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Email Marketing with
Customer Connect Presenter: April Steele
Product Overview: What is NCR Customer Connect?
Email Content: Avoid common mistakes
Product Features: How will it benefit my business?
Product Demo: How does it work?
Getting Started: How do I sign up?
Agenda
Integrated email marketing tool
One database of information
Sends targeted email campaigns
What is NCR Customer Connect?
4
What is NCR Customer Connect? One set of data
PROMO CODES
ITEMS PURCHASE HISTORY
CUSTOMER INFORMATION LOYALTY PROGRAMS SALES HISTORY
Offer Expires 11/14/15
What is NCR Customer Connect? Send meaningful targeted emails
CUSTOMER PURCHASE HISTORY CUSTOMER INFO
Why are you sending newsletters?
Event updates
Item promotional
Sharing expert advice
Why are you sending promotional
emails?
Only form of advertisement
Exclusivity
How does this benefit you?
Have a Game Plan What is your goal?
Targeted Emails
Email customers based on their preferences
Don’t email everybody, everything
Streamline messages for readers on the go
Segment customers
Customer category
Loyalty members / Loyalty points balance
Bought a particular item, at a particular time
Geography
Profile codes
How will it benefit my customers?
Drive Traffic
Enhance customer experience
Send emails automatically
Thanks for signing up
Welcome new / We miss you emails
Birthday / Anniversary emails
Loyalty emails
Promotional emails
Replenishment emails
Newsletters
How will it help my business?
Increase Sales
Up-sell opportunities
Repeat business
Robust campaign reporting
Lists are updated automatically from
Counterpoint
Closed loop reporting
Delivery and open rates
Promo code redemption data
Track revenue earned per email campaign
How will it help my business?
That is the Question
To Open or Not to Open
Don’t:
Use all caps
Use exclamation marks
Use special characters
Do:
Prioritize
Keep it short and sweet
Not duplicate
Proof read
That is the question
Words to avoid in the subject line:
Free
Special
Dollars off or $ symbol
Percent off or % symbol
Reminder
Help
Don’t Become Spam Avoid spam filter words
Don’t Become Spam
13
Avoid spam filter words
14
Save $30 on
automatic litter
boxes
Up to 50% OFF Creates
and Kennels
Buy 1, Get 1 FREE
CareFRESH
Be Creative
Be creative with your marketing efforts
Scan offers directly from cell phones
Free sign-up links
Free image hosting
Unlimited emails
Use QR Codes
How will it help my business? Mobile Usage
Animate It
GIFs
Fun and creative
Create movement
Create a call to action
Design in Sections
One column text
Body – No padding image
Body – Right image
Body – Left image
Body – Separator
Body – Two column text
Design in Sections
One column text
Body – No padding image
Body – Separator
Body – Two column image
Body – Two column text
Design in Sections
One column text
Body – Three column image
Body – Three column text
Design in Sections
One column text
Body – No padding image
NCR Customer Connect Why switch?
Integrated
Set & Forget
Targeted
Redeem in-store and online
Closed loop reporting
Free image hosting
Unlimited emails
Pricing
No contracts
No setup fees
Free video training
Free image hosting
Support Team
Getting Started
Number Of Subscribers Monthly Fee
0-500 $15.00
501-2,500 $30.00
2,501-5,000 $50.00
5,001-10,000 $75.00
10,001 – 25,000 $150.00
25,001 – 50,000 $200.00
50,001 – 75,000 $375.00
75,001 – 100,000 $475.00
Greater Than 100,000 Custom Quote
Learn More
[email protected] 901-800-4000
Register Online
www.counterpointpos.com
User Login / Solutions / Email Marketing
Please remember to fill out your survey!
952-814-4800
