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THE WV PHYSICAL ACTIVITY PLAN: MOVING TOWARD ONE
VISION, ONE VOICE
Eloise Elliott, PhDChair, WV Physical Activity Plan
(WVPAP) Coordinating Committee
August 31, 2011
WEBINAR Objectives Share preliminary results from the online Concept
Mapping strategy used to systematically collect individual comments and suggestions on improving PA in WV
Outline next steps in Plan development
Introduce WV Sector Leaders
Provide an overview of the Sector Teams meeting , Sept. 21, Charleston
Provide details on how to get involved
WEBINAR Hosts
WV Physical Activity Plan Coordinating Committee
WVU College of Physical Activity and Sport Sciences
WV on the Move, Inc WV CARDIAC Project
Special Guests Today
Dan Bornstein, Project Coordinator, National Physical Activity Plan
Jackie Epping, Health Scientist, Physical Activity and Health Branch, Division of Nutrition, Physical Activity and Obesity, CDC; National Physical Activity Plan Coordinating Committee
Today’s Agenda
2:00 - 2:05 Welcome, Introductions and Overview Eloise Elliott, PhD, Chair, WV Physical Activity Plan (WVPAP) Coordinating
Committee
2:05-2:30 Preliminary Results of the Concept Mapping Exercise Sean Fitzpatrick and Dr. Emily Jones, Plan Development/Evaluation Sub-
Committee, WVPAP Coordinating Committee
2:30-2:35 Introductions of Sector Leaders ; Next Steps; How to Be Involved Eloise Elliott
2:35- 2:45 Participant Questions and Concluding Comments Moderator: Nancy O’Hara Tompkins, WVU Prevention Research Center, WVPAP
Coordinating Committee, Chair, WV on the Move Board of Directors
Goal of the WV PA Plan AIM: To create a statewide culture that facilitates
physically active lifestyles where our citizens live, work, and play
GOAL: To provide a strategic direction to increase/maintain healthy physical activity levels of the citizens of WV through the development, implementation, and evaluation of an effective WV Physical Activity Plan that will facilitate sector input and collaboration, and guide policy and practice
Producing An Effective Plan
Input and buy-in from all societal sectors, geographic regions, and major stakeholders
Unified team of dedicated leaders from each sector to provide input, finalize plan, and participation in Plan implementation
Ownership of plan shared by multiple organizations
Focus on policy and environment changes at multiple levels
Groundwork for more sector-specific physical activity documents
Ties in all statewide health initiatives related to physical activity
Provides basis for greater collaboration across regions and sectors within the state moving forward
Producing An Effective Plan
Input and buy-in from all societal sectors, geographic regions, and major stakeholders
Unified team of dedicated leaders from each sector to provide input, finalize plan, and participation in Plan implementation
Ownership of plan shared by multiple organizations
Focus on policy and environment changes at multiple levels
Groundwork for more sector-specific physical activity documents
Ties in all statewide health initiatives related to physical activity
Provides basis for greater collaboration across regions and sectors within the state moving forward
The Purpose of the Concept Mapping Exercise
A systematic online process to gather input from large groups of stakeholders across the state
To help form PA strategies and tactics specific to the context of WV
Timeline
Brainstorming: June 22nd – July 13th
Sorting and Rating: July 27th – August 22th
CONCEPT MAPPING PRELIMINARY
RESULTSPrepared by:
Plan Development & Evaluation Subcommittee
Dr. Sean Bulger (co-chair), Dr. Eloise Elliott, Sean Fitzpatrick, Dr. Dina Jones, Dr. Emily Jones, Dr. Nancy
O’Hara-Tompkins (co-chair), & Dr. Melissa Olfert
Presented by: Sean Fitzpatrick and Emily Jones
WVU College of Physical Activity and Sport Sciences
Overview of Concept Mapping
• Method to gather input from a large group of stakeholders
• Three main steps– Brainstorming: Generating ideas/statements– Sorting and rating: Structuring the statements– Interpreting the maps: Making sense of the results
Concept Mapping Timeline I6/22/11: Webinar-Introduction to Concept Mapping.Brainstorming begins
7/13/11:Brainstorming Ends
7/19/11:Final statement list set
Brainstorming Statistics-154 individuals participated-240 statements were created-Final list consisted of 61 statements
Brainstorming Prompt:One specific thing that needs to happen to increase or promote physical activity in West Virginia is...
Brainstorming Participants
RESA 1:6%
RESA 2:7%
RESA 3:28%
RESA 4:10%
RESA 5:7%RESA 6:
4%
RESA 7:34%
RESA 8:3%
Location
Business and Industry7%
Education41%
Health Care17%
Mass Media4%
Parks, Recreation, Fitness and
Sports6%
Public Health7%
Transporta-tion, Land Use, and
Community Design
1%
Volunteer and Non-
Profit17%
Sectorn = 108
RESA 1: McDowell, Mercer, Monroe, Raleigh, Summers, Wyoming RESA 2: Cabell, Lincoln, Logan, Mason, Mingo, Wayne RESA 3: Boone, Clay, Kanawha, Putnam RESA 4: Braxton, Fayette, Greenbrier, Nicholas, Pocahontas, Webster RESA 5: Calhoun, Jackson, Pleasants, Ritchie, Roane, Tyler, Wirt, Wood RESA 6: Brooke, Hancock, Marshall, Ohio, Wetzel RESA 7: Barbour, Doddridge, Gilmer, Harrison, Lewis, Marion, Monongalia, Preston, Randolph, Taylor RESA 8: Berkeley, Grant, Hampshire, Hardy, Jefferson, Mineral, Morgan, Pendleton
Handout #1- Statement List
• List of statements generated from the brainstorm phase
• 61 statements in total
• Identifiable by number
Available for download on the WV Physical Activity website: http://www.wvphysicalactivity.org/
Concept Mapping Timeline II7/27/11: Sorting and rating of the statements begins
8/25/11:Sorting and rating ends
8/27/11:Sorting and rating data is analyzed
8/31/11:Webinar to share findings
Rate each item on a give point scale in terms of its importance to the statewide physical activity plan, where "1" means "Not at all important," "3" means "Moderately important," and "5" means "Extremely important."
Rate each item on a give point scale in terms of the feasibility of implementing it within the next five years, where "1" means "Not at all feasible," "3" means "Moderately feasible," and "5" means "Extremely feasible."
Sorting & Rating Participants
RESA 1: McDowell, Mercer, Monroe, Raleigh, Summers, Wyoming RESA 2: Cabell, Lincoln, Logan, Mason, Mingo, Wayne RESA 3: Boone, Clay, Kanawha, Putnam RESA 4: Braxton, Fayette, Greenbrier, Nicholas, Pocahontas, Webster RESA 5: Calhoun, Jackson, Pleasants, Ritchie, Roane, Tyler, Wirt, Wood RESA 6: Brooke, Hancock, Marshall, Ohio, Wetzel RESA 7: Barbour, Doddridge, Gilmer, Harrison, Lewis, Marion, Monongalia, Preston, Randolph, Taylor RESA 8: Berkeley, Grant, Hampshire, Hardy, Jefferson, Mineral, Morgan, Pendleton
RESA 25%
RESA 341%
RESA 48%
RESA 58%
RESA 735%
RESA 83%
Location
Business and Industry8%
Education21%
Health Care24%
Mass Media3%
Parks, Recre-ation,
Fitness and
Sports8%
Public Health24%
Trans-porta-
tion, Land Use, and Commu-nity De-
sign5%
Volunteer and Non-Profit8%
Sectorn = 38
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Point Map
9-Cluster Map
1. Health Care/Insurance change
2. Research
3. Advertising to public
4. Policies
5. Funding
6. Transportation
7. NonProfit/Community involvement
8. PARTICIPATORY PLANNING
9. schools
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8-Cluster Map
1. Health Care/Insurance change
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7-Cluster Map
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6-Cluster Map
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5-Cluster Map
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5-Cluster Map
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6-Cluster Map7-Cluster Map8-Cluster Map
1. Health Care/Insurance change
2. Research
3. Advertising to public
4. Policy
5. Transportation
6. NonProfit/Community involvement
7. PARTICIPATORY PLANNING
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Progression of Clusters
1. Partnerships
2. Advertising to public
3. Policy
4. Community
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5-Cluster Map
1. Health Care/Insurance change
2. Research
3. Advertising to public
4. Policy
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1. Health Care/Insurance change
2. Research
3. Advertising to public
4. Policy
5. Transportation 6. Community Support
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7-Cluster Map
1. Health Care/Insurance change
2. Research
3. Advertising to public
4. Policy
5. Transportation
6. NonProfit/Community involvement
7. PARTICIPATORY PLANNING
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8-Cluster Map
Progression of Clusters
Handout #2- Cluster Lists
• List of statements grouped by cluster, generated from cluster analysis
• 5 clusters in total• Summary statistics of
ratings on Importance and Feasibility scales
Available for download on the WV Physical Activity website: http://www.wvphysicalactivity.org/
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Point Rating Map: Importance
Point Rating Map: Feasibility
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Cluster Rating Map: Importance
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5. School-based Programs & InitiativesM= 4.12
3. Public PolicyM= 4.14
4. Community Engagement & EnvironmentM= 3.99
2. Public Awareness & Social MarketingM= 4.20
1. Institutional & Social SupportM= 3.88
1= Not Important at all, 5= Extremely ImportantCluster 1: Institutional & Social Support Cluster 2: Public Awareness & Social MarketingCluster 3: Public PolicyCluster 4: Community Engagement & EnvironmentCluster 5: School-based Programs & Initiatives
Cluster Rating Map: Feasibility
1. Partnerships
2. Advertising to public
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5. schools
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2. Public Awareness & Social MarketingM= 4.31
1. Institutional & Social SupportM= 3.59
3. Public PolicyM= 3.34
4. Community Engagement & EnvironmentM= 3.30
5. School-based Programs & InitiativesM= 3.57
Cluster 1: Institutional & Social Support Cluster 2: Public Awareness & Social MarketingCluster 3: Public PolicyCluster 4: Community Engagement & EnvironmentCluster 5: School-based Programs & Initiatives
1= Not Important at all, 5= Extremely Important
Pattern Match by Cluster
r = .45
Importance Feasibility
4.3
3.3
4.3
3.3
Community Partnerships
PolicyCommunity
schoolsschools
PartnershipsPolicy
Advertising to publicAdvertising to public
Importance Feasibility2. Public Awareness & Social Marketing
3. Public Policy
5. School-based Programs & Initiatives
4. Community Engagement & Environment
1. Institutional & Social Support
2. Public Awareness & Social Marketing
5. School-based Programs & Initiatives
4. Community Engagement & Environment
1. Institutional & Social Support
3. Public Policy
Cluster 1: Institutional & Social Support Cluster 2: Public Awareness & Social MarketingCluster 3: Public PolicyCluster 4: Community Engagement & EnvironmentCluster 5: School-based Programs & Initiatives
1= Not Important at all, 5= Extremely Important
Go-Zone Map
4.043.42 4.64
2.48
4.52
Importance
Fea
sibilit
y 3.58
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r = .41
Cluster 1: Institutional & Social Support Cluster 2: Public Awareness & Social MarketingCluster 3: Public PolicyCluster 4: Community Engagement & EnvironmentCluster 5: School-based Programs & Initiatives
Summary- Levels of Influence5-Cluster Solution
1. Partnerships
2. Advertising to public
3. Policy
4. Community
5. schools
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Social Ecological ModelPublic Awareness & Social MarketingSchool-based Programs & Initiatives
Institutional & Social Support Community Engagement & Environment
Public Policy
Interpersonal/ InstitutionalOrganizational
Community Public Policy
Non Profit & Volunteer
Business & Industry
Public Health
Healthcare
Mass Media
Transportation /Community Planning//Land use
Parks/Recreation/Fitness/Sport
Education
Summary- Levels of Influence
Social Ecological Model5-Cluster Solution
1. Partnerships
2. Advertising to public
3. Policy
4. Community
5. schools
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Feedback on Preliminary Results
• Requested Feedback – What would be the most
appropriate name or label for each of the 5-clusters?
– What are your overall thoughts regarding the process of developing the WV Physical Activity Plan thus far?
• Please provide feedback by visiting: https://www.surveymonkey.com/s/wvpapLink will be provided in an email following webinar
Producing An Effective Plan
Input and buy-in from all societal sectors, geographic regions, and major stakeholders
Unified team of dedicated leaders from each sector to provide input, finalize plan, and participation in Plan implementation
Ownership of plan shared by multiple organizations
Focus on policy and environment changes at multiple levels
Groundwork for more sector-specific physical activity documents
Ties in all statewide health initiatives related to physical activity
Provides basis for greater collaboration across regions and sectors within the state moving forward
State Leaders for the 8 Societal Sectors
EDUCATION: Melanie Purkey, WVDOE, Office of Healthy Schools Lynn Housner, WVAHPERD
HEALTHCARE: Ted Cheatham, PEIA Jamie Jeffrey, MD, Project KEYS Louise Reese, WV Primary Care Association
PUBLIC HEALTH: Joe Barker, BPH, Office of Community Health Systems and Health
Promotion Rahul Gupta, MD, Kanawha Charleston Health Dept
BUSINESS/INDUSTRY: Sharon Covert, Wellness Council of WV
State Leaders for the 8 Societal Sectors
NON-PROFIT/VOLUNTEER Rob Rosano, The Clay Center, Generation WV Amanda Curry, City National Bank, Generation WV
MASS MEDIA Bill Reger-Nash, WVU Community Medicine
TRANSPORTATION/COMMUNITY PLANNING/LAND USE Perry Keller, WVDOT
PARKS/RECREATION/FITNESS/SPORTS John Giroir, YMCA of Kanawha Valley
PUBLIC POLICY/OTHER Dave Campbell, GOHELP
Sector Team Representatives
Representation on each sector team from key organizations, groups, and agencies across WV Target of 6-8 individuals per sector team Role:
Contribute to the refinement of sector-specific strategies and tactics
Advocate for changes in policies and practices Advise Plan implementation Represent the Plan within respective
organization/sector
Next Steps
Sector Team Meeting, Sept. 21, 2011 The Clay Center, Charleston, WV 10:30 am –
3:00 pm Goals:
Combine the WV strategies and tactics set forth by the CM exercise with the National PAP strategies and tactics to develop sector specific and cross-sectional strategies and tactics for WV
Gather input on the development of an effective Implementation Plan
Written Plan Release Dates
October 17-Oct 30: Release Date for Draft Written Plan for Public Comment
November: Finalize Plan and Prepare Communication strategies
January 18, 2012 – WV Physical Activity Plan Release
How To Get Involved
Go to www.wvphysicalactivity.org to sign up to:
Review draft of written plan Work on the Implementation Plan Serve on a Sector Team Help with marketing and promotion Receive updated emails on Plan
Development
PARTICIPANT QUESTIONS
Moderator: Nancy O’Hara TompkinsWVU Prevention Research CenterWVPAP Coordinating Committee
Chair, WV on the Move Board of Directors
Contact Information WV Physical Activity Plan website –
www.wvphysicalactivity.org View Archived Webinars Get updated information Look for Written Plan released for Public
Comment Sign up to be involved
Email for more information, contact Eloise Elliott
Support Provided By: WVU College of Physical Activity and Sport Sciences – Al and Delores Ware, The Ware Family
Foundation WV on the Move, Inc WV CARDIAC Project Claude Worthington Benedum Foundation WVU Service Grant Members of the WV Physical Activity Plan
Coordinating Committee Sponsors and Contributors of the WV PA
Symposium Members of the WV Physical Activity Symposium
Organizing Committee
