Upload
elvira-rafikova-phd
View
5
Download
0
Tags:
Embed Size (px)
Citation preview
Contemporary Art Market Trends
Elvira Rafikova
UC Berkeley ExtensionMarketing Intelligence
Instructor: Kerem Tomak
Spring 2015
Peter DoigJean-Michel BasquiatJeff Koons
• Problem: Is contemporary art an investment?
• Success: Identify key market trends to help make an informed decision about investing into contemporary art collecting
Jeff Koons Ai Weiwei Adriana Varejão
Research Data Sources,Tools, And Processing
• Data Sources: artnet.com, artprice.com, hiscox.com, deloitte.com, bcg.com
• Tools: Excel, Tableau
• Data Processing: gathered data from sources, created Excel spreadsheets, created Tableau sheets and dashboards
Research Analysis And InterpretationContemporary Art Sales Grow. Old Masters, Impressionism, Modern Art Sales Decrease
Creation And Preservation of Wealth Correlates With Art Collecting
Research Analysis And Interpretation
China, USA, UK Dominate The Market.South-East Asia and Middle East are growing markets
Research Analysis And Interpretation
ConclusionsKey Contemporary Art Market Trends Identified:
• Contemporary art market grows in revenue and share
• Art has an increasing investment value
• On-line sales for contemporary art grow
• Most of contemporary art sold for less than € 5000
Farhad Moshiri Banisadr Ali Christopher Wool Wangechi Mutu William Kentridge