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Employee Value PropositionDefining and Activating our EVP
susannahsack.com
Why should we care about our EVP?
A well-defined EVP can help us...
An EVP helps attract the people who are best aligned with our unique
mission, vision, and culture. Likewise, an EVP helps candidates who aren’t a great fit recognize that fact early on—
which saves time for us and them.1
…attract the right talent
If candidates find an EVP valuable, they will look at compensation as a smaller part of the equation. This
means even if we can’t offer the most competitive pay, we can still
successfully compete on other dimensions.2
…reduce salary competition
When individuals perceive alignment between their values and those of the company, they tend to stay longer and
feel more committed to the organization.3 A strategically
communicated EVP reinforces the person-organization value fit.
…retain the best people
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What is an Employee Value Proposition?
susannahsack.com
Value Proposition:
The benefits a company promises to customers purchasing a product or service.
susannahsack.com
Value Proposition:
The benefits a company promises to customers purchasing a product or service.
susannahsack.com
Value Proposition:
The benefits a company promises to customers purchasing a product or service.
Employee Value Proposition (EVP):
The benefits a company promises to employees in exchange for their work, time, and effort.
susannahsack.com
An EVP may consist of...
Salary
Benefits
Training programs
Paid time off
Schedule
Wellness programs
Perks
Culture
Values
Meaningful work
Growth opportunities
Job security
Relationships
Autonomy
Tangibles Intangibles
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EVP in Action
2 examples
Example 1: Apple
Employee Value Proposition:
Hard workPrestige
High energy teams
Example 1: Apple
Example 2: Amazon
Employee Value Proposition:
Exciting environmentChallenging work
Commitment
Example 2: Amazon
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EVP Data Sources
Analysis of employee feedback data
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EVP Data Sources
Glassdoor
ReviewsExit Interview
SurveysWork Environment
Survey
susannahsack.com
EVP Data Sources
Glassdoor
ReviewsExit Interview
SurveysWork Environment
Survey
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Glassdoor Analysis
Methodology:
113 Glassdoor employee reviews from the past year
Analyzed positive comments (“pros”) for themes and value proposition categories4
susannahsack.com
Glassdoor Analysis
Methodology:
113 Glassdoor employee reviews from the past year
Analyzed positive comments (“pros”) for themes and value proposition categories4
Benefits Flexible schedule Ability to choose projects Variety of work
Sample:
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Glassdoor Analysis Results
Work/lifebalance
Managementvalue
Economicvalue
Developmentvalue
Applicationvalue
Interestvalue
Socialvalue
Frequency of Themes
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Glassdoor Analysis Results
Distribution of themes across value proposition categories4
susannahsack.com
EVP Data Sources
Glassdoor
ReviewsExit Interview
SurveysWork Environment
Survey
susannahsack.com
Exit Interview Survey Analysis
Methodology:
185 responses to the exit survey question, how would you rate our company as a place to work?
Analyzed the 174 responses from
former employees who rated us positively ( Good, Very Good, or Excellent) for themes.
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Reason Text Reason Group
I worked with fantastic people. They were good people and some of the smartest in the world.
(+) Environment
Exit Interview Survey Analysis
Methodology:
185 responses to the exit survey question, how would you rate our company as a place to work?
Analyzed the 174 responses from
former employees who rated us positively ( Good, Very Good, or Excellent) for themes.
Great people Smart people
Sample:
How would you rate our company as a place to work?
Excellent Very good Good Fair Poor
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Exit Interview Analysis Results
Frequency of Themes
Other
Time
Career
Total Rewards
Work
Environment
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Exit Interview Analysis Results
Distribution of themes across categories
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EVP Data Sources
Glassdoor
ReviewsExit Interview
SurveysWork Environment
Survey
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Work Environment Survey Results
Highest rated survey items & corresponding value propositions
Meaningful work
Satisfying work
Great people
Work/life balance
Positive atmosphere
Positive atmosphere
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Defining our EVP
Identifying the themes across data sets
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Themes Across Data Sets
Intelligent people
Friendly, positive environment
Great people
Interesting and challenging work
Meaningful work
Variety of work
Ability to choose projects
Flexible schedule
Work/life balance
Benefits, specifically education and retirement
Glassdoor
Smart people
Nice, friendly atmosphere
Great people
Interesting and challenging work
Meaningful work
Variety of work
Freedom to choose projects
Flexible schedule
Work/life balance
Benefits, specifically education and retirement
Exit Interviews
Coworkers
Positive atmosphere
Satisfying work
Meaningful work
Work/life balance
Work Environment Survey
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Themes Across Data Sets
Intelligent people
Friendly, positive environment
Great people
Interesting and challenging work
Meaningful work
Variety of work
Ability to choose projects
Flexible schedule
Work/life balance
Benefits, specifically education and retirement
Glassdoor
Smart people
Nice, friendly atmosphere
Great people
Interesting and challenging work
Meaningful work
Variety of work
Freedom to choose projects
Flexible schedule
Work/life balance
Benefits, specifically education and retirement
Exit Interviews
Coworkers
Positive atmosphere
Satisfying work
Meaningful work
Work/life balance
Work Environment Survey
susannahsack.com
Our Employee Value Proposition
Intelligent coworkers
Work that is interesting, meaningful, and challenging
A variety of work and the freedom to choose
Work/life balance and flexibility
Generous benefits, especially education and retirement
Friendly, positive environment
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EVP Activation
Communicating our EVP throughout the recruiting journey
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Recruiting Journey
AWARENESS CONSIDERATION INTERVIEW OFFER HIRE
PreboardingFirst day experience
Onboarding
Offer letterTotal rewards
Decision experience
Message templatesInterview experience
Follow up
Job postingsCareers site
Employer reviews
Social mediaMarketing campaigns
Events
E M P L O Y E E V A L U E P R O P O S I T I O N
passive candidates active candidates
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AWARENESSSocial media
Marketing campaignsEvents
CONSIDERATIONCareers site
Job descriptionsEmployer reviews
INTERVIEWCommunications
PreparationInterview experience
OFFEROffer letter
Comparing offersDecision experience
HIREOnboarding
First dayAcclimating
Social media content highlighting our interesting, challenging work
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AWARENESSSocial media
Marketing campaignsEvents
CONSIDERATIONCareers site
Job descriptionsEmployer reviews
INTERVIEWCommunications
PreparationInterview experience
OFFEROffer letter
Comparing offersDecision experience
HIREOnboarding
First dayAcclimating
Updated job descriptions with a new EVP summary paragraph
susannahsack.com
AWARENESSSocial media
Marketing campaignsEvents
CONSIDERATIONCareers site
Job descriptionsEmployer reviews
INTERVIEWCommunications
PreparationInterview experience
OFFEROffer letter
Comparing offersDecision experience
HIREOnboarding
First dayAcclimating
Refreshed email templates to reflect our positive, friendly environment
susannahsack.com
AWARENESSSocial media
Marketing campaignsEvents
CONSIDERATIONCareers site
Job descriptionsEmployer reviews
INTERVIEWCommunications
PreparationInterview experience
OFFEROffer letter
Comparing offersDecision experience
HIREOnboarding
First dayAcclimating
Introduced new job offer letters that showcase benefits and work/life balance
susannahsack.com
AWARENESSSocial media
Marketing campaignsEvents
CONSIDERATIONCareers site
Job descriptionsEmployer reviews
INTERVIEWCommunications
PreparationInterview experience
OFFEROffer letter
Comparing offersDecision experience
HIREOnboarding
First dayAcclimating
Launched new onboarding platform welcoming hires to our EVP and culture
susannahsack.com
Sources1 Kimball, A. (2017). How to create an employer value proposition part one: Strategy. http://newkind.com/creating-employer-value-proposition-part-1-strategy/
2 Six steps to building your employee value proposition. https://www.recruiting.com/blog/6-steps-building-employee-value-proposition
3 Amos, E. A. & Weathington, B. L. (2008). An analysis of the relation between employee-organization value congruence and employee attitudes. Journal of psychology, 142(6), 615-632.
4 Dabirian, A., Kietzmann, J., & Diba, H. (2017). A great place to work!? Understanding crowdsourced employer branding. Business horizons, 60(2), 197-205.
