Email Marketing

By-VANCHA KHARE

Road Map

•Present Scenario •What mistakes we often make ?•What to be noticed ?•Tips for writing an effective Email .• Conclusion

Present Senario

• Number of mobiles users have increased from 2014 to year 2015.

• Click through Rates have increased Mobile- 65% Desktop -35%• Click open Rates Mobile-53 % Desktop- 47%

Present Senario

Growth rate of various sectors through Email Marketing

BFSI 23%

Travel

17%News10%

Ecommerc

e38%

Retail 10%

Ecommerce – 38%BFSI -23%Travel – 17%News-11%Retail -11%

What mistakes we often make??

Vague or non existence subject line.Changing the topic without changing Subject.In advent replying to all. Misaddressed Recipients.Display address of recipient who are stranger to each other.Sending without thinking .

What to be Noticed ??

Subject Line•Content driven & Confined As current focus is on mobile marketing so it has been noticed that subject line with 50-70 characters give best response .

Retail

Ecommerc

e BF

SITra

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120

What to be Noticed ??

Time of sending mail

8:00 a:m 12:00p:m

6:00pm

8:00a:m to 10:00a:m best for News

12:00p:m to 2:00p:m best for E commerce &

Retail

6:00p:m to 8:00p:mBest for Tours & travels

Tips of Writing Effective Email

Use of Slip nets or Pre Headers Slip nets are predefined Headers used by two different ways1. By adding designation of the person who is sending the mail .This directly effect theClick open rate of the Message . 2. Some define slip nets as the first line content shown after the subject line , which gives aglimpse of the entire content written in mail .

Symbols within subject line Use of symbols often call as Ejemos in subject line has given a great impact on Click open rate email .

It gives & effective response in festive season

Retail

Ecommerc

eBS

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Emails with call to Action It is the most trending & well responding concept today . By call to Action we mean to use the words like

•Hurry Offer Limited•Click Now to get % discount • Just for today •Know More•Shop Now etc.

These words creates curiosity in Increase the click open rates of the mail .

BSFI

E com

merce

News

Trave

l0

10

20

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40

50

60

70

Live Content In the Mail

Use of Live content In the mail gives a vital impact in the response received from mail.

Live contact embedded with Call to action also effect the response rate from mail .

BSFI Ecommerce Travel News

01020304050607080

Conclusion