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Are You VALID Or Are You SPAM?
Email Marketing Oklahoma Chamber of Commerce Executives
Annual Conference 2015
www.SOCIALVENTION.com
Today’s customer doesn’t buy what you SELL...
They buy who you ARE!
Inbound Marketing
Strangers = Visitors Visitors = Leads
Leads = Qualified Leads Qualified Leads = Customers
HOPE is *NOT* a strategy!
Email Strategy Goals
Targeting / List QualityContent
Testing / Optimization Compliance/ Spam
Results
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Email Goals - CTA
1. Drive Traffic 2. Increase Attendance
3. Stay Top of Mind4. Reminder to Take Action
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Email Targeting
1. WHO Are They?2. What Problem Can You Solve 3. What’s Relevant To THEM 4. Who’s The Most Engaged
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List Quality Your Campaign is Only As Good As Your List
1. Bounce Rate2. When Did They Sign Up3. Where Did They Sign Up 4. What Are They Opening
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Content = Value
1. CTA2. WIIFM 3. KISS
4. Subject Line
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Testing / Optimization
1. A/B Testing 2. Links
3. Open Rates4. Niche Groups
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Compliance / SPAM
1. Know The Law 2. Policy
3. Did They Opt In?Unsolicited Email
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Results
1. Open Rate = 20% 2. CTA= Goals3. Follow Up!! 4. Be Active
BONUS: Subject Line
1. Not Salesy2. Creative 2. Honest
3. No Days of Week4. Top 10 List
For more Social Media training and support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Facebook.com/SocialVention
Twitter - @CindyWMorrison
Instagram - @CindyWMorrison
YouTube.com/CindyWMorrison