EMAIL CAMPAIGNTO RENEW THE LIST

4 EMAILS & 2 LANDING PAGES

Cash4 Gold

What’s New

•In the header: NEW• We’re a new

company, not just “under new management”

•Under the name:• 1 line explains it all

•Windfall Sweepstakes

Email #1

•Announce the news•“Whole new company”•What’s in it for me?

• Specials & offers• More $$$

•Explains Sweepstakes•CTA “Pick & Click”•Mini-CTA at bottom

SUBJECT LINE:

Enter our Sweepstakes now to win a $500 Cash Windfall!

Email #2

•Still positive & fun•But a little more insistent

SUBJECT LINE:

We’re waiting to hear—do you want to enter our $500 Cash Windfall Sweepstakes…or not?

Email #3: last try

•Hot subject line• But we explain

•Alt lines can be done•Last chance

SUBJECT LINE:

Oops! We might be holding $387.25 of your money….

Email #4

•Announce the news• “Whole new company”

•What’s in it for me?• Specials & offers• More $$$

•Explains Sweepstakes•CTA “Pick & Click”

SUBJECT LINE:

Enter to win our $500 Cash Windfall, plus get our big news!

Landing Page #1For Opt-Ins

Landing Page #2For Opt-Outs

•Say goodbye gracefully•Set the hook to get ‘em back