ELOQUA INSIGHT REPORT DETAILS GUIDE - Oracle

Copyright © 2013-2014 Oracle Corporation. All Rights Reserved.

ELOQUA INSIGHT REPORT DETAILS

ELOQUA® INSIGHT

Report Details Guide

Copyright © 2013-2014 Oracle Corporation. All Rights Reserved. Page | 1

Revision History: January 2, 2013: Initial Release November 1, 2013: Updated definitions for Exit Web Page and Last Page in Visit. July 14, 2014: Fixed Email Analysis Report attribute information.


OVERVIEW 0

CLOSED-LOOP REPORTS 1 Campaign Cost Metrics 2 Campaign Revenue Analysis 4 Opportunity Overview 7

CAMPAIGNS FOLDER 8 Campaign Analysis 9 Campaign Analysis by Segment 11 Campaign Engagement 14 Campaign Response by Lead Source 15 Campaign by Email Form Conversion Rate 16 Campaigns by Form Submissions 17 Campaign by Landing Page Form Abandonment Rate 18 Campaigns by Landing Page Form Conversion Rate 19 Eloqua Campaign List 20 External Activity Analysis 21

EMAIL REPORTS 22 Bounceback History with Messaging 23 Email Analysis 24 Email Analysis by Email Group 27 Email Analysis by Segment 30 Email Analysis with Delivery Type 33 Email Bounceback Overview 36 Email Clickthrough Link Breakdown 38 Email Clickthrough Link with Query String Breakdown 39 Email Clickthrough Overview 40 Email Frequency 41 Email Group Analysis 41 Email Open Overview 42 Email Unsubscribe Overview 43 Form Submissions by Email 44 Spam Unsubscribe 45 Sales Email Opens and Website Visits 46 Sales Email Overview 47 Sales Email Template Usage 49 Overall Trend Metrics 51


FORM REPORTS 53 Form Submission by Geography 54 Form Submission Trend 55 Form Field Completeness 57 Form Submission Data 58 Form Submission Overview 59

LANDING PAGE REPORTS 61 Landing Page Activity for Date Range 62 Landing Page Performance Trend 64

WEBSITE REPORTS 66 Entry Pages by Page View 66 Exit Pages by Page View 67 Page Details 69 Page Navigations 70 Page Tag Breakdown 71 Query String by Geography 72 Query String Parameter Overview 73 Query String Value Overview 74 Search Engine Breakdown 75 Search Query Breakdown 76 Social Media Breakdown 77 Subsite Page View Trend 78 Visitor Click Depth 80 Visitors by Salesperson 81 Website Overview 83 Website Performance Trend 84 Website Visitors 86 Website Visitors by Geography 88

CONTACT REPORTS 89 Contact Field Value 89 Contact List 91 Email Frequency 92 New Contacts by Lead Source 93

GLOSSARY 94 Term 94 Definition 94 Prompt Page 94 Linked Reports 94 Active Campaigns 94 Inbound Activity 94


Outbound Activity 94 Lead 94 Response 95

Copyright © 2013-2014 Oracle Corporation. All Rights Reserved.

ELOQUA INSIGHT REPORT DETAILS

OVERVIEW

This document provides a detailed description of each standard report in Eloqua Insight. It outlines the location of the report, the question(s) that it answers for the marketer, and the prompts, attributes and metrics that appear on the reports. For those reports that have linked reports (i.e. the ability to drill down into further detail for a given report), the details of those linked reports are also outlined, if applicable. Each of these reports can be found in Eloqua Insight under the Reports and Dashboards folder:


CLOSED-LOOP REPORTS

All reports in this section are found in the Closed-Loop Reporting folder.


Campaign Cost Metrics

Default View: Grid Question Report Answers: What are the economics of generating leads by Campaign?

Prompts Attributes Metrics Linked Reports

- Time Span/Range for Active Campaigns: Report shows the active Campaigns in the span/range selected. AND - Select the Campaign(s) to Display: Report shows the Campaigns the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right.

- Campaign: shows the names of the Campaigns that met the date and Campaign name selections made on the prompt page. The following attributes are also available but are not included in the standard report: - Campaign Product - Campaign Region - Campaign Type

- Actual Cost = actual cost entered for the Campaign - Cost/Inbound Activity = actual cost for the Campaign / # of inbound activities for the Campaign, regardless of date range. - Cost/Response = actual cost for the Campaign / # of responses for the Campaign by contacts, regardless of date range. - Cost/Response by New Leads = actual cost for the Campaign / # of new leads for the Campaign - Cost/Influenced Opportunity = actual cost for the Campaign / Total value of Opportunities associated to the Campaign using the influenced model, regardless of date range. - Cost/Attributed Opportunity = actual cost for the Campaign / Total value of Opportunities associated to the Campaign using the attributed model, regardless of date range. - Cost/Influenced Opportunity Won= actual cost for the Campaign / Total value of Won Opportunities associated to the Campaign using the influenced model, regardless of date range. - Cost/Attributed Opportunity Won = actual cost for the Campaign / Total value of Won Opportunities associated to the Campaign using the attributed

- Cost/Inbound Activity - Cost/Response - Cost/Response by New Leads - Cost/Influenced Opportunity - Cost/Influenced Opportunity Won - Cost/Attributed Opportunity Won - Cost/Influenced Revenue - Cost/Attributed Revenue



model, regardless of date range. - Cost/Influenced Revenue = actual cost for the Campaign / Total Revenue for the won Opportunities associated to the Campaign using the influenced model, regardless of date range. - Cost/Attributed Revenue = actual cost for the Campaign / Total Revenue for the won Opportunities associated to the Campaign using the attributed model, regardless of date range.

Sample Campaign Cost Metrics Report:


Campaign Revenue Analysis

Default View: Grid Question Report Answers: What is the total revenue impact of my Campaigns?



- Campaign: shows the names of the Campaigns that met the date and Campaign name selections on the prompt page. The following attributes are also available but not included in the standard report: - Campaign Product - Campaign Region - Campaign Type

- Campaign Members = # of members for the Campaign shown, regardless of when they were added to the Campaign. - Total Leads = # of Leads that were associated to the Campaigns shown, regardless of when the leads responded to the Campaign. - New Leads = # of leads that were new (i.e. response done created a new lead for the contact) for the Campaign shown, regardless of when these new leads responded to the Campaign. - Total Influenced Opportunities = # of Opportunities associated to the Campaign using the influenced revenue model, regardless of when the association occurred. - Total Attributed Opportunities = # of Opportunities associated to the Campaign using the attributed revenue model, regardless of when the association occurred. - Total Influenced Opportunities Won = # of Won Opportunities associated to the Campaign using the influenced revenue model, regardless of when the association occurred. - Total Attributed Opportunities Won = # of Won Opportunities associated to the Campaign using the attributed revenue model, regardless of when the association occurred.

- Campaign Members - Total Leads - New Leads - Total Influenced Revenue - Total Attributed Revenue - Cost/Response



- Total Influenced Revenue = total revenue for all won Opportunities associated to the Campaign using the influenced revenue model. - Total Attributed Revenue = total revenue for all won Opportunities associated to the Campaign using the attributed revenue model. - Influenced ROI = (Influenced Revenue - Actual Cost) / Actual Cost - Attributed ROI = (Attributed Revenue - Actual Cost) / Actual Cost - Actual Cost = actual cost entered for the Campaign shown. - Cost/Response = Actual Cost / Total # of Responses for the Campaign, regardless of when the responses occurred. - Cost/Influenced Opportunity Won= actual cost for the Campaign / Total value of Won Opportunities associated to the Campaign using the influenced model, regardless of date range. - Cost/Attributed Opportunity Won = actual cost for the Campaign / Total value of Won Opportunities associated to the Campaign using the attributed model, regardless of date range. - Cost/Influenced Revenue = actual cost for the Campaign / Total Revenue for the won Opportunities associated to the Campaign using the influenced model, regardless of date range.



- Cost/Attributed Revenue = actual cost for the Campaign / Total Revenue for the won Opportunities associated to the Campaign using the attributed model, regardless of date range.

Sample Campaign Revenue Analysis Report:


Opportunity Overview

Default View: Grid Question Report Answers: What are the details of the Opportunities generated by my Campaigns?


-Opportunity Date Filter: Report shows the opportunities based on the create date or closed date span/range selected. AND - Opportunities(s) to Display: Report shows the specific opportunities the user selected. Note: if none are selected, the report will display all opportunities for the date span/range selected.

- Opportunity: shows the names of the opportunities that met the date and Campaign name selections made on the prompt page. - Opportunity Stage Status: shows the value stored in the Opportunity Stage Status field on the opportunity. - Opportunity Create Date: shows the create date of the opportunity. - Opportunity Close Date: shows the close date of the opportunity. - Probability of Closing: shows the value stored in the Probability of Closing field on the opportunity.

- Total Revenue: total revenue for all won Opportunities associated to the Campaign using the influenced revenue model.

None

Sample Opportunity Overview Report:


CAMPAIGNS FOLDER

All reports in this section are found in the Campaigns > Campaign Analysis folder.


Campaign Analysis

Default View: Grid Question Report Answers: How have people engaged with my Campaign(s) to date?


- Time Span/Range for Active Campaigns: Report shows the active Campaigns in the span/range selected. AND - Select the Campaign(s) to Display: Report shows the Campaigns the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right. AND - Select Unique Metrics: Report shows the unique metrics the user selected. AND - Created by User: Report shows the Campaigns that were created by the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right.

- Campaigns: shows the names of the Campaigns that were active in the time span/range selected on the prompt page and were selected to be displayed. The following attributes are also available but are not included in the standard report: - Campaign Produc t - Campaign Regiion - Campaign Type

All of the metrics below show the # for the active Campaigns in the time span/range selected. The activity itself did not have to occur in that time span/range. - Campaign Members = Total number of members of campaign - Total Sends = # of emails sent - Total Delivered = Total Sends - Total Hard Bouncebacks – Total Soft Bouncebacks - Total Opens = # of email opens - Open Rate = Unique Opens / Total Emails Delivered - Total Clickthroughs = # of email clickthroughs - Clickthrough Rate = # of Unique Clickthroughs / Total Emails Delivered - Click to Open Rate = Unique Clickthroughs / Unique Opens - Possible Email Forwards = # of emails that were possibly forwarded by the recipients - Possible Forward Rate = Possible Forwarders / Total Emails Delivered - Total Bouncebacks = # of emails that bouncedback (hard or soft) - Bounceback Rate = # of Unique Bouncebacks / Total Sends - Total Hard Bouncebacks = # of emails that were recorded as a hard bounce - Hard Bounceback Rate = # of

All metrics below are linked to a report to show who did the activity. When they run the report, the user selects the contact fields to display on the report. - Total Sends - Total Delivered - Total Opens - Total Clickthroughs - Possible Email Forwards - Total Bouncebacks - Total Hard Bouncebacks - Total Soft Bouncebacks - Total Global Unsubscribes - Landing Page Views - Total Form Submissions - Total External Activities



AND - Live Email Sends Only - Hidden filter on the report that ensures that only 'live' sends are shown and not test sends. Note: This report is meant to give a holistic view of your Campaign so it shows all activity for the active Campaigns in the time span/range, regardless of when the activity occurred.

Unique Hard Bouncebacks / Total Sends - Total Soft Bouncebacks = # of emails that were recorded as a soft bounce - Soft Bounceback Rate = # of Unique Soft Bouncebacks / Total Sends - Total Global Unsubscribes = Total number of unsubscribes - Global Unsubscribe Rate = Total number of unsubscribes from all Emails / Total Sends - Landing Page Views = # of page views for the emails sent - Landing Page Time = Total time spent on the landing page from the visit from the email send - Average Landing Page Time = Average time spent on the landing page from the visit from the email send - Total Visitors = Total Visits deduplicated by the cacheID that Eloqua stores on the visitor’s computer. - Total Form Submissions = # of form submissions that occurred due to the email send (i.e. the recipient clicked on a tracked link to a landing page and submitted the form). - Total External Activities = # of all external assets for the campaign (e.g. tradeshow sponsorships, webinars, direct mail, etc.)


Sample Campaign Analysis Report:

Campaign Analysis by Segment

Default View: Grid Question Report Answers: What are my activity metrics for all assets that I used in my Campaigns (total inbound activities, inbound activity rate, average inbound activities and unique inbound activities)?


- Time Span/Range for Active Campaigns: Report shows the active Campaigns in the span/range selected. AND - Select the Campaign(s) to Display: Report shows the Campaigns the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right. AND - Select Unique Metrics: Report shows the unique metrics the user selected. AND

- Segment: Shows the segments with email sents in the date range selected on the prompt page. - Campaigns: shows the names of the Campaigns that were active in the time span/range selected on the prompt page and were selected to be displayed. The following attributes are also available but are not included in the standard report: - Campaign Product - Campaign Region - Campaign Type

All of the metrics below show the # for the active Campaigns in the time span/range selected. The activity itself did not have to occur in that time span/range. - Total Sends = # of emails sent - Total Delivered = Total Sends - Total Hard Bouncebacks – Total Soft Bouncebacks - Total Opens = # of email opens - Total Clickthroughs = # of email clickthroughs - Click to Open Rate = Unique Clickthroughs / Unique Opens - Existing Visitor Clickthrough = Clickthroughs by contacts who were already visitors in Eloqua (i.e. had previously visited a tracked page or clicked on a tracked URL) - New Visitor Clickthrough =

All metrics below are linked to a report to show who performed the activity. When they run the report, the user selects the contact fields to display on the report. - Total Sends - Total Delivered - Total Opens - Total Clickthroughs - Total Form Submissions - Possible Email Forwards - Total Bouncebacks - Total Hard Bouncebacks - Total Soft Bouncebacks - Total Global Unsubscribes


- Created by User: Report shows the Campaigns that were created by the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right. Note: This report is meant to give a holistic view of your Campaign so it shows all activity for the active Campaigns in the time span/range, regardless of when the activity occurred.

Clickthroughs by contacts who are created as new visitors in Eloqua (i.e. had never visited a tracked page or clicked on a tracked URL before) - Total Form Submissions = # of form submissions that occurred due to the email send (i.e. the recipient clicked on a tracked link to a landing page and submitted the form). - Form Conversion Rate by Email = # of Total Form Submissions for the Campaign / # Landing Page views - Possible Email Forwards = # of emails that were possibly forwarded by the recipients - Possible Forwarders = # of unique recipients that possibly forwarded the email - Possible Forward Rate = Possible Forwarders / Total Emails Delivered - Total Bouncebacks = # of emails that bouncedback (hard or soft) - Bounceback Rate = # of Unique Bouncebacks / Total Sends - Total Hard Bouncebacks = # of emails that were recorded as a hard bounce - Hard Bounceback Rate = # of Unique Hard Bouncebacks / Total Sends


- Total Soft Bouncebacks = # of emails that were recorded as a soft bounce - Soft Bounceback Rate = # of Unique Soft Bouncebacks / Total Sends - Total Global Unsubscribes = Total number of unsubscribes - Global Unsubscribe Rate = Total number of unsubscribes from all Emails / Total Sends - Select Unique Metrics = shows the unique metrics selected on the prompt page to be displayed

Sample Campaign Analysis Report:


Campaign Engagement

Default View: Grid Question Report Answers: How many members were in my Campaign and what were the activity and response rates?



- Campaigns: shows the names of the Campaigns that met the date and Campaign name selections made on the prompt page. The following attributes are also available but are not included in the standard report: - Campaign Type = - Campaign Region = - Campaign Product =

- Campaign Members = # of members for the Campaign shown, regardless of when they were added to the Campaign. - Total Inbound Activities = # of inbound activities for the Campaign (i.e. open, clickthrough, possible forward, form submit, landing page visit) - Inbound Activity Rate = Total Inbound activities / Campaign Members * 100 - Total Responses = # of responses for the Campaign. Note that only one response (the highest one in the response rules list) is recorded as the response for the Campaign. - Response Rate = Total Responses / Total Campaign Members * 100 - Unique Responses = # of unique responses done for the Campaign. - Unique Response Rate = Total Unique Responses / Total Campaign Members * 100 - New Leads = # of new leads created by virtue of them responding to the Campaign. Note that there is one lead per contact so a new lead is the very first time they respond to any Campaign. After that they are an existing lead.

- Campaign Members - Total Responses - New Leads

Sample Campaign Engagement Report:


Campaign Response by Lead Source

Default View: Grid Question Report Answers: How many responses came from a lead source (original or most recent)?


- Time Span/Range for Campaign Responses : Shows the Campaign responses in the time span/range selected. AND Lead Source Original or Most Recent: Required. Select Lead Source Original (first) or Most Recent (Last).

- Lead Source Original = First lead source - Lead Source Most Recent = Last Lead Source The following attributes are also available but are not included in the standard report: - Campaign Product - Campaign Region - Campaign Type

- Total Responses = # of responses for the Campaign. Note that only one response (the highest one in the response rules list) is recorded as the response for the Campaign.

None

Sample Campaign Response by Lead Source Report:


Campaign by Email Form Conversion Rate

Default View: Grid Question Report Answers: Which Campaigns have the highest form conversion rate for emails sent during the timeframe?


- Time Span/Range for Email Sent Date: Will show the emails sent in the time span/range selected. AND - Select the Campaign(s) to Display: Report shows the Campaigns the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right.

- Campaigns: shows the Campaigns with emails sent in the time span/range selected on the prompt page. - Email Name: Report shows the emails sent in the date range by the user(s) selected.

- Form Conversion Rate by Email = Total # of Form Submissions linked back to the email sent / # of Emails Delivered - Unique Form Conversion Rate by Email = Unique # of Form Submissions linked back to the email sent / # of Emails Delivered

None

Sample Campaign by Email Form Conversion Rate Report:


Campaigns by Form Submissions

Default View: Grid Question Report Answers: Which Campaigns have the highest form submissions in the timeframe?


Time Span/Range for Date: Will show Campaigns with form submissions done in the time span/range selected.

- Campaigns: shows the Campaigns with form submissions in the time span/range selected on the prompt page. - Form Name: the forms that were submitted in the time span/range selected on the prompt page.

-Total Form Submissions = # of form submissions done in the time span/range selected. These form submissions are not just those linked to emails sent. It is any submissions in the time span/range, done for the Campaign as a whole.

- Total Form Submissions: links to a report that breaks out the total submissions by Contacts, Visitors and Unknown people. Users can then click on the values in the contact and visitor report to get a report of 'who' did the submission.

Sample Campaigns by Form Submissions Report:


Campaign by Landing Page Form Abandonment Rate

Default View: Grid Question Report Answers: Which Campaigns (and landing pages in those Campaigns) have the highest abandonment rate and unique abandonment rates in the timeframe?


Time Span/Range for Date: Will show Campaigns with landing page views in the time span/range selected. AND - Select the Campaign(s) to Display: Report shows the Campaigns the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right.

- Campaigns: shows the Campaigns with landing page views in the time span/range selected on the prompt page. - Landing Page: shows the landing pages selected to display in the time span/range selected using the Landing Page display prompt. The following attributes are also available but are not included in the standard report: - Campaign Product - Campaign Region - Campaign Type

- Form Abandonment Rate = # of people who viewed the page but did not submit a form. - Unique Form Abandonment Rate = % of unique people who view Forms but do not submit them. - Form Conversion Rate = Total Form Submissions/Total Page Views for the time span/range and Landing Pages selected on the prompt page.

None

Sample Campaign by Landing Page Form Abandonment Rate Report:


Campaigns by Landing Page Form Conversion Rate

Default View: Graph Question Report Answers: Which Campaigns (and landing pages in those Campaigns) have the highest form conversion rates in the timeframe? Prompts Attributes Metrics Linked Reports

Time Span/Range for Date: Will show Campaigns with landing page views in the time span/range selected. AND - Select the Campaign(s) to Display: Report shows the Campaigns the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right.

- Campaigns: shows the Campaigns with landing page views in the time span/range selected on the prompt page. - Landing Page: shows the landing pages selected to display in the time span/range selected using the Landing Page display prompt. The following attributes are also available but are not included in the standard report: - Campaign Product - Campaign Region - Campaign Type

- Form Conversion Rate by Email = # of Total Form Submissions for the Campaign / # Landing Page views - Unique Form Conversion Rate = # of Unique Form Submissions for the Campaign / # Landing Page views - Form Conversion Rate = Total Form Submissions / Total Page Views for the time span/range and Landing Pages selected on the prompt page.

None

Sample Campaigns by Landing Page Form Conversion Rate Report:


Eloqua Campaign List

Default View: Grid Question Report Answers: What is the Campaign ID required for uploading external assets?


Time Span/Range for Date: Shows Campaigns in the time span/range selected. AND Select the Campaign(s) to Display: Report shows the Campaigns selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right.

- Campaign Name - Eloqua Campaign ID - Created by The following attributes are also available but are not included in the standard report: - Campaign Product - Campaign Region - Campaign Type

None None

Sample Eloqua Campaign List Report:


External Activity Analysis

Default View: Grid Question Report Answers: What are the external activities for a specific campaign(s)?


- Time Span/Range for External Activity: Shows Campaigns with landing page views in the time span/range selected. AND - Select the Campaign(s) to Display: Report shows the Campaigns the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right.

- External Activity Type - External Activity Action - External Activity The following attributes are also available but are not included in the standard report: - Campaign Product - Campaign Region - Campaign Type

- Total External Activities: # of external activities for contacts, known and unknown visitors.

Total External Activities = Links to report that shows all external activities for contacts, as well as known and unknown visitors.

Sample External Activity Analysis Report:


EMAIL REPORTS

All reports in this section are found in the Emails > Email Metrics subfolder.


Bounceback History with Messaging

Default View: Grid Question Report Answers: Why exactly did my contacts bounce back?

Prompts Attributes Linked Reports

- Time Span/Range for Bouncebacks - Report shows all emails that bounced back on in the date range specified.

No Metrics for this report. All Attributes. - Recipient Email Address: Email address of the recipient of the email. - Bounceback Date/Time: Date and time of the email bounceback. The time is rounded to the hour. - SMTP Error Code: Details on the SMTP Reply Code (e.g. 5.7.1) - SMTP Reply Code: The reply code that is received back when the email is not delivered (e.g. 550) - Bounceback Type: Indicates whether the bounce back was processed via our main bounceback filter or via a contact upload - Bounceback From Address: Either the branded or standard bounceback address configured for the install. - Bounceback Message: Additional information provided on the bounceback. - Email Name: The name of the email that bounced back. - Email Group: The email group where the email that bounced back belongs to.

None

Sample Bounceback History with Messaging Report:


Email Analysis

Default View: Grid Question Report Answers: How did my overall email perform to date?


- Time Span/Range for Emails Sent - Report shows all emails sent in the date range specified. AND - Emails to Display - Report shows the emails the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right. AND - Select Unique Metrics: Report shows the unique metrics the user selected. AND - Live Emails Sent Only - Hidden filter on the report that ensures that only live sends are shown (not test sends).

- Email - shows the names of the emails that were selected to be displayed AND emails sent in the time span/range selected on the prompt page. - Campaign: Name of Campaign in which the Email was sent. The following attributes are also available but are not included in the standard report: - Email Scheduled Date/Time: Date and Time the Email is scheduled to be sent. - Email Subject Line: Subject of Email

- Total Sends = the emails sent in the time span/range selected. - Total Delivered = Total Sends - Total Hard Bouncebacks – Total Soft Bouncebacks - Total Opens = # of email opens for the emails sent (regardless of when the opens occurred) - Open Rate = Unique Opens / Total Emails Delivered - Total Clickthroughs = # of email clickthroughs for the emails sent (regardless of when the clickthroughs occurred) - Clickthrough Rate = # of Unique Clickthroughs / Total Emails Delivered - Click to Open Rate = Unique Clickthroughs / Unique Opens - Existing Visitor Clickthrough = Clickthroughs by contacts who were already visitors in Eloqua (i.e. had previously visited a tracked page or clicked on a tracked URL) - New Visitor Clickthrough = Clickthroughs by contacts who are created as new visitors in Eloqua (i.e. had never visited a tracked page

All metrics below are linked to a report to show who performed the activity. When they run the report, the user selects the contact fields to display on the report. - Total Sends - Total Delivered - Total Opens - Total Clickthroughs - Existing Visitor Clickthrough - New Visitor Clickthrough - Total Form Submissions - Form Conversion Rate by Email - Possible Email Forwards - Possible Forwarders - Total Bouncebacks - Total Hard Bouncebacks - Total Soft Bouncebacks - Total Global Unsubscribes


or clicked on a tracked URL before) - Total Form Submissions = # of form submissions that occurred due to the email send (i.e. the recipient clicked on a tracked link to a landing page and submitted the form). - Form Conversion Rate by Email = # of Form Submissions / Total Emails Delivered - Possible Email Forwards = # of emails that were possibly forwarded by the recipient - Possible Forwarders = # of unique recipients that possibly forwarded the email - Possible Forward Rate = Possible Forwarders / Total Emails Delivered - Total Bouncebacks = # of emails that were recorded as bouncedback (hard or soft) - Bounceback Rate = # of Unique Bouncebacks / Total Sends - Total Hard Bouncebacks = # of emails that were recorded as a hard bounce - Hard Bounceback Rate = # of Unique Hard Bouncebacks / Total Sends - Total Soft Bouncebacks = # of emails that were recorded as a soft bounce - Soft Bounceback Rate = #


of Unique Soft Bouncebacks / Total Sends - Total Global Unsubscribes = Contacts that did a global unsubscribe from this email - Global Unsubscribe Rate = # of Unique Unsubscribes / Total Emails Delivered - Select Unique Metrics = shows the unique metrics selected on the prompt page to be displayed

Sample Email Analysis Report:


Email Analysis by Email Group

Default View: Grid Question Report Answers: What are the metrics for Emails by Email Groups? Prompts Attributes Metrics Linked Reports

- Time Span by Email Sent Date: - Email Group: Note: if you want all Email Groups to be included, make sure that (none) is shown in the Selected box on the right. - Emails to Display Note: if you want all Emails to be included, make sure that (none) is shown in the Selected box on the right. - Unique Metrics : Unique opens, clickthroughs, open rate, clickthrough rate, or form submissions by Email Group selected. Note: if you want all Metrics to be included, make sure that (none) is shown in the Selected box on the right.

- Email Group - Name of Email Group.

- Total Sends = the emails sent in the time span/range selected. - Total Delivered = Total Sends - Total Hard Bouncebacks – Total Soft Bouncebacks - Total Opens = # of email opens for the emails sent (regardless of when the opens occurred) - Open Rate = Unique Opens / Total Emails Delivered - Total Clickthroughs = # of email clickthroughs for the emails sent (regardless of when the clickthroughs occurred) - Clickthrough Rate = # of Unique Clickthroughs / Total Emails Delivered - Click to Open Rate = Unique Clickthroughs / Unique Opens - Existing Visitor Clickthrough = Clickthroughs by contacts who were already visitors in Eloqua (i.e. had previously visited a tracked page or clicked on a tracked URL) - New Visitor Clickthrough = Clickthroughs by contacts who are created as new visitors in Eloqua (i.e. had

- Total Sends - Total Delivered - Total Opens - Total Clickthroughs - Existing Visitor Clickthrough - New Visitor Clickthrough - Total Form Submissions - Form Conversion Rate by Email - Possible Email Forwards - Possible Forwarders - Total Bouncebacks - Total Hard Bouncebacks - Total Soft Bouncebacks - Total Global Unsubscribes


never visited a tracked page or clicked on a tracked URL before) - Total Form Submissions = # of form submissions that occurred due to the email send (i.e. the recipient clicked on a tracked link to a landing page and submitted the form). - Form Conversion Rate by Email = # of Form Submissions / Total Emails Delivered - Possible Email Forwards = # of emails that were possibly forwarded by the recipient - Possible Forwarders = # of unique recipients that possibly forwarded the email - Possible Forward Rate = Possible Forwarders / Total Emails Delivered - Total Bouncebacks = # of emails that were recorded as bouncedback (hard or soft) - Bounceback Rate = # of Unique Bouncebacks / Total Sends - Total Hard Bouncebacks = # of emails that were recorded as a hard bounce - Hard Bounceback Rate = # of Unique Hard Bouncebacks / Total Sends - Total Soft Bouncebacks = # of emails that were recorded as a soft bounce


- Soft Bounceback Rate = # of Unique Soft Bouncebacks / Total Sends - Total Global Unsubscribes = Contacts that did a global unsubscribe from this email - Global Unsubscribe Rate = # of Unique Unsubscribes / Total Emails Delivered - Select Unique Metrics = shows the unique metrics selected on the prompt page to be displayed

Sample Email Analysis by Email Group Report:


Email Analysis by Segment

Default View: Grid Question Report Answers: Which segments am I sending the most email to in the timeframe selected?


- Time Span/Range for Emails Sent - Report shows all emails sent in the date range specified. AND - Emails to Display - Report shows the emails the user selected. Note: if you want all Emails to be included, make sure that (none) is shown in the Selected box on the right. AND - Select Unique Metrics: Report shows the unique metrics the user selected. AND - Live Email Sends Only - Hidden filter on the report that ensures that only 'live' sends are shown and not test sends.

- Segment: Shows the segments with email sents in the date range selected on the prompt page. - Email Name: Shows the names of the emails that were selected to be displayed AND emails sent in the time span/range selected on the prompt page. The following attributes are also available but are not included in the standard report: - Campaign: Name of Campaign - Email Scheduled Date/Time: Date and time the Email is schedule to be deployed - Email Subject Line: Subject of Email.

- Total Sends = the emails sent in the time span/range selected. - Total Delivered = Total Sends - Total Hard Bouncebacks – Total Soft Bouncebacks - Total Opens = # of email opens for the emails sent (regardless of when the opens occurred) - Total Clickthroughs = # of email clickthroughs for the emails sent (regardless of when the clickthroughs occurred) - Click to Open Rate = Unique Clickthroughs / Unique Opens - Existing Visitor Clickthrough = Clickthroughs by contacts who were already visitors in Eloqua (i.e. had previously visited a tracked page or clicked on a tracked URL) - New Visitor Clickthrough = Clickthroughs by contacts who are created as new visitors in Eloqua (i.e. had never visited a tracked page or clicked on a tracked URL before) - Total Form Submissions = # of form submissions that occurred due to the email

All metrics below are linked to a report to show who did the activity. When running this report, select the contact fields to display on the report: - Total Sends - Total Delivered - Total Opens - Total Clickthroughs - Existing Visitor Clickthrough - New Visitor Clickthrough - Total Form Submissions - Form Conversion Rate by Email - Possible Email Forwards - Possible Forwarders - Total Bouncebacks - Total Hard Bouncebacks - Total Soft Bouncebacks - Total Global Unsubscribes


send (i.e. the recipient clicked on a tracked link to a landing page and submitted the form). - Form Conversion Rate by Email = # of Form Submissions / Total Emails Delivered - Possible Email Forwards = # of emails that were possibly forwarded by the recipient - Possible Forwarders = # of unique recipients that possibly forwarded the email - Possible Forward Rate = Possible Forwarders / Total Emails Delivered - Total Bouncebacks = # of emails that were recorded as bouncedback (hard or soft) - Bounceback Rate = # of Unique Bouncebacks / Total Sends - Total Hard Bouncebacks = # of emails that were recorded as a hard bounce - Hard Bounceback Rate = # of Unique Hard Bouncebacks / Total Sends - Total Soft Bouncebacks = # of emails that were recorded as a soft bounce - Soft Bounceback Rate = # of Unique Soft Bouncebacks / Total Sends - Total Global Unsubscribes = Contacts that did a global unsubscribe from this email


- Global Unsubscribe Rate = # of Unique Unsubscribes / Total Emails Delivered - Select Unique Metrics = shows the unique metrics selected on the prompt page to be displayed

Sample Email Analysis by Segment Report:


Email Analysis with Delivery Type

Default View: Grid Question Report Answers: What are the delivery types of my emails in the timeframe selected?


- Time Span/Range for Emails Sent - Report shows all emails sent in the date range specified. AND - Emails to Display - Report shows the emails the user selected. Note: if you want all Emails to be included, make sure that (none) is shown in the Selected box on the right. AND - Live Emails Sent Only - Hidden filter on the report that ensures that only live sends are shown (not test sends).

- Email Name- shows the names of the emails that were selected to be displayed AND emails sent in the time span/range selected on the prompt page. - Email Delivery Type - shows how the emails were sent from Eloqua (i.e. batch, quicksend, Personal (Eloqua Engage)) Note: user can right-click on the email and drill to see the metrics by batch. The following attribute is also available but is not included in the standard report: - Email Subject Line: subject of Email

- Total Sends = the emails sent in the time span/range selected. - Total Delivered = Total Sends - Total Hard Bouncebacks – Total Soft Bouncebacks - Total Opens = # of email opens for the emails sent (regardless of when the opens occurred) - Unique Opens = Total Opens deduplicated by Contact ID - Unique Open Rate = Unique Opens / Total Emails Delivered - Total Clickthroughs = # of email clickthroughs for the emails sent (regardless of when the clickthroughs occurred) - Unique Clickthroughs = Total Clickthroughs deduplicated by Contact ID - Unique Clickthrough Rate = # of Unique Clickthroughs / Total Emails Delivered - Click to Open Rate = Unique Clickthroughs / Unique Opens - Existing Visitor Clickthrough = Clickthroughs by contacts who were already visitors in Eloqua (i.e. had previously visited a

All metrics below are linked to a report to show who did the activity. When running this report, select the contact fields to display on the report: - Total Sends - Total Delivered - Total Opens - Unique Opens - Total Clickthroughs - Unique Clickthroughs - Existing Visitor Clickthrough - New Visitor Clickthrough - Total Form Submissions - Possible Email Forwards - Possible Forwarders - Total Bouncebacks - Total Hard Bouncebacks - Total Soft Bouncebacks - Total Global Unsubscribes


tracked page or clicked on a tracked URL) - New Visitor Clickthrough = Clickthroughs by contacts who are created as new visitors in Eloqua (i.e. had never visited a tracked page or clicked on a tracked URL before) - Total Form Submissions = # of form submissions that occurred due to the email send (i.e. the recipient clicked on a tracked link to a landing page and submitted the form). - Form Conversion Rate by Email = # of Form Submissions / Total Emails Delivered - Possible Email Forwards = # of emails that were possibly forwarded by the recipient - Possible Forwarders = # of unique recipients that possibly forwarded the email - Possible Forward Rate = Possible Forwarders / Total Emails Delivered - Total Bouncebacks = # of emails that were recorded as bouncedback (hard or soft) - Bounceback Rate = # of Unique Bouncebacks / Total Sends - Total Hard Bouncebacks = # of emails that were recorded as a hard bounce - Hard Bounceback Rate = # of Unique Hard Bouncebacks


/ Total Sends - Total Soft Bouncebacks = # of emails that were recorded as a soft bounce - Soft Bounceback Rate = # of Unique Soft Bouncebacks / Total Sends - Total Global Unsubscribes = Contacts that did a global unsubscribe from this email - Global Unsubscribe Rate = # of Unique Unsubscribes / Total Emails Delivered

Sample Email Analysis with Delivery Type Report:


Email Bounceback Overview

Default View: Grid Question Report Answers: How many bouncebacks occurred in the timeframe selected? How many emails bounced on those emails?


- Time Span/Range for Email Bouncebacks - Report shows all emails that bouncedback in the date range specified. AND - Emails to Display - Report shows the emails the user selected. Note: if you want all Emails to be included, make sure that (none) is shown in the Selected box on the right. AND - Live Email Sends Only - Hidden filter on the report that ensures that only 'live' sends are shown and not test sends.

- Email Name - shows the names of the emails selected to be displayed AND had emails bouncedback in the time span/range selected on the prompt page. Note: usercan right-click on the email and drill to see the metrics by batch. The following attribute is also available but not included in the standard report: - Email Subject Line: subject of the Email.

-Total Bouncebacks = # of times the email bounced back (hard or soft) in the time span/range selected. - Total Hard Bouncebacks = # of times the email hard bounced in the time span/rangs selected. - Total Soft Bouncebacks = # of times the email soft bounced in the time span/ranges selected.

-Total Bouncebacks = links to a report that shows the contacts that bounced back (hard or soft) and the number of times the contact bounced. - Total Hard Bouncebacks = links to a report that shows the contacts that hard bounced and the number of times the contact hard bounced. - Total Soft Bouncebacks = links to a report that shows the contacts that soft bounced and the number of times the contact soft bounced.


Sample Bounceback Overview Report:


Email Clickthrough Link Breakdown

Default View: Grid Question Report Answers: How many clickthroughs did this particular URL in this email receive in the timeframe selected?


- Time Span/Range for Email Clickthroughs - Report shows all emails clicked through on in the date range specified. AND - Emails to Display - Report shows the emails the user selected. Note: if you want all Emails to be included, make sure that (none) is shown in the Selected box on the right. AND - Live Email Sends Only - Hidden filter on the report that ensures that only 'live' sends are shown and not test sends.

- Email Name: shows the names of the emails selected to be displayed AND had emails clicked through on in the time span/range selected on the prompt page. - Clickthrough Link: shows the URL that was clicked on in the email. Note: usercan right-click on the email and drill to see the metrics by batch.

- Total Clickthroughs = # of email clickthroughs for the emails sent (regardless of when the clickthroughs occurred) - Unique Clickthroughs = Total Clickthroughs deduplicated by Contact ID

- Total Clickthroughs =# of email clickthroughs for the emails sent (regardless of when the clickthroughs occurred)

Sample Email Clickthrough Link Breakdown Report:


Email Clickthrough Link with Query String Breakdown

Default View: Grid Question Report Answers: How many clickthroughs did this URL, with this query string in this email receive in the timeframe selected?



- Clickthrough Link: shows the URL that was clicked on in the email. - Clickthrough Query String Value: shows the query string that was on the URL clicked on in the email. Note: use can right-click on the email and drill to see the metrics by batch.- - Email Name: shows the names of the emails selected to be displayed AND had emails clicked through on in the time span/range selected on the prompt page. The following attribute is also available but not included in the standard report: - Email Subject Line: subject of the Email.

- Clickthrough Link Count = # of times the query string value for that URL was clicked through on for that email in the time span/range selected.

- Clickthrough Link Count = links to a report that shows the contacts that clicked through on that particular link with query string in that email and the number of times they clicked through.

Sample Email Clickthrough Link with Query String Breakdown Report:


Email Clickthrough Overview

Default View: Grid Question Report Answers: How many email clickthroughs occurred in the timeframe selected? How many people clicked through on those emails?



- Email Name: shows the names of the emails selected to be displayed AND had emails clicked through in the time span/range selected on the prompt page. Note: usercan right-click on the email and drill to see the metrics by batch. The following attribute is also available but is not included in the standard report: - Email Subject Line: the subject of the Email.

-Total Clickthroughs = # of times the email was clicked through on in the time span/range selected. - Unique Clickthroughs = Total clickthroughs deduplicated by Contact ID.

- Total Clickthroughs: links to a report that shows the contacts that clicked-through on the email and the number of times they clicked through.

Sample Email Clickthrough Overview Report:


Email Frequency

This report is covered in the Contacts Reports section later in this document.

Email Group Analysis

Default View: Grid Question Report Answers: How do I get a fully detailed report on Email Groups and Subscriptions?


- Time Span/Range for Subscription Rate. - Email Group: Name of Email Group. Note: if you want all Email Groups to be included, make sure that (none) is shown in the Selected box on the right.

- Email Group: Name of Email Group

- Total Subscribed Contacts: total number of contacts who have subscribed to this Email group. - Total Unsubscribed Contacts: Total number of contacts who have unsubscribed from this Email Group. - Total Contacts: sum of the above two metrics.

- Total Subscribed Contacts - Total Unsubscribed Contacts

Sample Email Group Analysis Report:


Email Open Overview

Default View: Grid Question Report Answers: How many email opens occurred in the timeframe selected? How many people opened those emails?


- Time Span/Range for Email Open - Report shows all emails opened in the date range specified. AND - Emails to Display - Report shows the emails the user selected. Note: if you want all Emails to be included, make sure that (none) is shown in the Selected box on the right. AND - Live Emails Sent Only - Hidden filter on the report that ensures that only live sends are shown (not test sends).

- Email Name - shows the names of the emails that were selected to be displayed AND had emails opened in the time span/range selected on the prompt page. Note: usercan right-click on the email and drill to see the metrics by batch. The following attribute is also available but is not included in the standard report: - Email Subject Line: the subject of your Email.

-Total Opens = # of times the email was opened in the time span/range selected. - Unique Opens = Total opens deduplicated by Contact ID.

-Total Opens: links to a report that shows the contacts that opened the email and the number of times they opened it.

Sample Email Open Overview Report:


Email Unsubscribe Overview

Default View: Grid Question Report Answers: How many unsubscribes occurred in the timeframe selected? How many people unsubscribed from those emails?


- Time Span/Range for Emails Unsubscribed - Report shows all emails that had global unsubscribes in the date range specified. AND - Emails to Display - Report shows the emails the user selected. Note: if you want all Emails to be included, make sure that (none) is shown in the Selected box on the right. AND - Live Email Sends Only - Hidden filter on the report that ensures that only 'live' sends are shown and not test sends.

- Email Name - shows the names of the emails selected to be displayed AND had emails unsubscribed in the time span/range selected on the prompt page. Note: usercan right-click on the email and drill to see the metrics by batch. The following attribute is also available but not included in the standard report: - Email Subject Line: the subject of your Email.

- Total Global Unsubscribes = Total number of contacts who have globally unsubscribed from your Email communications. - Email Group Unsubscribes = Contacts who globally unsubscribed from this Email Group, i.e. they unsubscribed from all your Email communications.

-Total Global Unsubscribes: links to a report that shows the contacts that bounced back and the number of times the contact bounced.

Sample Email Unsubscribe Overview Report:


Form Submissions by Email

Default View: Grid Question Report Answers: How many forms were submitted in the timeframe selected? How many people submitted the forms?


- Time Span/Range for Form Conversion: Report shows the forms that had submissions in the time span/range selected. AND - Emails to Display - Report shows the emails the user selected. Note: if you want all Emails to be included, make sure that (none) is shown in the Selected box on the right. AND - Live Email Sends Only - Hidden filter on the report that ensures that only 'live' sends are shown and not test sends.

- Email Name - shows the names of the emails selected to be displayed AND had form submissions in the time span/range selected on the prompt page. Note: use can right-click on the email and drill to see the metrics by batch. The following attribute is also available but not included in the standard report: - Email Subject Line: the subject of your Email.

- Total Form Submission = # of form submissions in the date range selected that are directly related to the email being received. - Unique Form Submissions = Total Form submissions deduplicated by Contact ID.

- Total Form Submissions -links to a report that shows the contacts that submitted forms that can be directly linked back to that email and the number of times they submitted the form.

Sample Form Submissions by Email Report:


Spam Unsubscribe

Default View: Grid Question Report Answers: Which email addresses unsubscribed via the spam process in the timeframe selected?


- Time Span/Range for Date - Report shows all emails that were spam unsubscribed in the date range specified.

- Spam Unsubscription Email Subject Line: shows the subject line of the email that was spam unsubscribed. - Spam Unsubscription Email Address: shows the mail address that was unsubscribed. - Email Name: shows the email that the spam unsubscribe was from. - Spam Unsubscribe Date: Shows the date that the email address unsubscribed via the spam process. The following attribute is also available but not included in the standard report: - Email Subject Line: the subject of your Email.

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Sample Spam Unsubscribe Report:


Sales Email Opens and Website Visits

This report is located in the Sales Email Reports subfolder:

Default View: Grid Question Report Answers: Who opened the sales email that I sent and did they action that email (i.e. Clickthrough to the website)?


Time Span/Range for Date - Report shows all metrics based on this date. So Opens done in this date range and clickthroughs done in this date range. AND - Select a User - Report shows emails sent by the user(s) selected. AND - Select Contact Fields to Display - Report shows the contact fields the user selected. AND - Email Send Type - Hidden filter on the report that ensures that only Eloqua for Microsoft Outlook emails are included.

- Email Address = Contact’s Email Address - First Name = Contact’s First Name - Last Name = Contact’s Last Name - Title = Contact’s Title - Company = Contact’s Company - Business Phone = Contact’s Business Phone - Contact City = Shows if the contact is subscribed or unsubscribed. - Contact State/Province - Contact Address 1 - Contact Address 2 - Salesperson = Name of Salesperson - Email Address Status = Shows whether Email address is subscribed, unsubscribed, bounceback, etc. - Email Name = Name of Email The following attribute is also available but is not included in the standard report: - Email Subject Line: the subject of your Email.

- Total Opens = # of times the contact opened the email in the date range selected on the prompt page. - Most Recent Open Date = Shows the date/time the contact most recently opened the email. - Total Clickthroughs = - Most Recent Clickthrough Date = Shows the date/time the contact most recently clicked through on the email.

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Sample Email Opens and Website Visits Report: Attributes:

Metrics:

Sales Email Overview

This report is located in the Sales Email Reports subfolder:

Default View: Grid Question Report Answers: Which users are sending emails and what are the results of those emails?


- Time Span/Range for Email Sent Date - Report shows all emails sent in the date range specified. AND - Select a User -

- User: The Eloqua user that sent the sales email.

- Total Sends = # of emails sent in the date range selected. - Total Templated Sends = # of emails sent in the date range selected that were from email templates (i.e. not personal emails). - Total Personal Sends = # of emails sent in the date range

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Report shows emails sent by the user(s) selected. AND - Email Send Type - Hidden filter on the report that ensures that only Eloqua for Microsoft Outlook emails are included.

selected, that were personal emails (i.e. non-templated emails). - Total Delivered = Total Sends - Hard Bouncebacks - Soft Bouncebacks - Total Opens = # of times the emails sent in the date range were opened. - Unique Opens = Total Opens deduplicated by Contact ID - Unique Open Rate = Unique Opens / Total Delivered - Total Clickthroughs = # of times the email sent in the date range was clicked through on. - Unique Clickthroughs = Total Clickthroughs deduplicated by contact ID - Unique Clickthrough Rate = Unique Clickthroughs / Total Delivered - Possible Email Forwards = # of emails sent in the date range that have possibly been forwarded to another person by the original recipient. - Total Bouncebacks = # of emails sent that recorded a bounceback (hard or soft). - Bounceback Rate = # of Unique Bouncebacks / Total Sends - Total Global Unsubscribes = # of contacts that did a global unsubscription from the emails sent. - Global Unsubscribe Rate = Total number of unsubscribes from all Emails / Total Sends


Sample Sales Email Overview Report:

Sales Email Template Usage

Default View: Grid Question Report Answers: Which templates are used most by sales emails? Which ones have the best results?


- Time Span/Range for Email Sent Date - Report shows all emails sent in the date range specified. AND - Select a User - Report shows emails sent by the user(s) selected. AND - Email Send Type - Hidden filter on the report that ensures that only Eloqua for Microsoft Outlook emails are included.

- Email Name: Report shows the emails sent in the date range by the user(s) selected. The following attributes are also available but are not included in the standard report: - Email Subject Line: Subject line of your Email. - User: name of User at your company who used this Template.

- ELMO Template Requests = # of times a user loaded the ELMO template in the date range selected. - Total Sends = # of emails sent in the date range selected. - Total Delivered = Total Sends - Hard Bouncebacks - Soft Bouncebacks - Total Opens = # of times the emails sent in the date range were opened. - Unique Opens = Total Opens deduplicated by Contact ID - Unique Open Rate = Unique Opens / Total Delivered - Total Clickthroughs = # of times the email sent in the date range was clicked through on. - Unique Clickthroughs = Total Clickthroughs deduplicated by contact ID - Unique Clickthrough Rate = Unique Clickthroughs / Total Delivered - Total Bouncebacks = # of emails sent that recorded a

- Total Sends: Links to a report that shows the contacts that were sent the email. - Total Opens: Links to a report that shows the contacts that opened the emails sent. - Total Clickthroughs: Links to a report that shows the contacts that clicked through on the emails sent. - Total Bouncebacks: Links to a report that shows the contacts where the email sent bounced back. - Total Global Unsubscribes: Links to a report that shows the contacts that did a global unsubscription from the emails sent.


bounceback (hard or soft) - Total Global Unsubscribes = # of contacts that did a global unsubcription from the emails sent.

Sample Email Template Usage Report:


Trend Reports

The following report can be found in the Trend Reports subfolder:

Overall Trend Metrics

Default View: Grid Question Report Answers:


- Time Span/Range for Email Sent Date: Report shows all Emails Sent for date specified. - Timeframe to Display: Specify timeframe for report, including Fiscal span or standard hour, quarter, month, week, year.

Reflects option selected in Time Frame to Display attribute. The following attribute is also available but is not included in the standard report: - Email Sent Date/Time: The date and time that the Email was sent.

- Unique Clickthrough Rate = - Click To Open Rate =Unique Clickthroughs/Unique Opens - Form Conversion Rate from Email = - Unique Open Rate = - Possible Forward Rate = Possible Forwarders/Total Emails Delivered - Delivered Rate = - Bounceback Rate = # of Unique Bouncebacks/Total Sends - Soft Bounceback Rate = # of Unique Soft Bouncebacks/Total Sounds - Hard Bounceback Rate = # of Unique Hard Bouncebacks/Total Sends - Global Unsubscribe Rate = Total number of unsubscribes from all Emails/Total Sends

- Unique Clickthrough Rate - Click To Open Rate - Form Conversion Rate from Email - Unique Open Rate - Possible Forward Rate - Delivered Rate - Bounceback Rate - Soft Bounceback Rate - Hard Bounceback Rate - Global Unsubscribe Rate


Sample Overall Trend Metrics Report:


FORM REPORTS

All reports in this section are found in the Forms folder.


Form Submission by Geography

Default View: Grid Question Report Answers: Where are my form submissions coming from (geographically) in the timeframe selected?


- Time Span/Range for Form Conversion: Report shows the forms that had submissions in the time span/range selected. OR - Select Forms to Display: Report shows the forms the user selected. Note: if you want all Forms to be included, make sure that (none) is shown in the Selected box on the right. AND - Select Geographic Field(s) to Display: Report shows the geo(s) selected in the report. The default is Country (from IP) but the user can change this or select additional geos to display: State/Province (from IP), City (from IP) or Postal Code (from IP). Note: if you want all Fields to be included, make sure that (none) is shown in the Selected box on the right.

- Geography: the geographies selected on the prompt page are displayed.

- Total Form Submissions = # of form submissions done in the time span/range selected.



Sample Form Submission by Geography Report:

Form Submission Trend

Default View: Question Report Answers: How do my form submissions look over time? Are they going up or down? Are there spikes on certain days, weeks, months, quarters, etc?


- Time Span/Range for Form Conversion: Report shows the forms that had submissions in the time span/range selected. AND - Select Forms to Display: Report shows the forms the user selected. Note: if you want all Forms to be included, make sure that (none) is shown in the Selected box on the right. AND - Select Time Frame to Display:

- Time Frame: the time frame(s) selected on the prompt page are displayed. - Campaign: The name of the campaign.

- Total Form Submissions = # of form submissions done in the time span/range selected, broken out by the time frame(s) selected.

- Total Form Submissions: If you switch the graph to grid mode (Data tab, and click on the grid icon), then the Total Form Submission metric links to a report that breaks out the total submissions by Contacts, Visitors and Unknown people. Users can then click on the values in the contact and visitor report to get a report of 'who' did the submission.


Graph uses the time frame(s) selected in order to show the # of submissions for the forms selected for that time frame. User can select hour, day, or fiscal or calendar week, month, quarter or year. Note: if you want all Timeframes to be included, make sure that (none) is shown in the Selected box on the right. Sample Form Submission Trend Report:


Form Field Completeness

Default View: Grid Question Report Answers: Are people filling out the fields on my forms?


- Select Forms to Display: Report shows the forms the user selected. Note: if you want all Forms to be included, make sure that (none) is shown in the Selected box on the right.

- Form Name: the forms that were selected on the prompt page.

-Form Field Number = # of fields on the form. - % of Fields Complete = % of those fields that are complete (i.e. not null). - % of Fields Incomplete = % of those fields that are not complete (i.e. are null).

- % of Fields Complete

Sample Form Field Completeness Report:


Form Submission Data

Default View: Grid Question Report Answers: What was the value of the form field in the forms submitted - by form?


- Time Span/Range for Form Submissions: Report shows the form submissions in the time span/range selected. AND - Select the Form to Display: Report shows the form the user selected. Note: A selection is required, and only one form can be selected.

- Field Name: The name of the Field on the Form. - Form Submit Date/Time: The date and time that the form was submitted. - UserFormSubmit: the form submission ID.

(Metrics included on the selected Form will be shown, and vary from Form to Form.) For example, in the screenshot below, the Form contains the following metrics: Email Address, Other/Comments, Specific Lead Source and Unsubscribe Reason.

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Sample Form Submission Data Report:


Form Submission Overview

Default View: Grid Question Report Answers: What forms are getting submissions and what ones aren't? Are there forms that are getting multiple submissions by the same people (i.e. total submissions is much greater than unique submissions)?


Time Span/Range for Form Submissions: Report shows the forms that had submissions in the time span/range specified. AND Select Forms to Display: Report shows the forms the user selected. Note: if you want all Forms to be included, make sure that (none) is shown in the Selected box on the right. AND Select a User - Report shows emails sent by the user(s) selected. Note: if you want all Forms to be included, make sure that (none) is shown in the Selected box on the right.

- Form Name: the forms that had submissions in the time span/range selected AND were also forms that were selected to be displayed.

- Total Form Submissions = # of form submissions done in the time span/range selected. - Unique Form Submissions = # of people who submitted the form in the time span/range selected.



Sample Form Submission Overview Report:


LANDING PAGE REPORTS

All reports in this section are found in the Landing Pages folder.


Landing Page Activity for Date Range

Default View: Grid Question Report Answers: Which landing pages are performing the best? Which have the most visits, visitors and page views? Which pages are people staying on the longest? Which pages are resulting in the highest number of form submissions and thus conversion rate?


- Time Span/Range for the Date: The time span/range selected for this report is used to show the activity for each metric in the report. AND - Select Landing Page(s) to Display: Report shows the landing pages the user selected. Note: if you want all Landing Pages to be included, make sure that (none) is shown in the Selected box on the right. AND - Created by User: Report shows the Campaigns that were created by the user selected. Note: if you want all Campaigns to be included, make sure that (none) is shown in the Selected box on the right.

- Landing Page: shows the landing pages selected to display using the Landing Page display prompt. The following attributes are available but are not included in the standard report: - Campaign: Name of campaign. - Campaign Product: The name of the product that the campaign was designed for. - Campaign Region: The region that the campaign was designed for. - Campaign Type: The type of campaign (e.g. nurture, marketing, etc.)

- Total Visits = # of visit sessions done in the time span/range and for the landing pages selected on the prompt page. - Total Page Views = # of Page Views done in the time span/range and for the landing pages selected on the prompt page. - Total Visitors = Total Visits deduplicated by the cacheID that Eloqua stores on the visitor’s computer. - Average Page Time = Total Page Time / Total Page Views for the time span/range and landing pages selected on the prompt page. - Average Page Views per Visit = Total Page Views / Total Visits for the time span/range and landing pages selected on the prompt page. - Average Page Views per Visitor = Total Page Views / Total Visitors for the time span/range and landing pages selected on the prompt page. - Total Form Submissions = Total Form Submissions

- Total Visits = # of visit sessions done in the time span/range and for the landing pages selected on the prompt page. - Total Page Views = # of Page Views done in the time span/range and for the landing pages selected on the prompt page. - Average Page Time =Total Page Time / Total Page Views for the time span/range and landing pages selected on the prompt page. - Total Form Submissions = links to a report that breaks out the total submissions by Contacts, Visitors and Unknown people. Users can then click on the values in the contact and visitor report to get a report of who submitted the information. - Form Conversion Rate = Form submits/Total page views.


done for the time span/range selected and landing pages selected on the prompt page. - Form Conversion Rate = Total Form Submissions / Total Page Views done for the time span/range and landing pages selected on the prompt page.

Sample Report:


Landing Page Performance Trend

Default View: Line Graph Question Report Answers: When did I get the most page views and form submissions for this landing page or set of landing pages?


- Time Span/Range for the Visit Date: The time span/range selected for this report is used to show the activity for each metric in the report. AND - Select Landing Page(s) to Display: Report includes visits to the landing pages that the user selected. Note: if you want all Landing Pages to be included, make sure that (none) is shown in the Selected box on the right.

Timeframe: Shows the timeframe that the user selected. Additional attributes are available for this report. Navigate to Tools > Report Objects to add them. They can be used as report filters: - Landing Page - Campaign - Campaign Product - Campaign Region - Campaign Type

-Total Page Views = # of times the landing page was viewed for the timeframe and the values for the timeframe depend on the date range selected on the prompt page. - Total Form Submissions = # of form submissions from the landing page views.

- Total Page Views: If you switch the graph to grid mode (Data tab, and click on the grid icon), then the Total Page Views metric shows the number of contacts and non-contacts that viewed the page. - Total Form Submissions: If you switch the graph to grid mode (Data tab, and click on the grid icon), then the Total Form Submission metric links to a report that breaks out the total submissions by Contacts, Visitors and Unknown people. Users can then click on the values in the contact and visitor report to get a report of 'who' did the submission.


Sample Landing Page Performance Trend Report:


WEBSITE REPORTS

All reports in this section are found in the Website folder.

Entry Pages by Page View

Default View: Grid Question Report Answers: Which pages are visitors entering my website on the most?


- Time Span/Range for Visit Date: Report shows all visits that happened in the date range specified. - Enter # of Top Entry Pages to Display: Report shows the Entry Pages selected. Note: if you want all Landing Pages to be included, make sure that (none) is shown in the Selected box on the right.

- Entry Web Page: The first page of the visit tracked by Eloqua.

- Total Page Views = # of page views in the date range selected on the prompt page.

- Total Page Views =


Sample Entry Pages by Page View Report:

Exit Pages by Page View

Default View: Grid Question Report Answers: Which pages are visitors exiting my website on the most?


- Time Span/Range for Page View Date: Report shows all page views that happened in the date range specified.

- Exit Web Page: The last page the visitor visited in a session.

- Total Page Views = # of page views in the date range selected on the prompt page.

- Total Page Views = # of times a web page was viewed.


Sample Exit Pages by Page View Report:


Page Details

Default View: Grid Question Report Answers: Which web pages are getting the most visits and views? Which are getting the least?


- Time Span/Range for Visit Date: Report shows all visits that happened in the date range specified. - Select Web Pages to Display: Report shows the web pages the user selected. Note: if you want all Landing Pages to be included, make sure that (none) is shown in the Selected box on the right.

- Web Page: Shows the web pages that were visited in the date range, and the user selected to display from the prompt page.

- Total Page Views = # of times the web page was viewed in visit for the date range selected on the prompt page. - Total Visits = # of visits in the date range selected on the prompt page and is shown by the geo field(s) selected) - Total Visitors = Total Visits deduplicated by the cacheID that Eloqua stores on the visitor’s computer. - Average Page Time = Total Page Time / Total Page Views - Average Page Views per Visit = Total Page Views / Total Visits - Average Page Views per Visitor = Total Page Views / Total Visitors - Total Page Time = Sum of time spent on each web page

- Web Page: linked to the page navigation report which will show the page the user came from before landing on this page. It shows the # times the page view was from that previous page (# of Navigations for a Page) and the % of total so you can see the degree to which the previous page tracked by Eloqua, sent traffic to that web page. - Total Page Views: Linked report shows the number of contacts and non-contacts that viewed the tracked page. - Total Visits: Linked report shows the visits by contact visitors (known visitors) and non-contact visitors (unknown visitors). Users can then link from those two reports to see who visited.

Sample Page Details Report:


Page Navigations

Default View: Grid Question Report Answers: Which pages that Eloqua tracks are driving traffic to other pages that Eloqua tracks?


- Time Span/Range for Page View Date: Report shows all page views that happened in the date range specified. Note: This report only includes pages with Eloqua tracking scripts. It is not referral traffic (i.e. traffic from pages not tracked by Eloqua).

- Previous Web Page: The page viewed prior to landing on the web page in the date range selected. - Web Page: The web page viewed.

-# of Navigations for a Page = # of times a page view to the previous page then went to the web page, in the date range selected on the prompt page. - Percent of Total = # of Navigations for a Page/Total Navigations * 100. Shows the degree to which the previous page, tracked by Eloqua, sent traffic to that web page.

- # of Navigations for a Page = # of times a page view to the previous page then went to the web page, in the date range selected on the prompt page.

Sample Page Navigations Report:


Page Tag Breakdown

Default View: Grid Question Report Answers: How many times was the web page with page tags viewed?


- Time Span/Range for Page View Date: Report shows all page views that happened in the date range specified. - Select Page Tag Group: Report shows the page tag groups the user selected. Note: if you want all Page Tag Groups to be included, make sure that (none) is shown in the Selected box on the right.

-Page Tag Group: Shows the page tags groups where page tags in those groups were on tracked pages that were viewed in the date range selected and page tag groups selected. - Page Tag: Shows the page tags that belong to the associated page tag group.

- Total Page Views = # of times the web page with the page tag was viewed in the date range selected on the prompt page.

- Total Page Views: Linked report shows the number of contacts and non-contacts that viewed the tracked page with the page tag.

Sample Page Tag Breakdown Report:


Query String by Geography

Default View: Grid Question Report Answers: How many people from a given Country (or State/Province/Zip Code/Postal Code) visited your site?


- Time Span/Range for Visit Date: Report shows all visits that happened in the date range specified. AND - Select Geographic Field(s) to Display: Report shows the geographic fields the user selected. The default is Country (from IP) but the user can choose more than one.

- Geographic Field Selected: Shows the geographic field(s) selected on the prompt page. - Query String Parameter: The query string parameter(s) from page views in the date range selected.



Sample Query String by Geography Report (where Country is the Geographic Field):


Query String Parameter Overview

Default View: Grid Question Report Answers: Which Query String parameters were used on the site?


- Time Span/Range for Page View Date: Report shows all page views that happened in the date range specified. AND - Enter the Number of Query Parameters to Display: Allows the user to limit the number of query string parameters to display. Note if you enter nothing, all will show.

- Query String Parameter: Shows the query string parameters that were from page views in the date range selected.

- Query String Parameter Value Count = # of times a query string parameter value has been recorded for the page views in the date range selected on the prompt page.

- Query String Parameter: Drills to also show Query String Parameter Value and counts per value. - Query String Parameter Value Count: Drills to also show Query String Parameter Value and counts per value.

Sample Query String Parameter Overview Report:


Query String Value Overview

Default View: Grid Question Report Answers: Which Query String values were used on the site?


- Time Span/Range for Page View Date: Report shows all page views that happened in the date range specified. AND - Enter the Number of Query Values to Display: Allows the user to limit the number of query string parameters to display. Note if you enter nothing, all will show.

- Query String Parameter Value: Shows the query string values that were from page views in the date range selected. - % of Query String Parameter: Query String Parameter Value Count/Total Query String Parameters recorded.

- Query String Parameter Value Count = # of times a query string parameter value has been recorded for the page views in the date range selected on the prompt page.

- Query String Parameter Value Count: Drills to also show Query String Parameter Value and counts per value.

Sample Query String Value Overview Report:


Search Engine Breakdown

Default View: Grid Question Report Answers: Which search engines (e.g. Google, Yahoo, etc.) did people query to find and visit your site?



- Search Engine: Shows the search engine name (e.g. Google, Yahoo, etc.). - Search Engine Domain: Shows more specific data on the search engine (e.g. Google (Canada), Google (UK), etc. The following attributes are also available but are not included in the standard report: - Keyword: Individual word(s) used in the search query. - Referring URL: URL of web page that referred the visitor to the Eloqua-tracked session. - Search Query: String that was used to enter website.

- Total Visitors = Total Visitors deduplicated by the cacheID that Eloqua stores on the visitor’s computer. - Total Visits = # of visits for the page views in the date range selected - Total Page Views = # of times the page view came from that search engine, in the date range selected - Unique Page Views = Total page views deduplicated by Visitor ID - Average Page Views per Visit = Total Page Views / Total Visits - Average Page Views per Visitor = Total Page Views / Total Visitors

- Total Visits: Shows the visits broken out by contact visitors (known visitors) and non-contact visitors (unknown visitors). - Total Page Views: shows the total page views and then page views broken out by contacts (known visitors) and non-contact visitors (unknown visitors).

Sample Search Engine Breakdown Report:


Search Query Breakdown

Default View: Grid Question Report Answers: What search query did people type into a search engine to find your website?



- Search Query: Shows the search query used for the page views in the date range selected. The following attribute is also available but is not included in the standard report: - Source: Name of referring source (e.g. LinkedIn, Facebook, Reddit, etc.)

- Total Page Views = # of times the page view came from that search engine, in the date range selected

- Total Page Views: shows the total page views and then page views broken out by contacts (known visitors) and non-contact visitors (unknown visitors). Users can then link from those three reports to see who viewed the pages.

Sample Search Query Breakdown Report:


Social Media Breakdown

Default View: Grid Question Report Answers: Which social media sites (e.g. LinkedIn, Facebook, etc.) did people use to visit your site?



- Social Media Site: Shows the name of the social media site (e.g. LinkedIn, Facebook, etc.) - Social Media Site Domain: Shows more the domain (URL) for the social media site.

- Total Visitors = Total Visitors deduplicated by the cacheID that Eloqua stores on the visitor’s computer. - Total Visits = # of visits for the page views in the date range selected - Total Page Views = # of times the page view came from that social media site, in the date range selected - Unique Page Views = Total page views deduplicated by Visitor ID - Average Page Views per Visit = Total Page Views / Total Visits - Average Page Views per Visitor = Total Page Views / Total Visitors

- Total Visits: Shows the visits broken out by contact visitors (known visitors) and non-contact visitors (unknown visitors). - Total Page Views: shows the total page views and then page views broken out by contacts (known visitors) and non-contact visitors (unknown visitors).

Sample Social Media Breakdown Report:


Subsite Page View Trend

Default View: Grid Question Report Answers: How many people visited your subsites?


- Time Span/Range for Visit Date: Report shows all visits that happened in the date range specified. AND - Subsites to Display: Report shows the subsites the user selected. Note: if you want all subsites to be included, make sure that (none) is shown in the Selected box on the right. - Time Frame to Display: Report shows the time frame(s) the user selected (e.g. Month, Quarter, etc). Note: if you want all page tag groups to be included, then choose none.

- Time Frame: Shows metrics by the timeframe(s) chosen by the user (e.g. Week, Month, Quarter, etc) - Sub Site: Shows metrics by the timeframe(s) and by sub site(s) chosen by the user on the prompt page. The following attributes are also available but are not included in the standard report: - Entry Web Page: First page viewed by the visitor on your website. - Exit Web Page: Last page visitor visited in a session. - Keyword: Word(s) used in the Search query. - Referring URL: URL of website that referred the visitor to the Eloqua-tracked session. - Search Query: Query string that was used to enter the website.

- Total Page Views =# of times a web page was viewed for visits in the date range selected, for the subsite and time frame shown. - Total Visits = # of visit sessions that occurred in the date range selected, for the subsite and time frame shown. - Total Visitors = Total Visits deduplicated by the cacheID that Eloqua stores on the visitor’s computer.

- Total Page Views = # of times a web page was viewed for visits in the date range selected, for the subsite and time frame shown. - Total Visits = # of visit sessions that occurred in the date range selected, for the subsite and time frame shown.


Sample Subsite Page View Trend Report:


Visitor Click Depth

Default View: Graph Question Report Answers: How many page views are there by a visitor for each visit?


- Time Span/Range for Page View Date: Report shows all page views that occurred in the date range specified.

- The graph is broken into different sections according to the number of clicks a visitor made:

o 1 to 2 Clicks o 3 to 5 Clicks o More than 5 Clicks

- You can see more details for each section by mouseover on the section.


Hovering your mouse cursor over any of the graph sections displays information on linked reports.

Sample Visitor Click Depth Report:


Visitors by Salesperson

Default View: Grid Question Report Answers: Who are the visitors visiting by assigned Salesperson?


- Time Span/Range for Visit Date: Report shows all visits that happened in the date range specified. AND - Select Salespeople to Display: Shows the salespeople that are selected. Note: if you want all salespeople to be included, make sure that (none) is shown in the Selected box on the right. AND - Select Contact Fields to Display: Shows the contact fields selected. AND - Select Account Fields to Display: Shows the account fields selected. AND - Select Visitor Fields to Display: Shows the visitor fields selected.

- Contact Fields: Shows the contact fields selected from the prompt page. - Account Fields: Shows the account fields selected from the prompt page. - Visitor Fields: Shows the visitor fields selected from the prompt page. The following attributes are also available but are not included in the standard report: - City (from IP): City detected from visitor’s IP address. - Country (from IP): Country detected from visitor’s IP address. - State/Province (from IP): State or Province detected from visitor’s IP address. - Visitor Name: Name of visitor (if available).

- Total Visits = # of visit sessions in the date range selected. - Total Page Time = # of page views for the total visits. - Last Visit Date = date/time of the last visit. - Last Page in Visit = URL of the last page that was visited (updated for every new session for that visitor).

None


Sample Visitors by Salesperson Report:


Website Overview

Default View: Grid Question Report Answers: Which web pages are performing the best? By Visits, Views, return visitor rate?


- Time Span/Range for Visit Date: Report shows all visits that happened in the date range specified. AND - Select Web Pages to Display: Report shows the web pages the user selected. Note: if you want all Web Pages to be included, make sure that (none) is shown in the Selected box on the right.

- Web Page: Shows the web pages that had visits in the date range selected.

- Total Page Views= # of times the web page was viewed for the visits in the date range - Total Visits = total visit sessions in the date range selected - Total Visitors = Total Visits deduplicated by the cacheID that Eloqua stores on the visitor’s computer. - Return Visitor Rate = Total Returning Visitors / Total Visitors - Total Query String Parameter Value Count = # of query string parameter values recorded for the visits. - Average Page Views per Visit = Total Page Views / Total Visits - Average Page Views per Visitor = Total Page Views / Total Visitors

- Total Page Views: shows the total page views and then page views broken out by contacts (known visitors) and non-contact visitors (unknown visitors). - Total Visits: Shows the visits broken out by contact visitors (known visitors) and non-contact visitors (unknown visitors). - Returning Visitors: Shows the returning visits broken out by contact visitors (known visitors) and non-contact visitors (unknown visitors). - Total Query String Parameter Value Count: Shows the query string parameter values for each contact visitors (known visitors) and non-contact visitors (unknown visitors).

Sample Website Overview Report:


Website Performance Trend

Default View: Graph Question Report Answers: Are there any peaks or valleys in my average web site traffic?


- Time Span/Range for Visit Date: Report shows all visits that happened in the date range specified. AND - Time Frame to Display: Report shows the time frame(s) the user selected (e.g. Month, Quarter, etc). Note: if you want all Landing Page Tag Groups to be included, make sure that (none) is shown in the Selected box on the right.

- Time Frame: Shows the time frame(s) selected from the prompt page.

- Average Page Views per Visit = Total Page Views / Total Visits in the date range selected. - Average Page Views per Visitor = Total Page Views / Total Visitors

None. But if you mouseover a data point on the Average Page Views data, a tooltip appears showing more detailed information; similarly, if you mouseover a data point on the Average Page Views per Visitor data, a corresponding tooltip will pop up displaying more information.


Sample Website Performance Trend Report:


Website Visitors

Default View: Grid Question Report Answers: Which visitors (known and unknown) visited my website?


- Time Span/Range for Page View Date: Report shows all page views that happened in the date range specified. AND - Include or Exclude ISPs: Report will exclude all ISPs by default. The list of ISPs is determined by a service that Eloqua uses to take the IP and determine if it is from a known ISP or not. AND - Select Contact Fields to Display - Report shows the contact fields the user selected. AND - Select Account Fields to Display - Report shows the account fields the user selected. AND - Select Visitor Fields to Display - Report shows the visitor fields the user selected. AND - Select Web Pages to Display: Report shows the web pages the user selected. Note: if you want all Web Pages to be included, make sure that (none) is shown in the Selected box on the right. AND - Subsites to Display: Report shows the subsites the user selected. Note: if you want all subsites to be included, then choose none.

- Account Fields: Shows the Account fields selected on the prompt page. - Visitor Fields: Shows the Visitor fields selected on the prompt page. - Country (from IP): Shows the country determined from the IP. - State/Province (from IP: Shows the state/province determined from the IP. - City (from IP): Shows the city determined from the IP. - Contact Fields: Shows the contact fields selected on the prompt page. The following attributes are also available but are not included in the standard report: - Entry Web Page: The first page viewed by a visitor. - Exit Web Page: The last page a visitor visited in a session. - Zip/Postal Code (from IP): Visitor’s Zip or Postal code as detected from the IP address.

- Average Page Views per Visit = Total Page Views / Total Visits - Total Page Views=The total number of pages viewed by a visitor - Total Visitors = Total Visits deduplicated by Visitor ID - Total Visits = total visit sessions in the date range selected

- Total Visits: shows the visits broken out by contact visitors (known visitors) and non-contact visitors (unknown visitors). - Total Page Views: shows the total page views and then page views broken out by contacts (known visitors) and non-contact visitors (unknown visitors).


- Contact ID = -1: Hidden filter that ONLY pulls visitors for this report. Thus people who are visiting your site BUT ARE NOT YET contacts. Hence Unknown Visitors.

Sample Website Visitors Report:


Website Visitors by Geography

Default View: Grid Question Report Answers: Which geographical location is performing the best with regards to website visits?


- Time Span/Range for Visit Date: Report shows all visits that happened in the date range specified. AND - Select Geography to Display: Report shows the geographic field(s) selected in the report. The default is Country (from IP) but the user can change this or select additional geos to display: State/Province (from IP), City (from IP) or Postal Code (from IP).

- Geographies: Shows the geographic fields selected on the prompt page that visits in the date range selected.

- Total Visitors = Total Visits deduplicated by the cacheID that Eloqua stores on the visitor’s computer. - Total Visits = # of visit sessions in the date range selected and for the geographic fields selected.

- Total Visits: Shows the visits by geo broken out by contact visitors (known visitors) and non-contact visitors (unknown visitors).

Sample Website Visitors by Geography Report (where City is the Geographical Location):


CONTACT REPORTS

All reports in this section are found in the Contacts folder.

Contact Field Value

Default View: Grid Question Report Answers: For field x in my contact table, how many contacts do I have with each value? For example, how many contacts do I have in each state?


- Select a contact field: user selects the contact field they want to use for the report.

- Contact Field: will show the values for the contact field selected on the prompt page.

- Total Field Count = # of contacts with the value shown. - % of Total = # of contacts with that value / # of Contacts

None


Sample Contact Field Value Report (where the Contact field is State or Province):

Sample Contact Field Value Report (where the Contact field is Title):


Contact List

Default View: Grid Question Report Answers: Who are my contacts?


- Select Contact Fields to Display - Report shows the contact fields the user selected. AND - Aspect1 Value - Report only shows the results with a value of Aspect1 selected by the user. AND - Aspect2 Value - Report only shows the results with a value of Aspect2 selected by the user.

- Contact Fields: Shows the contact fields selected on the prompt page.

None None

Sample Contact List Report:


Email Frequency

Default View: Grid Question Report Answers: Am I over communicating with my email subscribers? Am I sending them too many emails and not meeting the email frequency policy we have set?


None -Time Span in Months: this is defaulted to be a Page-by at the top of the report, allowing the user to choose how far back in time they want to include email sends in this frequency report.

- Email Sends: # of emails sent to contacts in the time span selected. Note that the number of sends is grouped after 5 sends. - Total Contact Count: # of contacts that were sent that number of emails in the time span selected.

None

Sample Email Frequency Report:


New Contacts by Lead Source

Default View: Grid Question Report Answers: Were contacts created by the original or most recent lead source?


- Time Span/Range for Contact Created Date: Report shows all visits that happened in the date range specified. AND - Lead Source: Most Recent or Original

- Lead Source Original or Most Recent: Select whether you want to see lead sources by their original date or the most recent (latest).

- New Contacts: # of new contacts indicated by lead source.

- New Contacts: # of new contacts indicated by lead source.

Sample New Contacts by Lead Source Report (using Lead Source Most Recent as the Attribute):


GLOSSARY

Term Definition

Prompt Page Prompt pages allow users to further define/limit the data that will be used and shown in the report. Date Prompts:

Most reports have a date prompt. A report can be run: 1. For the past X hours/days/months/years (Time Span) OR 2. Between a certain Start and End Date

Note: Both can not be used. If using 1 type, make sure that the other one is blank. Otherwise, both criteria will be used when running the report.

Linked Reports If a metric is underlined, that means that the user can drilldown to a linked report to lower level detail on that metric. Usually it is linked to a report showing who did the activity. Click on the column header to run the linked report for ALL data in the report. Click on an individual metric number to run the linked report just for that particular record. If the linked report is to who did the activity, the user will be asked pick the contact fields to show in the report. Note: All linked reports pass information from the original report (from their filters and prompt answers) to the linked report in order to show you the correct information.

Active Campaigns A Campaign is considered active if the Campaign start or end date lies in the date range, or it started before and ended after the date range. Thus at some point in the date range, the Campaign was 'active'. Note this does not reflect the Draft vs Activate status on the Campaign. It is completely dependent on the start and end date of the Campaign, which is set in the "Campaign Reporting Runs From:" section just above the Campaign canvas and is also on the Settings screen from the Action (gear) menu on the top right of the canvas screen.

Inbound Activity This refers to activity that Eloqua receives back into our system. For example, email opens, email clickthroughs, form submissions and website visits.

Outbound Activity This refers to activity that Eloqua does (sends). For example, email sends.

Lead A lead in Eloqua is a marketing lead, and not necessarily a lead that is yet 'hot' enough to send to the CRM to have Sales look into. A lead is generated for the contact if the contact does a 'response' on a Campaign.


Term Definition

Response A response is an activity that is important enough to attribute revenue to the Campaign based on the fact that a contact did that activity. For example, an email open may not be important enough to attribute revenue to a Campaign, whereas a form submission, is because the user is giving more information on themselves. The client sets up their own response rules in the Settings area of Eloqua.

Documents

ELOQUA INSIGHT REPORT DETAILS GUIDE - Oracle