Email: maqubela@sagda.org.za

Tel: 011 838 2526; Fax: 086 515 3249

Url: www.sagda.org.za

South African Graduates

Development AssociationPlacing Learners at the Centre of Marketing :

Enhancing Student Placement and Tracking

Thamsanqa MaqubelaExecutive Director

About SAGDA:

SAGDA has been at the forefront of graduate development for the past 14 years and has helped over 200 000 students/graduates through job readiness programmes.

In November 2010, we launched a new organizational strategy and adopted a new vision/mission to navigate the graduate empowerment trajectory through viable partnerships, footprint to rural and remote areas and research.

MISSION INTEGRATE: Mr. Maqubela (Exec Director , SAGDA) Minister Nzimande (DHET), Ms. Dube (SAGDA Advisory Board), Mr. Vukile Nkabinde (Board Secretary, SAGDA), Mr.. Pampallis (Ministerial Special Advisor)

Vision: An influential thought leader and reliable resource in graduate empowerment . Mission:  To develop students prepare for the world of work and empower graduates to actively participate in the economy through high impact programs, viable partnerships and research.

“The twin challenges of high unemployment and a critical skills shortage

must be tackled.”

Vision

Dr. Nzimande, Minister of Higher Education and Training:

March 25, 2010

• Preparing Graduates for the World of Work:• Graduate

empowerment session every 2nd Wednesday

• Graduate employability assessment

• Graduate placement• Research

• Graduate Economic Absorption Indicator,

• Graduate Empowerment Monitor

• Promoting Rare Professions and Scarce Skills,• Produce and

distribute encyclopedia of scarce and critical skills

• Career choice management

• New Venture Creation• Student inventions

and innovations• Prototype based

innovations competition

Key ProgramsProgra

ms

Mr. Maqubela congratulates Ms ModyMotholo, SRC President, University of

Free State – May 31, 2011 during SAGDA’s

National Dialogue Series: StudentLeadership Forum

“Unemployment rates for young people are substantially higher than the average.” President

Zuma, February 11, 2010

Graduate

What are Graduates?

- They are ready to earn a living as they have been trained as professionals;

- They are equipped to fulfill the 5 SAGDA graduate attributes;

- They are attuned to professional code of conduct and ethics in chosen professions;

- Have access to workplace orientation to secure exposure.

Bright Future

Now that you’ve graduatedNothing can stop you!

You’ve worked hard to get your diploma;

It’s time to take a bow.Congratulations graduate!

Your future looks strong and bright.

May you achieve the things you hope for

And have a life of sheer delight.

By Joanna Fuchs

Key StatisticsFacts

SAGDA provides reliable database of college & university graduates and we

produceTop Graduates

Magazine quarterly to members.

- There are 255 000 unemployed graduates in SA;

- Of these, 82% are from public and private colleges;

- Over 3 000 000 young people are neither studying/training nor working;

- Three in 5 shops in the townships and rural areas are foreign owned;

-- Over 18 000 graduates register with SAGDA every year;

-- Many of these are drop outs, thus not graduates;

-- There are 5 million SMME companies in rural and townships with limited staff

Colleges must beginning to market from outside in.

Structure of Student Support

- Career management staff

- Workplace experience marketing

- Graduate placement staff for entry employment

- SMME development and support

- Local and national case studies on graduate absorption.

Support

Department of Rural

Development and Land

Reform needs more college

graduates, are you working with them?

Marketing

- Grow enrolments through recruitment strategies that are viable and relevant;

- Magnify the value of training over education;

- Illuminate the competence of what graduates can DO;

- Promote the presence of the institution;

- Track record of successful alumni must be exemplified.

- Build sustainable business relations with employers and SMME to place graduates.

- Conduct market research and use the intelligence to earn a respect of lecturers and managers

Key Deliverabl

es

What scarce and critical skills are offered as career

disciplines at colleges?

Putting an end to jobless jobs…

Why should accountants be car washers and

petrol attendants?

Stealing jobs from the illiterate

of our society.

Diplomate or Graduate

Your diploma means a future without boundaries,A world that's full of energy and fun. By Joanna Fuchs

Let’s work together

- We can provide graduates to augment capacity of colleges – data base is comprehensive.

- We have best practices in graduate placement and preparation for the world of work;

- Membership is open to all public & private colleges, universities, companies, and municipalities;

- Let’s get your college to adopt a FET College graduate attributes.

Then what

?

Marketing airtime from the public broadcaster is

available to market colleges, but

marketing can only be effective when the product or service is

of high quality.

University of

Pretoria;

FoodBev SETA

FNB

RMB

merSETA

TETA

SASSETA

Vaal University of

Technology

University of Cape

Town

Investec

Aveng Trident

Independent

Institute of

Education

MGI

Our MembersMembers

SAGDA is pursuing its

membership attractionstrategy and has sinceJanuary 2011 attracted

theFollowing members:

Contact Thamsanqa Maqubela directly.

Email:

maqubela@sagda.org.za

Cell: 074 190 7777 Tel: 011 838 2526

Thank You

Attributes of SAGDA Graduates

Barometer of an Empowered Graduate:

Academically excellent: have a strong sense of intellectual integrity and the ethics of scholarshiphave in-depth knowledge of their specialist discipline(s)reach a high level of achievement in writing, generic research activities, problem-solving and communicationbe critical and creative thinkers, with an aptitude for continued self-directed learningbe adept at learning in a range of ways, including through information and communication technologies

Knowledgeable across disciplines:examine critically, synthesise and evaluate knowledge across a broad range of disciplinesexpand their analytical and cognitive skills through learning experiences in diverse subjectshave the capacity to participate fully in collaborative learning and to confront unfamiliar problemshave a set of flexible and transferable skills for different types of employment

Leaders in communities:initiate and implement constructive change in their communities, including professions and workplaceshave excellent interpersonal and decision-making skills, including an awareness of personal strengths and limitationsmentor future generations of learnersengage in meaningful public discourse, with a profound awareness of community needs