532

22434532

21434532

22434532

23434532

21434532

21434542

21434542

21434542

21434542

21434542

22434542

22434542

21444542

21444542

22445542

22545542

22545542

21545542

21545542

21545542

23545542

21545552

22545552

22545552

22545552

21545552

22545552

21545552

22555552

22555552

21555552

22555552

22555552

232

223

223

223

223

213

213

213

213

213

223

243

213

243

223

223

21

21

21

21

22

2

32

33

33

31

33

32

32

31

42

42

1

1

Sheet2

Format

Respondents (%)

Sheet3

Respondents (%)

ProfilesPres LtrBdaysWinnersTM articleBus. LineIndustryWF & CoGames1

111111111

111111111

111111111

111111111FinHilights

111111111goal,result

111111111Other

111111111sales ideas, success stories, what's working, what's next, PCS ideas

111111111sucesses/best practices

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

111111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

11111111

1111111

1111111

1111111

1111111

1111111

1111111

111111

111111

111111

111111

111111

111111

111111

111111

111111

1111

1111

1111

111

111

111

111

111

11

11

11

11

1

1

1

1

Research FindingsHow frequently would you like to see an employee newsletter?

Chart6

0

3.5

46.9

21.2

27.4

0.9

Respondents (%)

Sheet4

Sheet5

Want NewsletterFreqCum. Freq.%Cum. %

110710788.43%88.43%

21412111.57%100.00%

Chart1

611111111

81212

51313

7132132

222

123222322

7224

2436243

373

35435

3541354

354393543

474

454424544

4556455

575

555555555

(blank)(blank)(blank)(blank)(blank)(blank)(blank)(blank)(blank)(blank)(blank)(blank)

1

2

(blank)

Sheet6

Count of EmailsGender

NewsletterTown MtgRec. EventsManagers12(blank)Grand Total

111166

1 Total66

2188

2 Total88

3155

3 Total55

1 Total1919

23177

222

3 Total99

2 Total99

1 Total2828

223211

3 Total11

42729

4 Total729

2 Total8210

34266

377

4 Total1313

5344

5 Total44

3 Total1717

45311

5 Total11

4 Total11

2 Total82028

345399

477

5 Total1616

4 Total1616

3 Total1616

445422

5 Total22

4 Total22

55466

577

5 Total1313

5 Total1313

4 Total1515

555555

5 Total55

5 Total55

5 Total55

(blank)(blank)(blank)(blank)

(blank) Total

(blank) Total

(blank) Total

Grand Total365692

Chart2

11111

11111

11111

11111

11111

11111

11121

11121

11121

11121

11121

11121

11121

21121

21131

21131

21131

21131

21131

21231

21231

21231

21231

21231

21231

21231

21232

21232

22232

22242

22242

22242

32242

32242

32242

32242

32242

32242

32342

32342

32342

32342

32342

32342

32343

32343

32343

32343

32343

32343

32343

32353

32353

32353

32353

42453

43453

43453

43453

43453

43453

43453

43453

43453

43453

43454

43454

43454

43454

43454

43454

43454

44454

44454

44554

44554

54554

54554

54554

54554

54555

54555

54555

54555

54555

54555

54555

55555

55555

55555

55555

55555

Chart3

0

Sheet7

Sheet11

Count of Want NewsletterWant Newsletter

Gender12(blank)Grand Total

Men3636

Women711384

(blank)22

Grand Total10715122

Table Statistics

Observed Counts36

Women71

Expected Counts36

Women47.11

Std. Residuals36

Women3.48

Sheet9

Count of Ask ?'sAsk ?'s

GenderAsk ManagerTim KingNewsletterOther(blank)Grand Total

Men100.00%0.00%0.00%0.00%0.00%100.00%

Women33.73%15.66%38.55%12.05%0.00%100.00%

(blank)

Grand Total53.78%10.92%26.89%8.40%0.00%100.00%

Count of Ask ?'sAsk ?'s

TenureAsk ManagerTim KingNewsletterOther(blank)Grand Total

1100.00%0.00%0.00%0.00%0.00%100.00%

2100.00%0.00%0.00%0.00%0.00%100.00%

3100.00%0.00%0.00%0.00%0.00%100.00%

428.13%40.63%31.25%0.00%0.00%100.00%

50.00%0.00%68.75%31.25%0.00%100.00%

(blank)

Grand Total53.78%10.92%26.89%8.40%0.00%100.00%

Chart4

425312YesYes

NoNo1No1

(blank)(blank)(blank)(blank)(blank)

Paper

Email

Download

Other

Sheet10

Count of FormatFormat

Want NewsletterPaperEmailDownload(blank)Grand Total

Yes425312107

No112

(blank)

Grand Total4253131109


Want NewsletterPaperEmailDownloadOtherGrand Total

Yes425312107

No112

(blank)


Sheet12


PaperEmailDownloadOther(blank)Grand Total

Total4253131109

PaperEmailDownloadOther

4253131



Total38.53%48.62%11.93%0.92%0.00%100.00%



Total4253131109

Sheet13


123(blank)Grand Total

Total4153131108


PaperEmailsDownload(blank)Grand Total

Total37.96%49.07%12.04%0.93%0.00%100.00%


PaperEmailsDownload

Total38.0%49.1%12.0%

Sheet13

0

0

0

0

0

0

Total

Percent Preferred

Team Member Newsletter Format

Sheet14

0

0

0

Format

Percent Preferred

Team Member Newsletter Format Preferences

Sheet15

Frequency

2

Count of FrequencyFrequency2

1 Time per Year2 Times per Year4 times per Year6 times per Year12 Times per YearOther(blank)Grand Total2

Total0.93%3.70%44.44%21.30%27.78%0.93%0.93%0.00%100.00%2

3

3

1 Time per Year2 Times per Year4 times per Year6 times per Year12 Times per YearOther3

0448233011073

3

3

3

Count of FrequencyFrequency3

1 Time Year2 Times Year4 Times Year6 Times Year12 Times YearOther3

Total0.03.546.921.227.40.93

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

3

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

6-weekly

Sheet15

0

0

0

0

0

0

Frequency Preferred

Respondents (%)

Chart5

Count of AgeConnected

Age1234(blank)Grand Total

21 - 301012123

31 - 4013182134

41 - 5021165143

51 - 608614

61 - 70213

11

(blank)


Sheet16

141821 - 3021 - 3021 - 3021 - 3021 - 30

31 - 4031 - 4030431 - 4031 - 4031 - 4031 - 40

41 - 5041 - 5041 - 50192441 - 5041 - 5041 - 50

51 - 6051 - 6051 - 6051 - 6061151 - 60

over 60over 60over 60over 60over 60over 60over 60over 60

(blank)(blank)(blank)(blank)(blank)(blank)(blank)(blank)

1

2

4 times

6 times

12 times

Other

(blank)

Sheet17

Count of FrequencyFrequency

Age124 times6 times12 timesOther(blank)Grand Total

21 - 30141823

31 - 4030434

41 - 50192443

51 - 606118

over 60

(blank)


Count of FrequencyFrequency

Age124 times6 times12 timesOther(blank)Grand Total

21 - 30141823

31 - 4030434

41 - 50192443

51 - 606118

over 60

(blank)


7.6666666667

Sheet17

10.50.50.85714285711

11.51.50.85714285711

11.51.50.8571428571

12.52.50.85714285712.5

12.52.50.85714285712.5

13.53.50.8571428571

13.53.50.85714285712.5

14.54.50.85714285712.5

14.54.5

15.55.52.5

15.55.52.5

16.56.5

16.56.52.5

7.57.52.5

2.57.57.5

2.252.5

2.252.5

2

2.252.5

2.252.5

2.75

2.752.5

32.5

2.75

2.75

2.5

2.5

2.5

2.25

2.25

2

2.25

2.25

2.75

2.75

3

2.75

2.75

2.5

2.5

2.5

2.25

2.25

2

2.25

2.25

2.75

2.75

3

2.75

2.75

2.5

2.5

2.5

2.25

2.25

2

2.25

2.25

2.75

2.75

3

2.75

2.75

2.5

2.5

2.5

2.25

2.25

2

2.25

2.25

2.75

2.75

3

2.75

2.75

2.5

2.5

2.5

2.25

2.25

2

2.25

2.25

2.75

2.75

3

2.75

2.75

2.5

2.5

2.5

2.25

2.25

2

2.25

2.25

2.75

2.75

3

2.75

2.75

2.5

2.5

Frequency = 0

Frequency =

Frequency = 6

Frequency = 5

Frequency = 4

Frequency = 3

Frequency = 2

Frequency = 1

Sheet18

Count of Ask ?'s

EmailsNewsletterTown MtgRec. EventsManagersAsk ?'sTotal

1111116

1 Total6

1 Total6

2117

1 Total7

2 Total7

1 Total13

1 Total13

1 Total13

2112111

1 Total1

2 Total1

3115

1 Total5

3 Total5

1 Total6

23117

1 Total7

212

2 Total2

3 Total9

2 Total9

1 Total15

223211

2 Total1

3 Total1

4213

2 Total3

4 Total3

2 Total4

2 Total4

2 Total19

3224216

2 Total6

4 Total6

2 Total6

34216

2 Total6

317

3 Total7

4 Total13

5314

3 Total4

5 Total4

3 Total17

2 Total23

3 Total23

4245311

3 Total1

5 Total1

4 Total1

2 Total1

345318

21

3 Total9

427

4 Total7

5 Total16

4 Total16

3 Total16

445422

4 Total2

5 Total2

4 Total2

55422

4 Total2

5 Total2

5 Total2

4 Total4

4 Total21

5455421

33

4 Total4

537

5 Total7

5 Total11

5 Total11

4 Total11

555535

5 Total5

5 Total5

5 Total5

5 Total5

5 Total16

(blank)(blank)(blank)(blank)(blank)317

410

(blank)

(blank) Total27

(blank) Total27

(blank) Total27

(blank) Total27

(blank) Total27

Grand Total119

Sheet1

Count of NewsletterEmails

Newsletter12345(blank)Grand Total

1131528

2423128

31616

441115

555

(blank)


Sheet2

Survey #ConnectedCoworkersEmailsNewsletterTown MtgRec. EventsManagersAsk ?'sInformedBetter JobCredibilityWant NewsletterFormatProfilesPres LtrBdaysWinnersTM articleBus. LineIndustryWF & CoGamesFrequencyTenureGenderAgeConnectedCoworkersState1

11211111112211111111111111212

22211111123211111111111211222

31111111111111111111111211211FinHilights

42111111123211111111111211221goal,result

52211111123211111111111211222Other

62211111112211111111111311222AKsales ideas, success stories, what's working, what's next, PCS ideas

71211121122211111111111311212AZsucesses/best practices

81111121112211111111111311211AZ

92211121123211111111111311222AZ

101211121112111111111111311212CA

111111121111111111111111311211CA

122211121122211111111111311222CA

132111121123211111111111311221CA

142321121133211111111111311223CA

1522113113321111111111131122CO

162221131144311111111111311222CO

172221131122111111111111311222IA

182221131133311111111111311222ID

191221131113211111111111311212IN

201121231113411111111111311211MN

211121231111311111111111311211MN

222221231124211111111111311222MN

231121231112211111111111311211MN

241221231133211111111111311312MN

252321231133211111111111311323MN

262321231133211111111111311323MN

272221232123211111111111321322MN

282221232155511111111111321322MN

293222232115311111111111321332MN

301122242111111111111111321311MN

312322242133211111111111321323MN

321122242113211111111111321311MN

334232242124211111111111321342MN

342232242123211111111111321322MN

351132242112111111111111321311MN

362232242124411111111111321322MN

373132242112211111111111322331MN

38223224212331111111111332322MN

39223234211311111111111332322MN

40123234212311111111111332312MN

41243234211221111111111332324MN

42223234212311211111111332322MN

43143234213441211111111332314MN

44123234211311211111111332312MN

45213234311211211111111332321MN

46233234312321211111111332323MN

47123234313321211111111332312MN

48113234311221211111111332311MN

49223234311341211111111332322MN

50223234312331211111111332322MN

51133234313311211111111332313MN

52223235311141211111111332322MN

53143235312241211111111332314MN

54133235312321211111111432313MN

55213235311211211111111432321MN

56224245313431211111111442322MN

5712434531442121111111442312MN

5822434531122121111111442422MN

5932434531334121111111442432MN

6012434531242121111111442412MN

6121434531444121111111442421MN

6222434531244121111111442422MN

6322434531233121111111442422MN

643243453122112111111442432MN

651243453224312111111442412MN

661143454212112111111442411MN

672243454212112111111442422MN

681343454234212111111442413MN

691143454211112111111442411MN

701143454211112111111442411MN

711143454222512111111442411MN

72214345421121211111442421MN

7321444542233121111442421MN

741144454224212111442411MN

752244554223212111442422MN

761244554223212111442412MN

771154554212112111542411MN

782154554312512111542421MN

793254554345412111542432MN

802254554322212111542422MN

811254555322212111542412MN

82115455532221211542411MN

83115455531111211542411MN

8421545553221121542421MN

8513545553332121542413MN

8611545553221121542411MN

8712545553231121542412MN

882255555312212552422MN

891255555322212552412MN

902155555322112552421MN

911255555324212552412MN

922155555333312552421MN

9332323212552432MN

9412324312552412MN

9511355513552411MN

9622322313552422MN

9742312213552442MN

9833334213552433MN

9922313113552422MN

10012323213552412MN

10122322213552522NE

10212322213552512NM

10321312213552521NM

10411322413552511NM

10511333413552511NV

10611311113552511SD

10711312113652511TX

108223243252522TX

109143222252514TX

110214222252521TX

111244342252524TX

112224232252522TX

113124222252512UT

114114111252511UT

115114122252611UT

116114132252611WA

117214112252621WI

11822423225222WI

11912444425212

1202312225223

121232222523

12211254211

1233323233

1241244412

125231

126

Sheet3

CoworkersFreqCum. Freq.%Cum. %

0000.00%0.00%

1434334.96%34.96%

26210550.41%85.37%

31311810.57%95.93%

451234.07%100.00%

CoworkersFreqCum. Freq.%Cum. %Ask ? sFreqCum. Freq.%Cum. %ProfilesFreqCum. Freq.

1434334.96%34.96%1646455.65%55.65%15959

26210550.41%85.37%2137711.30%66.96%

31311810.57%95.93%33210927.83%94.78%

451234.07%100.00%461155.22%100.00%

Pres LtrFreqCum. Freq.

EmailsFreqCum. Freq.%Cum. %InformedFreqCum. Freq.%Cum. %18282

1131318.57%18.57%1434334.40%34.40%

2193227.14%45.71%2569944.80%79.20%

3235532.86%78.57%31811714.40%93.60%

4157021.43%100.00%461234.80%98.40%

50700.00%100.00%521251.60%100.00%

TenureFreqCum. Freq.%Cum. %

0000.00%0.00%

NewsletterFreqCum. Freq.%Cum. %Better JobFreqCum. Freq.%Cum. %1262621.49%21.49%11 or more21.49%

1282840.00%40.00%112129.60%9.60%211379.09%30.58%8 - 109.09%

2285640.00%80.00%2435534.40%44.00%3185514.88%45.45%5 - 714.88%

3147020.00%100.00%34510036.00%80.00%4328726.45%71.90%2 - 426.45%

40700.00%100.00%42012016.00%96.00%53412128.10%100.00%Less than 228.10%

50700.00%100.00%551254.00%100.00%

GenderFreqCum. Freq.%Cum. %

Town MtgFreqCum. Freq.%Cum. %CredibilityFreqCum. Freq.%Cum. %0000.00%0.00%

1191927.14%27.14%1292923.20%23.20%1363630.00%30.00%

2193827.14%54.29%2639250.40%73.60%28412070.00%100.00%

3175524.29%78.57%31410611.20%84.80%

4157021.43%100.00%41512112.00%96.80%

50700.00%100.00%541253.20%100.00%

Yes107

Rec. EventsFreqCum. Freq.%Cum. %Want NewsletterFreqCum. Freq.%Cum. %No14

1668.57%8.57%0000.00%0.00%

281411.43%20.00%110710788.43%88.43%

3152921.43%41.43%21412111.57%100.00%

4225131.43%72.86%

5197027.14%100.00%

ManagersFreqCum. Freq.%Cum. %

1262637.14%37.14%

2184425.71%62.86%

3216530.00%92.86%

45707.14%100.00%

50700.00%100.00%

Sheet3

000

000

000

000

000

Informed

0

0

Want Team Member Newsletter?

Managers

0

0

0

0

0

Number of Years

Team Members

Gender

Boxplot Parameters XYZZ

InformedFreqCum. Freq.%Cum. %

1434334.40%34.40%

2569944.80%79.20%

31811714.40%93.60%

461234.80%98.40%

521251.60%100.00%

ManagersFreqCum. Freq.%Cum. %

1262637.14%37.14%

2184425.71%62.86%

3216530.00%92.86%

45707.14%100.00%

50700.00%100.00%

GenderFreqCum. Freq.%Cum. %

0000.00%0.00%

1363630.00%30.00%

28412070.00%100.00%

Sheet16 Chart 7

110.50000.210.50.85714285710.21

211.50020.211.50.85714285710.81

311.50030.512.50.8571428571

212.50020.513.50.85714285711.22.5

312.50030.514.50.85714285711.82.5

213.50020.815.50.8571428571

313.50030.816.50.85714285712.22.5

214.50020.517.50.85714285712.82.5

314.50030.51

22.255.50020.513.22.5

32.55.50030.213.82.5

22.756.50020.21

31.56.50030.814.22.5

20.757.50024.82.5

33.57.50031.22.5

4.251.22.255.22.5

21.52.255.82.5

31.52

2.251.52.256.22.5

2.51.82.256.82.5

2.751.82.75

1.51.52.757.22.5

0.751.537.82.5

3.51.52.75

4.251.22.75

21.22.5

31.82.5

2.25

2.52.22.5

2.752.22.25

1.52.52.25

0.752.52

3.52.52.25

4.252.82.25

22.82.75

32.52.75

2.252.53

2.52.52.75

2.752.22.75

1.52.22.5

0.752.82.5

3.5

4.253.22.5

23.22.25

33.52.25

2.253.52

2.53.52.25

2.753.82.25

1.53.82.75

0.753.52.75

3.53.53

4.253.52.75

23.22.75

33.22.5

2.253.82.5

2.5

2.754.22.5

1.54.22.25

0.754.52.25

3.54.52

4.254.52.25

24.82.25

34.82.75

2.254.52.75

2.54.53

2.754.52.75

1.54.22.75

0.754.22.5

3.54.82.5

4.25

25.22.5

35.22.25

5.52.25

5.52

5.52.25

5.82.25

5.82.75

5.52.75

5.53

5.52.75

5.22.75

5.22.5

5.82.5

6.22.5

6.22.25

6.52.25

6.52

6.52.25

6.82.25

6.82.75

6.52.75

6.53

6.52.75

6.22.75

6.22.5

6.82.5

7.22.5

7.22.25

7.52.25

7.52

7.52.25

7.82.25

7.82.75

7.52.75

7.53

7.52.75

7.22.75

7.22.5

7.82.5

Research FindingsIf you have questions about the company, who would you most like to ask?

Chart1

66

12

33

9

Respondents

Sheet1

ManagersPresident at Town Hall MeetingNewsletter EditorOther

6612339

Sheet1

0

0

0

0

How Team Members Like to Ask Questions

Respondents

Sheet2

Sheet3

MBD000C1E65.xls

Chart2

1947

57

1122

18

Men

Women


Respondents

Sheet1

Survey #ConnectedCoworkersEmailsNewsletterTown MtgRec. EventsManagersAsk ?'sInformedBetter JobCredibilityWant NewsletterFormatProfilesPres LtrBdaysWinnersTM articleBus. LineIndustryWF & CoGamesOtherFrequencyTenureStateGenderAge

1122145311221211111142MN23

22252431123212111111153MN22

31111111111111111144WI22

421524311232121111145MN22

522323212111132MN14

6222154331221211111154MN22

7122135432221211111111141MN23

811321543122111111154MN2

922413521232111111133MN23

10123125431211311111141MN24

1111312451111121111153MN23

12224253112221111135MN24

13211254312321111111111135MN22

142343521332111111154MN1

15214532133223MN12

162241352144325MN22

172212211211111111154MN22

18225421323332415

19122135411321111133MN24

20113134121111116-weekly4MN13

21111113111111132MN23

22225213432421211111135MN12

231113452112212115224

241254231332131111154MN23

25231234533322MN14

262313321211111155MN23

2722421534-slot2321211111111154MN24

2822451234-coworker55521MN24

293221534315311111135MN22

301141352311111111111152MN23

3123453211332111111131MN23

32114315211321111111111135MN24

33421242111112114

34222145312321311111131MN14

351143251112111111111155MN22

3623541224411111115116

3721213453122111111151MN23

3832123321MN24

392242153113112111111144MN22

40224215312311111111145MN23

411421345312212111143MN22

422213245323112111144MN22

43244-anonym34422

44124215313111111111131MN23

4511423513121121111135MN23

46235213412321311111135MN23

472214235133221111154MN25

4811512431122121111134MN24

4912313412111131MN3

502252431123312111144MN14

5123342511331131111144MN12

5212314521114131111152MN24

532443215222413111125MN23

5413431521232111111144MN23

5511112113111155MN14

56223514213431211111134MN22

5722341522442131111111154MN24

581211221211111111135MN23

592223514333421111145MN22

6032124212111135MN22

6111431521444211111

622241235324412111145MN14

63223245112331111133MN24

64225243132211311111111FinHilights44MN23

653232541224311111131MN16

661131254112112111123MN13

67123142511211211111142MN15

6823342511342121115413

69114-mgr11112111111132MN23

70111245331111211111132MN23

711134251122512goal,result35MN14

72114125331121211111131MN14

7321213453233121111151MN25

742112421111111143MN22

751232154123211111111154MN23

7622323211111111134CO25

77112135431211211111155IN24

7811215431251211115

7922145425MN14

8032222212111111141SD25

8122321544-box222111111141MN24

82113125422212111111111143MN23

83111111121111111143MN23

84111221111111111135IA13

8523233224CO15

861154321222112111111114MN24

8712541322231111111111133TX24

881231542112211111111135MN23

8922234151222111111135CA15

901112211211111155TX22

9122214534-mgr24212111132NM16

9211352411333131124

932212543323212111134UT24

9432125433243121111134UT24

951155523AZ23

96124315212231111111135MN23

9722423513122111111135MN14

98434-tim/steve3421111115424

99322345111311111111141MN24

10022523413232111111153MN13

101122345112221211113324

102221245312221211111135WA15

103113122121111151TX15

1042112543122412111sales ideas, success stories, what's working, what's next, PCS ideas55TX14

1051134251133425MN13

10611234511111121111151ID24

10711214531121111111114AK2

1081222435CA14

1092412534122212111111133AZ14

110111234522221211111111131MN25

1112434521134221WI24

1122222321211114

1132234521122212111111131NV14

1141153241111111111111111sucesses/best practices55UT22

1151121543212213111111135NE13

11611315243132131111131CA14

11711311212111111CA25

11822531425-box2321111111135MN22

11924-mgr44424MN24

120121122111111131TX24

121233222111111111134NM22

122233254111111133NM25

123111232111111134AZ25

1243354312144421CA24

12512541322231111111111133TX24

1262212321311114522

127114125331221311111134MN13

12822123541222121111134MN23

129225412312331211113323

13021215433242121111111135ID23

1312151243112211111154CO14

Sheet2

ConnectedCoworkersEmailsNewsletterTown MtgRec. EventsManagersAgeFrequency

121111134

12CoworkersFreqCum. Freq.%Cum. %1111125Count of FrequencyFrequency

110000.00%0.00%1111124Age23456(blank)Grand Total

111464635.38%35.38%11111242796123

1226611250.77%86.15%1111143321878136

1231312510.00%96.15%11111254119510136

12451303.85%100.00%1112134562311

111112156213

121112133(blank)1135

121112144Grand Total452243112114

111112135

121112143

111112123

13111215Count of FrequencyFrequency

12211212Age2 Times Year4 times Year6 times Year12 times YearOther(blank)Grand Total

1221131221 - 30796123

12211312531 - 4021878136

1221131541 - 50119510136

12211314351 - 6062311

112113136Over 60213

112123133(blank)1135

122123123Grand Total452243112114

112123145

122123135

13212314

132123135

122123245

12212324

122123223

112123235

132124233

112224243

122224242

122224243

113224225

123224265

113224235

12322424

123224224

123224234

143224224

123234224

1432342

123234233

113234333

133234333

123234355

113234343

123234333

123234344

133234324

123234345

143234332

133234334

113235345

123235323

123235345

124235333

224235324

224245323

2143453

224345344

224345343

224345334

224345363

214345332

224345354

234345335

214345333

214345433

214345443

214345443

214345455

214345424

224345435

224345453

214445445

21444545

22445544

225455454

225455444

215455434

215455434

215455433

23545545

21545554

225455543

225455533

225455553

215455525

225455563

21545552

225555543

225555543

21555553

225555533

225555543

2345

2244

2235

2243

2253

2155

2145

213

2145

21

224

2443

2153

244

224

2243

2125

2133

2143

215

2223

24

3243

3323

3353

3153

334

3243

3224

3133

4233

4233

133

145

Sheet2

00000

00000

00000

00000

00000

21 - 30

31 - 40

41 - 50

51 - 60

Over 60

Frequency

Respondents

Chart1

315Women

789Men

41

1

2

(blank)

Sheet3

Want NewsletterGenderCredibilityBetter JobInformedAsk ?'sGenderAsk ?'sGender

122211212

12232Sheet3'!InformedFreqCum. Freq.%Cum. %1212

12Count of Want NewsletterWant Newsletter1Sheet3'!CredibilityFreqCum. Freq.%Cum. %1Sheet3'!Better JobFreqCum. Freq.%Cum. %11454534.35%34.35%1212Count of Ask ?'sAsk ?'s

12Gender12(blank)Grand Total21292922.14%22.14%3112129.16%9.16%226010545.80%80.15%1212Gender1234(blank)Grand Total

11Women3153622689751.91%74.05%32465835.11%44.27%231812313.74%93.89%3131119511136

12Men78987231511211.45%85.50%234710535.88%80.15%1461294.58%98.47%3232247722884

12415241512711.45%96.95%242112616.03%96.18%2521311.53%100.00%3232(blank)2114

12Grand Total113151282541313.05%100.00%2551313.82%100.00%13232Grand Total6813349124

122321212

121213232

121111212

12YesNo2221212Count of Ask ?'sAsk ?'s

12Women3152321212GenderAsk ManagersTim King / Town MeetingNewsletterOther(blank)Grand Total

11Men78923311Men19511136

212331111Women47722884

22YesNo3441212(blank)2114

12Men86.113.91221212Grand Total6813349124

21Women89.710.33332121

122311212

114313131Ask ManagersTim King / Town MeetingNewsletterOther

123111212Men29423311

112423131Women71586789

122211212

1223322

12333131

122331212

122324-slot242

225554-coworker242

123513232

121113232

122331212

122311212

112421111

112321111

121211212

1144211

122213232

223321212

121311212

121321212

122213232

121323232

224434-anonym242

1213122

121213232

122321212

22331212

122211212

143133

113321111

111331111

124111212

124222222

122321212

111211111

123431212

122442222

122211212

224333232

122421212

244411

114423131

123321212

121223232

113422121

111211111

111211111

112431111

121114-mgr242

121113232

115221111

112113131

123323232

122421212

122321212

122323232

121213232

1521

214541111

122222222

122224-box242

1222222

121111212

111221111

212332121

121222222

121322222

122211212

112221111

121221212

112424-mgr141

133311

122323232

123423232

2255522

123221212

112213131

122434-tim/steve242

121311212

112323131

122221212

112221111

112213131

114221111

214331111

121111212

121211212

13422121

112221111

122222222

222431212

123222

112221111

121111212

112212121

112313131

122113232

122325-box242

224444-mgr242

122211212

122223232

124523232

122321212

224441212

121322222

122321212

112213131

122221212

123321212

122423232

112211111

Sheet3

00

00

00

00

Men

Women


Respondents

00

00

Men

Women

Do Team Members Want a Newsletter?

Respondents (%)

Research QuestionCan an Employee Newsletter Provide a Connection to the Organization?

In this case, an employee newsletter can provide a connection to the organization.

RecommendationsImplement a communications plan that includes:Newsletter distributed at least 4 times per year. Quarterly town hall meetings with the president.Suggestion box.

RecommendationsRepeat survey annually to trend team members preferences about communication.Conduct another survey regarding 2-way communications.

Questions?

Employees want more information. We all know Knowledge is Power and we all want to be more powerful.

People want to find out where their organization is going and how it is going to get there.Employee Communications are Very Important!

A recent study revealed that of 10,000 employees, workers said the top 2 motivatorsare appreciation of their work and being in on things. - Higher wages was chosen 5th!

Another study: workers perform best in a work environment - understand the companys goals & financial status.

Positive relationship between employee satisfaction & communication.

As telecommuting and job sharing change the definition of workplace. Its becoming very difficult for employers to communicate to their employees.

In a recent report, the U.S. Department of Labor found that: 1 in 10 workers is employed on an alternative work basis part time, flex time, etc. 80% of employers offer some form of nontraditional staffing arrangements. 47% of employees telecommute during at least part of their work week.

The importance of employee communications and the difficulties that management has communicating with all employees are topics relevant to organizations of any size and shape.

But, as the marketing & communications manager of WFI,I needed to determine the comm. needs of WFI.WFI subsidiary of WF offers all types of insurance in person, phone, internet, mail. Headquarters Mpls

WFI knows the importance of communications.Has employees located around the country most at home office, but some office in banks, at home, trunks.Suspect communications needs are not being met especially by those they are not located at our home office because they cant interact.

The only formal communication from the President of our company right now are special emails for announcements or important news items.

Weve heard employees talk about a newsletter and thought implementing one would make employees feel more informed.

So we determined what a newsletter could do for us.We thought that a newsletter would be: An effective means of making sure employees could stay connected no matter what their status or location.Address employees need for appreciation and desire to be involved.improve communications, address employee concerns, educate,publicize goals and celebrate achievements.

But instead of simply implementing a newsletter, we wanted to survey our employees to see what they thought.

My research goals were to determineI surveyed the 175 employees of WFI 115 at our headquarters in Minneapolis, 60 located around the country.

I surveyed the Wells Fargo Insurance employees because I have the ability to influence the communications decisions within our organization.

I interoffice mailed a survey with a cover letter that asked them to complete the survey and a drawing card.

The drawing card was used to enter the respondents name into a prize drawing yet kept the surveys anonymous.

They were instructed to mail the survey back to me and the drawing card back to someone else in my department.

If they returned both items within one week, they were eligible for 1 of 5 $25 gift certificates.75% response rateUncovered significant findingsSomething very interesting to note was there were no significant differences between our employees located at our home office and those located throughout the country.One significant research finding was determined after I asked the audience Will regular communication make you more connected with Wells Fargo Insurance?

92% of employees indicated that receiving information on a regular basis would make them feel more connected to Wells Fargo Insurance.

We werent sure what kind of response to expect on their feeling connected, so we were pleasantly surprised to see such a high response.

Another key question I asked was, Would an employee newsletter make you more informed about WFI?

Over 80% of team members agreed that a newsletter would make them more informed about Wells Fargo Insurance.

We assumed this number would be high and the 80% confirmed our assumption.

I also asked employees, Which sources of information would help you understand the corporate objectives of Wells Fargo Insurance better? They were given 5 sources of info to rank including:Emails, Managersand recognition events which we currently have in place

Newsletter and town hall meetings with the President which we do not currently have in place.

63% chose newsletters as their 1st or 2nd choice, 45% chose managers as their 1st or 2nd choice 43% chose town hall meetings as their 1st or 2nd choice.One blatant question: Would you like a WFI employee newsletter?

89% of employees indicated they would like a newsletter.

Since we anticipated this number to be high, we asked several specific questions regarding newsletters.

When responding to, What format would you like an employee newsletter?

49% reported they would prefer an emailed newsletter, 37% preferred a paper version.

I actually expected the paper version to be the preferred method but email was preferred slightly. When responding to, How frequently would you like a newsletter? 47% of respondents selected 4 times per year. 27% chose 12 times per year. 21% chose 6 times per year.

So 95% want newsletter between 4 and 12 times/year.When employees were asked, If you have questions about the company, who would you most like to ask?

57% of respondents prefer to ask their manager questions at a staff meeting. 10% of the respondents would like to ask the president questions at a town hall meeting. 28% of the respondents would like to ask their questions to a newsletter editor. There were 9 respondents who selected other. The write in responses included mail slot and anonymously.

This question the only one we asked about 2 way communications - opened a whole new can of worms for us a topic for more research.

We need to have a serious discussion about 2 way communication based on this finding.

And we also need to make sure our managers are informed that the majority of our employees want to get company information from them. They need to be alert and be an information provider.Because of this survey, we are going to implement a newsletter and much more.

Repeat survey annuallyConduct another survey these results have peaked our curiosity about 2 way communications so I think we should conduct a whole new study.

Documents

Employees Want to Know Michelle Leschisin December 17, 2002